Hotel & Tourism SMARTreport #40
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ELITE TRAVEL TRENDS<br />
<strong>Hotel</strong> & <strong>Tourism</strong><br />
<strong>SMARTreport</strong> <strong>#40</strong><br />
2018 Autumn Edition 15<br />
© Ralf Roletschek – Roletschek.at<br />
WHEN GOOD ADVICE<br />
IS ESSENTIAL<br />
This year, the term “travel<br />
agent” is definitely becoming<br />
old hat, as an increasing number<br />
of industry professionals become<br />
“travel advisors”. The difference<br />
is evident. While one is just a<br />
button pusher, the other is a<br />
valued and trusted counsellor.<br />
Thus, ASTA now officially<br />
becomes the American Society<br />
of Travel Advisors.<br />
In the luxury market, this concept<br />
of being a trusted mentor or<br />
advisor for people whose time<br />
is worth a fortune and who<br />
need to trust someone to plan<br />
that time in the most efficient<br />
manner possible is today quite<br />
essential.<br />
“Getting the best” is also<br />
somewhat addictive it seems, as<br />
86% of people surveyed recently<br />
by YouGov (study published by<br />
Virtuoso) said they were willing<br />
to pay full price if it meant<br />
getting the best in service, and<br />
73% agreed that once one has<br />
experienced true luxury, it is hard<br />
to scale back. 61% of those<br />
surveyed said they expected to<br />
spend more on luxury this year,<br />
and even more – 71% – said<br />
they expected to spend more on<br />
luxury travel.<br />
In the next pages, you’ll discover<br />
the latest news from the “elite<br />
travel” segment.<br />
Blue Lagoon, Iceland
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