Sachsen Magazin - Trending Topics (ENG)

6
Trends & Facts
Digital (R)evolution:
Digital innovations permeate (almost) all
areas of daily life. They are changing the way
we work and communicate. And more than
that: they are changing our whole lives.
LEISURE TIME
55
per cent
of German internet users now use social networks
for their private communication, according to the German
Federal Statistical Office. Ten years ago social networks
were almost unheard of in Germany.
The telephone
needed 75 years to reach
100
million
users
Instagram needed just 2.2 years.
(Source: report ‘Key Issues for Digital Transformation in the G20’; OECD)
Two thirds
of Germans still enjoy playing board or
family games in their free time. Forty per cent
prefer to play video and computer games.
(Source: VuMA 2017; Arbeitsgemeinschaft Verbrauchs- und Medienanalyse)
HEALTH
The digital healthcare
market is set to grow to over
200
billion
dollars
worldwide by 2020, estimates consultancy firm Roland Berger. That
corresponds to average annual growth of 21 per cent as of 2015.
45 per cent
of smartphone users from Germany already use
health apps, according to a survey by Bitkom Research.
Almost
220
million
wearables will be shipped in 2022,
forecast the analysts at International Data
Corporation. Smartwatches are to
generate the most sales, with an estimated
market share of 38.3 per cent.
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