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The-Accountant-Jul-Aug-2017

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SOCIETY<br />

THE CULTURAL<br />

ENVIRONMENT<br />

OF MANAGEMENT<br />

By Ruth Gatwiri, ruthkgatwiri@gmail.com<br />

<strong>The</strong> socio-cultural framework<br />

is the combination of both<br />

cultural and social factors<br />

that affect organization’s<br />

operations. Peoples’ basic<br />

beliefs, values and norms are largely<br />

shaped by the society in which they live.<br />

<strong>The</strong> social setting consists of among other<br />

things, people and their characteristics,<br />

their real or apparent roles and their<br />

interpersonal relationships e.g. there are<br />

defined roles for men and women.<br />

1. CULTURAL FACTORS<br />

Definitions of Culture:<br />

1. According to Czinkota et al (1996),<br />

culture can be defined as “an integrated<br />

system of learned behaviour patterns that<br />

are characteristic of the members of any<br />

given society”.<br />

2. According to Hofstede, Namenwirth<br />

and Weber, culture is “a system of values<br />

and norms that are shared among a group<br />

of people and that when taken together<br />

constitute a design for living”.<br />

3. Culture has also been defined as<br />

that complex whole that includes<br />

knowledge, beliefs, art, customs and any<br />

other capabilities and habits acquired<br />

by people as members of a society. It is<br />

42 JULY - AUGUST <strong>2017</strong>

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