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Digital News<br />
Profit from these Google insights<br />
01<br />
One in two smartphone users used their phone to choose where to eat in the<br />
last four weeks.<br />
02<br />
Looking for something nearby is one of the most common searches we do.<br />
In fact, nearly one-third of all mobile searches are related to location.<br />
03<br />
Over the past two years, restaurant-related searches have grown by<br />
double digits.<br />
04<br />
It’s in I-want-to-know, I-want-to-go, I-want-to-do, and I-want-to-buy<br />
moments that decisions are made and preferences are shaped.<br />
05<br />
In September 2015, we shared that “near me” or “nearby” searches on Google had<br />
grown 2X in the previous year. Now, just two years later, we see that behaviour has<br />
continued to change. Make no mistake, people still use ”near me” to discover places<br />
of interest around them .But we’re now seeing a shift toward dropping location<br />
qualifiers (like zip codes, neighbourhoods, and “near me” phrasing) in local searches,<br />
because people know that the results will automatically be relevant to their location—<br />
thanks to their phone. It’s kind of magical. In fact, this year, search volume for local<br />
places without the qualifier “near me” has actually outgrown comparable searches<br />
that do include ”near me.” Over the last two years, comparable searches without<br />
“near me” have grown by 150%.<br />
06<br />
60% of U.S. travellers would consider an impulse trip based on a good hotel deal.<br />
07<br />
85% of leisure travellers decide on activities only after having arrived at the destination.<br />
08<br />
Make sure you have a section on your website that offers good accommodation deals.<br />
69% of leisure travellers worry they’re not finding the best price or making the best<br />
decision while booking a trip. To put that in perspective, travellers are more worried<br />
about not finding the best price or making the best possible vacation decision than they<br />
are about their financial investments, home improvements, or electronics purchases.<br />
For digital advice, contact Tim Boylem on 8233 9433