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on business projects. He worked at a<br />
variety of jobs.<br />
His last job was in the marketing<br />
department of a spice production<br />
and sales company. His success there<br />
turned out to be, in a sense, one of the<br />
most important factors in bringing him<br />
and Balparmak brand, to where they<br />
are today.<br />
The management at the spice firm<br />
advised Özen Altıparmak to found a<br />
marketing and distribution company to<br />
handle the Istanbul distribution of their<br />
products.<br />
The opportunity he had been waiting<br />
for had arrived. He accepted. He<br />
founded Altıparmak Pazarlama Unlimited<br />
with his father, Sabri Altıparmak,<br />
and his brother, Özgür Altıparmak.<br />
Özgür Altıparmak, who was born in<br />
Ankara in 1958, is now the Vice Chairman<br />
at Altıparmak Gıda Sanayi ve Ticaret<br />
A.Ş. He manages analysis, product<br />
blending, and the filling facility.<br />
Özgür Altıparmak, who graduated<br />
from Gazi University’s Press Academy<br />
in 1983, entered business life while<br />
he was still a university student. He<br />
became a founding partner with his<br />
brother Özen Altıparmak, with whom<br />
he shared the same entrepreneurial<br />
spirit and vision.<br />
Before long, the company undertook<br />
the marketing, selling and distribution<br />
of a great many food products, which<br />
was in line with the two brothers’ common<br />
vision and goal, and became successful<br />
at it.<br />
One of these products was the specialty<br />
of a close acquaintance of their<br />
father: mankind’s natural, millennia-old<br />
friend and food, honey.<br />
As with every product, the selling and<br />
marketing of honey also requires the<br />
seller to know it very well. And to be<br />
acquainted with honey, to intimately<br />
know its qualities, its place in people’s<br />
lives, its laborious production, its burdened<br />
producers, presented the Altıparmak<br />
brothers with a brand new<br />
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