Open Air Business June/July 2018
The UK's outdoor hospitality business magazine for function venues, glamping, festivals and outdoor events
The UK's outdoor hospitality business magazine for function venues, glamping, festivals and outdoor events
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World’s most expensive festival ticket<br />
THE SECRET Solstice in Iceland presented<br />
the world’s most expensive festival ticket for<br />
its four-day event at the end of <strong>June</strong>.<br />
For €827,205 (£725,847), it allows six<br />
people to fly by private chartered business<br />
jet to the festival, where they will enjoy<br />
sightseeing, high-end gastronomy, luxury<br />
accommodation and private parties with<br />
artists. They will also get their own fully<br />
stocked and serviced boutique festival tent<br />
on-site, including Wi-Fi, electricity and a<br />
complimentary weather pack to enjoy the<br />
festival in complete comfort. There were<br />
two other luxury packages on offer priced at<br />
€12,242 (£10,741) and €1,542 (£1,353), which<br />
included some of the benefits from what is<br />
now referred to as the $1m ticket.<br />
The news comes off the back of research<br />
from Lastminute.com, who revealed that<br />
47 per cent of Brits have admitted they will<br />
happily hop on a plane to Europe to attend<br />
festivals, highlighting the growing trend<br />
for people looking further afield when it<br />
comes to getting their music fix. And with<br />
fans expecting a mix of options and more<br />
personalised experiences nowadays, many<br />
promoters have been generating bigger<br />
audiences and extra revenue by offering<br />
one or more levels of VIP packages. In fact,<br />
Eventbrite estimates that VIP experiences<br />
account for 10 per cent of ticket sales<br />
and generate approximately 25 per cent<br />
of revenue, so it’s no wonder The Secret<br />
Solstice is offering its $1m ticket (and two<br />
more luxury ticket tiers) for a second year<br />
running.<br />
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WWW.OPENAIRBUSINESS.COM 5
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