The-Accountant-Jul-Aug-2017
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PEN OFF<br />
focus more on the cost of communication<br />
rather than the benefit of meaningful<br />
communication, he added. For instance,<br />
the majority of annual reports are based<br />
on templates where very little fresh<br />
information is provided. Investors in<br />
Kenya need to demand and expect more<br />
and companies will need to enhance the<br />
standard of their reporting to meet this<br />
expectation.<br />
<strong>The</strong> CMA issued the Code of<br />
Corporate Governance Practices for<br />
Issuers of Securities to the Public for<br />
application by both listed and unlisted<br />
public companies in Kenya on 15<br />
December, 2015. <strong>The</strong> Code defines<br />
integrated accounting as “a process that<br />
brings together the material information<br />
about an organization’s strategy,<br />
governance, performance and prospects<br />
in such a way that reflects its commercial,<br />
social and environmental context within<br />
which it operates; provides a clear<br />
and concise representation of how an<br />
organization demonstrates stewardship<br />
and how it creates value, now and in the<br />
future; and combines the most material<br />
elements of information currently<br />
reported in separate reporting strands<br />
(financial, management guidelines,<br />
governance and remuneration, and<br />
sustainability) into a coherent whole”.<br />
<strong>The</strong> Code states that “the Board (of<br />
Directors) shall continually work<br />
<strong>The</strong> term<br />
corporate social<br />
responsibility<br />
gives a chance to<br />
all the employees<br />
of an organization<br />
to contribute<br />
towards<br />
the society,<br />
environment,<br />
country<br />
and so on.<br />
Corporate social<br />
responsibility<br />
goes a long way<br />
in creating a<br />
positive word of<br />
mouth for the<br />
organization on<br />
the whole.<br />
towards the introduction of Integrated<br />
Reporting”. That “shall” means “must”.<br />
Hence companies listed on the Nairobi<br />
Securities Exchange have to adopt,<br />
sooner or later, Integrated Reporting.<br />
<strong>The</strong> CMA argues that the adoption of<br />
integrated reporting will lead to more<br />
effective disclosure. From the company’s<br />
point of view, it means that more issues<br />
and areas have been taken into account in<br />
running the business including, suppliers,<br />
customers, regulators, government,<br />
creditors, debtors, investors and even<br />
the community where this business is<br />
located. Taking care of the interests of<br />
varied stakeholders can only lead to better<br />
management and control of the company.<br />
In addition, the various stakeholders will<br />
be able to assess the status of the company<br />
from the integrated reports.<br />
<strong>The</strong> International Federation of<br />
<strong>Accountant</strong>s (IFAC) has now added<br />
its support for Integrated Reporting.<br />
In January <strong>2017</strong>, IFAC published its<br />
Policy Position 8 entitled “Enhancing<br />
Organizational Reporting: Integrated<br />
Reporting Key” – to make the<br />
title more understandable, a slight<br />
rearrangement of the words needs to be<br />
made - “Integrated Reporting is key to<br />
enhancing organizational reporting”.<br />
IFAC points out that regulators are<br />
aware of the need for a broad range of<br />
information about how organizations run<br />
66 JULY - AUGUST <strong>2017</strong>