Hotel & Tourism SMARTreport #40

Hotel & Tourism
SMARTreport #40
2018 Autumn Edition 23
WE DO NOT TARGET
AGES OR ORIGINS. WE
TARGET LIFESTYLES.
Andrea Kruse
Sales and Marketing director, VIVA
TAKING RIVER CRUISES
“OUT OF THE BOX”
VIVA launches onto the market with no compromising
on comfort
VIVA is a new player in the river cruise market, but what they are offering
is not new… it is being renewed. We asked Sales and Marketing director
Andrea Kruse to tell us more.
will keep on expanding its sailing area. In
2020 for example, our guests will also be
able to enjoy the Douro river.
We want to take river-cruises out of the
boxes in which it is usually framed, this by
turning away from segmentation based
on socio-demographics. We do not target
ages or origins. We target lifestyles. VIVA
Cruises are created for those who want to
explore the world, without compromising
on comfort. Therefore, we work with the
all-inclusive formula. Next to included
food and beverages, every single VIVA
cruise offers additional Wi-Fi, a filled
mini-bar, bath amenities, to add that little
extra. Creating a relaxing atmosphere is
our goal. For this reason, we also stepped
away from the fixed time slots and
seats for dinner. With VIVA cruises, the
restaurant is open from 7PM to 10PM,
and seating is free of choice. This way,
our guests get the freedom to create their
own experience. On and off the ship.
VIVA had its launch in September of this
year. Our first trip is on the Danube, with
Vienna and Bratislava as destinations.
VIVA is mostly focussing on the German,
Swiss and Austrian market, yet during
the coming seasons, this focus will be
broadened to other areas such as the UK,
Benelux and the Nordics.
What other destinations will VIVA be
offering?
VIVA sails among the highlights of
European waterways. Trips are currently
planned on the Danube, the Rhine, the
Elbe, the Moselle, the Rhône and the
Saône. Next to these waterways, VIVA
What is the added value for travel
agents in working with VIVA?
With all-in cruises, VIVA creates a
product that is easier to sell for travel
agents. Offering the peace-of-mind
that comes with it, is an additional USP
to communicate to people looking for
the ideal trip. This peace-of-mind, we
also want to offer to the travel agents
themselves. On our website www.vivacruises.com,
they can access the VIVA-4-
YOU module. This platform gives clear and
easy to use tools, such as photographic
material, print material, but also a clear
overview of our terms and conditions. This
way we want to offer total transparency
to our partners
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