Boxoffice - October 2018
The Official Magazine of the National Association of Theatre Owners
The Official Magazine of the National Association of Theatre Owners
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BIG DATA<br />
boxofficeprofile<br />
VENOM AND A STAR IS BORN COMBINE FOR RECORD WEEKEND<br />
Sony’s Venom and Warner Bros.’ A Star Is Born kickstarted Q4 with the highest-grossing <strong>October</strong> weekend<br />
of all time. <strong>Boxoffice</strong> Profile crunches the numbers behind each films’ respective blockbuster debuts.<br />
venom<br />
SONY This horror-tinged comic book adaptation skewed heavily male, nearly<br />
two-thirds of its audience were men. Venom pushed aside competition<br />
from college football, playoff baseball, and a pay-per-view Mixed Martial Arts<br />
contest to deliver a record opening weekend for an <strong>October</strong> release.<br />
OPENING WEEKEND<br />
$80,255,756<br />
Highest <strong>October</strong> Opening Weekend<br />
of All Time<br />
4,250 Locations / $18,885 Per Screen Average<br />
D<br />
E<br />
M<br />
O<br />
50+<br />
35–49<br />
23.0 %<br />
G<br />
R<br />
A<br />
13.7 % 25–34<br />
22.8 %<br />
P<br />
H<br />
I<br />
C S<br />
3–14<br />
15.6 % 15–24<br />
24.8 %<br />
a star is born<br />
WARNER BROS. Older moviegoers were drawn to the latest version of A<br />
Star Is Born, making up over half of its opening weekend audience. There<br />
was virtually no cannibalization of the audience between the weekend’s<br />
two top films, each appealing to different core demographics.<br />
OPENING WEEKEND<br />
$42,908,051<br />
Opening weekend audience skewed slightly female,<br />
continuing <strong>2018</strong>’s trends of box office hit driven by female audiences<br />
3,686 Locations / $11,641 Per Screen Average<br />
D<br />
E<br />
M<br />
O<br />
3–14<br />
2.2 %<br />
G<br />
R<br />
A<br />
P<br />
H<br />
I<br />
15–24<br />
16.8 %<br />
C S<br />
50+<br />
25–34<br />
54.2 % 12.9 %<br />
35–49<br />
23.0 %<br />
Developed in collaboration by Webedia Movies Pro and French market research firm, Vertigo, <strong>Boxoffice</strong> Profile is a business intelligence tool<br />
designed to gather demographic data around key elements of a consumer’s moviegoing experience through a series of weekly surveys covering a<br />
representative sample of 2,000 moviegoers. Between 60,000 and 80,000 people representative of the U.S. population ages 3+ are surveyed weekly<br />
online. A minimum of 2,000 respondents who have been confirmed as having visited a cinema in the past 7 days complete a 5-minute survey via<br />
email. Respondent can’t participate in any interview more than once a month.<br />
88 BOXOFFICE ® OCTOBER <strong>2018</strong>
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