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FoodTurkey March/April 2018

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on business projects. He worked at a<br />

variety of jobs.<br />

His last job was in the marketing<br />

department of a spice production<br />

and sales company. His success there<br />

turned out to be, in a sense, one of the<br />

most important factors in bringing him<br />

and Balparmak brand, to where they<br />

are today.<br />

The management at the spice firm<br />

advised Özen Altıparmak to found a<br />

marketing and distribution company to<br />

handle the Istanbul distribution of their<br />

products.<br />

The opportunity he had been waiting<br />

for had arrived. He accepted. He<br />

founded Altıparmak Pazarlama Unlimited<br />

with his father, Sabri Altıparmak,<br />

and his brother, Özgür Altıparmak.<br />

Özgür Altıparmak, who was born in<br />

Ankara in 1958, is now the Vice Chairman<br />

at Altıparmak Gıda Sanayi ve Ticaret<br />

A.Ş. He manages analysis, product<br />

blending, and the filling facility.<br />

Özgür Altıparmak, who graduated<br />

from Gazi University’s Press Academy<br />

in 1983, entered business life while<br />

he was still a university student. He<br />

became a founding partner with his<br />

brother Özen Altıparmak, with whom<br />

he shared the same entrepreneurial<br />

spirit and vision.<br />

Before long, the company undertook<br />

the marketing, selling and distribution<br />

of a great many food products, which<br />

was in line with the two brothers’ common<br />

vision and goal, and became successful<br />

at it.<br />

One of these products was the specialty<br />

of a close acquaintance of their<br />

father: mankind’s natural, millennia-old<br />

friend and food, honey.<br />

As with every product, the selling and<br />

marketing of honey also requires the<br />

seller to know it very well. And to be<br />

acquainted with honey, to intimately<br />

know its qualities, its place in people’s<br />

lives, its laborious production, its burdened<br />

producers, presented the Altıparmak<br />

brothers with a brand new<br />

59

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