The Garage 282

NEWS 14
DAYCO UNVEILS ITS NEW CORPORATE BRANDING
DAYCO will use the
world stage afforded
by Automechanika
Frankfurt
to present its
new corporate branding to a
global audience of the industry’s
most influential people.
These include the many valued
technicians who rely on
Dayco’s premium quality replacement
components during
their day-to-day working
lives.
The new branding is consistent
across both the company’s
original equipment
(OE) and aftermarket products.
This delivers a continuous
message of quality and
dependability, using modern
graphics that support the
Bowmonk & Tapley have for decades been the most recognised and trusted
names in portable brake testers. The Bowmonk BrakeCheck is the electronic
version that carries on from that pedigree.
BrakeCheck is DVSA approved for all classes of vehicle and it
records braking efficiency and percentage of braking imbalance.
• Portable & easy to use
• No connections to vehicle required
• DVSA approved for all classes of vehicle
• Print results to optional portable wireless printer
• Download results to PC (optional software required)
• Approved for 6-weekly checks
• Approved for quarterly brake test requirements
• Records braking efficiency and percentage of braking imbalance
Bowmonk Ltd, Diamond Road, Norwich, NR6 6AW
T: +44 (0)1603 485 153 E: info@bowmonk.com
www.bowmonk.com
company’s business ethos
and core strengths.
For more than a century
Dayco has been recognized
for its technological prowess
and manufacturing abilities,
which has made Dayco the
partner of choice for vehicle
manufacturers around the
world. Specializing in power
transmission components
has enabled Dayco to develop
an unparalleled depth of
knowledge and to apply it to
become a renowned full system
supplier to both OEMs
and the independent aftermarket
alike.
The ability to apply technical
knowledge to design and
develop solutions, and then
cultivate those solutions
to full series production
through large-scale manufacturing
facilities, are hallmarks
of a well-run and efficient
operation. These skills
are inherent throughout the
Dayco organization.
Demonstrating all of these
attributes through its corporate
branding is a challenge,
but the outcome of the exercise
has brought a uniformity
across the company, from
its values of responsiveness,
ingenuity, integrity, foresight
and collaboration to its desire
to MOVE FORWARD.
ALWAYS.TM
The bold, yet unpretentious
branding is emblazoned
across the Dayco
stand (A71 in Hall 3.0),
and is also featured on the
new packaging for its many
products, whether individual
components or kits, including
its water pump and
heavy duty ranges. Packaging
is only one element as
the corporate message is
also portrayed through all
of the Dayco’s marketing
material, technical information
and via the company’s
new corporate – www.dayco.
com – and aftermarket –
www.daycoaftermarket.com
– websites.
Commenting on the introduction,
Global Marketing
& Communications Manager,
Franca Pierobon said:
“Dayco has built its reputation
on its ability to solve the
technical challenges brought
about by OEMs pushing the
boundaries of engine design
to produce cleaner, more efficient
and smaller power
units”.
“Our solutions, which are
manufactured to the same
exceptional standards for
both our OE and aftermarket
production, are supplied
globally, so naturally must
portray the same clear and
concise message in all markets,
reflecting our core values
and demonstrating the
consistency that we maintain
throughout our product portfolio,
through our branding,
packaging, marketing and
support material. The final result
reflects this message and
we believe it will contribute
to generate even wider awareness
of the Dayco brand and
the quality of our products,
which are underpinned with
our technical competences, to
ensure the continued growth
of the business.”
14 News.indd 1 14/09/2018 09:58