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SPORTaktiv Media Data 2019

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AUSTRIA‘S GREATEST<br />

ACTIVE SPORTS MAGAZINE<br />

KEEP<br />

FIT.<br />

MEDIA DATA <strong>2019</strong>


AUSTRIA‘S GREATEST<br />

ACTIVE SPORTS MAGAZINE<br />

<strong>SPORTaktiv</strong> offers training advice, motivation and mental<br />

coaching for all recreational sportspeople in Austria – from<br />

beginner to ambitous athlete. Thanks to years spent building<br />

up its network of experts, <strong>SPORTaktiv</strong> has become<br />

a dependable conduit for passing knowledge between<br />

specialists and hobby sportspeople, as well as being entertaining<br />

and promoting people‘s appetite for an active life.<br />

Particularly in the core themes: fit, run, bike and outdoor.<br />

The goal of <strong>SPORTaktiv</strong> is to accompany<br />

and support its target<br />

group in their sporting activities<br />

whilst also fostering the desire<br />

for an active lifestyle. Achieved<br />

with exceptional photos – and<br />

with copy that both entertains<br />

and goes into depth, whether in<br />

print or digital form.<br />

THE GOAL<br />

CONTENT<br />

<strong>SPORTaktiv</strong> offers exciting reports on topics that move recreational<br />

sportspeople, gives useful training inputs, interviews interesting<br />

characters active on the hobby sports scene and delivers<br />

background reports on the latest trends in materials. Complementing<br />

this content are corresponding tips on products as<br />

well as the best event and travel opportunities for active people.


FACTS<br />

REACH<br />

(Source: Cawi Print 2017)<br />

Readers per issue<br />

Complete readership<br />

Name recognition<br />

(Source: <strong>Media</strong> Analyse 2017/2018)<br />

Readers per issue<br />

207.000<br />

444.000<br />

1.720.000<br />

96.000<br />

VERTRIEB<br />

Intersport<br />

Gigasport<br />

SPORT 2000<br />

Top100 bike retailers<br />

XXL Sports & Outdoor<br />

Sports events & fairs<br />

Subscription/shops<br />

reader circles<br />

15.000<br />

15.000<br />

10.000<br />

10.000<br />

5.000<br />

5.000<br />

5.000<br />

5.000<br />

Sports shop<br />

circulation:<br />

55.000<br />

<strong>SPORTaktiv</strong> total circulation:<br />

70.000<br />

TOPIC INTERESTS & TYPES OF SPORT<br />

Fitness 189.000<br />

Running 128.000<br />

Cycling/mountain biking 117.000<br />

Regular/mountain hiking 112.000<br />

Swimming/triathlon 101.000<br />

Skiing downhill/touring 106.000<br />

Healthy nutrition<br />

Health & medicine<br />

Wellness/recreational holidays<br />

Holiday in Austria summer/winter<br />

189.000<br />

180.000<br />

77.000<br />

130.000<br />

THE SPORTAKTIV COMMUNITY<br />

aged up to 29 60,000 readers<br />

aged 30 to 49<br />

aged 50 to 69<br />

82,000 readers<br />

65,000 readers<br />

64 % MALE<br />

36 % FEMALE


PRINT<br />

ISSUE DATE OF ISSUE<br />

ADVERTISEMENT &<br />

PRINT MATERIAL DEADLINE<br />

MAIN TOPICS<br />

01/<strong>2019</strong> 07.02.<strong>2019</strong> 18.01.<strong>2019</strong> fit/run guide/bike/outdoor<br />

02/<strong>2019</strong> 04.04.<strong>2019</strong> 15.03.<strong>2019</strong> fit/run/bike/outdoor<br />

03/<strong>2019</strong> 06.06.<strong>2019</strong> 17.05.<strong>2019</strong> fit/run/bike/water special<br />

04/<strong>2019</strong> 01.08.<strong>2019</strong> 12.07.<strong>2019</strong> fit/run/bike/outdoor/tennis special<br />

05/<strong>2019</strong> 03.10.<strong>2019</strong> 13.09.<strong>2019</strong> fit/run/bike/outdoor/spa special<br />

06/<strong>2019</strong> 05.12.<strong>2019</strong> 15.11.<strong>2019</strong> fit/run/bike/outdoor/cross-country skiing special<br />

1/1 page<br />

210 mm x 270 mm<br />

€ 8.060,–<br />

1/2 page<br />

210 mm x 135 mm<br />

105 mm x 270 mm<br />

€ 4.800,–<br />

1/3 page<br />

210 mm x 90 mm<br />

70 mm x 270 mm<br />

€ 3.780,–<br />

1/4 page<br />

210 mm x 67 mm<br />

105 mm x 135 mm<br />

€ 2.750,–<br />

Placement surcharge: +10 %<br />

C2 and C3 € 9.690,–<br />

C4 € 10.500,–<br />

All prices subject to additional 5 % advertising tax and 20 % VAT.


GUIDES<br />

BIKE GUIDE <strong>2019</strong><br />

The latest bikes in all categories and the people who<br />

ride them, the best tips from pros and experts, the most<br />

spectacular biking areas in and around Austria.<br />

Date of issue: 04/04/<strong>2019</strong> and 11/04/<strong>2019</strong><br />

Circulation: 100,000 copies<br />

Distribution: supplement in every <strong>SPORTaktiv</strong> April<br />

issue and supplement in 30,000 Süddeutsche Zeitung<br />

(Munich)<br />

1/1 page: € 9750<br />

OUTDOOR GUIDE <strong>2019</strong><br />

All of Austria‘s mountain and regular trekking areas,<br />

the best-loved Alpine sports, top tips,<br />

check lists, megatrend “mountain-summer“<br />

Date of issue: 06/06/<strong>2019</strong> and 13/06/<strong>2019</strong><br />

Circulation: 100,000 copies<br />

Distribution: supplement in every <strong>SPORTaktiv</strong> June<br />

issue and supplement in 30,000 Süddeutsche Zeitung<br />

(Munich)<br />

1/1 page: € 9750<br />

FREERIDE GUIDE <strong>2019</strong><br />

WINTER GUIDE <strong>2019</strong><br />

The <strong>SPORTaktiv</strong> FREERIDEGUIDE is the guide for<br />

everyone who feels at home off-piste!<br />

Content: The best freeride skiing areas,<br />

suggestions and advice from pros, stories about<br />

maintenance, trends in safety and materials.<br />

Date of issue: 01/10/<strong>2019</strong><br />

Auflage: 35,000 copies<br />

Vertrieb: via Blue Tomato and the Freeride Film<br />

tour in Germany, Austria and Switzerland and<br />

the Freeride Worldtour in Fieberbrunn.<br />

1/1 page: € 8.060,-<br />

SKI TOURING GUIDE <strong>2019</strong><br />

The unique ski touring magazine in Austria.<br />

Content: new materials, tips on technique and<br />

safety, tour suggestions, ski touring events.<br />

Date of issue: 03/10/<strong>2019</strong> and 17/11/<strong>2019</strong><br />

Circulation: 138,000 copies<br />

Distribution: supplement in every <strong>SPORTaktiv</strong><br />

October issue and with 68.000 copies in<br />

“DIE PRESSE am Sonntag“<br />

1/1 page: € 9750<br />

The <strong>SPORTaktiv</strong> FREERIDE GUIDE is the<br />

guide for everyone all winter fans.<br />

Content: the best skiing areas, all the new ski<br />

models, fitness, service, maintenance, safety,<br />

fashion, top events.<br />

Date of issue: 05/12/<strong>2019</strong> and 12/12/<strong>2019</strong><br />

Circulation: 100,000 copies<br />

Distribution: supplement in every <strong>SPORTaktiv</strong><br />

December issue and supplement in 30,000 Süddeutsche<br />

Zeitung (Munich)<br />

1/1 page: € 9750<br />

PRINT SPECIALS<br />

FIRST AID GUIDE <strong>2019</strong><br />

The first aid guide for outdoor sportspeople.<br />

Date of issue: 06/06/<strong>2019</strong><br />

Circulation: 60,000 copies<br />

Distribution: <strong>SPORTaktiv</strong>, Rotes Kreuz<br />

Format: 1/1 page 4c (105 mm x 145 mm)<br />

€ 3300<br />

CUSTOMER MAGAZINE<br />

Would you like to have a new<br />

customer magazine?<br />

<strong>SPORTaktiv</strong> is a single-source producer:<br />

copy, photos, graphics, litho along with<br />

printing and distribution.<br />

<strong>SPORTaktiv</strong> CAMPS<br />

All year round we offer 3-day <strong>SPORTaktiv</strong><br />

camps covering: MTB, racing bike, e-bike,<br />

trail running, swimming, triathlon, hiking,<br />

climbing, snowshoe hiking, biathlon,<br />

free-riding, cross-country and touring<br />

skiing. Would you like to be a partner?<br />

SPECIAL ADVERTISING FORMATS<br />

Leaflet inserts<br />

Cover banderole<br />

€ 0,17<br />

per copy<br />

BGF MAGAZIN <strong>2019</strong><br />

The special magazine for<br />

corporate health promotion<br />

Date of issue: start of November <strong>2019</strong><br />

Circulation: 60,000 copies<br />

Distribution: supplement in “Die Presse“ + special distribution<br />

Format: 1/1 page 4c (210 mm x 270 mm)<br />

€ 4800<br />

up to 20 g to 40 g to 60 g to 80 g<br />

€ 0,14 € 0,16 € 0,18 € 0,20<br />

Minimum format A6 (105 x 148 mm) /<br />

maximum format 200 x 260 mm<br />

Glued insert<br />

Additional advertising formats on request<br />

€ 0,15<br />

per copy plus<br />

1/1 carrier page


DIGITAL<br />

FACTS<br />

Visits<br />

Page Views<br />

Unique Clients<br />

Facebook<br />

Newsletter-Abonnenten<br />

276.000<br />

1.304.000<br />

198.000<br />

52.100 Fans<br />

11.000<br />

Source:<br />

AT Internet, Januar 2018<br />

PREMIUM PRODUCT<br />

www.sportaktiv.com<br />

Facebook<br />

Newsletter<br />

You have a product and would like to draw attention to it? We help you<br />

and place it next to matched content for a defined period.<br />

- 1 x advertorial with premium placement in a matching category<br />

- 1000 guaranteed views of the advertorial<br />

- 1 x Instagram posting<br />

- 1 x newsletter report<br />

from € 1490<br />

TOP EVENT<br />

We‘ll be happy to set the stage for<br />

your event. Alongside advertising<br />

via our channels it will also be<br />

placed prominently in the event<br />

category.<br />

- Top event entry<br />

- 1 x Facebook posting<br />

- 1 x Instagram posting<br />

- 1 x newsletter report<br />

- 1 x editorial preliminary report<br />

Annually: € 990<br />

PRIZE COMPETITION<br />

Raffle your product to our community<br />

of sports fans and raise<br />

your brand awareness as a result.<br />

- Prize competition entry<br />

- 1 x Facebook posting<br />

- 1 x Instagram posting<br />

- 1 x newsletter report<br />

€ 990<br />

ADVERTORIAL<br />

Simply send us your PR article.<br />

We adapt it to the <strong>SPORTaktiv</strong><br />

target group and give it that final<br />

polish.<br />

- 1 x advertorial<br />

in the matching category<br />

€ 490<br />

ADVERTORIAL + FACEBOOK: € 750,–<br />

ADVERTORIAL + NEWSLETTER : € 750,–<br />

All prices subject to additional 20 % VAT.


NATIVE ADVERTISING<br />

YOUR BENEFITS<br />

- high acceptance among users due to editorial quality<br />

- wording & form of address tailored to target group of <strong>SPORTaktiv</strong><br />

- content with utility in connection with your brand<br />

- 2000 guaranteed views of the article<br />

<strong>SPORTaktiv</strong>‘s online team of reporters<br />

produces editorial copy that‘s relevant<br />

to the users and, above all, has utility.<br />

This involves integrating your brand<br />

authentically. Here it‘s important to<br />

create the greatest possible added<br />

value for your brand and for <strong>SPORTaktiv</strong><br />

users.<br />

€ 3990<br />

Posting on Facebook<br />

Link to article on<br />

<strong>SPORTaktiv</strong>.com<br />

EXCLUSIVE CHANNEL BRANDING<br />

Choose a fitting category and reach your target audience directly<br />

– with exclusive channel branding on <strong>SPORTaktiv</strong>.<br />

DESKTOP<br />

MOBILE<br />

Header<br />

exclusive logo placement<br />

Header<br />

exclusive logo placement<br />

Leaderboard<br />

728x90<br />

Leaderboard<br />

320x100 oder 320x50<br />

Content Ad<br />

300x250<br />

Content Ad<br />

300x250 oder 320x100<br />

More details and pricing on request


ALFRED BRUNNER<br />

DIRECTOR<br />

TEL. 0 676/87 19 70 133<br />

alfred.brunner@styria.com<br />

YOUR CONTACTS<br />

RONALD TOMANDL<br />

DIRECTOR<br />

TEL. 0 316/80 63-25 82<br />

ronald.tomandl@styria.com<br />

KLAUS MOLIDOR<br />

EDITOR-IN-CHIEF<br />

TEL. 0 316/80 63-25 93<br />

klaus.molidor@styria.com<br />

ELISABETH RECHLING<br />

ASSISTANT TO THE<br />

DIRECTORS<br />

KEY ACCOUNT<br />

TEL. 0 316/80 63-25 86<br />

elisabeth.rechling@styria.com<br />

ARNOLD PAULY<br />

VERKAUFSLEITUNG<br />

TEL. 0 316/80 63-25 83<br />

arnold.pauly@styria.com<br />

PETRA OFNER<br />

BACKOFFICE/SALES<br />

TEL. 0 316/80 63-25 80<br />

petra.ofner@styria.com<br />

BERTRAM TAFERNER<br />

KEY ACCOUNT<br />

TEL. 0 316/80 63-25 85<br />

bertram.taferner@styria.com<br />

KEVIN LAIMER<br />

KEY ACCOUNT<br />

TEL. 0 316/80 63-25 95<br />

kevin.laimer@styria.com<br />

PRINT DOCUMENTS<br />

Correct format PDF (high resolution)<br />

or advert files from these programs:<br />

InDesign / Adobe Photoshop<br />

Adobe Illustrator / Adobe Acrobat<br />

(PDF X-1a, 300 dpi, bleed margin 3 mm)<br />

THOMAS PIRKER<br />

KEY ACCOUNT<br />

TEL. 0 316/80 63-25 84<br />

thomas.pirker@styria.com<br />

ADDRESS:<br />

Top Times Medien GmbH<br />

Gadollaplatz 1, 12. Stock, A-8010 Graz, AUSTRIA<br />

Tel. +43 316 8063 2580, Fax: +43 316 8063 2591<br />

Email: office.sportaktiv@styria.com<br />

BANK: Steiermärkische Bank und Sparkassen AG,<br />

IBAN: AT 212081501000100022, BIC: STSPAT2G,<br />

Co. Reg. No.: FN 261469p, VAT No.: ATU 61621748<br />

Court of jurisdiction: Graz. Prices valid from 01/01/<strong>2019</strong><br />

A company of Styria <strong>Media</strong> Group AG

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