instagram-report-2017

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The emoji usage should vary depending on your type of audience. Men’s magazines shouldn’t use emojis in every post, while women’s magazines posts will probably include at least one. Hashtags are also a delicate subject. The most engaging posts (both photos and videos), pointed out above, used between 1 and 2 hashtags. Regarding the most suitable day of the week, you should keep Monday in mind. While we are tempted to believe that this would not be a good idea, Monday posts are a lot more engaging than most of the other ones, especially after weekends with a low number of posts. (we’re not going to tell you what time because it depends too much on where in the world your audience is). We recommend posting 3 to 4 times a day, with a lower rate during the weekends and a higher one during events that appeal to your audience. Approach events in your posts, but only the ones that you think your audience would be interested in. Try presenting them from a different perspective, one that would grab their interest. Take into account that not all these aspects will be present in every post, and they shouldn’t. Some of them might not even fit your profile or target audience, some of them might not be relevant at all. Keep these guidelines in mind, while adapting all your posts to your followers’ expectations. We want this study to serve as a tool for all Instagram users and help them improve their posts and enhance their performance, engagement and growth. We hope that you enjoyed this “back in time” Instagram journey with us and will find all this data useful in the future, because the pleasure was ours. Until next time, keep calm, spread the word about this awesome study and Instagram on! 52
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Page 1 and 2: A study on Instagram usage for publ
Page 3 and 4: 01 02 03 Introduction Audience grow
Page 5 and 6: We encountered the need for this ty
Page 7 and 8: Maxim @maximmag With an audience be
Page 9 and 10: Cosmopolitan @cosmopolitan Early 30
Page 11 and 12: Marie Claire @marieclairemag This m
Page 13 and 14: Women’s Health @womenshealthmag T
Page 15 and 16: 14.00% Audience growth (%) Allure 1
Page 17 and 18: Audience growth(%) - Highlights 14.
Page 19 and 20: Most liked photo - women With 309,5
Page 21 and 22: Most commented video - women On the
Page 23 and 24: Most commented photo - men The most
Page 25 and 26: Most commented video - men With a p
Page 27 and 28: POST TYPE 100% 90% 80% 70% 60% 50%
Page 29 and 30: 05 Categories When it comes to cate
Page 31 and 32: The most appreciated category for t
Page 33 and 34: Average no. of posts / day of the w
Page 35 and 36: 07 Instagram stories Instagram Stor
Page 37 and 38: 08 Hashtags and mentions Average nu
Page 39 and 40: 09 Emoji usage Emojis have become v
Page 41 and 42: Most used emojis for Men’s magazi
Page 43 and 44: How important is it for online publ
Page 45 and 46: Top left (video): Makeup inspired b
Page 47 and 48: 11 Case studies Use Case - Vogue Fo
Page 49 and 50: Use Case - Sports Illustrated Sport
Page 51: 12 Conclusions We know it’s been

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