Janoschka magazine Linked_V3_2018

44
n e t w o r k & p e o p l e
Asia’s consumer goods business is booming – a complex market
in which packaging plays a key role. Currently, 650 million
people in Southeast Asia, China and India are considered to
fall into the “middle class”. If the region continues to grow
as forecast in population and spending power, it will
represent around 40% of the world’s middle-class consumer
segment by 2030.
Janoschka is a global company, doing business
at twenty-five locations in fifteen countries. Its
international network reaches from Mexico to
Vietnam, from Argentina to Russia and Malaysia.
It embraces fundamental differences in culture,
politics and religion – in lifestyle, as they say.
As Weis-Schiff describes his experience, "Southeast
Asia in particular is extremely heterogeneous:
some of our partners and clients are subjects of a
kingdom, while others are comrades of a socialist
state. Not to mention the wide variety of religions
to which they belong, which in this part of the
world include Buddhism, Hinduism, Islam, Christianity
and many others."
Asia is a young, burgeoning society. In the Philippines,
for example, the average age of the populace
is twenty-three (compared with Germany's average
of forty-five and Argentina's average of thirtyone).
The consumer goods business is booming.
A complex market where packaging plays a central
role. What is more, the countries of Southeast Asia
produce numerous agricultural products such as
rice, coffee (Vietnam is the world's second largest
producer after Brazil), herbs and spices, fruit juices,
coconuts and seafood. All of these things have to
be packed in protective packaging, and not just for
export.
UTC
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Warsaw,
Poland
52°13'N / 21°2'E
São Paulo,
Brazil
23°30'S / 46°37'W
Ho Chi Minh City,
Vietnam
10°45'N / 106°40'E
Izmir,
Turkey
38°25'N / 27°9'E