Boxoffice - October 2018
The Official Magazine of the National Association of Theatre Owners
The Official Magazine of the National Association of Theatre Owners
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BOXOFFICE MEDIA<br />
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INDUSTRY NEWS FROM AROUND THE GLOBE<br />
BOXOFFICE ®<br />
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Daniel Loria<br />
MANAGING EDITOR<br />
Laura Silver<br />
CONTRIBUTORS<br />
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Jackie Brenneman<br />
Kathy Conroy<br />
Javier Chavez<br />
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ADVERTISING<br />
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BOXOFFICE ® (ISSN 0006-8527), Volume 154, Number<br />
10, <strong>October</strong> <strong>2018</strong>. BOXOFFICE ® is published<br />
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REEL CINEMAS LAUNCHES LUXURY<br />
CINEMA IN DUBAI<br />
>> Emaar Entertainment, the entertainment,<br />
leisure, and retail concepts<br />
company and a business of global developer<br />
Emaar Properties, will introduce<br />
its Reel Cinemas in Dubai. The<br />
luxury cinemas are driven by partnerships<br />
with Dolby Cinema, ScreenX,<br />
and its association with international<br />
restaurateur Guy Fieri.<br />
The newly opened Reel Cinemas –<br />
The Dubai Mall has several innovative<br />
firsts: The Platinum Suites that offer personalized butler services; a dine-in cinema with Guy<br />
Fieri’s signature menu; a stand-alone 170-seater Guy Fieri’s Kitchen; viewing with Dolby<br />
Cinema and the first ScreenX in the Middle East; Barco Laser Projectors and Dolby Atmos.<br />
Damien Latham, CEO, Emaar Entertainment, said: “Reel Cinemas is bringing a multitude<br />
of innovations to the cinema experience with our international partnerships that present<br />
the newest technology to our cinemas. The aspirations of moviegoers have changed; it is not<br />
just about watching a film but the whole journey. We are innovating across every touch point:<br />
from facilitating ease of online booking to welcoming guests to aesthetically designed cinemas<br />
and providing truly world-class viewing with high-end technology, and pampering them with<br />
food and beverage choices.”<br />
Reel Cinemas now has five cinemas in Dubai: the 26-screen Reel Cinemas – The Dubai<br />
Mall; the 7-screen Reel Cinemas – Dubai Marina Mall; the 4-screen Guy Fieri’s Kitchen &<br />
Bar and Dine-in Cinema by Reel Cinemas at Jebel Ali Recreation Club; the 6-screen Reel<br />
Cinemas – The Springs Souk that includes a first dedicated screen for the little ones—Reel<br />
Junior; and the Reel Boutique by Reel Cinemas at Rove Downtown, one of the UAE’s first<br />
hotel cinemas. Several Reel Cinemas will open soon in central locations in Dubai and key<br />
cities in the region.<br />
CGR SELECTS CHRISTIE FOR CIRCUIT-WIDE<br />
RGB LASER PROJECTION<br />
>> CGR Cinemas has chosen Christie as its<br />
exclusive laser projection partner, as it moves<br />
to convert all 700 of its theaters to RGB pure<br />
laser technology. Two hundred CGR Classic<br />
auditoriums will be redeveloped for Christie<br />
RealLaser over the next two years.<br />
“Following the ICE [Immersive Cinema<br />
Experience] premium screen success with our<br />
cinemagoers, this investment demonstrates our<br />
commitment to offering the best quality experience<br />
for our audiences, as we look to keep them<br />
coming back to CGR time and time again,”<br />
said Jocelyn Bouyssy, CEO of CGR Cinemas.<br />
“Having experienced what RGB pure laser can<br />
do with ICE premium screens, we believe it is<br />
the future of cinema, and, having successfully<br />
upgraded to digital projection with Christie 10<br />
years ago, we are delighted to again be utilizing<br />
8 BOXOFFICE ® OCTOBER <strong>2018</strong>
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