SPORTaktiv Media Data 2019

AUSTRIA‘S GREATEST
ACTIVE SPORTS MAGAZINE
KEEP
FIT.
MEDIA DATA 2019

AUSTRIA‘S GREATEST
ACTIVE SPORTS MAGAZINE
SPORTaktiv offers training advice, motivation and mental
coaching for all recreational sportspeople in Austria – from
beginner to ambitous athlete. Thanks to years spent building
up its network of experts, SPORTaktiv has become
a dependable conduit for passing knowledge between
specialists and hobby sportspeople, as well as being entertaining
and promoting people‘s appetite for an active life.
Particularly in the core themes: fit, run, bike and outdoor.
The goal of SPORTaktiv is to accompany
and support its target
group in their sporting activities
whilst also fostering the desire
for an active lifestyle. Achieved
with exceptional photos – and
with copy that both entertains
and goes into depth, whether in
print or digital form.
THE GOAL
CONTENT
SPORTaktiv offers exciting reports on topics that move recreational
sportspeople, gives useful training inputs, interviews interesting
characters active on the hobby sports scene and delivers
background reports on the latest trends in materials. Complementing
this content are corresponding tips on products as
well as the best event and travel opportunities for active people.

FACTS
REACH
(Source: Cawi Print 2017)
Readers per issue
Complete readership
Name recognition
(Source: Media Analyse 2017/2018)
Readers per issue
207.000
444.000
1.720.000
96.000
VERTRIEB
Intersport
Gigasport
SPORT 2000
Top100 bike retailers
XXL Sports & Outdoor
Sports events & fairs
Subscription/shops
reader circles
15.000
15.000
10.000
10.000
5.000
5.000
5.000
5.000
Sports shop
circulation:
55.000
SPORTaktiv total circulation:
70.000
TOPIC INTERESTS & TYPES OF SPORT
Fitness 189.000
Running 128.000
Cycling/mountain biking 117.000
Regular/mountain hiking 112.000
Swimming/triathlon 101.000
Skiing downhill/touring 106.000
Healthy nutrition
Health & medicine
Wellness/recreational holidays
Holiday in Austria summer/winter
189.000
180.000
77.000
130.000
THE SPORTAKTIV COMMUNITY
aged up to 29 60,000 readers
aged 30 to 49
aged 50 to 69
82,000 readers
65,000 readers
64 % MALE
36 % FEMALE

PRINT
ISSUE DATE OF ISSUE
ADVERTISEMENT &
PRINT MATERIAL DEADLINE
MAIN TOPICS
01/2019 07.02.2019 18.01.2019 fit/run guide/bike/outdoor
02/2019 04.04.2019 15.03.2019 fit/run/bike/outdoor
03/2019 06.06.2019 17.05.2019 fit/run/bike/water special
04/2019 01.08.2019 12.07.2019 fit/run/bike/outdoor/tennis special
05/2019 03.10.2019 13.09.2019 fit/run/bike/outdoor/spa special
06/2019 05.12.2019 15.11.2019 fit/run/bike/outdoor/cross-country skiing special
1/1 page
210 mm x 270 mm
€ 8.060,–
1/2 page
210 mm x 135 mm
105 mm x 270 mm
€ 4.800,–
1/3 page
210 mm x 90 mm
70 mm x 270 mm
€ 3.780,–
1/4 page
210 mm x 67 mm
105 mm x 135 mm
€ 2.750,–
Placement surcharge: +10 %
C2 and C3 € 9.690,–
C4 € 10.500,–
All prices subject to additional 5 % advertising tax and 20 % VAT.

GUIDES
BIKE GUIDE 2019
The latest bikes in all categories and the people who
ride them, the best tips from pros and experts, the most
spectacular biking areas in and around Austria.
Date of issue: 04/04/2019 and 11/04/2019
Circulation: 100,000 copies
Distribution: supplement in every SPORTaktiv April
issue and supplement in 30,000 Süddeutsche Zeitung
(Munich)
1/1 page: € 9750
OUTDOOR GUIDE 2019
All of Austria‘s mountain and regular trekking areas,
the best-loved Alpine sports, top tips,
check lists, megatrend “mountain-summer“
Date of issue: 06/06/2019 and 13/06/2019
Circulation: 100,000 copies
Distribution: supplement in every SPORTaktiv June
issue and supplement in 30,000 Süddeutsche Zeitung
(Munich)
1/1 page: € 9750
FREERIDE GUIDE 2019
WINTER GUIDE 2019
The SPORTaktiv FREERIDEGUIDE is the guide for
everyone who feels at home off-piste!
Content: The best freeride skiing areas,
suggestions and advice from pros, stories about
maintenance, trends in safety and materials.
Date of issue: 01/10/2019
Auflage: 35,000 copies
Vertrieb: via Blue Tomato and the Freeride Film
tour in Germany, Austria and Switzerland and
the Freeride Worldtour in Fieberbrunn.
1/1 page: € 8.060,-
SKI TOURING GUIDE 2019
The unique ski touring magazine in Austria.
Content: new materials, tips on technique and
safety, tour suggestions, ski touring events.
Date of issue: 03/10/2019 and 17/11/2019
Circulation: 138,000 copies
Distribution: supplement in every SPORTaktiv
October issue and with 68.000 copies in
“DIE PRESSE am Sonntag“
1/1 page: € 9750
The SPORTaktiv FREERIDE GUIDE is the
guide for everyone all winter fans.
Content: the best skiing areas, all the new ski
models, fitness, service, maintenance, safety,
fashion, top events.
Date of issue: 05/12/2019 and 12/12/2019
Circulation: 100,000 copies
Distribution: supplement in every SPORTaktiv
December issue and supplement in 30,000 Süddeutsche
Zeitung (Munich)
1/1 page: € 9750
PRINT SPECIALS
FIRST AID GUIDE 2019
The first aid guide for outdoor sportspeople.
Date of issue: 06/06/2019
Circulation: 60,000 copies
Distribution: SPORTaktiv, Rotes Kreuz
Format: 1/1 page 4c (105 mm x 145 mm)
€ 3300
CUSTOMER MAGAZINE
Would you like to have a new
customer magazine?
SPORTaktiv is a single-source producer:
copy, photos, graphics, litho along with
printing and distribution.
SPORTaktiv CAMPS
All year round we offer 3-day SPORTaktiv
camps covering: MTB, racing bike, e-bike,
trail running, swimming, triathlon, hiking,
climbing, snowshoe hiking, biathlon,
free-riding, cross-country and touring
skiing. Would you like to be a partner?
SPECIAL ADVERTISING FORMATS
Leaflet inserts
Cover banderole
€ 0,17
per copy
BGF MAGAZIN 2019
The special magazine for
corporate health promotion
Date of issue: start of November 2019
Circulation: 60,000 copies
Distribution: supplement in “Die Presse“ + special distribution
Format: 1/1 page 4c (210 mm x 270 mm)
€ 4800
up to 20 g to 40 g to 60 g to 80 g
€ 0,14 € 0,16 € 0,18 € 0,20
Minimum format A6 (105 x 148 mm) /
maximum format 200 x 260 mm
Glued insert
Additional advertising formats on request
€ 0,15
per copy plus
1/1 carrier page

DIGITAL
FACTS
Visits
Page Views
Unique Clients
Facebook
Newsletter-Abonnenten
276.000
1.304.000
198.000
52.100 Fans
11.000
Source:
AT Internet, Januar 2018
PREMIUM PRODUCT
www.sportaktiv.com
Facebook
Newsletter
You have a product and would like to draw attention to it? We help you
and place it next to matched content for a defined period.
- 1 x advertorial with premium placement in a matching category
- 1000 guaranteed views of the advertorial
- 1 x Instagram posting
- 1 x newsletter report
from € 1490
TOP EVENT
We‘ll be happy to set the stage for
your event. Alongside advertising
via our channels it will also be
placed prominently in the event
category.
- Top event entry
- 1 x Facebook posting
- 1 x Instagram posting
- 1 x newsletter report
- 1 x editorial preliminary report
Annually: € 990
PRIZE COMPETITION
Raffle your product to our community
of sports fans and raise
your brand awareness as a result.
- Prize competition entry
- 1 x Facebook posting
- 1 x Instagram posting
- 1 x newsletter report
€ 990
ADVERTORIAL
Simply send us your PR article.
We adapt it to the SPORTaktiv
target group and give it that final
polish.
- 1 x advertorial
in the matching category
€ 490
ADVERTORIAL + FACEBOOK: € 750,–
ADVERTORIAL + NEWSLETTER : € 750,–
All prices subject to additional 20 % VAT.

NATIVE ADVERTISING
YOUR BENEFITS
- high acceptance among users due to editorial quality
- wording & form of address tailored to target group of SPORTaktiv
- content with utility in connection with your brand
- 2000 guaranteed views of the article
SPORTaktiv‘s online team of reporters
produces editorial copy that‘s relevant
to the users and, above all, has utility.
This involves integrating your brand
authentically. Here it‘s important to
create the greatest possible added
value for your brand and for SPORTaktiv
users.
€ 3990
Posting on Facebook
Link to article on
SPORTaktiv.com
EXCLUSIVE CHANNEL BRANDING
Choose a fitting category and reach your target audience directly
– with exclusive channel branding on SPORTaktiv.
DESKTOP
MOBILE
Header
exclusive logo placement
Header
exclusive logo placement
Leaderboard
728x90
Leaderboard
320x100 oder 320x50
Content Ad
300x250
Content Ad
300x250 oder 320x100
More details and pricing on request

ALFRED BRUNNER
DIRECTOR
TEL. 0 676/87 19 70 133
alfred.brunner@styria.com
YOUR CONTACTS
RONALD TOMANDL
DIRECTOR
TEL. 0 316/80 63-25 82
ronald.tomandl@styria.com
KLAUS MOLIDOR
EDITOR-IN-CHIEF
TEL. 0 316/80 63-25 93
klaus.molidor@styria.com
ELISABETH RECHLING
ASSISTANT TO THE
DIRECTORS
KEY ACCOUNT
TEL. 0 316/80 63-25 86
elisabeth.rechling@styria.com
ARNOLD PAULY
VERKAUFSLEITUNG
TEL. 0 316/80 63-25 83
arnold.pauly@styria.com
PETRA OFNER
BACKOFFICE/SALES
TEL. 0 316/80 63-25 80
petra.ofner@styria.com
BERTRAM TAFERNER
KEY ACCOUNT
TEL. 0 316/80 63-25 85
bertram.taferner@styria.com
KEVIN LAIMER
KEY ACCOUNT
TEL. 0 316/80 63-25 95
kevin.laimer@styria.com
PRINT DOCUMENTS
Correct format PDF (high resolution)
or advert files from these programs:
InDesign / Adobe Photoshop
Adobe Illustrator / Adobe Acrobat
(PDF X-1a, 300 dpi, bleed margin 3 mm)
THOMAS PIRKER
KEY ACCOUNT
TEL. 0 316/80 63-25 84
thomas.pirker@styria.com
ADDRESS:
Top Times Medien GmbH
Gadollaplatz 1, 12. Stock, A-8010 Graz, AUSTRIA
Tel. +43 316 8063 2580, Fax: +43 316 8063 2591
Email: office.sportaktiv@styria.com
BANK: Steiermärkische Bank und Sparkassen AG,
IBAN: AT 212081501000100022, BIC: STSPAT2G,
Co. Reg. No.: FN 261469p, VAT No.: ATU 61621748
Court of jurisdiction: Graz. Prices valid from 01/01/2019
A company of Styria Media Group AG