Sachsen Magazin - Trending Topics (ENG)

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E-Commerce
Smartphones
become
a constant
companion, and
stores morph
into walkthrough
online
shops.
It is all about
effective
presentation,
about shopping
experiences.
produced in Leipzig, but also in Legnica (Poland),
Krupka in the Czech Republic, and Greensburg and
Las Vegas in the United States. Despite its global base
Spreadshirt has remained true to its roots. And they
are firmly in Saxony. Leipzig’s Plagwitz district with
its small cafes, the bakery on the corner, and a vibrant
art and fringe scene remains something like the solid
foundation they need in the fast-moving online era.
Customers today buy at a terrific speed: on
the internet the product of choice is just a click away.
Retailers need to respond with customisable products
and assortments tailored to consumers’ preferences.
After all, they no longer merely differentiate between
physical or online store. The catchword here is multichannel
shopping. Something retailers in the States
especially have long since recognised. Smartphones
become a constant companion, and stores morph
into walk-through online shops. It is all about presenting
products effectively, about shopping experiences.
Ultimately people buy more online. Or perhaps
in stores which, as Apple has demonstrated, no
longer need checkouts. Instead, sales are conducted
using the salesperson’s smartphone, and if a receipt is
needed it arrives by e-mail.
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5
CLOTHING AS A FORM
OF SOCIAL MEDIA
Meanwhile, over 750 people work for Spreadshirt,
and around 350 of these in the Leipzig headquarters:
from customer advisers through to front-end architects,
lawyers, marketing experts, and the production
staff. Nonetheless, an effort has been made to uphold
the sense of being a start-up. There is a relaxed
ImageS
4
Work in progress: the
Leipzig-based firm can supply
everything from one-off items
to bulk orders.
6
5
CEO Philip Rooke: before
joining Spreadshirt the Brit
gained immense experience
in e-commerce at Tesco
(Great Britain).
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All colours and sizes:
to ensure orders can be printed
quickly, T-shirts
are kept in stock.
7
Spreadshirt works largely
with digital printing, but
foils also ensure the desired
motif or favourite slogan is
reproduced on the item.
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