Atlanta Construction Monthly 2018

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GOOGLE ADWORDS FOR CONSTRUCTION GOOGLE ADWORDS CAN HELP GROW YOUR BUILDING AND CONSTRUCTION BUSINESS BY ATTRACTING NEW CUSTOMERS ONLINE. ON AVERAGE, GOOGLE PROCESSES 3.5 BILLION SEARCHES DAILY, TRANSLATING INTO THOUSANDS OF POTENTIAL CUSTOMERS LOOKING FOR CONTRACTOR SERVICES EACH DAY. BELOW, WE BREAK DOWN SOME COMMON QUESTIONS REGARDING GOOGLE ADWORDS AND EXPLAIN WHY SEARCH ENGINE MARKETING (SEM) HAS THE HIGHEST RETURN COMPARED TO TRADITIONAL ADVERTISING METHODS. WHAT IS GOOGLE ADWORDS? Simply put, AdWords is Google’s online advertising platform. It works with Google’s search listings to target potential customers and strategically place ads before top organic listings. All of this, without extensive search engine optimization (SEO). For example, you have a general contracting business and you want to attract people in your service area who want to remodel their home. A potential customer types in “home contractor.” Google combs through billions of web pages, blogs, and other listings to find the most relevant results. The search query returns thousands of pages of organic results, many of which are other businesses offering similar home construction services. Research shows the first page of search results gets over 75 percent of clicks. Google AdWords allows you to take advantage of these searches by prominently displaying your ad above relevant search results. 40 CONSTRUCTIONMONTHLY.COM
In 2016, Americans spent nearly three hours a day on their mobile devices. They search for products and services and local businesses. MARKETING HOW DOES ADWORDS WORK? The concept is simple. You define the words or phrases most relevant to your services and AdWords lets you choose when and where you want your ads to show. Google Adwords offers incredible tools for segmenting your audience. You can target ads to show only to a certain demographic, during a certain time, on a specific device, and to people in a particular state, region, city or even zip code. You can be as detailed or vague as you like, for example, you can target: • Only Males • Between the ages of 35 - 65 • In the top 50% national household income level • On Tuesday between noon and 4PM • In a specific zip code Anytime a search query matches the keywords and audience criteria, the ad will be displayed. WHERE CAN MY AD APPEAR? Your ad can appear in places all over the web with Google Display Ads. Google’s Display network can show your ad across thousands of apps, websites, blogs, and even YouTube. Everyday millions of people access the web from their smartphones. In 2016, Americans spent nearly three hours a day on their mobile devices. They search for products and services and local businesses. Your customers are on the move and with AdWords your business can be wherever your customers are. HOW DOES ADWORDS GROW MY BUSINESS? When done correctly, building and construction service companies see the greatest return from internet marketing. Google Adwords can help you manage and control how much you spend on online advertising. You set the maximum amount you are willing to spend and you only pay when someone clicks on your ad and visits your site. This is called Pay- Per-Click (PPC) advertising. You can set your PPC budget based on the potential sales you can earn per converted lead. Remember, you only pay per click. The goal with Adwords is to: • Show up for the right searches • Create catchy ads that make sense for each group of keywords • Create landing pages that drive customers to take action With search engine algorithms always changing, its essential for businesses to implement up-to-date best practices in order to claim high search rankings. Internet marketing has expanded beyond SEO and Google Adwords has proven success in the building and construction industry. ABOUT THE AUTHOR Andy Patel is the CEO of K-3 Marketing, an internet marketing firm located in <strong>Atlanta</strong>, GA. Working directly with Google, Andy has got the “art” of internet marketing down to a science. Since 2005, K-3 Marketing has helped many building and construction companies attract online visitors and convert them into leads. SPECIAL ATLANTA SHOW EDITION <strong>2018</strong> 41
Page 1 and 2: EDITION JULY 2018 | CONSTRUCTIONMON
Page 3 and 4: WHEN YOU NEED SIGNS WHY GO ANYWHERE
Page 5 and 6: selecting a contractor for commerci
Page 7 and 8: Marketing gets you in front of peop
Page 9 and 10: frastructure projects has yet to be
Page 11 and 12: WELLNESS + SAFETY ADVANCED CONSTRUC
Page 13 and 14: Booth #332 Booth #301 Booth #142 FI
Page 15 and 16: Usually, we only see our mechanic w
Page 17 and 18: absorb ambient sunlight, even on cl
Page 19 and 20: Hurricane season is in full swing,
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Page 23 and 24: Build business with build expo ROOM
Page 25 and 26: Build business with build expo SEMI
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Page 29 and 30: Booth #444 Canyon Bath carries a re
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Page 35 and 36: Just like homeowners only spend on
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Page 43 and 44: ATLANTA CONSTRUCTION RESOURCE GUIDE
Page 45 and 46: ATLANTA CONSTRUCTION RESOURCE GUIDE
Page 47 and 48: UPCOMING SHOWS ATLANTA BUILD EXPO S

Atlanta Construction Monthly 2018

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