CH Ireland March/April 2019
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#<strong>CH</strong>edit<br />
STOCK<br />
OPTIONS<br />
OUR PICK OF THE LAUN<strong>CH</strong>ES TO<br />
STACK ON SHELVES, ADD TO MENUS<br />
AND SHARE WITH YOUR STYLISTS<br />
Behind the scenes at oodles of London<br />
Fashion Week shows across the seasons,<br />
there’s been a perennial host of black and<br />
white-packaged hard workers. And now<br />
it’s time for TECNI.ART from L’Oréal<br />
Professionnel to enjoy a modern makeover<br />
of its own, in partnership with top session<br />
names including Adam Reed, L’Oréal<br />
Professionnel’s editorial ambassador. That<br />
famous monochromatic packaging is still<br />
there but looks fresher, while the line-up of<br />
products has been carefully edited to make<br />
the life of the busy backstage stylist a lot<br />
more simple. The range has been curated<br />
down from 32 products to 26, and ordered<br />
into three categories – Core Essentials in<br />
white; Texturisers in grey and Transformers<br />
in black. Don’t panic – TECNI.ART Pli is<br />
still there! And there are even a few new<br />
faces that will no doubt become future stars<br />
of session kits (shine spray top coat Ring<br />
Light, we see you! Ooh, and Transformer<br />
Lotion and Gel, too). Empty out your kitbag<br />
in preparation – there’s even more to come<br />
this summer…<br />
RRP FROM €14.50<br />
01 604 5918<br />
lorealprofessionnel.co.uk<br />
IT’S ALL ABOUT... THE ELEMENTS<br />
Whether it’s humidity or extreme<br />
dryness, the revamped Frizz Dismiss<br />
range from Redken can combat the<br />
elements with sustainably sourced<br />
babassu oil. Ideal for all hair types,<br />
rain or shine.<br />
RRP FROM €18.85<br />
01 604 5918<br />
redken.co.uk<br />
Attract new clients with Revlon<br />
Professional’s pollution fighting<br />
range MAGN±T. It’s Anti-<br />
Pollution Neutralizer is an<br />
industry first and works with<br />
any brand colour.<br />
RRP FROM €19<br />
01 886 9300<br />
revlonprofessional.com<br />
CREATIVE HEAD IRELAND<br />
15<br />
014-015_Stock Options.indd 2 20/02/<strong>2019</strong> 15:22