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Digital News Profit from

Digital News Profit from these Google insights 01 One in two smartphone users used their phone to choose where to eat in the last four weeks. 02 Looking for something nearby is one of the most common searches we do. In fact, nearly one-third of all mobile searches are related to location. 03 Over the past two years, restaurant-related searches have grown by double digits. 04 It’s in I-want-to-know, I-want-to-go, I-want-to-do, and I-want-to-buy moments that decisions are made and preferences are shaped. 05 In September 2015, we shared that “near me” or “nearby” searches on Google had grown 2X in the previous year. Now, just two years later, we see that behaviour has continued to change. Make no mistake, people still use ”near me” to discover places of interest around them .But we’re now seeing a shift toward dropping location qualifiers (like zip codes, neighbourhoods, and “near me” phrasing) in local searches, because people know that the results will automatically be relevant to their location— thanks to their phone. It’s kind of magical. In fact, this year, search volume for local places without the qualifier “near me” has actually outgrown comparable searches that do include ”near me.” Over the last two years, comparable searches without “near me” have grown by 150%. 06 60% of U.S. travellers would consider an impulse trip based on a good hotel deal. 07 85% of leisure travellers decide on activities only after having arrived at the destination. 08 Make sure you have a section on your website that offers good accommodation deals. 69% of leisure travellers worry they’re not finding the best price or making the best decision while booking a trip. To put that in perspective, travellers are more worried about not finding the best price or making the best possible vacation decision than they are about their financial investments, home improvements, or electronics purchases. For digital advice, contact Tim Boylem on 8233 9433

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Platform July 2018