SPORTaktiv Media Data 2019
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AUSTRIA‘S GREATEST<br />
ACTIVE SPORTS MAGAZINE<br />
KEEP<br />
FIT.<br />
MEDIA DATA <strong>2019</strong>
AUSTRIA‘S GREATEST<br />
ACTIVE SPORTS MAGAZINE<br />
<strong>SPORTaktiv</strong> offers training advice, motivation and mental<br />
coaching for all recreational sportspeople in Austria – from<br />
beginner to ambitous athlete. Thanks to years spent building<br />
up its network of experts, <strong>SPORTaktiv</strong> has become<br />
a dependable conduit for passing knowledge between<br />
specialists and hobby sportspeople, as well as being entertaining<br />
and promoting people‘s appetite for an active life.<br />
Particularly in the core themes: fit, run, bike and outdoor.<br />
The goal of <strong>SPORTaktiv</strong> is to accompany<br />
and support its target<br />
group in their sporting activities<br />
whilst also fostering the desire<br />
for an active lifestyle. Achieved<br />
with exceptional photos – and<br />
with copy that both entertains<br />
and goes into depth, whether in<br />
print or digital form.<br />
THE GOAL<br />
CONTENT<br />
<strong>SPORTaktiv</strong> offers exciting reports on topics that move recreational<br />
sportspeople, gives useful training inputs, interviews interesting<br />
characters active on the hobby sports scene and delivers<br />
background reports on the latest trends in materials. Complementing<br />
this content are corresponding tips on products as<br />
well as the best event and travel opportunities for active people.
FACTS<br />
REACH<br />
(Source: Cawi Print 2017)<br />
Readers per issue<br />
Complete readership<br />
Name recognition<br />
(Source: <strong>Media</strong> Analyse 2017/2018)<br />
Readers per issue<br />
207.000<br />
444.000<br />
1.720.000<br />
96.000<br />
VERTRIEB<br />
Intersport<br />
Gigasport<br />
SPORT 2000<br />
Top100 bike retailers<br />
XXL Sports & Outdoor<br />
Sports events & fairs<br />
Subscription/shops<br />
reader circles<br />
15.000<br />
15.000<br />
10.000<br />
10.000<br />
5.000<br />
5.000<br />
5.000<br />
5.000<br />
Sports shop<br />
circulation:<br />
55.000<br />
<strong>SPORTaktiv</strong> total circulation:<br />
70.000<br />
TOPIC INTERESTS & TYPES OF SPORT<br />
Fitness 189.000<br />
Running 128.000<br />
Cycling/mountain biking 117.000<br />
Regular/mountain hiking 112.000<br />
Swimming/triathlon 101.000<br />
Skiing downhill/touring 106.000<br />
Healthy nutrition<br />
Health & medicine<br />
Wellness/recreational holidays<br />
Holiday in Austria summer/winter<br />
189.000<br />
180.000<br />
77.000<br />
130.000<br />
THE SPORTAKTIV COMMUNITY<br />
aged up to 29 60,000 readers<br />
aged 30 to 49<br />
aged 50 to 69<br />
82,000 readers<br />
65,000 readers<br />
64 % MALE<br />
36 % FEMALE
PRINT<br />
ISSUE DATE OF ISSUE<br />
ADVERTISEMENT &<br />
PRINT MATERIAL DEADLINE<br />
MAIN TOPICS<br />
01/<strong>2019</strong> 07.02.<strong>2019</strong> 18.01.<strong>2019</strong> fit/run guide/bike/outdoor<br />
02/<strong>2019</strong> 04.04.<strong>2019</strong> 15.03.<strong>2019</strong> fit/run/bike/outdoor<br />
03/<strong>2019</strong> 06.06.<strong>2019</strong> 17.05.<strong>2019</strong> fit/run/bike/water special<br />
04/<strong>2019</strong> 01.08.<strong>2019</strong> 12.07.<strong>2019</strong> fit/run/bike/outdoor/tennis special<br />
05/<strong>2019</strong> 03.10.<strong>2019</strong> 13.09.<strong>2019</strong> fit/run/bike/outdoor/spa special<br />
06/<strong>2019</strong> 05.12.<strong>2019</strong> 15.11.<strong>2019</strong> fit/run/bike/outdoor/cross-country skiing special<br />
1/1 page<br />
210 mm x 270 mm<br />
€ 8.060,–<br />
1/2 page<br />
210 mm x 135 mm<br />
105 mm x 270 mm<br />
€ 4.800,–<br />
1/3 page<br />
210 mm x 90 mm<br />
70 mm x 270 mm<br />
€ 3.780,–<br />
1/4 page<br />
210 mm x 67 mm<br />
105 mm x 135 mm<br />
€ 2.750,–<br />
Placement surcharge: +10 %<br />
C2 and C3 € 9.690,–<br />
C4 € 10.500,–<br />
All prices subject to additional 5 % advertising tax and 20 % VAT.
GUIDES<br />
BIKE GUIDE <strong>2019</strong><br />
The latest bikes in all categories and the people who<br />
ride them, the best tips from pros and experts, the most<br />
spectacular biking areas in and around Austria.<br />
Date of issue: 04/04/<strong>2019</strong> and 11/04/<strong>2019</strong><br />
Circulation: 100,000 copies<br />
Distribution: supplement in every <strong>SPORTaktiv</strong> April<br />
issue and supplement in 30,000 Süddeutsche Zeitung<br />
(Munich)<br />
1/1 page: € 9750<br />
OUTDOOR GUIDE <strong>2019</strong><br />
All of Austria‘s mountain and regular trekking areas,<br />
the best-loved Alpine sports, top tips,<br />
check lists, megatrend “mountain-summer“<br />
Date of issue: 06/06/<strong>2019</strong> and 13/06/<strong>2019</strong><br />
Circulation: 100,000 copies<br />
Distribution: supplement in every <strong>SPORTaktiv</strong> June<br />
issue and supplement in 30,000 Süddeutsche Zeitung<br />
(Munich)<br />
1/1 page: € 9750<br />
FREERIDE GUIDE <strong>2019</strong><br />
WINTER GUIDE <strong>2019</strong><br />
The <strong>SPORTaktiv</strong> FREERIDEGUIDE is the guide for<br />
everyone who feels at home off-piste!<br />
Content: The best freeride skiing areas,<br />
suggestions and advice from pros, stories about<br />
maintenance, trends in safety and materials.<br />
Date of issue: 01/10/<strong>2019</strong><br />
Auflage: 35,000 copies<br />
Vertrieb: via Blue Tomato and the Freeride Film<br />
tour in Germany, Austria and Switzerland and<br />
the Freeride Worldtour in Fieberbrunn.<br />
1/1 page: € 8.060,-<br />
SKI TOURING GUIDE <strong>2019</strong><br />
The unique ski touring magazine in Austria.<br />
Content: new materials, tips on technique and<br />
safety, tour suggestions, ski touring events.<br />
Date of issue: 03/10/<strong>2019</strong> and 17/11/<strong>2019</strong><br />
Circulation: 138,000 copies<br />
Distribution: supplement in every <strong>SPORTaktiv</strong><br />
October issue and with 68.000 copies in<br />
“DIE PRESSE am Sonntag“<br />
1/1 page: € 9750<br />
The <strong>SPORTaktiv</strong> FREERIDE GUIDE is the<br />
guide for everyone all winter fans.<br />
Content: the best skiing areas, all the new ski<br />
models, fitness, service, maintenance, safety,<br />
fashion, top events.<br />
Date of issue: 05/12/<strong>2019</strong> and 12/12/<strong>2019</strong><br />
Circulation: 100,000 copies<br />
Distribution: supplement in every <strong>SPORTaktiv</strong><br />
December issue and supplement in 30,000 Süddeutsche<br />
Zeitung (Munich)<br />
1/1 page: € 9750<br />
PRINT SPECIALS<br />
FIRST AID GUIDE <strong>2019</strong><br />
The first aid guide for outdoor sportspeople.<br />
Date of issue: 06/06/<strong>2019</strong><br />
Circulation: 60,000 copies<br />
Distribution: <strong>SPORTaktiv</strong>, Rotes Kreuz<br />
Format: 1/1 page 4c (105 mm x 145 mm)<br />
€ 3300<br />
CUSTOMER MAGAZINE<br />
Would you like to have a new<br />
customer magazine?<br />
<strong>SPORTaktiv</strong> is a single-source producer:<br />
copy, photos, graphics, litho along with<br />
printing and distribution.<br />
<strong>SPORTaktiv</strong> CAMPS<br />
All year round we offer 3-day <strong>SPORTaktiv</strong><br />
camps covering: MTB, racing bike, e-bike,<br />
trail running, swimming, triathlon, hiking,<br />
climbing, snowshoe hiking, biathlon,<br />
free-riding, cross-country and touring<br />
skiing. Would you like to be a partner?<br />
SPECIAL ADVERTISING FORMATS<br />
Leaflet inserts<br />
Cover banderole<br />
€ 0,17<br />
per copy<br />
BGF MAGAZIN <strong>2019</strong><br />
The special magazine for<br />
corporate health promotion<br />
Date of issue: start of November <strong>2019</strong><br />
Circulation: 60,000 copies<br />
Distribution: supplement in “Die Presse“ + special distribution<br />
Format: 1/1 page 4c (210 mm x 270 mm)<br />
€ 4800<br />
up to 20 g to 40 g to 60 g to 80 g<br />
€ 0,14 € 0,16 € 0,18 € 0,20<br />
Minimum format A6 (105 x 148 mm) /<br />
maximum format 200 x 260 mm<br />
Glued insert<br />
Additional advertising formats on request<br />
€ 0,15<br />
per copy plus<br />
1/1 carrier page
DIGITAL<br />
FACTS<br />
Visits<br />
Page Views<br />
Unique Clients<br />
Facebook<br />
Newsletter-Abonnenten<br />
276.000<br />
1.304.000<br />
198.000<br />
52.100 Fans<br />
11.000<br />
Source:<br />
AT Internet, Januar 2018<br />
PREMIUM PRODUCT<br />
www.sportaktiv.com<br />
Facebook<br />
Newsletter<br />
You have a product and would like to draw attention to it? We help you<br />
and place it next to matched content for a defined period.<br />
- 1 x advertorial with premium placement in a matching category<br />
- 1000 guaranteed views of the advertorial<br />
- 1 x Instagram posting<br />
- 1 x newsletter report<br />
from € 1490<br />
TOP EVENT<br />
We‘ll be happy to set the stage for<br />
your event. Alongside advertising<br />
via our channels it will also be<br />
placed prominently in the event<br />
category.<br />
- Top event entry<br />
- 1 x Facebook posting<br />
- 1 x Instagram posting<br />
- 1 x newsletter report<br />
- 1 x editorial preliminary report<br />
Annually: € 990<br />
PRIZE COMPETITION<br />
Raffle your product to our community<br />
of sports fans and raise<br />
your brand awareness as a result.<br />
- Prize competition entry<br />
- 1 x Facebook posting<br />
- 1 x Instagram posting<br />
- 1 x newsletter report<br />
€ 990<br />
ADVERTORIAL<br />
Simply send us your PR article.<br />
We adapt it to the <strong>SPORTaktiv</strong><br />
target group and give it that final<br />
polish.<br />
- 1 x advertorial<br />
in the matching category<br />
€ 490<br />
ADVERTORIAL + FACEBOOK: € 750,–<br />
ADVERTORIAL + NEWSLETTER : € 750,–<br />
All prices subject to additional 20 % VAT.
NATIVE ADVERTISING<br />
YOUR BENEFITS<br />
- high acceptance among users due to editorial quality<br />
- wording & form of address tailored to target group of <strong>SPORTaktiv</strong><br />
- content with utility in connection with your brand<br />
- 2000 guaranteed views of the article<br />
<strong>SPORTaktiv</strong>‘s online team of reporters<br />
produces editorial copy that‘s relevant<br />
to the users and, above all, has utility.<br />
This involves integrating your brand<br />
authentically. Here it‘s important to<br />
create the greatest possible added<br />
value for your brand and for <strong>SPORTaktiv</strong><br />
users.<br />
€ 3990<br />
Posting on Facebook<br />
Link to article on<br />
<strong>SPORTaktiv</strong>.com<br />
EXCLUSIVE CHANNEL BRANDING<br />
Choose a fitting category and reach your target audience directly<br />
– with exclusive channel branding on <strong>SPORTaktiv</strong>.<br />
DESKTOP<br />
MOBILE<br />
Header<br />
exclusive logo placement<br />
Header<br />
exclusive logo placement<br />
Leaderboard<br />
728x90<br />
Leaderboard<br />
320x100 oder 320x50<br />
Content Ad<br />
300x250<br />
Content Ad<br />
300x250 oder 320x100<br />
More details and pricing on request
ALFRED BRUNNER<br />
DIRECTOR<br />
TEL. 0 676/87 19 70 133<br />
alfred.brunner@styria.com<br />
YOUR CONTACTS<br />
RONALD TOMANDL<br />
DIRECTOR<br />
TEL. 0 316/80 63-25 82<br />
ronald.tomandl@styria.com<br />
KLAUS MOLIDOR<br />
EDITOR-IN-CHIEF<br />
TEL. 0 316/80 63-25 93<br />
klaus.molidor@styria.com<br />
ELISABETH RECHLING<br />
ASSISTANT TO THE<br />
DIRECTORS<br />
KEY ACCOUNT<br />
TEL. 0 316/80 63-25 86<br />
elisabeth.rechling@styria.com<br />
ARNOLD PAULY<br />
VERKAUFSLEITUNG<br />
TEL. 0 316/80 63-25 83<br />
arnold.pauly@styria.com<br />
PETRA OFNER<br />
BACKOFFICE/SALES<br />
TEL. 0 316/80 63-25 80<br />
petra.ofner@styria.com<br />
BERTRAM TAFERNER<br />
KEY ACCOUNT<br />
TEL. 0 316/80 63-25 85<br />
bertram.taferner@styria.com<br />
KEVIN LAIMER<br />
KEY ACCOUNT<br />
TEL. 0 316/80 63-25 95<br />
kevin.laimer@styria.com<br />
PRINT DOCUMENTS<br />
Correct format PDF (high resolution)<br />
or advert files from these programs:<br />
InDesign / Adobe Photoshop<br />
Adobe Illustrator / Adobe Acrobat<br />
(PDF X-1a, 300 dpi, bleed margin 3 mm)<br />
THOMAS PIRKER<br />
KEY ACCOUNT<br />
TEL. 0 316/80 63-25 84<br />
thomas.pirker@styria.com<br />
ADDRESS:<br />
Top Times Medien GmbH<br />
Gadollaplatz 1, 12. Stock, A-8010 Graz, AUSTRIA<br />
Tel. +43 316 8063 2580, Fax: +43 316 8063 2591<br />
Email: office.sportaktiv@styria.com<br />
BANK: Steiermärkische Bank und Sparkassen AG,<br />
IBAN: AT 212081501000100022, BIC: STSPAT2G,<br />
Co. Reg. No.: FN 261469p, VAT No.: ATU 61621748<br />
Court of jurisdiction: Graz. Prices valid from 01/01/<strong>2019</strong><br />
A company of Styria <strong>Media</strong> Group AG