Open Air Business August/September 2018

EVENTS
PRODUCT IN FOCUS
Visitor Management
& Ticketing
The Tullamore Show
Description: One of Ireland's largest agricultural
shows, attracting an attendance of over 60,000
annually
Product: Online and off-line ticketing software
Supplier: Future Ticketing
Telephone: 0579 300590
Website: www.futureticketing.ie
London Film Festival
Description: An annual film festival
running in the second half of
October with cooperation from the
British Film Institute
Product: Mobile ticket office
Supplier: Showmobile Services
Telephone: 0208 441 0813
Website: www.showmobiles.co.uk
Details: Showmobiles has
been delighted to work with
the organisers of the London
Film Festival over many years.
Showmobiles were chosen to
provide a mobile ticket office which
was deployed on the pedestrian
precinct at Leicester Square – right
at the heart of London’s theatre
land.
The units are able to provide
self-contained outlets for ticketing
and information services for the
LFF’s events with a huge branding
presence while at the centre of an
extremely well attended tourist
area.
The supplied trailers were
modified to provide both steps
and easy access ramps up to a
low-floored ticket office. Further
optional facilities have included
on-board power, heating and airconditioning,
and a selection of
other creature comforts including
AV, furniture, galley facilities and a
range of electrical services.
A different version was also
provided at The British Museum
as a ticket collection point for an
outdoor cinema event.
Showmobiles can supply from a
selection of unit sizes, which range
from small commentary boxes and
registration points for smaller local
events, up to larger expanding HGV
vehicles which have been used as
registration centres for travelling
national events such as the Tour of
Britain.
Feedback: Showmobile Services
supports many varying events with
a friendly and experienced transport
team. Whatever your management
requirements, the team at
Showmobiles is happy to help.
Details: In considering a new ticketing solution,
the Tullamore Show's event committee had a
range of concerns it wished to address, including
the hosting of large volumes of cash on-site, long
queues of customers waiting to purchase tickets
and gain access, and how best to insulate the
show from the economic impact of bad weather.
The biggest challenge was to scan tickets in
real time across nine entrances on a remote 250
acre site without internet infrastructure. Future
Ticketing plugged into the existing show website
and provided an easy to use pre-show ticketing
experience in four simple steps. On the day of the
event, attendees gained access with a printed
eTicket or via a digital ticket on their smart
phones. Tickets were scanned live via a mobile
app and laser scanners, which can also be run
off 3G mobile phone networks in areas of poor
internet access.
Following the introduction of Future Ticketing,
pre-event sales grew exponentially while the
amount of cash held on-site on show days
declined correspondingly.
Feedback: Freda Kinnarney, secretary of the
Tullamore Show, said: “We are thrilled with the
benefits that Future Ticketing has brought to the
show's ticketing and administration capabilities.
Pre-sale online purchases grew exponentially
with very successful early bird promotions,
producing guaranteed revenues prior to the
event. We intend to work more closely with
Future Ticketing for our future shows.”
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