The-Accountant-Jul-Aug-2017
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SOCIETY<br />
THE CULTURAL<br />
ENVIRONMENT<br />
OF MANAGEMENT<br />
By Ruth Gatwiri, ruthkgatwiri@gmail.com<br />
<strong>The</strong> socio-cultural framework<br />
is the combination of both<br />
cultural and social factors<br />
that affect organization’s<br />
operations. Peoples’ basic<br />
beliefs, values and norms are largely<br />
shaped by the society in which they live.<br />
<strong>The</strong> social setting consists of among other<br />
things, people and their characteristics,<br />
their real or apparent roles and their<br />
interpersonal relationships e.g. there are<br />
defined roles for men and women.<br />
1. CULTURAL FACTORS<br />
Definitions of Culture:<br />
1. According to Czinkota et al (1996),<br />
culture can be defined as “an integrated<br />
system of learned behaviour patterns that<br />
are characteristic of the members of any<br />
given society”.<br />
2. According to Hofstede, Namenwirth<br />
and Weber, culture is “a system of values<br />
and norms that are shared among a group<br />
of people and that when taken together<br />
constitute a design for living”.<br />
3. Culture has also been defined as<br />
that complex whole that includes<br />
knowledge, beliefs, art, customs and any<br />
other capabilities and habits acquired<br />
by people as members of a society. It is<br />
42 JULY - AUGUST <strong>2017</strong>