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CONTENTS DIARY OF EVENTS - The Urban Design Group

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YOUNG URBAN DESIGNERS<br />

Photo: Essex <strong>Design</strong> Initiative<br />

Big Issues<br />

8 | <strong>Urban</strong> <strong>Design</strong> | Spring 2005 | Issue 94<br />

<strong>The</strong> notion of how we attract creative<br />

and talented young people to urban<br />

design was brilliantly covered by Hugo<br />

Frieszo’s article in UD 93. It was full of<br />

ideas that should be taken forward for<br />

making the quality of the environment<br />

a central concern in people’s minds.<br />

Reaching out to young people would<br />

seem an absolutely central task. We need<br />

to go into schools and talk to children<br />

about making decisions about where<br />

they live. And we need to fire up interest<br />

and passion in higher educational<br />

establishments to get creative young<br />

people attracted to the professions.<br />

During my first degree I helped my<br />

tutor start a poster campaign to raise<br />

the profile of planning and urban design<br />

amongst students. <strong>The</strong> campaign was<br />

called Big Issues, and it eventually<br />

World Habitat Awards - Entries Invited<br />

<strong>The</strong> World Habitat Awards were initiated<br />

in 1985 and seek to identify housing<br />

projects around the world which can<br />

be adapted for use elsewhere. <strong>The</strong><br />

competition is open to all, and can<br />

relate to any form of innovation in<br />

housing provision - large or small and in<br />

any context, in management, design or<br />

funding.<br />

Prize money of £10,000 will be<br />

presented to two winners at the Global<br />

Celebration of World Habitat Day (in<br />

Nairobi, Kenya 2004).<br />

To enter, send a concise summary<br />

of the project for Stage I, and online<br />

applications can be made on the BSHF<br />

website at www.bshf.org. Alternatively<br />

you can submit your entry by post to:<br />

turned into a series of glossy brochures.<br />

But I don’t think it really reached out to<br />

anyone outside the university - it really<br />

wasn’t intended to. But Jon Cooper could<br />

see that there was a yawning chasm of<br />

misconception between the image of the<br />

degree course, and what planning is all<br />

about… ’so, what, you like, design roads<br />

and stuff?’<br />

I believe that to get young people<br />

to sign up to urban design it has to<br />

be cool. I am secretly convinced that<br />

planning is poised to be the most<br />

fashionable profession on earth.<br />

I have already heard the giggles<br />

and snorts, but one thing is clear; its<br />

all happening in the city; apartments,<br />

scooters, café bars, live/work loft space.<br />

<strong>The</strong> urban renaissance has opened the<br />

door for a generation of café dwelling,<br />

scooter riding, European city breaking<br />

young people to live the urban lifestyle<br />

without needing to be a high flyer at<br />

Merrill Lynch. Has no one ever heard<br />

of regeneration chic? And it isn’t all<br />

happening just in Shoreditch, Glasgow<br />

Harbour and east Manchester. This<br />

writer’s current experience has shown<br />

that ‘City Living’ is where its at in the<br />

fine old market town of Yeovil.<br />

While visiting our ongoing project at<br />

Newhall recently, I was first startled, then<br />

amused, then rather proud to see that<br />

one of the glossy marketing brochures<br />

being handed out in the show home read<br />

Abode – New <strong>Urban</strong> <strong>Design</strong>. In the end,<br />

it was sobering because it occurred to<br />

me that urban designers should really be<br />

claiming these successes, and using them<br />

to attract talented young people to join<br />

us in our work.<br />

In some ways, things are cranking<br />

up. Take as a point of reference Will<br />

Alsop’s current exhibition at Urbis<br />

in Manchester. Some may find this<br />

kind of vision for the northern cities<br />

frankly bonkers. Some who read this<br />

publication I know find it really rather<br />

troubling; and certainly, I couldn’t say<br />

with any sincerity that it has instilled a<br />

tremendous public confidence in what<br />

planners and architects are ‘up to now’,<br />

which isn’t really helping. But in a way<br />

Alsop is doing - perhaps by default<br />

- what needs to be done. <strong>The</strong> point is<br />

here, and it is a genuine one; Supercity<br />

made it onto Radio One.<br />

Stop right there! Now then, I am<br />

not suggesting that the leading aim for<br />

STREET is to don urban design baseball<br />

caps and push for a spot on Colin & Edith<br />

(although I rather like the idea). Surely<br />

though, no one can fail to have at least<br />

a passing interest in a vision of seismic<br />

change. Alsop’s careful attention to<br />

graphic quality and playful imagery are<br />

intended to seduce the eye, and that’s the<br />

kind of thing that will attract interested<br />

and interesting young people to urban<br />

design. Get them thinking about were<br />

they could be living; get them thinking<br />

about what they could be creating.<br />

Sustainability comes in term two.<br />

I am reminded of a comment made<br />

by Mike Hayes, the current president of<br />

the RTPI, that the training route into<br />

planning might be renamed ‘a degree<br />

in Changing the World’. A convivial stab<br />

at stirring up the assembled throng it<br />

may have been; one, which fell rather on<br />

deaf ears. But Mike’s point was entirely<br />

sincere - the possibilities for creative<br />

endeavour are pretty unique.<br />

<strong>The</strong> challenge is thus; to claim our<br />

successes and shout loud about them;<br />

there are enough out there to claim now,<br />

and the development sector is already<br />

giving it a go. …See that funky new<br />

bit of town? We did that. You could do<br />

that. As Hugo Frieszo has said, it will<br />

take three things; will, commitment<br />

and a bit of financial and professional<br />

encouragement. Can we get going now<br />

please?<br />

Alex Cochrane<br />

World Habitat Awards 2005, Building and<br />

Social Housing Foundation, Memorial<br />

Square, Coalville, Leicestershire LE67 3TU<br />

United Kingdom. Tel 01530 510444 Fax<br />

01530 510332 Email wha@bshf.org.<br />

All Stage I submissions should reach the<br />

Foundation by 1 June 2005.

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