instagram-report-2017
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11 Case studies<br />
Use Case - Vogue<br />
Followers and activity<br />
Out of the 15 magazines that we followed on Instagram, Vogue stood<br />
out for having the highest number of followers. It’s currently ranked #76<br />
in the top 100 Instagram accounts with the highest number of followers,<br />
and it is the 3rd publisher in the list, behind National Geographic (#12) and<br />
National Geographic Travel (#68). Despite their impressive audience of 15.7m<br />
Instagram users, their account is still growing steadily.<br />
We have analyzed the main Vogue account (@voguemagazine), but there are<br />
other 26 verified Vogue accounts:<br />
@vogueliving @voguerunway @voguebeauty @vogueaustralia @teenvogue<br />
@voguespain @vogueliving_us @vogueparis @vogueitalia @voguemexico<br />
@voguekorea @britishvogue @voguebrasil @voguearabia @voguegermany<br />
@voguejapan @voguerussia @voguechina @vogue_ukraine @vogueindia<br />
@luomovogue @casavoguebrasil @voguethailand @voguehommes<br />
@vogueturkiye @nlvogue<br />
For Vogue, Instagram is the most popular social channel, followed by Twitter<br />
(with 12.7m followers) and Facebook (8.4m followers).<br />
As of today, the #voguemagazine has been used 562,816 times, even though<br />
Vogue does little to promote their branded hashtag.<br />
Over these 90 days during which we monitored Vogue, they posted a total of<br />
312 posts (3.4 posts/day), half of which are about fashion and beauty. Another<br />
quarter is dedicated to celebrities and events.<br />
47
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