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The-Accountant-Jul-Aug-2017

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PEN OFF<br />

focus more on the cost of communication<br />

rather than the benefit of meaningful<br />

communication, he added. For instance,<br />

the majority of annual reports are based<br />

on templates where very little fresh<br />

information is provided. Investors in<br />

Kenya need to demand and expect more<br />

and companies will need to enhance the<br />

standard of their reporting to meet this<br />

expectation.<br />

<strong>The</strong> CMA issued the Code of<br />

Corporate Governance Practices for<br />

Issuers of Securities to the Public for<br />

application by both listed and unlisted<br />

public companies in Kenya on 15<br />

December, 2015. <strong>The</strong> Code defines<br />

integrated accounting as “a process that<br />

brings together the material information<br />

about an organization’s strategy,<br />

governance, performance and prospects<br />

in such a way that reflects its commercial,<br />

social and environmental context within<br />

which it operates; provides a clear<br />

and concise representation of how an<br />

organization demonstrates stewardship<br />

and how it creates value, now and in the<br />

future; and combines the most material<br />

elements of information currently<br />

reported in separate reporting strands<br />

(financial, management guidelines,<br />

governance and remuneration, and<br />

sustainability) into a coherent whole”.<br />

<strong>The</strong> Code states that “the Board (of<br />

Directors) shall continually work<br />

<strong>The</strong> term<br />

corporate social<br />

responsibility<br />

gives a chance to<br />

all the employees<br />

of an organization<br />

to contribute<br />

towards<br />

the society,<br />

environment,<br />

country<br />

and so on.<br />

Corporate social<br />

responsibility<br />

goes a long way<br />

in creating a<br />

positive word of<br />

mouth for the<br />

organization on<br />

the whole.<br />

towards the introduction of Integrated<br />

Reporting”. That “shall” means “must”.<br />

Hence companies listed on the Nairobi<br />

Securities Exchange have to adopt,<br />

sooner or later, Integrated Reporting.<br />

<strong>The</strong> CMA argues that the adoption of<br />

integrated reporting will lead to more<br />

effective disclosure. From the company’s<br />

point of view, it means that more issues<br />

and areas have been taken into account in<br />

running the business including, suppliers,<br />

customers, regulators, government,<br />

creditors, debtors, investors and even<br />

the community where this business is<br />

located. Taking care of the interests of<br />

varied stakeholders can only lead to better<br />

management and control of the company.<br />

In addition, the various stakeholders will<br />

be able to assess the status of the company<br />

from the integrated reports.<br />

<strong>The</strong> International Federation of<br />

<strong>Accountant</strong>s (IFAC) has now added<br />

its support for Integrated Reporting.<br />

In January <strong>2017</strong>, IFAC published its<br />

Policy Position 8 entitled “Enhancing<br />

Organizational Reporting: Integrated<br />

Reporting Key” – to make the<br />

title more understandable, a slight<br />

rearrangement of the words needs to be<br />

made - “Integrated Reporting is key to<br />

enhancing organizational reporting”.<br />

IFAC points out that regulators are<br />

aware of the need for a broad range of<br />

information about how organizations run<br />

66 JULY - AUGUST <strong>2017</strong>

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