You also want an ePaper? Increase the reach of your titles
YUMPU automatically turns print PDFs into web optimized ePapers that Google loves.
CONNECT<br />
WITH<br />
MATERIALS<br />
Material innovation is very important<br />
now since natural resources<br />
are becoming scarce and at the<br />
same time we are creating a huge<br />
amount of waste, which has become<br />
one of the new material<br />
sources. Living biodegradable materials<br />
and biological manufacturing<br />
are replacing the polluting industrial<br />
processes.<br />
The designers have become the<br />
farmers of the new environmental<br />
friendly materials. They like to create<br />
sensual and tactile experiences<br />
coming directly from biological materials<br />
& textures. They are rethinking<br />
and reshaping the urban landscape,<br />
from engineering nature<br />
into our homes and workspaces,<br />
to harvesting the very pollution that<br />
the city creates.<br />
Reclaiming e-waste, plastics and<br />
construction waste from derelict<br />
buildings, landfill and polluted waterways<br />
and even sourcing carbon<br />
from the smog air we breathe. Consumers<br />
expect brands to contribute<br />
in making the world better and<br />
healthier. Nowadays consumerism<br />
needs to be coupled with cause.<br />
There is a higher awareness of the<br />
value of texture. Natural resources<br />
like wool, linen, wood and stone remain<br />
important but here the focus<br />
is on the new materials.<br />
56
Change language