Boxoffice - October 2018

AMC was one of Atom’s first exhibitor partners, and
we have greatly appreciated working with your
team. How has working with Atom benefited AMC?
One of the things I’ve appreciated about our
partnership is Atom’s fresh and unique approach to
the online ticketing industry. Atom shares AMC’s
philosophy on making their platform as convenient
as possible for their consumers and understands that
this is not a zero-sum game. We all benefit when
more people go to the movies, and Atom is willing to
try new and different benefits and promotions to not
only encourage the use of Atom Tickets for an online
ticket purchase, but they also encourage overall moviegoing,
which benefits the entire industry.
A great example is Atom’s recent work with
Amazon Prime. AMC was thrilled to participate in
the first Atom-Amazon offer to give Prime members
the chance to watch the movie Jumanji: Welcome to
the Jungle 12 days before its release date. We had the
opportunity to do it again with Hotel Transylvania 3:
Summer Vacation and look forward to working with
Atom on future partnerships.
AMC CLEARFORK 8
FORT WORTH, TX
AMC has been actively engaging loyal guests
and movie fans with special ticketing prices,
perks through your loyalty program, AMC
Stubs, and most recently by introducing a movie
subscription service, A-List. What’s been the
reaction to these efforts?
Guests have responded in a big way, and in some
cases, much bigger than we could have hoped.
Through our AMC Stubs $5 Ticket Tuesday promotion,
we’ve seen Tuesday go from our slowest day of
the week to our second busiest, and we continue to
add members to our overall AMC Stubs program,
as it now sits at more than 15 million members. We
only recently launched AMC Stubs A-List, but it
continues to outpace our expectations. We crossed
380,000 members in the program’s first three months
and, given that we anticipated we’d cross 500,000
after the first 12 months, we’re very pleased with the
guest response.
In terms of innovation, 2019 is just around the
corner; what’s next for AMC?
We’re still focused on a strong finish to 2018! But
AMC has always been an industry leader in innovation,
and after AMC Feature Fare in 2017 and AMC
Stubs A-List in 2018, we’ll continue to look forward
to new and exciting ways that we can bring guests
out to the movie theater, again and again. n
AMC SOUTH BAY CENTER 12
DORCHESTER, MA
OCTOBER 2018 BOXOFFICE ® 91