SPORTaktiv Media Data 2019

Sportaktiv.Magazin

AUSTRIA‘S GREATEST

ACTIVE SPORTS MAGAZINE

KEEP

FIT.

MEDIA DATA 2019


AUSTRIA‘S GREATEST

ACTIVE SPORTS MAGAZINE

SPORTaktiv offers training advice, motivation and mental

coaching for all recreational sportspeople in Austria – from

beginner to ambitous athlete. Thanks to years spent building

up its network of experts, SPORTaktiv has become

a dependable conduit for passing knowledge between

specialists and hobby sportspeople, as well as being entertaining

and promoting people‘s appetite for an active life.

Particularly in the core themes: fit, run, bike and outdoor.

The goal of SPORTaktiv is to accompany

and support its target

group in their sporting activities

whilst also fostering the desire

for an active lifestyle. Achieved

with exceptional photos – and

with copy that both entertains

and goes into depth, whether in

print or digital form.

THE GOAL

CONTENT

SPORTaktiv offers exciting reports on topics that move recreational

sportspeople, gives useful training inputs, interviews interesting

characters active on the hobby sports scene and delivers

background reports on the latest trends in materials. Complementing

this content are corresponding tips on products as

well as the best event and travel opportunities for active people.


FACTS

REACH

(Source: Cawi Print 2017)

Readers per issue

Complete readership

Name recognition

(Source: Media Analyse 2017/2018)

Readers per issue

207.000

444.000

1.720.000

96.000

VERTRIEB

Intersport

Gigasport

SPORT 2000

Top100 bike retailers

XXL Sports & Outdoor

Sports events & fairs

Subscription/shops

reader circles

15.000

15.000

10.000

10.000

5.000

5.000

5.000

5.000

Sports shop

circulation:

55.000

SPORTaktiv total circulation:

70.000

TOPIC INTERESTS & TYPES OF SPORT

Fitness 189.000

Running 128.000

Cycling/mountain biking 117.000

Regular/mountain hiking 112.000

Swimming/triathlon 101.000

Skiing downhill/touring 106.000

Healthy nutrition

Health & medicine

Wellness/recreational holidays

Holiday in Austria summer/winter

189.000

180.000

77.000

130.000

THE SPORTAKTIV COMMUNITY

aged up to 29 60,000 readers

aged 30 to 49

aged 50 to 69

82,000 readers

65,000 readers

64 % MALE

36 % FEMALE


PRINT

ISSUE DATE OF ISSUE

ADVERTISEMENT &

PRINT MATERIAL DEADLINE

MAIN TOPICS

01/2019 07.02.2019 18.01.2019 fit/run guide/bike/outdoor

02/2019 04.04.2019 15.03.2019 fit/run/bike/outdoor

03/2019 06.06.2019 17.05.2019 fit/run/bike/water special

04/2019 01.08.2019 12.07.2019 fit/run/bike/outdoor/tennis special

05/2019 03.10.2019 13.09.2019 fit/run/bike/outdoor/spa special

06/2019 05.12.2019 15.11.2019 fit/run/bike/outdoor/cross-country skiing special

1/1 page

210 mm x 270 mm

€ 8.060,–

1/2 page

210 mm x 135 mm

105 mm x 270 mm

€ 4.800,–

1/3 page

210 mm x 90 mm

70 mm x 270 mm

€ 3.780,–

1/4 page

210 mm x 67 mm

105 mm x 135 mm

€ 2.750,–

Placement surcharge: +10 %

C2 and C3 € 9.690,–

C4 € 10.500,–

All prices subject to additional 5 % advertising tax and 20 % VAT.


GUIDES

BIKE GUIDE 2019

The latest bikes in all categories and the people who

ride them, the best tips from pros and experts, the most

spectacular biking areas in and around Austria.

Date of issue: 04/04/2019 and 11/04/2019

Circulation: 100,000 copies

Distribution: supplement in every SPORTaktiv April

issue and supplement in 30,000 Süddeutsche Zeitung

(Munich)

1/1 page: € 9750

OUTDOOR GUIDE 2019

All of Austria‘s mountain and regular trekking areas,

the best-loved Alpine sports, top tips,

check lists, megatrend “mountain-summer“

Date of issue: 06/06/2019 and 13/06/2019

Circulation: 100,000 copies

Distribution: supplement in every SPORTaktiv June

issue and supplement in 30,000 Süddeutsche Zeitung

(Munich)

1/1 page: € 9750

FREERIDE GUIDE 2019

WINTER GUIDE 2019

The SPORTaktiv FREERIDEGUIDE is the guide for

everyone who feels at home off-piste!

Content: The best freeride skiing areas,

suggestions and advice from pros, stories about

maintenance, trends in safety and materials.

Date of issue: 01/10/2019

Auflage: 35,000 copies

Vertrieb: via Blue Tomato and the Freeride Film

tour in Germany, Austria and Switzerland and

the Freeride Worldtour in Fieberbrunn.

1/1 page: € 8.060,-

SKI TOURING GUIDE 2019

The unique ski touring magazine in Austria.

Content: new materials, tips on technique and

safety, tour suggestions, ski touring events.

Date of issue: 03/10/2019 and 17/11/2019

Circulation: 138,000 copies

Distribution: supplement in every SPORTaktiv

October issue and with 68.000 copies in

“DIE PRESSE am Sonntag“

1/1 page: € 9750

The SPORTaktiv FREERIDE GUIDE is the

guide for everyone all winter fans.

Content: the best skiing areas, all the new ski

models, fitness, service, maintenance, safety,

fashion, top events.

Date of issue: 05/12/2019 and 12/12/2019

Circulation: 100,000 copies

Distribution: supplement in every SPORTaktiv

December issue and supplement in 30,000 Süddeutsche

Zeitung (Munich)

1/1 page: € 9750

PRINT SPECIALS

FIRST AID GUIDE 2019

The first aid guide for outdoor sportspeople.

Date of issue: 06/06/2019

Circulation: 60,000 copies

Distribution: SPORTaktiv, Rotes Kreuz

Format: 1/1 page 4c (105 mm x 145 mm)

€ 3300

CUSTOMER MAGAZINE

Would you like to have a new

customer magazine?

SPORTaktiv is a single-source producer:

copy, photos, graphics, litho along with

printing and distribution.

SPORTaktiv CAMPS

All year round we offer 3-day SPORTaktiv

camps covering: MTB, racing bike, e-bike,

trail running, swimming, triathlon, hiking,

climbing, snowshoe hiking, biathlon,

free-riding, cross-country and touring

skiing. Would you like to be a partner?

SPECIAL ADVERTISING FORMATS

Leaflet inserts

Cover banderole

€ 0,17

per copy

BGF MAGAZIN 2019

The special magazine for

corporate health promotion

Date of issue: start of November 2019

Circulation: 60,000 copies

Distribution: supplement in “Die Presse“ + special distribution

Format: 1/1 page 4c (210 mm x 270 mm)

€ 4800

up to 20 g to 40 g to 60 g to 80 g

€ 0,14 € 0,16 € 0,18 € 0,20

Minimum format A6 (105 x 148 mm) /

maximum format 200 x 260 mm

Glued insert

Additional advertising formats on request

€ 0,15

per copy plus

1/1 carrier page


DIGITAL

FACTS

Visits

Page Views

Unique Clients

Facebook

Newsletter-Abonnenten

276.000

1.304.000

198.000

52.100 Fans

11.000

Source:

AT Internet, Januar 2018

PREMIUM PRODUCT

www.sportaktiv.com

Facebook

Newsletter

You have a product and would like to draw attention to it? We help you

and place it next to matched content for a defined period.

- 1 x advertorial with premium placement in a matching category

- 1000 guaranteed views of the advertorial

- 1 x Instagram posting

- 1 x newsletter report

from € 1490

TOP EVENT

We‘ll be happy to set the stage for

your event. Alongside advertising

via our channels it will also be

placed prominently in the event

category.

- Top event entry

- 1 x Facebook posting

- 1 x Instagram posting

- 1 x newsletter report

- 1 x editorial preliminary report

Annually: € 990

PRIZE COMPETITION

Raffle your product to our community

of sports fans and raise

your brand awareness as a result.

- Prize competition entry

- 1 x Facebook posting

- 1 x Instagram posting

- 1 x newsletter report

€ 990

ADVERTORIAL

Simply send us your PR article.

We adapt it to the SPORTaktiv

target group and give it that final

polish.

- 1 x advertorial

in the matching category

€ 490

ADVERTORIAL + FACEBOOK: € 750,–

ADVERTORIAL + NEWSLETTER : € 750,–

All prices subject to additional 20 % VAT.


NATIVE ADVERTISING

YOUR BENEFITS

- high acceptance among users due to editorial quality

- wording & form of address tailored to target group of SPORTaktiv

- content with utility in connection with your brand

- 2000 guaranteed views of the article

SPORTaktiv‘s online team of reporters

produces editorial copy that‘s relevant

to the users and, above all, has utility.

This involves integrating your brand

authentically. Here it‘s important to

create the greatest possible added

value for your brand and for SPORTaktiv

users.

€ 3990

Posting on Facebook

Link to article on

SPORTaktiv.com

EXCLUSIVE CHANNEL BRANDING

Choose a fitting category and reach your target audience directly

– with exclusive channel branding on SPORTaktiv.

DESKTOP

MOBILE

Header

exclusive logo placement

Header

exclusive logo placement

Leaderboard

728x90

Leaderboard

320x100 oder 320x50

Content Ad

300x250

Content Ad

300x250 oder 320x100

More details and pricing on request


ALFRED BRUNNER

DIRECTOR

TEL. 0 676/87 19 70 133

alfred.brunner@styria.com

YOUR CONTACTS

RONALD TOMANDL

DIRECTOR

TEL. 0 316/80 63-25 82

ronald.tomandl@styria.com

KLAUS MOLIDOR

EDITOR-IN-CHIEF

TEL. 0 316/80 63-25 93

klaus.molidor@styria.com

ELISABETH RECHLING

ASSISTANT TO THE

DIRECTORS

KEY ACCOUNT

TEL. 0 316/80 63-25 86

elisabeth.rechling@styria.com

ARNOLD PAULY

VERKAUFSLEITUNG

TEL. 0 316/80 63-25 83

arnold.pauly@styria.com

PETRA OFNER

BACKOFFICE/SALES

TEL. 0 316/80 63-25 80

petra.ofner@styria.com

BERTRAM TAFERNER

KEY ACCOUNT

TEL. 0 316/80 63-25 85

bertram.taferner@styria.com

KEVIN LAIMER

KEY ACCOUNT

TEL. 0 316/80 63-25 95

kevin.laimer@styria.com

PRINT DOCUMENTS

Correct format PDF (high resolution)

or advert files from these programs:

InDesign / Adobe Photoshop

Adobe Illustrator / Adobe Acrobat

(PDF X-1a, 300 dpi, bleed margin 3 mm)

THOMAS PIRKER

KEY ACCOUNT

TEL. 0 316/80 63-25 84

thomas.pirker@styria.com

ADDRESS:

Top Times Medien GmbH

Gadollaplatz 1, 12. Stock, A-8010 Graz, AUSTRIA

Tel. +43 316 8063 2580, Fax: +43 316 8063 2591

Email: office.sportaktiv@styria.com

BANK: Steiermärkische Bank und Sparkassen AG,

IBAN: AT 212081501000100022, BIC: STSPAT2G,

Co. Reg. No.: FN 261469p, VAT No.: ATU 61621748

Court of jurisdiction: Graz. Prices valid from 01/01/2019

A company of Styria Media Group AG

More magazines by this user