Janoschka magazine Linked_V3_2018

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38 k n o w l e d g e & c o m p e t e n c e The haut-relief embossing tool (left) shows clearly the fine lines that produce the characteristic features of the eagle in the embossed result. When texture echoes appearance Three-dimensional forming processes can be designed to modify only part or all of a product's surface. Producing three-dimensional design elements may involve using two different basic techniques: embossing or debossing, or a third variant: blind embossing. Whichever process is used, the result is a well-defined, lasting relief. Embossing forms haut-relief, i.e. a pattern that is raised above the surrounding material, while debossing forms bas-relief, i.e. a pattern that is pressed below the surrounding material. These designs create added functional value in the details of package designs such as creases and folds and in the production of mock-ups and prototypes. Embossing Blind Embossing Of heights and depths and their effects Embossing lifts the design forward and yields a raised, palpable relief on the front, while the back side shows a corresponding depression. Embossing lends a haptic effect. Please note that, even though it is now technically feasible to emboss even the finest structures, the embossing of such structures is limited by the nature and thickness of the substrate, the profile of the patrix and the specific characteristics of the design. Debossing presses the design into the material, creating a recess or visible bas-relief on the front or printed side and a corresponding bulge on the back. Debossing has a powerful optical effect. While embossing and debossing processes require in each case a set of matched cylinders (one with the raised design and one with a matching recessed design), blind embossing requires only one cylinder with the design, which embosses the material against a smooth counter cylinder. Debossing Embossing, debossing and blind embossing processes can be combined in a single machine. The selective combination of various three-dimensional forming processes can blend surprising aesthetic effects and attractive surfaces to produce eye-catching designs of palpable quality. Combined techniques
issue #3 © l i n k e d 39 Comprehensive know-how – premium results In order to achieve the desired result, each task in the forming process is complex owing to the combination and interaction of all the different factors: the material, different design elements in the various forming processes, the finest lines and lettering and/or areal design objects. The specialists at Janoschka have comprehensive know-how. "For every design, we find the most effective refinement – and the technically feasible means of achieving it. If we are on board from an early point in the development and design process, we can contribute our background knowledge and our technological expertise", explains Thierry Muller, Head of Product Management. "Our clients benefit from our know-how and needs-oriented consulting right from the outset." Thanks to its comprehensive understanding of clients' aesthetic and technological expectations, Janoschka can use its expertise in refining materials to realize high value-adding potential for the packaging, automotive and interior furnishings industries. With their in-depth know-how, Janoschka's experts also meet the market's requirements for effective surfaces, design and quality. The additional dimension opened up by forming processes is an added value that transforms print products into palpable success stories. Three-dimensional forming processes can be used to refine a very broad range of materials: - Cardboard: folded boxes (cigarettes, cookies, sweets, cosmetics or medicines), calling cards or greeting cards - Paper: labels, wallpapers - Plastics (such as polyethylene, polypropylene, etc.): artificial leather - Laminated films: Fabric (non-woven) and tissue (sanitary papers): napkins, tissues, toilet paper, etc. - Laminates: floor coverings - Furniture surfaces
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