Boxoffice - October 2018

five-day debut into $166 million (and
counting) through its run. This makes it
the third-biggest third-quarter movie in
terms of total gross. It was hugely popular
on Twitter, where it was the second most
talked-about film pre-release in the quarter
with just under 130,000 tweets, 10th
largest on the year. Facebook was much
less busy, with only 19th in the quarter in
new likes and 61st on the year. The Twitter
numbers really echoed the growing
buzz for the film in the days and weeks
leading up to release, going from scant
mentions before its first trailer to having a
consistent presence in the top 10 after its
marketing campaign kicked off.
Mamma Mia! Here We Go Again was
also a very strong entry in the quarter,
both in terms of earnings and social
media buzz. It opened to a hefty $35
million and as of the writing of this
column is approaching $400 million
worldwide. It was the most talked-about
film on Twitter in the third quarter and
sixth on the year, while it was second
most liked on Facebook in the quarter
and 11th on the year.
Whether 2018 turns out to be
another record year will largely depend
on many unknown and untested commodities.
The biggest question marks
surround the newly minted Aquaman
franchise, the Bumblebee spinoff, Disney’s
The Nutcracker and the Four Realms,
and Sony’s animated Spider-Man: Into
the Spider-Verse. Twitter and Facebook
buzz has not been dominated by any
single release in recent weeks, while
many films have had surprisingly strong
showings including Bohemian Rhapsody,
Halloween, and The Hate U Give. There
is no giant, surefire hit this December;
the first time in three years that Disney’s
Star Wars franchise takes the month off.
That absence could potentially become
a great showcase opportunity for any of
the other studios—with no lightsabers
or Jedis in sight, who will take the lead
in this year’s holiday corridor? And will
that be enough to push us to another
record year at the box office? n
4/27/18 Avengers: Infinity War Disney
MONDAY OPENING MON-THUR TWITTER MON-THUR NEW TWITTER RANK FACEBOOK RANK
212,114 $257,698,183.00 1,690,857 43,341 1 2
2/16/18 Black Panther Disney
MONDAY OPENING MON-THUR TWITTER MON-THUR NEW TWITTER RANK FACEBOOK RANK
172,525 $202,003,951.00 976,722 29,232 3 6
6/15/18 Incredibles 2 Disney
MONDAY OPENING MON-THUR TWITTER MON-THUR NEW TWITTER RANK FACEBOOK RANK
317,541 $182,687,905.00 1,066,178 6,048 2 30
6/22/18 Jurassic World: Fallen Kingdom Universal
MONDAY OPENING MON-THUR TWITTER MON-THUR NEW TWITTER RANK FACEBOOK RANK
22,013 $148,024,610.00 115,074 32,122 11 5
5/18/18 Deadpool 2 Fox
MONDAY OPENING MON-THUR TWITTER MON-THUR NEW TWITTER RANK FACEBOOK RANK
113,600 $125,507,153.00 765,783 42,456 4 3
5/25/18 Solo: A Star Wars Story Disney
MONDAY OPENING MON-THUR TWITTER MON-THUR NEW TWITTER RANK FACEBOOK RANK
26,304 $84,420,489.00 140,905 9,395 7 20
7/06/18 Ant-Man and the Wasp Disney
MONDAY OPENING MON-THUR TWITTER MON-THUR NEW TWITTER RANK FACEBOOK RANK
6,988 $75,812,205.00 64,754 2,382 17 60
7/27/18 Mission: Impossible - Fallout Paramount
MONDAY OPENING MON-THUR TWITTER MON-THUR NEW TWITTER RANK FACEBOOK RANK
14,796 $61,236,534.00 82,966 11,347 13 17
9/07/18 The Nun Warners / New Line
MONDAY OPENING MON-THUR TWITTER MON-THUR NEW TWITTER RANK FACEBOOK RANK
1,127 $53,807,379.00 15,425 20,619 37 9
4/06/18 A Quiet Place Paramount
MONDAY OPENING MON-THUR TWITTER MON-THUR NEW TWITTER RANK FACEBOOK RANK
407 $50,203,562.00 4,943 16,053 65 13
8/10/18 The Meg Warner Bros.
MONDAY OPENING MON-THUR TWITTER MON-THUR NEW TWITTER RANK FACEBOOK RANK
500 $45,402,195.00 8,068 5,752 53 33
7/13/18 Hotel Transylvania 3: Summer Vacation Sony / Columbia
MONDAY OPENING MON-THUR TWITTER MON-THUR NEW TWITTER RANK FACEBOOK RANK
2,034 $44,076,225.00 14,312 6,163 39 29
OCTOBER 2018 BOXOFFICE ® 93