FoodTurkey March/April 2018

C 

M 

Y 

CM 

MY 

CY 

CMY 

K

From 

Cologne to 

Dubai 

We have just returned from ISM, the world’s leading trade fair 

for sweets and snacks. It was a successful combination between 

impulses and innovations, exciting networking, first-class exhibitors 

and competent visitors’ forms. There were also the world’s 

largest offer of private label in sweets & snacks. 

Group Chairman 

Publisher 

Managing Editor 

Responsible 

Editor-in-Chief: 

Editor 

H.Ferruh ISIK 

ISTMAG Magazin Gazetecilik 

Yayıncılık İç ve Dış Ticaret Ltd. Şti. 

Mehmet SOZTUTAN 

(mehmet.soztutan@img.com.tr) 

Cüneyt AKTÜRK 

(cuneyt.akturk@ihlasfuar.com.tr) 

Ibrahim Ethem KUPELI 

In conjunction with ProSweets Cologne, the international supplier 

trade fair for the sweets and snacks industry, ISM represented 

the entire industrial value chain. The trade fair duo once again 

turned the Cologne city into the hotspot of the industry. 

We are now en route to Dubai for Gulfood, another major 

event of the FB industry with a broader scope. 

Gulfood is an excellent show for the industry from the standpoints 

of its coverage and visitor features. The UAE is an important 

importer of thousands of food and beverage items. So are 

many surrounding countries. That’s why Gulfood is an ideal place 

to show latest trends and products. That’s why Turkish companies 

love this show. Hundreds of Turkish exhibitors line up to 

display their competitive products here at Gulfood show. 

Turkey’s position as a top food and beverage export location 

looked secure in 2017. The country is the 7th largest agricultural 

producer in the world, and the largest one in Europe. It is the 

world’s largest producer of apricots, hazelnuts, figs, cherries and 

sour cherries, and quinces. Turkey is Europe’s largest producer of 

apples, green beans, beeswax, chestnuts, chick peas, green chilies 

and peppers, cotton lint, cottonseed, cucumbers and gherkins, 

eggplants, grapefruits, natural honey, leeks, lemons and limes, lentils, 

chicken meat, melons, whole fresh sheep milk, dry onions, 

green onions, pistachios, safflower seed, spices, spinach, strawberries, 

tea, tomatoes, vanilla, vetches, walnuts, watermelons. All 

these make the country a good supplier for many food items. 

That’s why thousands of food exporters are running from one 

international show to another and we, as FOOD TURKEY magazine, 

are following them to cover their success stories. I wish 

lucrative business for all attendees. 

Advertisement Manager 

Correspondent 

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Art Director 

Chief Accountant 

Subscription 

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HEAD OFFICE 

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Güneşli-İstanbul/TURKEY 

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Emir Omer OCAL 

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Omer Faruk GORUN 

(fgorun@ihlas.net.tr) 

Enes KARADAYI 

(enes.karadayi@img.com.tr) 

Ebru PEKEL 

(ebru.pekel@voli.com.tr) 

Tolga ÇAKMAKLI 

(tolga.cakmakli@img.com.tr) 

Mustafa AKTAŞ 

(mustafa.aktas@img.com.tr) 

İsmail ÖZÇELİK 

(ismail.ozcelik@img.com.tr) 

Emre YENER 

(emre.yener@img.com.tr) 

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(emre.yener@img.com.tr) 

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4 FOOD TURKEY March 2018 

Mehmet Söztutan 

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CONTENTS 

6 

MAROLI OLIVES: Only 

The Best From Olives… 

8 

Tarhana signifies 

Turkey, as spaghetti 

signifies Italy 

10 

Halal market 

offers challenging 

opportunities more 

than ever 

12 

Teksüt increased its 

export markets 

16 38 

Bulgur market to 

develop rapidly by 2025 

20 

Food and agriculture 

industry in Turkey 

26 

Eating Seyidoglu, talking 

sweet turned a tradition 

32 

Turkey’s pasta 

industry grows 

continuously 

Shifting Saudi food 

buying patterns 

spurs confidence 

of Kingdom’s food 

exporters 

42 

Gulfood 2018 to consolidate 

its leading role 

in global show arena 

54 

Euro Gıda at champions 

league of export 

56 

A taste of honey by 

Balparmak 

64 

ISM showcased the 

future trends and 

78 

A new taste in Turkey, 

black garlic by Eravital 

82 

SIGEP 2018 - Top 

Internationality 

90 

32 million Euro 

investment credit from 

EBRD to Peyman 

6 FOOD TURKEY March 2018

MAROLI OLIVES: 

Only The Best From 

Olives… 

Located in Aydin, Turkey, MAROLI has 

been one of the leading manufacturers 

of high quality table olives in various 

packages such as tin can, glass jar and 

PETs. 

Delicious Miracles of 

Nature… 

MAROLI offers a wide selection of 

Turkish olives such as: 

* Kalamata Style Olives (Whole / 

Pitted / Sliced / Halves) 

* Green Olives (Whole / Pitted / 

Sliced / Halves / Stuffed / Cracked / 

Scratched) 

* Black Olives (Whole / Pitted / Sliced) 

MAROLI has been manufacturing 

olives according to BRC standards. 

Their products are KOSHER certified. 

They focus on exporting olives in 

retail sizes with their our own brands 

“MAROLI, ZEYNO, HARIKA and 

GREEN GARDENS”. Their products 

are also available for private labeling. 

As one of the top olive exporters, 

today Maroli has been exporting to 

various countries such as Germany, 

USA, Canada, Australia, UK, Norway, 

Romania and Bulgaria. 

Great quality at great prices! 

Keeping investing on quality and R&D, 

Maroli is proud to have the only X-ray 

machine in Turkey that catches pit 

and pit fragments in the olive. The 

company is expanding and adding 

new production lines every year in 

order to meet the increasing demands 

of their worldwide customers at 

always reasonable prices and within 

the shortest lead times. 

For further information, you can visit 

www.maroli.com.tr or email at olives@maroli.com.tr 


Tarhana signifies Turkey, 

as spaghetti signifies Italy 

As known, spaghetti signifies people 

of Italy, the delicious tarhana could 

represent Turkey, an 80-year-old man, 

who has devoted his entire life to 

promote the unique Turkish food 

product said. 

Tarhana is made from a dried crushed 

mixture of fermented yogurt and 

wheat flour that is usually served as 

a soup. Mustafa Yeldanli said he has 

been in the business of making tarhana 

for the last 43 years in western 

Usak province. 

Yeldanli, who is also known locally as 

Tarhana Baba, said he started his business 

in 1974 from a small atelier. 


He now makes tarhana with his two 

sons, producing 25 tons of it per year. 

There are several versions of tarhana 

in Turkey, with different parts of 

the country having their own unique 

taste. Usak tarhana is made of red and 

green peppers, mint, tomatoes, onion, 

flour and yogurt. Tarhana Baba’s version 

even has cranberry, mushrooms 

and a gluten-free kind is also available. 

After mixing all these ingredients, the 

product is kept for 21 days for fermentation. 

Following the fermentation process, it 

has to be sun dried and crushed before 

it can be prepared for cooking. 

Tarhana is especially popular for 

breakfast during winter and is known 

for its nutritional value. 

“Tarhana is the most important nutritional 

source for health as it contains 

protein, calcium, vitamin A, B1, B2,” 

Yeldanli said. 

He says Usak tarhana has its special 

flavour based on its soil and regional 

climate. Yeldanli said he will promote 

tarhana as long as he lives and hopes 

that the world gets a taste of this distinct 

flavour of Turkey. 

“As spaghetti reminds people of Italy, 

tarhana should remind people of 

Turkey.”

Halal market offers 

challenging opportunities 

more than ever 

Nihat Zeybekci 

Turkish Economy Ministe 

Turkish Economy Minister Nihat Zeybekci 

focused on opportunities for 

Turkey in the international halal market 

as he made a case for establishment 

of a halal accreditation agency 

in the country. 

In remarks made during his presentation 

to lawmakers in the parliament’s 

trade committee, Zeybekci said halal 

products covered not only food, 

but cosmetics, textile, finance, supply 

chain and insurance as well. 

He added the expenditure of Muslims 

on halal products is estimated to 

be at $1.17 trillion. “There is a halal 

market in the world whether we 

get into it or not. There will also be 


agencies that will define the standards 

on which products are halal, and will 

give [halal] certificate,” he said. Turkey 

“should lead” such an international 

halal market. 

The Government submitted a draft 

law to the parliament calling for a 

halal accreditation agency. The agency 

will be the sole authority on halal 

product certification and accreditation 

in Turkey. It will also be able to 

establish offices abroad. 

It would also accredit Turkish and foreign 

institutions that grant certificates 

of halal compliance. The proposed 

agency would have a staff of 50 people 

under the Ministry of Economy. 

It would also represent Turkey in the 

international arena and obtain membership 

in both regional and international 

accreditation unions. 

“The common standard on which 

all Muslims agree have already been 

defined; for this reason, the halal accreditation 

agency will be grounded 

on these standards.” Halal accreditation 

agencies enforce halal standards 

in Muslim countries and territories. 

They also aim to protect the growing 

number of halal consumers and 

facilitate international trade. Global 

trade in halal products and services is 

valued around $3.9 trillion. Investors 

call for talks over Turkey’s EU membership.

Teksüt 

increased its 

export markets 

Teksüt, one of the biggest milk and milk products 

companies in Turkey, entered the new year by increasing 

its export markets from 9 to 14. The famous brand added 

Qatar, Jordan, Saudi Arabia, Somalia and Mauritania to its 

export map. Teksüt is now en route to Dubai for Gulfood to 

increase its exports more. 

Offering products at international 

quality standards with its wide range 

of portfolio Teksüt has been growing 

more on the way to become a global 

brand. Participating in Gulfood-Dubai 

show, the company aims to penetrate 

into MENA markets. We spoke with 

Arda Aksaray, member of the board of 

Teksüt, about the details behind their 

success story: 

Increasing its export markets every 

year you got 5 new international markets 

by 2018. Can you give us details 

about these markets? 

Teksüt, a long-established milk and 

milk products company in Turkey, left 

behind a productive year in terms of 

exports. The company, which has increased 

her export network to 9 after 

adding Taiwan at the beginning of 


2017, increased this number by 50% 

to 14 countries while entering 2018. 

In the second half of 2017, Qatar and 

Jordan was added to exports network. 

As of the beginning of 2018, 

Saudi Arabia, Somalia and Mauritania 

joined the export map of Teksüt. 

Teksüt’s export network consists 

of following countries: USA, Taiwan, 

Kosovo, Libya, Kuwait, Iraq, UAE, Azerbaijan, 

Turkmenistan, Qatar, Jordan, 

Saudi Arabia, Somalia and Mauritania. 

At least 15 kinds of milk products are 

exported to these countries including 

white cheese, butter, kashkaval, cream 

cheese, labneh and various kinds of local-traditional 

cheese. We want to increase 

our volume of export to these 

countries in parallel with the increasing 

number of countries. Our initial 

objective is to acquire at least 10% of 

our revenue from exports. 

Arda Aksaray 

Member of the board of Teksüt 

15

What are your export targets 

in the long run? 

We increased our export markets 

by 50% in 2017. It was a successful 

year. We are set to increase the number 

of markets as well as to increase 

our product range to serve more in 

2018. Although there is confusion 

in the Middle East and North Africa 

(MENA) region, the populations of 

those countries are dense and there is 

demand to quality products. Thus, we 

have focused on these regions in 2017 

and we will continue to operate there. 

Teksüt, which has regularly continued 

her export operation to USA since 

1997, has become one of the few 

Turkish companies to acquire export 

permit of milk products to EU countries 

at the beginning of 2017. 

Do you export products 

considering the culinary 

cultures of countries? Can you 

furnish us about your works 

at this regard? 

We sell products to the USA as well 

as to Taiwan and Iraq. They can be 

seen to have different cultural values 

but the way to a healthy society pass 

through consuming milk and dairy 

products. Countries and institutions 

are conscious of this fact but the competition 

is harsh in the market. So, we 

need new markets in the meantime 

to keep pace with ever worsening 

market conditions. 

How is the Turkish diary 

produts industry doing? 

The Turkish milk products industry 

had great achievements and showed 

a remarkable progress and added, 

“Milk production increased from 12 

million tons to 19 million tons in last 5 

years. The product range is increasing. 

We need to boost the milk and milk 

products consuming for healthy communities 

both in Turkey and abroad, 

especially in nearby countries.” 

Are there any diary product 

groups that you are not 

involved in? 

We have diary products in 8 categories 

such as: milk, yogurt and ayran, 

butter and cream, white chees varieties, 

puree cheese, local cheese kinds, 

sheep cheese and melted cheese, and 

open delicatessen products. 


Bulgur market to 

develop rapidly by 2025 

Persistence Market Research has analyzed 

various facts associated with 

bulgur market from a global standpoint 

and has skillfully presented 

them in its new research publication 

titled “Bulgur Market: Global Industry 

Analysis (2012-2016) and Forecast 

(2017-2025)”. The comprehensive 

research report on bulgur market 

covers several trends, opportunities, 

drivers as well as challenges or restraints 

that have a direct influence 

on the growth of the global market 

for bulgur. All these facets are studied 

across key regions in the globe and 

based on past and current market 

scenario, future market projections 

have been chalked in the research 

report that can give a clear market 

understanding five years down the 

line (from 2017 to 2025). The report 

covers analysis on key segments and 

sub segments in the market and also 

includes competitive scenario, which 

reflects major companies involved in 

the bulgur market. 

Global Bulgur Market: 

Forecast Analysis 

The research study on global bulgur 

market is expected to witness expansion 

at a moderate scale in the 

years to come. The global market is 

estimated at about US$ 993 Mn in 

2017 and is anticipated to reach a 

valuation of more than US$ 1 Bn by 

the end of the period of assessment. 

The global market is projected to 


egister a moderate CAGR of 4.1% 

throughout the period of forecast. 


Dynamics 

Numerous factors are responsible 

for the growth of the global market. 

Factors such as increasing health concerns 

among population worldwide, 

increasing preference for Mediterranean 

cuisines and dishes, changing 

consumer preferences and tastes, 

changing consumer lifestyle and rising 

popularity of healthy food, rising consumer 

preference for bulgur products, 

growing online retail distribution 

channel, and increasing purchasing 

power of middle class is pushing 

the growth of the global market for 

bulgur. Aspects such as declining demand 

for wheat and wheat products, 

slow penetration of bulgur in several 

regions, less awareness about usage 

of bulgur in different dishes and overall 

less awareness among people are 

posing restraints to the growth of the 

global bulgur market. 


Segmental Highlights 

The global bulgur market is segmented 

by nature, by distribution channel, 

by product type, by end use and by 

region. By nature, the conventional 

segment is expected to be the largest 

in terms of value share and is estimated 

to reach US$ 1.3 Bn by end of 

2025. The organic segment is poised 

to show a higher pace in the coming 

years to register a CAGR of 5.6% 

during 2017-2025 

By product type, the fine bulgur segment 

is the fastest growing segment 

to reflect a value CAGR of 4.8% 

throughout the period of forecast. 

The whole/coarse bulgur segment is 

expected to be the largest by value 

share and is likely to dominate the 

global market 

By end use, the household segment is 

highly favorable for the growth of the 

global market. It is the fastest growing 

and a leading segment portraying an 

estimation of about US$ 1.2 Bn by 

the end of 2025 

By region, Europe reflects high potential 

in the coming years. The bulgur 

market in Europe is projected to 

grow at a high CAGR of 4.8% during 

the forecast period. The Middle East 

and Africa region is expected to be 

the most lucrative segment and the 

market in MEA is estimated to reach 

US$ 857.6 Mn growing at a CAGR of 

4.3% during 2017-2025 


Food and agriculture 

industry in Turkey 

Home to the headwaters of the Tigris 

and Euphrates Rivers, Turkey’s agricultural 

sector today is echoing the 

prosperity of ancient Mesopotamia. 

With its favorable geographical conditions 

and climate, large arable lands, 

and abundant water supplies, Turkey 

is considered to be one of the leading 

countries in the world in the field 

of agriculture and food. 

Turkey has a robust agriculture and 

food industry that employs almost 

20 percent of the country’s working 

population and accounts for 6.1 percent 

of the country’s GDP in 2016. 

The sector’s financial contribution to 

the overall GDP increased 40 percent 

from 2002 to 2016, reaching 

USD 52.3 billion in 2016. 

The strengths of the industry include 

the size of the market in relation to 

the country’s young population, a dynamic 

private sector economy, substantial 

tourism income and a favorable 

climate. 


Turkey is the world’s 7th largest agricultural 

producer overall, and is the 

world leader in the production of 

dried figs, hazelnuts, sultanas/raisins, 

and dried apricots. The country is 

also one of the leading honey producers 

in the world. Turkey boasted 

production of 18.5 million tons of 

milk in 2016, making it the leading 

milk and dairy producer in its region. 

The country also saw production 

totals of 35.3 million tons of cereal 

crops, 30.3 million tons of vegetables, 

18.9 million tons of fruit, 1.9 million 

tons of poultry, and 1.2 million tons 

of red meat. In addition, Turkey has 

The bountiful 

production allows 

Turkey to maintain 

a significantly 

positive trade 

balance thanks 

to its position 

as one of the 

largest exporters 

of agricultural 

products in the 

Eastern Europe, 

Middle East, 

and North Africa 

region. 


an estimated total of 11,000 plant 

species, whereas the total number of 

species in Europe is 11,500. 

This bountiful production allows Turkey 

to maintain a significantly positive 

trade balance thanks to its position 

as one of the largest exporters of 

agricultural products in the Eastern 

Europe, Middle East, and North Africa 

(EMENA) region. Globally, Turkey 

exported 1,781 kinds of agricultural 

products to more than 190 countries 

in 2016, accounting for an export volume 

of USD 16.9 billion. 

Turkey is looking to position itself as 

the preferred option for being the 

regional headquarters and supply 

center of top global players in the 

agricultural sector. To encourage investment 

in the sector, Turkey offers 

a set of incentives for potential agribusiness 

investors. 

According to McKinsey and Co., 

Turkey offers significant investment 

opportunities in agribusiness subsectors 

such as fruit and vegetable processing, 

animal feed, livestock, poultry, 

dairy, functional food, fisheries, and 

enablers (in particular cold chain distribution, 

greenhouses, irrigation, and 

fertilizer). 

As part of its targets set for the agriculture 

sector by 2023 Turkey aims 

to be among the top five overall 

producers globally. Turkey’s vision for 

its centenary in 2023 includes other 

ambitious goals, such as: 

• USD 150 billion gross agricultural 

domestic product 

• USD 40 billion agricultural exports 

• 8.5 million hectare irrigable area 

(from 5.4 million) 

• Ranking number one in fisheries as 

compared with the EU 


Eating Seyidoglu, talking 

sweet turned a tradition 

As being one of the leader brands in 

the sector in terms of taste and quality 

and being preferred by the consumers, 

Seyidoglu broke ground in Turkey in 

halva, jam and sesame seed paste with 

molasses area in Turkey.Seyidoglu 

which started its activity in the beginning 

of 1950’s in the baklava area, later 

started producing new products such 

as halva, jam and sesame seed paste 

with molasses in the Seyidoglu Gida 

Sanayi ve Ticaret Anonim Sirketi which 

was established by Necati Göksu. 

As a result of successful investments, 

which are conducted from its establishments 

until today, not only its capacity 

and quality increased, but also it became 

a preferred brand in the market. 

Seyidoglu started its operation with 

150 kg of daily halva production and 

novvas daily, it is producing 30 ton halva, 

40 ton jam, 10 ton hazelnut cream 

with cacao and 10 ton sesame seed 

paste with molasses. Seyidoglu broke 

grounds for several times in its own sector 

which is making production in an 8 

thousand square meters of closed area 

in Hadimköy for meeting its increasing 

capacity as a result of customer satisfaction. 

Combining its production with 

handwork and technology, Seyidoglu 

continues taking firm steps forward. 


Olive oil industry 

tripled its exports 

“We added triple 

taste to kitchens 

around the world” 


Among the highest achievers of 2017, 

which is considered a year of breakthrough 

in export with Turkey breaking 

records over records, Olive Oil 

Industry become prominent. Olive oil 

industry tripled its exports from 55 

million to 174 million dollars. Turkish 

olive oil added taste to meals in kitchens 

of over 100 countries. 

During the period between November 

1st, 2015 and October 31st, 

2016 where Turkish olive oil exportation 

was recorded, exports worth 

55,618,000 dollars and it rose by 

213% increased to 174,155,000 dollars 

in the 2016/2017 season on a 

year-on-year basis. This was recorded 

as the highest olive oil export of the 

last 4 seasons. 

Expecting a higher yield compared to 

past years, Turkish olive industry enters 

the new export period with high 

morale. Olive industry assembled in 

“Ayvalık International Olive Harvest 

Days” organized for the 13th time in 

Ayvalık this year with the motto “National 

Value Olive Oil, Global Goal is 

Whole World”, enters the new season 

with high hopes. 

Aegean Olive and Olive Oil Exporters 

Union Board of Directors also 

assembled in Ayvalık under Ayvalık International 

Olive Harvest Days. 

Turkish Exporters Assemble Sectors 

Council Member and Aegean Olive 

and Olive Oil Exporters Union Board 

of Directors Vice Chairman Emre Uygun, 

stated that 2017/2018 season 

olive and olive oil yield have not yet 

been declared by the Ministry but the 

whole industry expected a yield higher 

than previous years and an easeful 

season is estimated compared to recent 

years with regard to sustainable 

product supply for exporters.

Sharing that they exported 44,457 

tons of olive oil in 2016/2017 season, 

Uygun said “our olive oil export was 

14,851 tons in the previous year. Our 

olive oil export increased by 249% 

on the basis of quantity. Globally we 

added taste to kitchens of over 100 

countries. In 2017/2018 season we 

are aiming to bring in at least 250 

million dollars’ worth of foreign exchange. 

To change the yield of this 

season into added value, incentives to 

the producers should be raised to at 

least 2.5 TL and 0,5 to 1 TL premium 

should be paid for olive (per kg) while 

on the other hand incentives for export 

should be doubled. 

Domestic market goals is the 

consumption of 150 thousand 

tons of olive oil 

Reminding that all institutions in olives 

industry in Turkey is promoting to increase 

olive oil consumption, EZZİB 

Vice Chairman Mr Uygun expressed 

that they are expecting these promotion 

efforts to contribute to domestic 

consumption and to raise domestic 

consumption in Turkey from 120 

thousand tons to 150 thousand tons 

in 2017/2018 season. 

Spain and USA are leading 

export targets 

In Turkish olive oil exports, Spain is the 

leading buyer with USD 59,269,000 

exports while USA in the new 

world followed with exports of US 

46,375,000 of olive oil called liquid 

gold. These countries are followed 

by Italy with exportation worth USD 

13,920,000 and Saudi Arabia with a 

purchase of liquid gold worth USD 

12,239,000 and Ivory Coast with USD 

5,622,000. 

We earned 110 million dollars 

from table olive export 

Olive Industry achieved a success rate 

in olive oil export in 2016/2017 while 

reaching a plateau in table olive export. 

While Turkey exported 58,425 

tons of table olive worth USD 120 

million in 2015/2016 season, it exported 

58,339 tons of table olives 

worth USD 110 million in 2016/2017 

season. 

A large share of table olive exports 

were made of black olives worth USD 

89,675,000 while green olives made 

up USD 20,855,000 of the exports. 

EZZİB Board of Directors Vice Chairman 

Emre Uygun added that they 

were expecting the winds to change 

in an upward move in table olive export 

in 2017/2018 and according to 

preliminary forecast they were expecting 

a 10% rise. 

As Germany maintained its leader position 

in export targets with USD30 

million, it was followed by Iraq with 

USD 18 million and Romania with 

USD 9 million. 

In green olive export Iraq became first 

with USD 5,675 thousand followed by 

Germany with USD 5,250.000 and 

USA with USD 2,920.000 


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Turkey’s pasta industry 

grows continuously 

Generally, the production in Turkey shows an upward 

trend. A continuously rising domestic and foreign demand 

has allowed the industry to increase production volumes 

and adapt high technology to compete in domestic and 

international markets. 

Pasta is one of the most popular foods 

in the world, thanks to its unique characteristics 

like nutritiousness, tastefulness, 

practicality, cheapness, satiability 

and endurance. 

Semolina and macaroni factories were 

among the first branches of the food 

industry, which were established in 

Turkey as of 1920s. The total capacity 

of Turkish pasta industry, which is 

one of the biggest in the world, has 

increased 26 fold since 1922 and 

reached to approximately 2 million 

tons at 2016. 

The present production facilities of the 

pasta producer companies equipped 

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are located mainly in the Southeastern, 

Central and Western Anatolia, 

which are the major durum wheat 

producing regions in Turkey. 


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Pasta production in Turkey by 

years 

Plain and vitamin enriched macaroni 

are the most popular types in Turkey. 

However, in recent years, vegetable 

(such as tomato and spinach) and egg 

macaroni are also produced. 

Generally, the production in Turkey 

shows an upward trend. A continuously 

escalating domestic and foreign 

demand has allowed the industry to 

increase production volumes and 

the high technology employed has 

enabled companies to compete favorably 

in domestic and international 

markets. Today, the Turkish pasta industry 

annually produces almost 1.2 

million tons of pasta. 

EXPORTS 

Turkey has exported mainly uncooked 

pasta without eggs for years. This type 

of pasta has constituted up to 80-90% 


SİSTEM 9 

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KURUMUNUZU GELECEĞE TAŞIYIN! 

Sistem 9’un profesyonel ekran çözümleriyle 

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kurumsal iletişiminizi güçlendirin. 

40.000+ ekran yönetimi 

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RESTORANLARA ÖZEL ÇÖZÜMLERİMİZ 

DİJİTAL MENU BOARD 

İNTERAKTİF UYGULAMALAR 

DİJİTAL POSTER 

LED EKRAN 

Dijital Yayın ve Bilgilendirme Ekranları ile görsellerinizi tek merkezden güncelleyebilir, 

afiş veya postere dayalı matbaa ile operasyonel maliyetlerinizi ortadan kaldırabilir, satışlarınızı artırabilir 

ve kurumsal iletişiminizi en üst düzeye taşıyabilirsiniz. 

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info@sistem9.com www.sistem9.com 0212 691 64 00

of the total Turkish pasta exports so 

far. However, pasta types other than 

uncooked or stuffed pasta have recently 

grown to become an important 

product in Turkey’s pasta exports. 

Total pasta exports of Turkey totaled 

832 thousand tons in 2016 with an 

increase of 24% compared to the previous 

year while the value of exports 

totaled 422 million dollars in 2016. 

Turkish pasta exports by years 

Turkey exported pasta products to 

152 countries throughout the world 

in 2016. The major export markets 

of Turkey have undergone remarkable 

changes particularly during the 

last ten years. While the USA and the 

Russian Federation have been by far 

the biggest destination markets, having 

a share of 26.7% in 1995 and 82.5% 

in 1997 within total pasta exports respectively; 

Japan, Benin, Somalia, Angola, 

Iraq and Djibouti were recorded as 

the major markets in 2016. 

Turkish pasta exports by 

destination 


Shifting Saudi food buying 

patterns spurs confidence of 

Kingdom’s food exporters 

Gulfood exhibitors 

eye Saudi 

preferences for 

sector-specific 

global brands as 

Kingdom’s food 

retail demand 

mounts 


Dubai, UAE – A major shift in the food 

buying preferences of Saudi consumers 

is unlocking huge two-way trade opportunities 

in the Kingdom, according 

to a recent survey by leading research 

provider, Nielsen. 

With Saudi’s domestic food producers 

receiving a confidence boost for their 

dairy, snacks, ice-cream, mineral water, 

tea and coffee production, a host of 

international suppliers are also reaping 

rewards from increasing demand 

for globally-branded baby food, energy 

drinks and canned foods in the Gulf’s 

largest market. As global brands maintain 

their traditional dominance in the 

preserved food categories, the survey 

highlights how Saudi consumers increasingly 

prefer locally produced dairy 

and fresh food products. 

The survey comes as Saudi and international 

food producers prepare for a 

major two--pronged trade push at Gulfood 

2018, the world’s largest annual 

food and beverage trade event and the 

year’s first major international food industry 

trade show, which runs at Dubai 

World Trade Centre (DWTC) from 

18-22 February. 

Saudi Arabian producers, buoyed by 

proven success as the Kingdom’s favourite 

dairy and fresh food choices, are 

readying for a major export push at the

show, while sector-specific international 

brands are looking to cement their 

segmented leadership among Saudi 

consumers. 

“Though Saudi producers have made 

considerable inroads locally and regionally 

- where they’ve invested in 

diversified products, quality and brand 

equity - the Kingdom remains the land 

of opportunity for suppliers across the 

entire food production eco-system,” 

said Trixie LohMirmand, Senior Vice 

President, Exhibitions & Events, DWTC, 

which organises the mega show. 

“Local production is already on the rise 

and there’s been a significant uptick in 

demand for raw ingredients; the direction 

outlined in the National Transformation 

Programme 2020 will create 

expansion and partnership opportunities 

for overseas suppliers to further 

consolidate their positions in the most 

populous country in the region.” 

With Saudi’s population forecast to 

rise almost 2% to just under 35 million 

by 2020, according to the United Nations, 

the renewed focus on domestic 

production is designed to start off-setting 

the fact the Kingdom remains the 

GCC’s largest importer of food. Further 

demand is expected to emanate 

from the planned NEOM mega city, 

which has food as a key focus. The first 

phase of the project is due to be delivered 

in just seven years’ time. 

And yet, with the total number of food 

retail outlets in the country projected 

by Dublin’s Research and Markets 

to grow by 4.9% annually by the end 

of the decade, some 87 Saudi Arabian 

food producers representing diverse 

sectors, including Arrow Juice, 

Siafa Dates, Americana, Al Seedawi and 

Mahmood Saeed Beverage, will push 

their quality and competitiveness at 

Gulfood 2018 – a figure LohMirmand 

believes will continue to rise. 

“This year’s Saudi participation includes 

some of the biggest names in 

the Kingdom and the region including 

AlMarai, Al Rabie, Al-Watania and Sun- 

41

Bulah, as well as many innovative new 

market entries. The evolving nature of 

the country’s food sector suggests this 

level of representation will continue to 

grow. Most of these brands are already 

familiar names on supermarket shelves 

throughout the GCC and certain parts 

of the Middle East, through Gulfood, 

however, their geographic reach could 

expand much further.” 

Saudi producers are among more than 

5,000 exhibitors signed up for Gulfood 

2018, which will feature eight tailored 

product segments to aid accessibility 

and give buyers more time to transact 

business. The segments include 

Beverages; Dairy; Fats & Oils; Health, 

Wellness & Free-From; Pulses, Grains & 


Cereals; Meat & Poultry; Power Brands 

and World Food. 

The all-new Gulfood Discover Zone, 

where new-to-market products will be 

showcased in an exclusive and interactive 

lounge, also joins the 2018 fray. The 

Zone is aimed at companies making 

their MENA region debuts by leveraging 

Gulfood to deliver market-entry 

opportunities. Finalists for the annual 

Gulfood Innovation Awards will also be 

featured in the Zone. 

Gulfood 2018 will feature 120 country 

pavilions including new entrants 

Estonia, Nigeria, ProColumbia, Serbia, 

Slovakia, and Tajikistan. The show will 

also receive a host of powerful national 

delegations including heads of state, 

ministers, government officials and 

trade associations eager to ink lucrative 

bi-lateral trade agreements. 

Gulfood 2018 will also co-host Halal 

World Food, the world’s largest annual 

Halal food sourcing trade show; the 

annual Emirates Culinary Guild International 

Salon Culinaire; the world’s largest 

single-entry chef competition; the 

Speciality Coffee Association endorsed 

World Cevze/Ibrik Championships and 

the Gulfood Innovation Awards, which 

recognise best-in-class excellence and 

innovation across the region’s F&B industry.

EKOLOJİ İZMİR FUARI 

EKOLOJİ İZMİR FAIR 

ZEYTİN, ZEYTİNYAĞI, SÜT ÜRÜNLERİ, 

ŞARAP VE TEKNOLOJİLERİ FUARI 

Olive, olive oil, dairy products, wine & technologies fair 

ORTAK DESTEKÇİLER / SUPPORTERS 

ORGANİZASYON / ORGANIZERS 

OLIVTECH 

DESTEKÇİLER / SUPPORTERS 

DESTEKÇİLER / SUPPORTERS 

ÇÖZÜM ORTAĞI 

PARTNER

Gulfood 2018 to 

consolidate its leading 

role in global show 

arena 

Middle East food industry investment 

spurs production increases as 

international manufacturers broaden 

regional growth plans 


Dubai, UAE: The 2018 edition of Gulfood, 

the world’s largest annual food 

and beverage trade event and the first 

major international food industry trade 

show of the year, will further strengthen 

the UAE’s lead role in setting the global 

food agenda, according to the exhibition 

organisers, Dubai World Trade Centre 

(DWTC). 

Citing the long-established reputation 

of Gulfood as a key driver in fostering 

innovation across the local, regional and 

global food and beverage supply chain, 

DWTC officials revealed on-site sales 

generated by 95,000-plus buyers and 

visitors at Gulfood 2018 - which runs 

from 18-22 February - will contribute 

heavily to a global food market expected 

to generate revenues of USD3.03 trillion 

by 2020, according to Research and 

Markets, a Dublin-based market research 

company. 

With the global food market due to register 

a compound annual growth rate 

(CAGR) of 4.5 per cent from 2015 to 

2020, the UAE food and beverage market 

alone is anticipated to reach a valuation 

of AED82 Billion (USD22 billion) 

by the end of the decade, according to 

Euromonitor International. 

45

First major global food industry event 

of the year will showcase thousands 

of new-to-market suppliers, innovative 

channels to market and benchmark 

global commodity prices 


“In attracting the Middle East’s largest trade industry audience, 

generating huge transactional volumes every year 

on the show floor, and setting global foodstuff commodity 

prices, Gulfood is the region’s premier food and beverage 

industry platform – it underlines Dubai’s leading 

role in the global food sector,” said Trixie LohMirmand, 

Senior Vice President, Exhibitions & Events, DWTC. 

“With regional investment in food production on the 

rise, international manufacturers see the Middle East as 

a lucrative market for their products. In this dynamic climate, 

Gulfood continues to empower the global food 

and beverage community as an unmatched trading and 

knowledge platform that offers unrivalled market overviews 

and insights to industry professionals.” 

The bright forecast for Gulfood 2018 follows hundreds 

of major deals struck and initiatives launched at this 

year’s event, including US Beef regaining eligibility to ship 

beef products to Saudi Arabia, a USD31 million market. 

US exhibitors at the show reported on-site sales 

of USD85.5 million with forecasts of a further USD722 

million in direct sales as a result of their participation, according 

to the US Department of Agriculture’s (USDA) 

Foreign Agriculture Service (FAS). The FAS also recruited 

47 potential food and beverage suppliers - with a 

47

network spanning Asia, Africa, South 

Asia and the Middle East - to service 

US exporters at Gulfood 2017. 

In the UAE, Dubai-based gourmet 

snacks specialist Hunter Foods 

signed a lucrative deal with Chinese 

importers, while the Emirates Authority 

for Standardisation & Meteorology 

(ESMA) hosted the pioneering 

Global Halal Industry Platform. 

Following a successful debut in 2017, 

Gulfood 2018 will continue its sectorised 

approach to further increase 

accessibility and trading potential. 

Tens of thousands of finished food 

and beverages will be featured in 

halls dedicated to eight of the biggest 

commodity trading sectors: 

Beverages; Dairy; Fats & Oils; Health, 

Wellness & Free-From; Pulses, Grains 

& Cereals; Meat & Poultry; Power 

Brands and World Food. 

With the Pulses, Grains & Cereals 

and Fats & Oils sectors already close 

to being sold-out amid unprecedented 

demand, the Meat & Poultry sector 

is also tracking strong sales two 

months before the show. 

“For United States red meat exporters, 

Gulfood has a well-established 

reputation as the premier marketing 

event in the Gulf region,” said Philip 

Seng, President & CEO, US Meat 

Export Federation (USMEF). “Over 

the years, Gulfood’s footprint has 

expanded considerably and it’s now 

a key venue for exporters looking 

to grow their business in emerging 

markets in Africa, Asia and Europe.” 

New to the 2018 event is the Gulfood 

Discover Zone, where exhibitors 

will be able to apply for 

recently-launched products to be 


showcased in an exclusive and interactive 

lounge. The Gulfood Discover 

Zone will also feature a dedicated 

area for companies that have never 

conducted business in the MENA region 

before and are using Gulfood as 

a market-entry opportunity. Finalists 

for the Gulfood Innovation Awards, 

which also return in 2018, will also 

be showcased in the Gulfood Discover 

Zone. 

With more than 5,000-plus exhibitors 

from 97 countries expected at 

the 23rd edition of the event, Gulfood 

2018 will feature more than 

120 national pavilions including firsttime 

participants from as far afield 

as Estonia, ProColombia, Tajikistan, 

Nigeria, Serbia and Slovakia. The 

show will also see hundreds of international 

heads of state, ministers, 

government officials and scores of 

national trade associations eager to 

ink lucrative bi-lateral trade agreements 

among tens of thousands of 

anticipated visitors. 

Gulfood 2018 will also see the return 

of perennial features including 

Halal World Food, the world’s largest 

annual Halal food sourcing trade 

show; the annual Emirates Culinary 

Guild International Salon Culinaire; 

the world’s largest single-entry chef 

competition; the Speciality Coffee 

Association endorsed World Cevze/ 

Ibrik Championships and the Gulfood 

Innovation Awards, which recognise 

best-in-class excellence and 

innovation across the region’s food 

and drink industry. 

10 things not to miss at 

Gulfood 2018 

Gulfood, the world’s leading annual 

food and beverage exhibition, returns 

to Dubai World Trade Centre 

(DWTC) from 18 to 22 February 

2018. With more than 5,000-plus exhibitors 

expected at the 23rd edition 

49

of the event, Gulfood 2018 will feature 

more than 120 country pavilions 

and more than 1,000 new-to-market 

products on display. This show really is 

a must-attend for anyone connected 

with the food and beverage industry. 

1.It’s all about discovery 

The major highlight of this year’s show 

is the launch of the Gulfood Discover 

Zone – a dedicated area designed to 

optimize visitor experience and amplify 

business opportunities. Within 

the Discover Zone, exhibitors from 

six of the shows sectors, plus confectionary 

and snacks, will be able to 

apply for recently-launched products 

to be showcased in an exclusive and 

interactive lounge to demonstrate 

their offerings. The lounge will have a 

blend of physical products and virtual 

displays and QR code scanning for 

products. Finalists as well as shortlisted 

products for the Gulfood Innovation 

Awards will also be showcased in 

the Gulfood Discover Zone in Zabeel 

Hall 4. 


Another feature of the show is the 

Newcomers Area located in Zabeel 

Plaza. The innovative new zone will 

feature a dedicated area for companies 

that have never conducted business 

in the MENA region before and 

are using Gulfood as a market-entry 

opportunity. 

2.An in-depth look at the 

global food industry 

Gulfood 2018 will see the unveiling 

of the much anticipated and in-depth 

outlook report for the global F&B industry. 

The Gulfood Global Industry 

Outlook Report 2018 is a powerful 

business decision making tool and 

will be will be free-of-charge and exclusive 

to delegates and exhibitors at 

the show. 

The outlook comes in an in-depth 

report compiled by the market intelligence 

research leader Euromonitor 

International, and commissioned 

by Dubai World Trade Centre, which 

organises Gulfood. 

This independent report sets out estimates 

and prospects for the industry, 

which have been prepared following 

a Euromonitor market study 

based on various official published 

sources and trade opinion surveys 

conducted with importers, local and 

global manufacturers, distributers, 

trading associations, retailers, food 

service providers within key industry 

sectors and government entities. 

51

3.Awarding Innovation 

Recognising creative industry leaders, 

the ever-popular and industry-benchmarking 

Gulfood Innovation 

Awards will honour new and 

improved innovations and technologies 

being adopted by the thousands 

of local, regional and international 

exhibitors participating at the exhibition 

in a glittering gala ceremony on 

the evening of Sunday, 18 February. 

With more than 300 entries, a panel 

of prestigious industry leaders will 

be presented with product display 

and tasting for the judging session to 

be held on Wednesday, 7 February. 

The judges will decide who takes the 

honours in categories such as Best 

Soft Beverage; Best Hot Beverage; 

Best Dairy Innovation; Best Meat Or 

Poultry Innovation; Best Baked Or 

Confectionery; Best Condiment Or 

Sauce; Best Frozen Or Chilled Food; 

Best Halal Food; Best Organic Product; 

Best Health And Wellness Product 

and Best Consumer Promotion 

Product. 

The panel of esteemed judges will 

include Ariana Bundy, celebrity TV 

chef and personality; Uwe Micheel, 

President of The Emirates Culinary 

Guild; Nikola Kosutic, Head of Research 

Middle East at Euromonitor 

International; Sunjeh Raja, Director 

& CEO International Centrew for 

Culinary Arts Dubai (ICCA); Claudia 

De Brito, Editor of Caterer ME (ITP); 

and Kirti Meghnan, Group Procurement 

Manager at Choithrams. 


4.Find your taste 

Gulfood 2018 will highlight the 

five pillars of taste through feature 

demonstrations and sampling activations 

to help potential buyers 

and sellers experience the tastes 

they are looking for: from salt, bitter, 

sweet, sour and umami, the platform 

will satisfy every palate. 

5.Get Brewing 

This year’s show plays host to the 

Ibrik World Coffee Championships, 

which will see the world’s 

leading baristas coming together in 

one location and competing to be 

crowned the world’s best. 

The competition, dedicated to the 

centuries-old art of brewing coffee 

in a ‘Cezve’ or ‘Ibrik’ – the small, 

long-handled pot – showcases the 

special preparation of brewing coffee, 

set in a competition format 

that celebrates the cultural tradition. 

Competitors are encouraged 

to bring their own style/cultural 

element to their performance to 

demonstrate how they interpret 

what is one of the oldest forms of 

preparing coffee in parts of Eastern 

Europe, the Middle East and North 

Africa. 

Spectators and visitors 

will also be treated to live 

demonstrations and catch up 

on business at the brew bar. 

The Cezve/Ibrik Championship is 

managed and produced by World 

Coffee Events, an event management 

organization registered in 

Dublin, Ireland, which was originally 

founded by the Speciality Coffee 

Association of Europe and the Specialty 

Coffee Association of America. 

6.Top chefs in action 

In addition to the Ibrik World Cham- 

53

pionships, Gulfood 2018 is hosting 

the Emirates Culinary Guild International 

Salon Culinaire - the largest 

single-entry chefs’ competition 

in the world. Structured as a series 

of practical and display-based 

culinary challenges or ‘classes’, this 

globally renowned annual contest 

gauges the diversity of entrants 

cooking skills and pushes the 

boundaries of modern-day food 

preparation and presentation. 

Evaluated by a panel of 30 international 

experts and mandated 

by the World Association 

of Chefs Societies (WACS), the 

Salon Culinaire provides credible 

industry recognition to more than 

a thousand master chefs, pastry 

chefs, cooks and bakers. The Salon 

serves to inspire and encourage 

young chefs to continue striving 

for improvement in their profession. 

7.Find the right 

Connexions 

Exhibitors and visitors alike can 

capitalise on their presence at 

this year’s show by using Gulfood 

Connexions – an online platform 

that helps you plan your visit in 

advance. 

The feature allows users access 

to the online exhibitor directory 

to pinpoint who they would like 

to meet, before the show starts. 

Once selected, users can schedule 

an appointment as well as navigate 

the location of their target exhibitor 

on the floor plan. Users can 

also print a copy of their planner 

before heading to the exhibition. 

Gulfood Connexions – live on 

Gulfood website – helps beat the 

crowds and enables you to maximise 

crucial face-time with exhibitors. 


8.The return of Sectorisation 

Following the success of Gulfood 

2017’s revolutionary change in layout 

and format to focus on eight 

core sectors of the global food and 

beverage industry, Gulfood 2018 

returns with a sectorised approach 

to further increase accessibility and 

trading potential between the thousands 

of exhibitors and focused buyers. 

Tens of thousands of finished food 

and beverage products will be featured 

in 13 halls, spanning more than 

100,000sqm of exhibition space at 

DWTC, dedicated to eight of the 

biggest commodity trading sectors: 

Beverages; Dairy; Fats & Oils; 

Health, Wellness & Free-From; Pulses, 

Grains & Cereals; Meat & Poultry; 

Power Brands and World Food. 

The sectorised format allows visitors 

to get straight to business assessing 

quality and benchmarking price in 

their respective segments and leads 

to deeper market insights and trend 

awareness through focused consultation 

with the right experts in one 

place. 

9.Debutants hungry to 

impress 

Visitors to Gulfood 2018 will get the 

opportunity to sample the delights 

from several countries exhibiting for 

the first time. Among them are Estonia, 

Serbia and Slovakia, who will be 

joining the large gathering of exhibitors 

from 120 national pavilions. 

In addition to first-time participants 

and returning exhibitors, the truly 

global food industry exhibition will 

welcome hundreds of international 

heads of state, ministers, government 

officials and scores of national trade 

associations eager to ink lucrative 

bi-lateral trade agreements among 

tens of thousands of anticipated visitors. 

10.The World of Halal 

Return to Gulfood 2018 for its 5th 

edition, Halal World Food is a showwithin-a-show 

concept. This major 

global trading platform generates lucrative 

investment opportunities for 

international F&B businesses looking 

to capitalise on the rapidly expanding 

halal sector that is witnessing significant 

growth in both Muslim and 

non-Muslim countries across the 

world. 

Reflecting the UAE’s strategic position 

as an international centre for 

halal food trading, Halal World Food 

showcases the full spectrum of halal 

products – including vegan and 

vegetarian food, meat and poultry, 

canned goods, energy drinks, gourmet 

and much more. 

55

Euro Gıda at champions 

league of export 

Stars of Export Award, which is organized 

by Aegean Exporter’s Association, 

have recently been delivered. 

With the success of exports, Euro Gıda 

was awarded as the export champion 

of its own industry, and once more 

revealed with this special 

award. As one of the 

most innovative companies 

in the global 

market, Euro Gıda, 

which processes 

agricultural food 

products with 

innovative approaches 

in 

the shortest 

time and 

presents healthy 

tastes to many different 

tastes in the world, deserves to be 

awarded as the most successful export 

company of its sector with its export 

in 2017. Export Star Award Ceremony 

which awarded 56 members who 

contributed Turkey’s export 5,5 billion 

USD, of Aegean Exporter’s Association 

took place Swissotel in İzmir, Minister 

of Economy Nihat Zeybekci, Turkey 

Exporters Assembly President Mehmet 

Büyükekşi and Aegean Exporters 

Union Coordinator Chairman Sabri 

Unluturk gave the awards. 

Cornichons and gherkins are 

on the world market with 

Euro Gıda. 

Euro Gıda, produces more than 400 

products of the food industry, has a 

strong position in the world market, 

especially cornichons and gherkins 

with exports carried out many different 

products in particular, including 

pickles. Euro Gıda continues to print its 

name in many countries with gold let- 


ters. Euro Gıda, which exports 60% of 

its total production, took its place in the 

champions league which consisted of 

56 companies which have succeeded 

in their sector together with the Star 

Award of Export, which is the reward 

of exports in 2017. 

About Euro Gıda 

Among the largest and most reliable 

companies of the food sector in the 

world, Euro Gıda has a wide portfolio 

of pickles, canned vegetables and gourmet 

sauces. While addressing the consumers 

with its own brand Melis, also 

serves B2B customers and do contract 

manufacturing for many Turkish and 

European well known brands. Euro 

Gıda production facilities are located in 

a strategic location in Izmir in the Aegean 

region, provide great benefit from 

the advantage provided by being close 

to vegetable fields and transport the 

vegetables produced under the supervision 

of agricultural engineers to the 

factory without losing their freshness 

and operate with the latest technology 

within 24 hours. Euro Gıda, which has 

the largest factory of the food industry 

in Turkey, is located in the top 10 in 

Europe. Euro Gıda exports 60% of its 

production. 

57

A taste of honey by 

Balparmak 

With his education behind him, Özen 

Altıparmak now needed to give direction 

to his future, yet he still remained 

undecided as to how he would establish 

his business life. 

This is not just the story of Balparmak, 

but also the story of the Turkish Honey 

Sector and the two brothers who 

brought the sector’s leading and distinguished 

brand, Balparmak, to life. The 

exemplary story began as a modest 

enterprise in Istanbul, and within a few 

years became known all over Turkey. 

Now the whole world is starting to 

hear and talk about it. 

Özen Altıparmak, the founder of Altıparmak 

Gıda Sanayi ve Ticaret A.Ş., is 

one of the two brothers who created 

the Balparmak brand. He graduated 

from the Turkish Education Association’s 

(TED) Ankara College in 1971, 

and in 1978 completed his education 

at Middle East Technical University’s 

Department of Administrative Sciences. 

His independent and enterprising spirit 

on the one hand compelled him to 

start his own business, but on the other 

hand, conditions necessitated that 

he immediately find a job and start 

working. 

He took the employee entrance exam 

of Öğretmenler Bank, which was one 

of the biggest and most important 

banks at the time. He passed the test, 

and was offered a position on the permanent 

supervisory staff, but with the 

five-year mandatory service condition... 

Free spirit? Entrepreneurship? These 

qualities of Özen Altıparmak did not 

mesh well with this stipulation so he 

declined the job. 

He moved to Istanbul, which he thought 

was an opportune location to start his 

own business. There, he embarked on 

his professional work life while working 


on business projects. He worked at a 

variety of jobs. 

His last job was in the marketing 

department of a spice production 

and sales company. His success there 

turned out to be, in a sense, one of the 

most important factors in bringing him 

and Balparmak brand, to where they 

are today. 

The management at the spice firm 

advised Özen Altıparmak to found a 

marketing and distribution company to 

handle the Istanbul distribution of their 

products. 

The opportunity he had been waiting 

for had arrived. He accepted. He 

founded Altıparmak Pazarlama Unlimited 

with his father, Sabri Altıparmak, 

and his brother, Özgür Altıparmak. 

Özgür Altıparmak, who was born in 

Ankara in 1958, is now the Vice Chairman 

at Altıparmak Gıda Sanayi ve Ticaret 

A.Ş. He manages analysis, product 

blending, and the filling facility. 

Özgür Altıparmak, who graduated 

from Gazi University’s Press Academy 

in 1983, entered business life while 

he was still a university student. He 

became a founding partner with his 

brother Özen Altıparmak, with whom 

he shared the same entrepreneurial 

spirit and vision. 

Before long, the company undertook 

the marketing, selling and distribution 

of a great many food products, which 

was in line with the two brothers’ common 

vision and goal, and became successful 

at it. 

One of these products was the specialty 

of a close acquaintance of their 

father: mankind’s natural, millennia-old 

friend and food, honey. 

As with every product, the selling and 

marketing of honey also requires the 

seller to know it very well. And to be 

acquainted with honey, to intimately 

know its qualities, its place in people’s 

lives, its laborious production, its burdened 

producers, presented the Altıparmak 

brothers with a brand new 

59

horizon. Their future lay in honey, in the 

honey sector. 

In those years, apiculture in Turkey was 

just beginning to develop, and scientific 

methods were seldom used in honey 

production. There was no brand of 

honey that was widely distributed, preferred, 

or even known to consumers. 

Because of this, the honey sector was 

an open field with a wide horizon and 

lots of work to be done. The Altıparmak 

brothers had the foresight and vision 

to notice this situation. 

Özen Altıparmak and Özgür Altıparmak 

saw that it was possible to develop 

apiculture, which was one of 

Turkey’s most prized lines of work, by 

putting a well-deserved premium on 

honey, which is one of Turkey’s most 

valuable resources. With this foresight, 

they decided to inextricably fuse the 

future of their company, Altıparmak, 

with the future of beekeeping and the 

honey sector. 

They would collect the choicest honey 

from the best regions in Turkey, and 

present it to consumers packaged in 

the safest and most hygienic way. Their 

long-term goal was to create a world 

brand from Turkey’s best honey. 

They gave it a name: 

Balparmak. 

The next step consisted of directing 

the process primarily through a consumer-oriented 

perspective that employed 

scientific methods and accurate 

solutions. This was accomplished 

through decisiveness and patience by 

an excellent team of personnel that 

took consumer needs and demands 

into consideration, and carried out a 

meticulous analysis of market conditions 

without sacrificing the principles 

of quality and management. 

Balparmak came on the market under 

the Altıparmak umbrella and in 1989 

became the top selling honey brand in 

Turkey. Altıparmak Gıda Sanayi ve Ticaret 

A.Ş. assumed market leadership 

in 1991 and maintains that position 

today. 

Under the title Altıparmak Gıda San. 

ve Tic. A.Ş., the Turkish honey sector’s 

leading corporation ranks among Europe’s 

largest honey producers with its 

annual operational capacity of 32,000 

tons, over 350 employees, and 30,000 

m2 of facilities. 

Balparmak differentiates itself through 

the standard of quality that it delivers to 

consumers, making it the leader of the 

industry. When it comes to food safety, 

the company operates in accordance 

with international standards, holding a 

FSSC 22000 food safety management 

system certificate as well as the BRC 

(British Retail Consortium) global food 

standard certificate, among others. 

The Balparmak Analysis Laboratory 

(APİLAB) ranks among Europe’s four 

most comprehensive honey-specialist 

laboratories and is the only lab of 

its kind in Turkey. The laboratory can 

analyze honeys gathered from every 

region in Turkey on 122 different parameters. 

With steady and decisive steps, Balparmak 

is forging ahead on the path to 

becoming a world brand. 


11.Uluslararası 

Günes Enerjisi ve Teknolojileri Fuarı 

. 

Günes . Enerjisi‘nin Devleri Solarex Istanbul‘da Bulusuyor . 

05-07 Nisan 2018 

İstanbul Fuar Merkezi / Yeşilköy 

9-10-11-12. Hall 

Ziyaret Saatleri 

10:00-19:00 

Ücretsiz Davetiye için/Free Invitation 

www.solarexistanbul.com 

0212 604 50 50 

BU FUAR 5174 SAYILI KANUN GEREĞİNCE TOBB (TÜRKİYE ODALAR VE 

www.solarexistanbul.com 

BORSALAR BİRLİĞİ) DENETİMİNDE DÜZENLENMEKTEDİR. 

info@solarexistanbul.com

Natural ingredients 

Turkey’s Sunar 

Group exports to 

more than 100 

countries and aims 

to become one of the 

biggest groups in the 

Middle East, Europe 

and North Africa. 

Chairman Hüseyin 

Nuri Çomu 

outlines his vision for 

the future. 


Sunar Group holds a distinctive position 

in the agroindustrial sector. 

Founded in 1974, it is now one of 

Turkey’s leading industrial groups, 

operating in agriculture-based 

sectors that include starch and its 

derivatives, edible oil, flour, animal 

feed and fresh fruits. 

It has a fully integrated edible oil 

production plant aligned with a 

high-tech infrastructure and has 

been responsible for many innovations 

in its field. In its laboratories, 

experienced engineers create specialised 

flours and animal feeds for 

a diverse range of market needs. 

Meanwhile, with its fresh fruit division, 

the group is helping to transform 

agriculture into engineering 

in order to harvest high yields of 

certifiedfresh fruits. The group 

currently has the capacity to process 

one million tons a year of raw 

materials, with a turnover of $350 

million, and exports to more than 

100 countries. It is responsible for 

60% of Turkey’s corn oil exports, 

12% of its sunflower oil exports 

and 45% of its corn starch exports. 

The company’s chairman explains 

more.

What makes Sunar Misir competitive? 

Hüseyin Nuri Çomu: Founded in 1985, Sunar Misir 

has become the driving force of Turkey’s starch and 

starch derivatives industry. The company provides a 

range of glucose and glucose-fructose syrups, native 

corn starch, modified starch, dextrin, sorbitol and 

maltitol, all of which is made from certified non- 

GMO corn. 

It plans to invest nearly €40 million over the next 

five years in strengthening its business portfolio, and 

expects significant growth as a result. 

What trends and opportunities will Sunar 

Misir use to move forward? 

The global ingredients market is in the middle of 

a dynamic period. Consumer habits are constantly 

changing, driven by increasing awareness for health 

and wellness, the rising population and a growing 

middle class, in parallel with increasing incomes and 

digitalisation, and despite the strain on natural re- 

Huseyin Nuri Comu, 

Board Chairman 

63

sources. Sunar Misir sees big potential for 

delivering healthy nutrition while helping 

the environment. The needs of the sugared 

foods and beverages industries can 

be fuelled by outstanding products. New 

regulations designed to reduce daily sugar 

consumption in order to address an 

increase in the number of health problems, 

such as cardiovascular diseases, diabetes 

and obesity, have reshaped some 

traditional markets in developed nations. 

The firm has a dedicated research and 

development department that provides 

nutritional products with new applications, 

functions and unique characteristics. 

It is the first – and only – producer of 

sorbitol and maltitol in Turkey, and hopes 

to increase its share of the nation’s sorbitol 

market to 80%, and its share of the 

maltitol market to 60% within the next 

five years, and it willcontinue to pursue 

an export-oriented growth strategy. As 

they are manufactured by the catalytic 

hydrogenation of starch hydrolysate, 

these polyols are low-calorie, high performance 

natural sweeteners. They have 

a low glycaemic index; retain moisture 

as a humectant; make effective stabilisers; 

improve viscosity; display excellent 

temperature and pH stability; and have 

a cooling effect in the mouth with no 

aftertaste. These properties make these 

products able to help address today’s 

health and wellness challenges. 

How is the company’s progress 

towards sustainability? What 

measures have been taken 

to ensure the firm is socially 

responsible? 

As a pioneer in sustainable agriculture in 

Turkey, and the nation’s sole producer of 

sorbitol and maltitol, Sunar was nominated 

in the environmental and corporate 

sustainability category at the European 

Business Awards, and was recognised as a 

national champion. Sunar’s commitment 

to sustainability is a key part of its corporate 

DNA; in 2014, it launched its Bright 

Future programme to make lives better. 

By working hand in hand with farmers 

and manufacturing in the most traceable 

and sustainable way, and by making contributions 

to society, the company will 

continue to challenge itself to transform 

and be ready for the future. 


ISM 

showcased 

the future 

trends and 

The overall 

impression of the 

number-one trade 

fair of the industry 

was dominated by 

crowded stands 

and intensive 

discussions. 

Furthermore, 

innovations 

gained and 

provided 

momentum. 


67

Sweets and snacks remain popular 

- indeed across all sales channels 

- that is the outcome of the 48th 

ISM held in Cologne. The exhibitors 

unanimously reported about 

highly interested and very motivated 

buyers and experts from a 

wide range of national and international 

sales channels. “The trade 

fair underlined once again, which 

outstanding significance ISM has 

as a business and networking platform,” 

is how Katharina C. Hamma, 

Chief Operating Officer of Koelnmesse 

GmbH summed up the 

trade fair. “The breadth of the offer 

is incomparable. This is acknowledged 

by the visitors from all sales 

channels.” Bastian Fassin, Chairman 

of the International Sweets and 

Biscuits Fair Task Force (AISM) 

shared this assessment: “The fact 

that all of the important distributors 

from home and abroad were 

present, demonstrates the huge 

appeal of the trade fair, but also 

that of the extremely innovative industry. 

International trade relations 

are indispensable for most of the 

companies.” The global leading role 

of ISM was not least confirmed by 

the presence of the TOP 20 food 

distributors worldwide, who were 

represented in Cologne by strong 

teams of buyers. 

Overall the trade fair recorded 

around 37,500 trade visitors from 

144 countries.1,656 exhibitors 

from 73 countries participated. 

For them the quality of the trade 

visitors was of decisive significance 

in their summaries of the trade fair. 


69

Not only buyers from the largest 

trading companies were on-site. 

Also the online trade and the specialised 

trade that is important for 

many exhibitors came to Cologne. 

The registration data of ISM 

showed that leading trading and 

sales companies had travelled to 

Cologne. These include for instance 

Aeon, Ahold, Aldi, Amazon, arko, 

Auchan, Carrefour, Coop, Costco, 

Delhaize, Edeka, Globus, Hussel, 

Jumbo, Karstadt, Kaufhof, Kroger, 

Leclerc, Lekkerland, Lidl, Marks & 

Spencer, Metro, Mercadona, Netto, 

Rewe, Rossmann, Sainsbury, Spar, 

Target, Tesco and Walmart. Furthermore, 

buyers from numerous 

specialised online platforms were 

also among the visitors of ISM. 

Important importers, international 

wholesalers and suppliers of gift 

and decorative items also travelled 

to Cologne to attend the trade fair. 


The overall impression of the 

trade fair was dominated by 

crowded stands and intensive 

discussions. Furthermore, innovations 

provided momentum. These 

included among others products 

with protein, vegetable and fruit 

bars or sugar-reduced alternatives. 

Beyond this the suppliers of 

chocolate products, confectionery 

and biscuits convinced with new 

products. The trend towards conscious 

enjoyment was frequently 

reflected. 

71

The segment “New Snacks”, which 

encompasses fruit and vegetable 

bars, savoury snacks, to-go offers 

and breakfast snacks, has taken 

off at the fair. In addition to the 

traditional product groups, New 

Snacks were introduced in 2015. 

The “New Snacks Area” in Hall 5.2 

attracted great interest among the 

visitors. But also other suppliers, 

who presented savoury items, nuts 

and snacks reported that they had 

held very good discussions. 

In addition to “New Snacks” the 

start-ups, who were presented for 

the first time at ISM, also attracted 

plenty of attention. 14 companies 

that have not existed for longer 

than five years exhibited under a 

joint roof and convinced with the 

diversity of their offers. The same 

applies for the “Newcomer Area”, 

which with the participation of 

twelve companies was sold-out. 

They had numerous innovative 

ideas in store for the very interested 

visitors here. 


Coffee and tea, also new product 

groups at ISM made their own appearance, 

supported by the Coffee 

Cologne Forum and the “Coffee 

Street”. The practice-oriented supporting 

programme was also above 

all very interesting for coffee bar operators, 

bakeries, confectionery and 

cake shops. 

The lectures on the “Expert Stage 

and the “Sweets Trends” special event 

were once again very well-attended. 

The ISM Award was conferred for 

the fifth time. The award winner was 

the entrepreneur Dylan Lauren with 

her shop concept Dylan’s Candy Bar 

from the USA. The international prize 

pays tribute to exceptional services 

73

to the sweets and snacks industry. 

The award winners of the past years 

were Herman Goelitz Rowland Sr. 

(Jelly Belly Candy Company, USA), 

Felix Richterich (Ricola AG, Switzerland), 

James N. Walker, (Walkers Shortbread, 

Great Britain) and Gota Morinaga 

(Japan). 

The top three innovations of the 

“New Product Showcase” were distinguished 

again. The visitors voted 

for Fruit Balls by HPW AG in first 

place, Brasiliero by GOT7 Nutrition 

GmbH & Co. KG in second place 

and Little Love by Lovechock in third 

place. 

Furthermore, the ISM Packaging 

Award powered by ProSweets Cologne 

was also conferred for the 

second time. The award winner is the 

100 percent biodegradable organic 

bag by myChipsBox. 


With an attendance of over 20,000 

trade visitors and thus a further increase 

in the number of visitors, 

ProSweets Cologne - the international 

supplier fair for the sweets and 

snacks industry - which is held parallel 

to ISM, once again confirmed its 

significance as an important information, 

order and networking platform 

for the entire industry. 

Together with ProSweets Cologne, 

ISM covers the entire value chain of 

sweets production and sales at the 

same time and place – a worldwide 

unique constellation. 

ISM organisers are Koelnmesse and 

its industry sponsor, the International 

Sweets and Biscuits Fair (AISM) Task 

Force. 

The 49th ISM is scheduled to take 

place from 27 to 30 January 2019. 

ProSweets Cologne, the international 

supplier fair for the sweets and 

snacks industry, will once again be 

held parallel to ISM 2019. 

75

World food and beverage 

industry meets in 

Antalya 

FoodProduct – International Food and Beverage Special 

Fair, which is Turkey’s most extensive organization in its 

field, has brought 410 exhibitors and 43,523 professional 

visitors together in 2018. Yielding profit for the exhibitors 

and visitors with the emerging trade volume, the 

26th FoodProduct will take place at the Antalya Expo 

Center, 16 - 19 January 2019. 


The 26th FoodProduct – International 

Food and Beverage Special Fair 

organized by ANFAS, the Antalya Fair 

Management and Investment Inc., has 

set off on the road for the organization 

to be held in 2019, by opening 

the exhibitors to the world with export-oriented 

foreign activities. 

CONCURRENT FAIRS 

AT THE GROWING FAIR 

CENTER 

The 26th FoodProduct which will 

bring all stakeholders of the food 

and beverage industry together will 

open its doors between January 16 

and 19 of 2019 at the Antalya Expo 

Center, the fair and congress center, 

which has reached from the ANFAS’s 

total area of 20.000 sq. to an exhibition 

area of 60.000 sq., consisting 

of a closed area of 40.000 sq. and an 

open area of 20.000 sq. Held concurrently 

with the 29th HotelEquipment 

– International Accommodation and 

Hospitality Equipment Special Exhibition 

in 2018, which is considered as a 

leading fair in its own field in Turkey, 

the FoodProduct will be organized 

under the same roof with the 30th 

HotelEquipment once again in 2019. 

“WE INVITE TO GAIN IN 

ANTALYA” 

Arzu Yüngül, the Fairs Director of 

ANFAS, has come up with an explanation 

about the 26th FoodProduct 

and 30th HotelEquipment, by saying 

“With an experience of over a quarter 

century as ANFAS, we continue 

to bring the Turkey’s export leaders 

with our domestic and foreign professional 

visitors. An export volume 

of at least 30 million dollars was 

reached in our fairs held in 2018. By 

increasing this amount in double digits 

in 2019, we target to reach a business 

volume of at least 60 million dollars. 

Going one step beyond every year 

with the power we obtain from our 

international and local stakeholders, 

our fairs are distinguished by being 

unrivalled organizations that gather 

food, beverage and accommodation 

industries under a single roof. We 

Arzu Yüngül, 

Fairs Director of ANFAS 

77

invite all professionals in these industries 

who aims at growth to gain in 

Antalya.” 

410 FIRMS AND OVER 3500 

BRANDS 

Stating that holding the 25th Food- 

Product concurrently with the 29th 

HotelEquipment was reacted positively 

by exhibitors and visitors, Mrs. 

Yürgül also added “we gathered 

around 3500 brands from 410 exhibitors 

active in the accommodation, 

food and beverage industry in 

our fair held between January 17 and 

20 of 2018 in Antalya. Our fairs which 

show a growth of 40% in comparison 

to the last year has allowed us to 

completely fill up our closed exhibition 

area of 40.000 sq. Exhibitors had 

a chance there to exhibit new and 

innovative products during the fair.” 

43,523 DOMESTIC AND 

FOREIGN VISITORS IN 4 

DAYS 

Giving information about visitor attraction 

activities of the fair, Arzu 

Yüngül said “we brought totally 

43.523 professional visitors together 

with our exhibitors in 4 days, as 

a result of visitor attraction activities 

carried out by ANFAS in Turkey and 

other target countries. Our fairs took 

a great interest from authorities of 

supermarket chains, owners of cafes 

and restaurants, food wholesalers, 

retailers, chefs and cooks, hotel investors 

& managers, purchasers, spa 

centers, interior architects, building 

contractors, public authorities as well 

as authorities of teacherages, public 

housings, official institutions and social 

recreational facilities. 

PROFESSIONAL VISITORS 

FROM 29 COUNTRIES 

Stating that the fair serves as an international 

meeting point, Mrs. Yüngül 

said “By means of the cooperation of 

the T.R. Ministry of Economy, ATSO 

(Antalya Chamber of Commerce and 

Industry), BAIB (West Mediterranean 

Exporters Association) and ANFAS 

in the context of the foreign visitor 

attraction activities, procurement 

committees from 29 countries including 

Azerbaijan, Germany, Albania, 

Bahrain, the United Arab Emirates, 

Bosnia-Herzegovina, Bulgaria, Algeria, 

China, Morocco, Ivory Coast, Palestine, 

France, Georgia, Iraq, Iran, Israel, 

Spain, Qatar, Kosovo, Libya, Lebanon, 

Malta, Egypt, Moldova, Serbia, Saudi 

Arabia, Tunisia and Jordan gathered 

with the exhibitors in the fair.” 


PROFESSIONAL 

PROCUREMENT 

COMMITTEES FROM 81 

CITIES 

Stating that –besides all these foreign 

activities- professional procurement 

committees in Turkey are also present, 

Mrs. Yüngül expressed that “In 

the national sense, the T.R. Ministry 

of Economy, chambers of trade and 

industry associated to TOBB (the 

Union of Chambers and Commodity 

Exchanges of Turkey), TAFED (Cooks 

and Chefs Federation of Turkey), TPF 

(the Turkish Retailers Federation), 

TÜROFED (the Turkish Hoteliers 

Federation), Chambers of Artisans 

associated to TESK (the Confederation 

of Turkish Tradesmen and 

Craftsmen), the Food and Beverage 

Managers’ Association, POYD (the 

Professional Hotel Managers Association), 

OSMED (Hotel Purchasing 

Managers), TÜRSAD (the Association 

of Turkish Travel Agencies), HO- 

TED (Hotel Housekeeping Training 

and Decoration Association) as well 

as food wholesalers, military services, 

teacherages, hospitals, universities 

and professional visitors from numerous 

platform came together with 

the exhibitors. In 2019, we will continue 

to gather them by increasing 

the number of domestic and foreign 

visitors. 

FULL SUPPORT 

The 26th FoodProduct and 30th 

HotelEquipment are supported by 

many professional organizations such 

as the T.R. Ministry of Economy, the 

T.R. Ministry of Food, Agriculture And 

Livestock, the T.R. Ministry of Culture 

and Tourism, the T.R. Ministry of Science, 

Industry and Technology, TOBB 

(the Union of Chambers and Commodity 

Exchanges of Turkey), KOS- 

GEB (Small and Medium Enterprises 

Development Organization), Governorship 

of Antalya, Antalya Metropolitan 

Municipality, ATSO (Antalya 

Chamber of Trade and Industry), 

Antalya Commodity Exchange, BAIB 

(West Mediterranean Exporters Association), 

BAKA (West Mediterranean 

Development Agency), Antalya 

Promotion Agency. 

INDUSTRIAL EVENTS 

In the fair, many events, competitions, 

seminars, workshops and congresses 

and conferences are held. In the 

organization of 2018, events such as 

Anatolian Meals from Tradition to 

Future, member camp 2018 by the 

Turkey Retailers Federation, 3rd Collaboration 

Seminar on Food Industry 

between Iran and Turkey, Establishment 

Conference for International 

Lobbying Activities of the Food and 

Gastronomy Industry in Turkey, Conversation 

on Food and Ecology, Reliable 

Product Platform, Hotel Design 

Show and 6th Housekeeping Olympics 

took place. 

79

A new taste in Turkey, 

black garlic by Eravital 

Having enriched with antibiotics and anti-oxidant and 

smoothed taste and aroma the new product made by 

complete natural methods, the product is to be sold under 

Eravital brand in Turkey. 

We talked with Ozgur Yilmazel of Eravital 

Company about the new product 

black garlic. Yilmazel emphasized on the 

fact that it is made by fermentation of 

fresh garlic and can be consumed with 

sugary, sweets and chocolate. 

First, will you mention about 

the foundation of your firm? 

We first met it in Spain by chance. Then 

we started to think about, and then we 

said, why nobody has done this yet, and 


started to make research to produce 

prototype machinery by using KOS- 

GEB entrepreneurship incentive. The 

early results showed that tastes are totally 

identical. It was a hard process as 

no one knew about the product, and 

its dark color was also another issue. 

We ended up finding out that the 

product is known as super food in 

USA, and a popular one in England, 

Spain, Greece and in Far East. We’re 

now trying to promote it in our country. 

It is interesting that this product is 

sold as cola drink and in sweet forms. 

It has a caramelized unique taste resembling 

both sweet and salty, also 

know as umami taste. Therefore, it’s 

used mostly in gourmet cuisines. It goes 

best with dishes made of red meat. This 

processed form is more concentrated 

and has more antibiotics and than 

fresh garlic and more antioxidants than 

pomegranates. The process, actually, is 

not fermentation but a reaction called 

Maillard.

It is made from white garlics by storing 

under variable high temp and temperature 

and humidity for three months. It 

turns black and loses both its volume 

and bitter aroma. There are many studies 

showing the benefits of the product; 

it increases immunity, regulates blood 

pressure and protects against heart 

problems. It is also widely used against 

diabetic patients. The most beautiful 

side is that it can be consumed as raw 

and has no bad odor. 

What kind of reaction is the 

process? 

It is some kind of fermentation. First 

garlics are selected and calibrated and 

finally their roots and stems are cut off 

After that the calibrated and cleaned 

fresh garlics are placed into fermentation 

room for heat and humidity treatments. 

Then they are taken out and left 

for drying for about two weeks. Finally 

they are packaged in various sizes. 

Growing garlic is a seasonal operation. 

It is planted at the end of September 

and harvested in May. Normally, the 

product can be stored at +3 C degrees. 

Do you use the black garlic in 

other forms? 

We made a jam of black garlic which 

has a very unique taste similar to 

grape molasses. Also black garlic extract 

and black garlic paste is among 

our products. We are also producing 

White garlic powder. What is your 

target, domestic market or exports? 

According to us, exporting black garlic 

is easier, As the consumers in abroad 

are familiar with this product. There are 

several prospective buyers in Europe. 

Our samples were approved in UK and 

Germany. 

In domestic market we are selling to 

major names in spice seller markets, 

such as Biostore and the shops in 

Grand Bazaar, Currently we are also 

placed our Product in File Market 

shelved which is a subsidiary of BIM 

Group. Soon we are hoping to be a 

supplier of other market chains. 

How large is your 

productioncapacity? What is 

your occupancy rate? 

Presently our monthly capacity is about 

4 to 5 tons. We use about 70 % of our 

capacity. Processing technology is made 

by our staff. I have to say that our products 

are free of alcohol. And we are 

aiming to get Halal certification. 

What about your intentions 

and targets for the future? 

First of all, we try to introduce this 

product to domestic market and then 

start to export. 82% percent of garlic is 

produced in China. The garlic farmed in 

Turkey is of higher quality, but this fact 

is not well know yet. Black Garlic can 

be sold at up to 100 Euro per kilo. In 

81

Spain giant producers having 20 to 30 

thousand sqm factories plant their own 

freh garlic. Black garlic was first introduced 

in the world in 2004 by Scott 

Kim and widespread in a short period. 

It’s produced in great volumes in the 

USA. Recently, we have found out that 

this product was made centuries ago in 

Anatloia. Fresh garlics were buried under 

earth and a fire was lit on it. The buried 

garlics were kept under these conditions 

up to 1.5 years. 

What the most important about black 

garlic is that İt can be consumed by 

chewing and has more antibiotics and 

antioxidants than frsh garlic. Ingestion of 

garlic by chewing (or crushed garlic) can 

reduce cholesterol, triglyceride, MDA, 

systolic and diastolic blood pressure 

even in the presence of increasing fat intake. 

But undamaged garlic (swallowed) 

had no significant effects. it is because 

of inability of Alliin to convert to Allicin. 

Our products now can be also purchase 

internationally on Platforms such as Ebay 

and Etsy. 

When do you plan your export 

activities? 

We have deep talks with buyers in England 

who demanded peeled black garlic 

and in puree form from us. Our samples 

are approved. Hopefully, we will be exporting 

about one to two tons of product 

monthly. Our plan is to increase our 

capacity five fold at minimum. We are 

aiming to add value to our country and 

ur infamous Taskopru Garlic. 


SIGEP 2018 - 

TOP INTERNA- 

TIONALITY 

Italian Exhibition 

Group hosts a 

record edition of 

the international 

expo of artisan 

confectionery.The 

expo centre is sold 

out, great events 

and over 33,000 

international 

buyers awaited. 

This year the focus 

is on the United 

States, a market 

expanding at an 

extraordinary rate. 


SIGEP: WOW! The amazement communicated 

by the SIGEP 2018 advertising 

campaign is the introduction to 

an extraordinary edition due to be 

held from Saturday 20th to Wednesday 

24th January 2018 at Rimini expo 

centre, which will host the 39th International 

Trade Show of Artisan Gelato, 

Pastry, Bakery and the Coffee world 

organized by Italian Exhibition Group, 

the great international trade expo 

player formed over a year ago by the 

merger between Rimini Fiera and Fiera 

di Vicenza. 

SIGEP is the reference point for topgrade 

Italian-made products, connected 

with food and particularly artisan 

confectionery; it is the world expo that 

is a forerunner of the trends and innovations 

of the 4 product chains as far 

as raw materials, ingredients, machinery 

and equipment, furnishings, fittings and 

services are concerned. It is a show

that rewards the world’s excellences, 

presents new formats, develops international 

networking and increases 

business. 

The objective of SIGEP 2018, which 

will focus particularly on the US market, 

which is expanding in an extraordinary 

manner, will be to express the 

high international profile from the 

point of view of quality: the economic 

importance of the hosted buyers 

(1,000 from 40 countries) and their 

buying power will increase, as will the 

attendance of large-scale distributors 

and leading brands. The guests from 

all over the world will be “key people” 

who set and outline trends, anticipating 

future business to the advantage of 

companies. 

The 2018 edition will propose 900 

events and test areas staged by the 

exhibitors; 32 competitions, of which 

7 will be international (with a total of 

423 contestants and judges), including 

the Gelato World Cup with 12 countries 

which have selected their best 

representatives to compete at SIGEP; 

the Ladies World Pastry Championship 

The Pastry Queen with 12 contestants 

raring to go; The Star of Chocolate and 

the Italian Chocolate-making Championship 

among the events highlighting 

chocolate; the Italian barista Championship 

dedicated to coffee and the 

great bakery events. SIGEP is also an 

opportunity for specialist training: there 

will be 13 courses with great artisan 

confectionery masters; 92 conferences 

and presentations of new projects with 

279 speakers. 

Over the five days, 160,000 buyers are 

awaited, with over 33,000 foreigners 

from 180 countries. 1,250 companies 

will occupy a record-breaking area, sold 

out months ago and totalling 129,000 

sq.m., reached by the Rimini expo centre 

with the last stage of its expansion. 

85

IPay: A dependable 

choice for retailers 

Ipay keeps 

claiming with its 

industrial solutions 

for HRreCa 

businesses 


Started as an incorporated company 

in 1998 Ipay now serves to the customers 

in three lines in domestic, industrial 

and HoReCa markets. Delivering 

its products to hotels, pastries, café, 

restaurants and catering business in 

special packages, the company is headquartered 

in Izmir. We talked to Demet 

Han Ozok, general manager of the 

company, about their offerings, export 

targets and production criteria. 

Pasteurized liquid eggs, which 

are widely used in Europe, are 

demanded both by individual 

consumers and by hotels 

and other brands in catering 

and pastry industries as well. 

What are your references in 

domestic market? 

We serve to both industrial and HoRe- 

Ca channels. We may mention the 

names of Ulker, Solen, Unilever, Pinar, 

Tat, Biskot, Mc.Cormick and Ferrero as 

our references as industrial buyers. In 

the HoReCa channel we have Ozsut, 

Ozgorkey, Cake Studio, Divan Pastries, 

THY Doco, Bolulu Hasan Usta, and five 

star hotels such as Hilton, Marriot, Max 

Royal and Voyage hotels are our customers. 

Your products are retailed 

only by Migros. Do you have 

plans about adding other retail 

chains on your buyer list? 

Yes, presently, our brand Folplay is sold 

in Migros stores only. However, we have 

contacts with other retail chains, as well. 

You have special recipes for 

feeding chickens, as we know. 

Would you inform us about 

the nutrient values of these 

feeds?

Every hen is fed with feeds made of 

vegetable materials produced in Ipay 

feed factory. The ratios of feeds are 

specifically prepared, produced and 

delivered to farms up to the needs 

of hens that change along with their 

growth patterns. Their needs for nutrition 

and energy are analyzed carefully 

to maintain the best quality and taste in 

egg production. The awards that were 

given for our eggs are the best proofs 

of our claim. 

What are your advice about 

the conditions necessary for 

protection and usage of the 

product? 

Shelled eggs have about 28 day of shelf 

life on the average. Up to 18th days it 

is not necessary to keep them cool, but 

in logistic chains they may be kept cool 

for certain periods. What is important 

for the eggs is that they should not be 

subjected to temperature fluctuations. 

So, we advice the end consumers to 

keep eggs in their fridges to maintain 

coolness. And, they should not wash 

them because it harms hygiene of the 

products. Before using them, the eggs 

should stay awhile at about 22 degrees 

for better performances. 

What is the ratio of exports 

in the monthly production of 

8.5 million eggs? 

Demet Han Ozok 

General Manager 

87

Exports account for about 15 percent. The ratio depends on the 

demand and production volumes in the markets. 

You offer your shelled eggs to your buyers in a 

clever way, in packages that may be used as toys 

afterwards. Can we say that the kids are your main 

targets for your products? 

Actually, we mainly address to whole members of the family, 

but kids are at the forefront. 

What do you want to add? 

Our slogan is “from moms to mothers”, because 

women are in majority in our management team 

who work as the sensitivity of women. 

We want whole kids in our country consume 

our eggs with joy and safely, as our own kids, and 

meet their daily needs of protein consumption. 


Bereket Döner circles the 

world from the Balkans, 

Mid East to the Gulf 

Growing by franchising, the food company now targets to North 

African countries to expand 12 countries network. Muhammet Nezif 

Emek informed about his company and operations. 

Bereket Doner carry on journey which 

started as a doner (shawarma) shop in 

Beyoglu/ Istanbul with our ever growing 

objectives and our unmatched quality 

approach. We started off with the slogan 

of “Turkey’s Doner Shop” in 1988 

and todaywe provide our services for 

Turkish Cuisine with the greatest doner 

production facility of Turkey in Hadimkoy 

Istanbul and our Bereket Doner 

chain restaurants at over 120 points. 

Our production facility reached daily 

50 tones capacity and apart from our 

franchie restaurant we distribute our 

products to 81 cities in Turkey and 

export 12 countries. We are living 

the justified pleasure of providing you, 

Muhammet Nezif Emek 

our valued guests, services at over 120 

franchise restaurants in Turkey. Power 

of experience from Turkish market, we 

started to evaulate international applys. 

We are aiming to MENA region to 

extend our restaurant chain. We have 

started our international restaurant 

operation in Kosovo. After many apply 

from Saudi Arabia, we decided to proceed 

as 3 regions in country. We gave 

our masterfranchise right to Makkah 

region and first branch will start service 

on end of 2017. We’ve also signed 

masterfranhcise contract for center region 

of Saudi Arabia during last July. As 

Bereket Doner company we are looking 

to extend our fracnhise restaurants 


y investor in different countries and 

export our factory products to new 

countries.. 

Having the first Halal certificate in Turkey 

for its food, Bereket Döner is keen 

on not only in production process but 

also on all steps of its value distribution 

chain up to the tables of consumers. 

Offering master franchise rights to prospective 

business partners, the brand 

wants to reach larger markets through 

its investors. 

Recently the company signed two contracts 

for different parts of Saudi Arabia, 

now seeks partners for the third 

region and new businesses in North 

Africa, Middle East and in the Gulf. The 

brand now produces 50 tons of döner 

in its factory in Hadimkoy, Istanbul, 

known as the largest plant in Turkey for 

döner preparation using 100 percent 

natural and halal food and ingredients. 

Packaged food of Bereket Döner has 

180 days of shelf life for döner, and 270 

days for meatballs. 

91

32 million Euro investment 

credit from EBRD to Peyman 

Peyman signed a credit contract of 32 

million Euro with EBRD to accelerate 

investments in technology, agriculture 

base, exports and factories. 

Tuncek Akgun, chairman of Peyman 

says, “This credit agreement proves the 

trust to our country, our industry and 

our company. We will become more 

powerful in our efforts to be a global 

brand from Turkey by accelerating 

our pace for growth.” CEO of Peyman 

Oguz Yukselir said, “The agreement will 

open a new era to Peyman and will 

contribute much to the national economy 

and our industry.” 

Peyman is one of the leading companies 

in dried fruits and signed a 32 million 

Euro worth of credit with EBRD, 

European Bank of Regional Development. 

Tuncer Akgun stated, “We have commitment 

responsibility to our land and 

our country. It proves their trust to our 

company to our industry and to our 

country, Turkey. Turkey has reach resources 

and great expertise in dried 

fruit business. And the people are so 

keen on differentiating among the qualities 

of products.” 

Oguz Yukselir, “Credit of 

EBRD opens a new era for 

Peyman” 

Oguz Yukselir, CEO of the company 


said, “Credit will become 

a good milestone 

in our growth story. We 

targeted high. Our growth rate in 

2017 was 30 % and reached up to 

560 million TL. We will expand even 

more and extend our presence in 

foreign market. Presently, we deliver 

the national tastes of dried fruits to 

more than 40 countries from America, 

to Russia, from Middle East to 

China and Australia. We aimed to 

reach the customers in 100 export 

markets in five years. We have been 

developing a new business model by 

supporting the farmers, and suppliers 

aiming better qualities, productivity 

and product volumes.” 

Arvid Tuerkner, “We are 

happy to be a part of the 

growth story.” 

Arvid Kuerkner, Turkey director of 

EBRD said, “Peyman became a globally 

known brand in international field 

by starting as a small local player. We 

are happy to be a part of this growth 

story. We appreciate the efforts of the 

company to contribute in the effort of 

farmers to improve their productivity 

and income.” 

93

Polonez supports 

gluten-free life 

You are having troubles like bloating, 

asthenia or tummy ache… Your health 

controls are fine in general but your 

doctor wanted to measure also your 

gluten intolerance. Have you ever 

thought that you might be intolerant 

to gluten? If other indications like constipation 

or 

diarrhea, paleness, weight loss, itchiness, 

head ache, oedema are seen, 

you can be gluten intolerant or you 

might be suffering from celiac disease 

caused by gluten. 

Gluten is a protein group found in cereals, 

mainly in wheat. It is also abundant 

in barley, rye and oat. There are 

30 types of proteins in wheat. When 

gluten and gliadin react with water, 

they form gluten. Normally, gluten can 

be easily digestible but for some people 

gluten intolerance might occur. 

Celiac is a genetic disease, which 

can be seen at any age, where high 

sensitivity for gluten is observed. It is 

estimated that one out of every two 

hundred people is suffering from celiac 

disease. According to Ministry of 

Health there are almost 80 thousand 

people suffering from celiac disease. 

The only treatment of celiac is a lifelong 

lasting gluten free diet. 

Polonez Gluten Free products 

are 1 year old! 

Andaç Günsoy, General Manager of 

Polonez, said, “It is our primary mission 

to be a producer focusing on healthy 

nutrition and quality.” Andaç Günsoy 

emphasizes that Polonez is following 

the healthy nutrition agenda and being 

first in the sector, Polonez launched 

gluten free products 1 year ago. Paying 

regard to our consumers with gluten 

intolerance and celiac disease, we 


Andaç Günsoy, General Manager of Polonez 

made an innovation in our production. 

Gluten free products are defined as 

foods containing gluten less than 20 

mg/kg. We started to produce soudjouk, 

salami, sausage, ham, roasted 

meat, smoked meat within this range. 

All of our products except Pastrami 

are gluten free. To raise awareness 

and to guide consumers making gluten 

free diet, we renew our packages 

and put gluten free sign. Leading our 

sector, we create awareness for our 

consumers.“ 

products for those people following 

a gluten free diet and adding taste to 

their tables. There is a big variety of 

gluten free products in the World. In 

our country many food manufacturer 

make big steps in this area. In this context, 

we are happy to raise consciousness 

in our sector. “ 

“Gluten is a protein supporting immune 

System. In order to substitute 

this protein, protein rich foods like 

meat, fish, milk and egg can be used 

freely in the diet. Gluten free diet is 

an expensive and hard diet. People on 

gluten free diet are deprived of many 

tastes and they are not able to find 

gluten free products easily. We are 

making life easier with our gluten free 

95

A giant player in 

the olive oil sector 

The real estate 

giant of the Gulf 

is assertive in the 

olive oil sector as 

well 


Mresco Turkey, operating in various 

sectors in Turkey, proclaimed to make 

significant investments in the agricultural 

sector. Producing olive oil with 

Olivoyage brand constitutes the first 

step towards this objective. The objectives 

of Mresco Turkey, under the leadership 

of CEO Oya Zingal, are highly 

ambitious for this investment. 

“When Murabahat Yatırım started to 

search for opportunities in the agricultural 

sector, first I thought about olives 

and producing olive oil”, stated Zingal. 

Then, the company started to seek 

opportunities. Zingal, evaluating the 

investment scientifically, participated in 

some courses and training in the Tuscany 

valley in Italy, as one of the leading 

olive oil producing countries. In 

addition, Zingal observed the leading 

companies in Turkey as well as boutique 

producers that are operating

Mresco Turkey, 

which is the name 

of the organization 

in Turkey of 

Murabahat 

Investment, one of 

the largest groups 

of Kuwait, entered 

into the olive 

sector. Hence, 

the company 

began to produce 

olive oil with the 

Olivoyage brand. 

Oya Zingal 

locally. Hence, she chose Geyikli as the 

most suitable region in terms of environmental 

conditions, logistics facilities, 

and most importantly the quality and 

excellence of olives. 

The company started to operate in 

2016 firstly with the olive groves that 

it bought. Stating that the production 

was not fruitful for the first year since 

the area that was newly bought was 

neglected before, Zingal emphasizes 

that the excellence of the product 

and the compliments from domestic 

and foreign countries reveal that this 

investment would produce effective 

results. 

Zingal states, “What we achieved in 

short time is just the beginning of our 

olive journey, just like in our brand – 

OLIVOYAGE” and emphasizes that 

they are targeting to establish an olive 

oil pressing strategy as well as a sampling 

facility where to taste olive oil 

dishes. In the following years, the company 

aims to make this region one of 

the world’s leading regions in olive 

and olive oil together agro-tourism 

facilities and an olive-farming academy. 

Oya Zingal is as excited about this 

investment as she is ambitious. She 

emphasizes this enthusiasm stating, 

“My objective is to direct all my efforts 

here in this region as I will end 

my journey of life here”. 

97

Qatar expected to invest 

$19B in Turkey in 2018 

Having already invested around $18 billion 

in Turkey, Qatar is expected to add 

another $19 billion to that total next 

year.Qatari authorities have launched 

negotiations for the $19-billion investment, 

of which $15 billion will come 

from the Qatar Investment Authority, 

one of the world’s largest wealth funds. 

The remaining $4 billion will be contributed 

by another investment fund in 

the country, Q Invest. 

Turkey is estimated to attract more 

than $20 billion of Qatari investments, 

putting the Gulf nation among Turkey’s 

top five contributors of foreign direct 

investments. 

The potential investment by Qatar 

will likely include a varied selection of 

sectors including energy, telecommunication, 

tourism, food, health, insurance, 

defense, banking and shipbuilding.Head 

of Middle East Economy Platform Erdin 

Özel noted that Qatar has already allocated 

$10 billion for the investments in 

Turkey next year. 


“Turkey’s friendship and support toward 

Qatar during the blockade have 

motivated the country to take investment 

decisions here,” he said, emphasizing 

that the Qatari investors regard 

Turkey as a safe investment destination. 

He further noted that the International 

Monetary Fund’s (IMF) upgraded 

predictions for the Turkish economy 

have also affected Qatar’s investment 

decision.“Their energy investment 

will largely focus on thermal plants. 

The Qatari authorities are also negotiating 

with two Istanbul hotels, which 

are worth around $1 billion. They are 

also planning more investments in Türk 

Telekom,” Özel said.He added that Qatar 

was closely following the developments 

in the city hospital projects and 

was also in talks with cargo RO-RO 

ship manufacturers. 

Emphasizing that the Middle Eastern 

country was looking into investing in 

different sectors, Özel said that the 

Turks must act swiftly to attract these 

funds.He recalled how Qatar was distressed 

over its food supply due to the 

blockade, saying that the country also 

wants to expand its food investments 

and for Qatar, Turkey is a strategic partner 

in the food industry. 

“Qatar’s agriculture investment firm 

Hassad Food will make a $650 million 

investment in the agriculture and 

livestock sectors. They are currently 

discussing the matter with the Ministry 

of Food, Agriculture, and Livestock,” 

he said.Meanwhile, the process 

of establishing an organized industrial 

zone (OIZ) in Qatar has also gaining 

momentum. The construction work 

at the site will be contracted to Turkish 

companies, Özel informed.“Turkish 

construction companies will receive a 

$2.5 billion support for the building the 

industrial zone,” he said. 

He added that the Middle East Economy 

Platform will organize the International 

Investment Summit in April 2018. 

The event will look to draw even more 

funds from the Gulf region.

FoodTurkey March/April 2018

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