instagram-report-2017

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Most liked video - men The most liked video was won by a post from Sports Illustrated, that shows a kid in class, watching a basketball game on his smartphone, while the device is taped on the back of his classmate, perfectly suiting their audience. This post originated from a Snapchat and as you can see in its description, it insinuates a parallel to Trump’s presidential slogan, “Make America great again!”. 24
Most commented video - men With a punch at the TV, this guy manages to stir 1,300 reactions, being the most commented video for these 5 men’s magazines. 25
Page 1 and 2: A study on Instagram usage for publ
Page 3 and 4: 01 02 03 Introduction Audience grow
Page 5 and 6: We encountered the need for this ty
Page 7 and 8: Maxim @maximmag With an audience be
Page 9 and 10: Cosmopolitan @cosmopolitan Early 30
Page 11 and 12: Marie Claire @marieclairemag This m
Page 13 and 14: Women’s Health @womenshealthmag T
Page 15 and 16: 14.00% Audience growth (%) Allure 1
Page 17 and 18: Audience growth(%) - Highlights 14.
Page 19 and 20: Most liked photo - women With 309,5
Page 21 and 22: Most commented video - women On the
Page 23: Most commented photo - men The most
Page 27 and 28: POST TYPE 100% 90% 80% 70% 60% 50%
Page 29 and 30: 05 Categories When it comes to cate
Page 31 and 32: The most appreciated category for t
Page 33 and 34: Average no. of posts / day of the w
Page 35 and 36: 07 Instagram stories Instagram Stor
Page 37 and 38: 08 Hashtags and mentions Average nu
Page 39 and 40: 09 Emoji usage Emojis have become v
Page 41 and 42: Most used emojis for Men’s magazi
Page 43 and 44: How important is it for online publ
Page 45 and 46: Top left (video): Makeup inspired b
Page 47 and 48: 11 Case studies Use Case - Vogue Fo
Page 49 and 50: Use Case - Sports Illustrated Sport
Page 51 and 52: 12 Conclusions We know it’s been
Page 53: Flipsnack is the No.1 digital flipb

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