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4 c o n t e n t<br />
index issue #3<br />
12<br />
30<br />
6<br />
20<br />
insights<br />
6 From Gutenberg to Glossy Packaging<br />
A brief history of a media revolution<br />
12 Palpable Truth<br />
Paper convinces<br />
knowledge & competence<br />
30 An I for an Aye<br />
How writing manipulates<br />
36 Lasting Impressions<br />
How three-dimensionally formed material<br />
writes palpable success stories<br />
face to face<br />
20 The "King of the World" is from Cuba<br />
How readers, professional smokers and<br />
colour experts became legendary
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