instagram-report-2017

12 Conclusions
We know it’s been a lot of fun and also a very interesting experience, following all
these fantastic magazine Instagram accounts, but as all good things, this is going
to come to an end. Why? Because we have to draw some sort of conclusion that
could possibly help you later with your own Instagram account. So this is it! This is
where we point out the outcome.
How are all these charts and data going to help you? How is Vogue, Sports
Illustrated or any other magazine that we followed going to bring you any benefit?
Well, we analyzed the structure and content of some of the most successful
Instagram posts and accounts, and we came up with a formula for a successful
Instagram post based on what worked for these 15 top magazines. Of course,
after all, this depends on your type of business and audience as well. It’s up to you
which way you go. Here’s our advice.
If you’re looking to increase the number of likes, you would ideally go
for a photograph instead of a video. If you want more comments, the
ideal post type for you is a video.
If you’re targeting women, you should post about political and
social issues (such as Women’ s March, Black lives matter protests,
Inauguration day, posts about Obama), as these seem to really fire
women up. At the same time, women tend to be also interested in
fashion, celebrities or any other entertainment events. These topics will
definitely get lots of comments and likes.
Men are more interested in fashion than people generally assume, so
keep this in mind. For men’s magazines, fashion posts were the most
engaging in terms of both likes and comments. You should also take into
consideration embracing topics like: exercising, lifestyle, food and drinks.
The ideal Instagram post uses 3 mentions in the description, and the
mentions are usually referring to Instagram influencers (influential people
with vast followings).
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