Janoschka magazine Linked_V3_2018

40
n e t w o r k & p e o p l e
Between Micrometres and
Hair-Splitting
Why brand management depends on
a few millionths of a millimetre
Consistency is the very essence of brand presentation and can be achieved only through painstaking precision
and meticulousness at every stage in order to get the colours, textures, typefaces and images all
exactly right. Perfect printing depends on many different parameters, beginning with the production and
imaging of the printing cylinders, where a host of different criteria have to be taken into account.
We spoke to Isabell Kegel, process engineer for imaging at Janoschka Deutschland, about her job, in which
reconciling many extremes is all in a day's work.
linked:
You are a process engineer for imaging.
How would you describe the final result of your work?
ISABELL KEGEL:
My job is to ensure that a brand always looks the
same the world over, no matter whether the
packaging is printed in Germany, Asia or America or
whether it's made of foil, cardboard or plastic.
Nevertheless, I am actually still quite a long way
from the printed product. I don't even work
directly with the cylinder or with the printing tools,
but at a very early stage. I make sure that the
motifs that will later be visible on the packaging
look as they should do on the cylinders.
Isabell Kegel,
Process Engineer Imaging
at Janoschka Deutschland
I'm responsible for making sure that the laser engravers
make perfect cylinders, which in turn
deliver perfect printing results – at all of Janoschka's
locations all over the world. To be certain that
this happens, I make a master of the machine settings.
Later, in Malaysia or Russia, say, I calibrate
every direct laser system to this master.
That way, the cylinders imaged by these systems
conform to a uniform standard.