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4.Find your taste<br />
Gulfood <strong>2018</strong> will highlight the<br />
five pillars of taste through feature<br />
demonstrations and sampling activations<br />
to help potential buyers<br />
and sellers experience the tastes<br />
they are looking for: from salt, bitter,<br />
sweet, sour and umami, the platform<br />
will satisfy every palate.<br />
5.Get Brewing<br />
This year’s show plays host to the<br />
Ibrik World Coffee Championships,<br />
which will see the world’s<br />
leading baristas coming together in<br />
one location and competing to be<br />
crowned the world’s best.<br />
The competition, dedicated to the<br />
centuries-old art of brewing coffee<br />
in a ‘Cezve’ or ‘Ibrik’ – the small,<br />
long-handled pot – showcases the<br />
special preparation of brewing coffee,<br />
set in a competition format<br />
that celebrates the cultural tradition.<br />
Competitors are encouraged<br />
to bring their own style/cultural<br />
element to their performance to<br />
demonstrate how they interpret<br />
what is one of the oldest forms of<br />
preparing coffee in parts of Eastern<br />
Europe, the Middle East and North<br />
Africa.<br />
Spectators and visitors<br />
will also be treated to live<br />
demonstrations and catch up<br />
on business at the brew bar.<br />
The Cezve/Ibrik Championship is<br />
managed and produced by World<br />
Coffee Events, an event management<br />
organization registered in<br />
Dublin, Ireland, which was originally<br />
founded by the Speciality Coffee<br />
Association of Europe and the Specialty<br />
Coffee Association of America.<br />
6.Top chefs in action<br />
In addition to the Ibrik World Cham-<br />
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