Creative HEAD UK April 2020

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In print•online•everywhere!

£4.50 APRIL 2020

#NoFilter


ON THE COVER Jacket: Alexa Chung. Body: Champion. Jeans and skirt: MM6 Maison Margiela at Layers London. Earrings: MAYU.

Anything but

Hair Zoë Irwin, Tom Badger, Thomas Frear,

Katie Ottolangui for Wella Professionals

Make-up Rebekah Lidstone @Frank assisted by Zoë Kramer

Styling Mekel Bailey assisted by Connie Lewis and Jadzia Scott

Photography Conor Clinch @A&R Creative

Models Sofia Elhaj @Profile, Alice Riley @IMM,

Lisa Groothuijzen @Zone

Shot on location at Spring Studios


a closed set

The lights are primed, the camera is ready. The studio is buzzing with activity and

humming with anticipation for what will be created. This shoot at London’s iconic

Spring Studios is an open book, taking you into the set-up of something rather different.

The talent? Three colourists from the revolutionary Wella Professionals Passionistas

programme – Tom Badger, Thomas Frear and Katie Ottolangui – under the tutelage

of Wella Professionals UK colour trend expert, and 2019 Most Wanted Creative Talent

winner, ZoË Irwin. The brief? To ensure no blonde is left untoned, to give each model a

heaven-sent glow. Brought together by Creative HEAD and Wella Professionals, this shoot

celebrates the power of the gaze in the social media age, and the potential power of the

glaze in your salon… no filter required.

CREATIVE HEAD PARTNERSHIP



CREATIVE HEAD PARTNERSHIP

It’s all in the prep

The key to success is all in the preparation – the plan, the tools, the technique, the

products. That’s why Wella Professionals prioritises mentoring and education,

ensuring hairdressers can build futures in which they can thrive

That’s a big driver of the brand’s Passionista project. A Passionista is part of an exclusive cadre of digitally-savvy stylists and

colourists driven by a passion for hair and for Wella Professionals. It’s a network of more than 300 talented individuals across

more than 40 countries, with the UK home to the biggest Passionista pool of all. Their enthusiasm is infectious, and the rewards

are jaw-dropping: first looks at new product launches, access to inspirational events (hello TrendVision!) and the chance to join

life-changing initiatives hosted by some of Wella’s biggest names.

Right now, Zoë Irwin is leading the Colour Influence Project, testing Passionistas to investigate trend and reference-led

challenges to gain a deeper insight into delivering the kind of hair clients will covet and beauty editors will want to write about.

It’s just one of the opportunities being a Passionista can bring. Oh, and maybe shoot a Creative HEAD cover? Who knows what else

passion might lead to…


Jumpsuit: Naya Rea. Necklace: Origami Jewellery at Wolf & Badger.

As sheen

on screen

Your work used to be seen mostly in real life, as clients showcased their colour to

friends and family. Now, there’s greater scrutiny, as your work is posted far and wide

by social media. You want to ensure clients look as radiant as possible, with

or without a ringlight…


T-shirt: TRU Barbados at Wolf & Badger. Jacket: Antonio Carulli. Skirt: No Wallflower Project. Earrings: Wild Hearts at Wolf & Badger.

CREATIVE HEAD PARTNERSHIP

Zoë Irwin, Wella Professionals UK colour trend

expert, never lets any lightened client leave her

chair without her signature glaze, a diluted wash

of colour that picks up on any pre-lightened areas

of the hair and adds an authentic glow that makes

skin sing and brings colour to life. “My clients are

obsessed with youthful effects,” she admits, “and

that is only achieved when glazing with Illumina

Color after lightening with Blondor.”

That’s why Zoë has channelled her love of

Illumina Color into creating blonde glazing looks

for Wella Professionals. “It’s my absolute favourite

product for glazing and creates natural, sheer and

luminous hair colour with a soft, diffused look,”

she explains. The glaze makes hair look expensive,

chic, premium. Who wouldn’t love a little of that in

their life?


Jumpsuit: Naya Rea. Necklace: Origami Jewellery at Wolf & Badger.

Peachy

keen

The merest hint of peach can lift blonde to something unexpected. There’s a warmth

without brassiness, a playful tone that flirts with the experimental while looking luxe

and radiant. This is the gorgeous glaze that many blondes will lust after this spring


“We had to have that Instagram

blonde, with heavier colour on the

end. A lot of clients really want

this finish. There’s a Parisian

technique I’m using a lot mixed with

babylights and all lifted to a clean,

fresh blonde. It’s layered for the

eternal cool-girl aesthetic”

Zoë Irwin,

Wella Professionals UK colour trend expert

Suit: Teatum Jones. Earrings: MAYU.

CREATIVE HEAD PARTNERSHIP

The Glaze Pampelonne Peach Passionista at work Tom Badger

To lighten: 30g Blondor Freelights Powder and 45ml Freelights 9% developer + 3ml Wellaplex

No1 Bond Maker. Glaze formula one:• 20g Illumina Color 10/1 • 20g Copper Peach

OPAL-ESSENCE by Illumina Color • 80ml Welloxon Perfect 1.9% Pastel Developer

Glaze formula two:• 20g Illumina Color 10/1 • 10g Copper Peach

OPAL-ESSENCE by Illumina Color • 60ml Welloxon Perfect 1.9% Pastel Developer

For full recipes, visit creativeheadmag.com


Jacket: Alexa Chung. Body: Champion. Jeans and skirt: MM6 Maison Margiela at Layers London. Earrings: MAYU.

“I wanted to really show how to pick out the

curl actually through the colouring process.

Seeing this colour against her face was

insane. It was like we had put a lightbox

around her – a halo of light!”

Zoë Irwin

Burnished

love

Can you feel the heat? With cleverly placed lightened sections and an understanding

of the individual curl, you can bestow a glowing halo that lifts and brightens. Curls

and coils come to life with added depth and dimension, and a sparkle to the eye


Body: Francesca.R.Palumbo.

CREATIVE HEAD PARTNERSHIP

The Glaze Sienna Sand Passionista at work Katie Ottolangui

To lighten: 30g Blondor Freelights Powder and 45ml Freelights 12% developer + 3ml Wellaplex No1

Bond Maker. The Glaze Formula:•20g 9/59 Illumina Color • 20g 10/5 Illumina Color

• 80ml Welloxon Perfect 1.9% Pastel Developer

For full recipes, visit creativeheadmag.com


Skirt: Max Mara at Layers London. Top: Dylan Joel. Bra: Agent Provocateur. Jacket: Alpha Industries. Earrings: MAYU.

“This look is about turning a

bleach into a new story. It’s a

delicate colour. It’s important

to show how you can take

something from one tone to

another. It’s what clients need;

they come in wanting one look

one week and then another

one the next. I love it!”

Zoë Irwin

Kiss from

a rose

For those clients who love to see life through rose-tinted glasses, this pop of pink

will give them the perfect glaze for summer. It isn’t full on fuchsia; you want a wash

of watermelon ice to glaze over this confection. Pair with attitude for perfect results


T-shirt: TRU Barbados at Wolf & Badger. Jacket: Antonio Carulli. Skirt: No Wallflower Project. Earrings: Wild Hearts at Wolf & Badger.

CREATIVE HEAD PARTNERSHIP

The Glaze: Lily Rose Passionista at work: Thomas Frear

To lighten: 30g Blondor Soft Blonde Cream + 45ml Welloxon Perfect 4% developer + 3ml Wellaplex

No1 Bond Maker. The Glaze Formula:•10g Titanium Rose by OPAL-ESSENCE by Illumina Color

• 10g 9/59 Illumina Color • 40ml Welloxon Perfect 1.9% Pastel Developer

For full recipes, visit creativeheadmag.com


Jeans: MM6 Maison Margiela at Layers London. Body: Francesca.R.Palumbo. Boots: Collini Milano. Ring: DOMINIQUE RENÉE.

“Being a mentor drives me to succeed

more. Running projects for the Wella

Professional Passionistas encourages

me to look for more inspiration – I get as

much from it as they do! The challenge

is to open their eyes to something they

haven’t seen, it’s an incredible privelege.

The mentor’s job is to help shape

colourists for the future. It’s important

for the industry but also really fun!”

Zoë Irwin

@zoeirwinhair

A life

less filtered

Everyone carries a lens; their phone, their eyes, their experiences. That’s why it’s

vital to share everything we can, to broaden horizons, build skills and networks.

To help clients to look and feel the best they can. To lift our industry to be as fruitful

as it can be. To live, to teach, to work with passion. That’s why we’re all here, right?


ZOË’S ULTIMATE

FILTERLESS BLONDE? “

“Debbie Harry! She’s

referenced time and time

again, whether it’s the roots

or the shadow on the ends,

or even as an all over bleach.

She’s a bleach and tone icon”

CREATIVE HEAD PARTNERSHIP


Glazing

squad

A trio of Wella Passionistas brought these blonde looks to life. Here they talk about

all things glazing, bright and beautiful direct from the shoot

Tom Badger

@tombadgerhair

YOU’LL FIND ME AT… Mark Jeffs Hair in Lincoln.

I LOVE BEING A PASSIONISTA BECAUSE… of the

amazing opportunities that are given to us in all aspects

of hairdressing! Whether that’s doing hair or giving us

opportunities to network and get more experience we

probably wouldn’t have had otherwise.

APPS TO SWEAR BY… I really love Unfold. I love the

effects. When you’re cropping a picture you can add a

paper effect. And I can get artistic with Stories and take my

audience on a journey with me.

MY SOCIAL MEDIA RULE TO LIVE BY… Be honest and

kind. Always be genuine.

WHAT I’VE LEARNT FROM THIS PROJECT... Take every

opportunity possible, make it work, put yourself out there!

MY ULTIMATE FILTERLESS BLONDE…

Carrie Bradshaw.


Thomas Frear

@thomasfrearhair

I LOVE BEING A PASSIONISTA BECAUSE… Oh my

goodness, everything. It’s just been such an incredible

experience to meet so many people who are like-minded.

I’m around so many creative individuals that have such a

distinctive mindset of how they want to do things and how

they feel about different trends, hair, fashions, cultures.

It’s awesome.

CREATIVE HEAD PARTNERSHIP

APPS TO SWEAR BY… I love

Boomerang! I feel very sassy! I love

Snow, it’s really cool.

MY SOCIAL MEDIA RULE TO LIVE

BY… Don’t think about it too much. As

long as you’re producing things you like

to produce, do that. Don’t feel pressured to

churn out everything. And take a break!

WHAT I’VE LEARNT FROM THIS

PROJECT... Is to bring my own style

through. Zoë’s taught me to remix things

and put my own spin on them.

MY ULTIMATE FILTERLESS BLONDE…

Katie Ottolangui

@katieotto______

YOU’LL FIND ME AT… Flint Hair, Norwich.

I LOVE BEING A PASSIONISTA BECAUSE… It

gives me opportunities, to be more creative, to meet

lots of different people from different places, and I’m

learning lots of different things that I’ve always wanted

to do in my career so this is the best thing ever!

APPS TO SWEAR BY... Snow and VSCO.

MY SOCIAL MEDIA RULE TO LIVE BY… If you’re

going to post a hair image, it’s got to be strong. It

doesn’t matter whether it’s a strong colour or cut, but

it’s got to be strong. It’s got to make the point you’re

trying to get across.

WHAT I’VE LEARNT FROM THIS PROJECT... To

think on your feet and to think about what’s in front of

you. I’m in situations where you can’t really plan too far

ahead, because until the model is in front of you, you

don’t know what you’re going to do, so just keep

open-minded and focus on what’s there.

MY ULTIMATE FILTERLESS BLONDE…

Michelle Williams. She always has a scalp

bleach and it just looks effortless and cool.


CREATIVE HEAD ADVERTORIAL

Everything

is Illuminated

Prep your colour bar in anticipation: Wella Professionals is expanding its adored

ILLUMINA COLOR with four new cool blonde shades

Forget Clarendon. Cancel

Crema. You don’t need

any cooling filters on your

work with these four new

cool blonde shades from

ILLUMINA COLOR, the

gleam-giving line from

Wella Professionals adored

around the world. The new

cool shade collection features

Microlight technology –

Wella Professionals’ most

advanced formula against

hair damage with no animalderived

ingredients – and is

an absolute must-have for

colourists who live to create

a multitude of cool blondes.

Brighter, cool blondes are a breeze with the new

ILLUMINA COLOR shades. Choose from:

• 10/81 – Perfect for lightening natural hair up to three levels, this offers

neutralisation on warm yellow and orange undertones to achieve clean

sophisticated blondes. It’s also ideal for toning over pre-lightened hair to achieve

those extra cool icy results.

• 9/19 – This gently neutralises golden hues when lightening or can create a

soft icy beige when toning pre-lightened hair. Use this on natural hair to achieve

natural beige blondes.

• 9/59 – Grab this to tone natural hair levels seven and above for a delicate and

slightly warmer raspberry hue.

• 8/93 – Ideal for lightening natural hair levels five and above. It’s beautiful for

toning brunette balayage to maintain soft and natural highs in the hair, too.

Ensure your colour clients slay all summer long, whether they’re opting for a

contoured balayage or a full-on scalp bleach from your menu of moreish colour

marvels. Just remember the motto – leave no blonde untoned! Let’s get glazing…

“This toning moment is happening because clients are demanding it. They want a kind of

luminosity that looks good. And these new ILLUMINA COLOR shades are perfect”

Zoë Irwin, Wella Professionals UK colour trend expert

FORGET THE FILTERS AND ENSURE YOUR CLIENT’S GRAMMABLE GLEAM COMES FROM THE NEW SHADES OF

ILLUMINA COLOR FROM WELLA PROFESSIONALS. FOR MORE INFORMATION CALL YOUR LOCAL WELLA STUDIO:

LONDON – 020 3650 4700 MANCHESTER – 0161 834 2645 DUBLIN – +353 (0)1 416 0900

@wellahairuk #WellaColour #IlluminaGlazing Wella Professionals @WellaPRO


CREATIVEHEADMAG.COM

MAGAZINE EDUCATION EVENTS INSPIRATION CREATIVE HEAD STORE COMPETITIONS

EXCLUSIVE

Capturing the backstage comedown at a burlesque show in the early ’80s,

‘Paris 1982’ by Jesús de Paula presents a subdued take on theatricality

2020

2020

The Coterie took Edinburgh by storm

on 16 March, as the #sydsquad spilled

the session goss. Catch up with it all

online now

The clock is ticking! With entry to both

competitions closing on 10 June, don’t

leave it until the last minute to get those

MWIT20 submissions in the post

We’re building a resource for all

hairdressers covering the impact of

coronavirus on our industry.

Head online for updates and support

creativeheadmag.com

creativeheadmagofficial

@creativeheadmag


FOR MORE DETAILS CONTACT CUSTOMER SERVICES

UK 020 7391 7440 Customersevice.uk@revlon.com

IRELAND 018869300 Customerservice.ire@revlon.com

REVLONPROFESSIONALUK

RE/START

Introducing a new way to think about treating hair.

Our exclusive dual-action Kerabiotic TM System

combines skincare and haircare science to balance

the scalp microbiome and target specific hair needs.

Restart is our double approach to hair care,

from root to tips.

Powered by Skincare, Proven by Hair Experts.



Editor’s letter

15

80

84

JOIN US!

I’ve started writing this column five times over, trying to

We’re one month into the Most

crystallise what I want to say without sounding full of doom and

Wanted and The It List trophy

gloom. But with the Coronavirus Covid-19 outbreak, and the ensuing

race – are you on it with your

government guidelines telling people to stay away from pretty much

entry? If not, there’s still

everything social, how could we not all be scared – for our health yes, but also time! Check out pages 26

for hairdressing and barbering in general. As I write, we are being inundated with to 31. Competitions close

questions from salons, barber shops and independent stylists, desperate for advice 10 June. Looking for some

and support, terrified of the long-term impact that this will have on their businesses. inspiration as we navigate

And what started as a slow creep of anxiety – via pings of social media alerts, of

these uncertain times?

updates on closures, event cancellations, self-isolations and social distancing – has Then head online to theindustry.co.uk

to watch

now evolved into something far more alarming for the future of our industry.

I want to assure you that the Creative HEAD team is working round-the-clock

our documentary on a life

to share the advice and support that you need to know – please keep checking in hairdressing. Created

creativeheadmag.com’s dedicated Coronavirus section and following to highlight the incredible

@creativeheadmag as we update vital information, answer

opportunities available in our

questions and share what other salons and stylists are doing industry, it’s a fi rst step in a

to cope. While the unknown is perhaps one of the scariest campaign to smash decades of

places to be, please remember that you are not alone.

stigma and bring about a change

in public perception, see page 81.

creativeheadmag.com/events

Amanda Nottage

Editor

CREATIVE HEAD

Since 2000

FOR THE LATEST CORONAVIRUS UPDATES FOR SALONS AND STYLISTS, VISIT CREATIVEHEADMAG.COM

amanda@alfol.co.uk creativeheadmag.com creativeheadmagofficial

@creativeheadmag



April

WHAT’S INSIDE

68

CREATIVE HEAD

Since 2000

ALT. LIFE

Tear up the rule book

with Dale Ted Watkins

THE IT LIST

Our 2019 winners share how their

careers have changed since their

big wins in September

80

FREE INSIDE

ON THE COVER

Hair by Zoë Irwin, Katie

Ottolangui, Tom Badger,

Thomas Frear for Wella

Professionals. Make-up

by Rebekah Lidstone.

Styling by Mekel Bailey.

Photography by

Conor Clinch

MISTER QUARTERLY

SCENE

Creative HEAD

showcases The

Industry and

The Coterie returns

to Edinburgh

EDITOR

AMANDA NOTTAGE

DEPUTY EDITOR

DEBORAH MURTHA

STAFF WRITER

ANNA SAMSON

COMMERCIAL EDITOR

EVE WAGSTAFF

ART DIRECTOR

NICK JABBAL

CHIEF SUB EDITOR

ADAM WOOD

DIGITAL DESIGNER

EVA VESTMANN

ONLINE AND

DIGITAL ASSISTANT

KELSEY DRING

ONLINE AND

DIGITAL EDITOR

ALISON ROWLEY

CLASSIFIED EXECUTIVE

DAVID HAMMOND

SPECIAL PROJECTS MANAGER

JENNY BROOKS

SPECIAL PROJECTS DIRECTOR

JOANNA ANDERSEN

PUBLISHER

CATHERINE HANDCOCK

Creative HEAD is printed on

paper certifi ed as being from

sustainable sources using only

vegetable-based inks. Printed

by Buxton Press, Environmental

Printer of the Year and Printing

Company of the Year.

WRITE TO US AT:

Creative HEAD,

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Drysdale Street,

London, N1 6ND

020 7324 7540

enquiries@alfol.co.uk

Creative HEAD is published

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Creative HEAD is a registered

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without prior permission of the

publisher. All information correct

at time of going to press.

Printing by Buxton Press

creativeheadmag.com

creativeheadmagofficial

@creativeheadmag


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The edit

THE NEWS AND KNOW-HOW FROM YOUR INDUSTRY

SURVEY

HIGHLIGHTS

SALON GENDER

PAY GAP

PAY DISPARITY IS still prevalent in the

female-heavy salon and spa world, according

research by Phorest Salon Software. The

study of full time salon owners or managers

discovered 52 per cent of women earned more

than £25,000 in annual income, compared with

90 per cent of men.

It found that women in the industry tended

to have achieved a higher level of education

than their male counterparts, with 85 per cent

of women having completed formal education

past their GCSEs and AS/A Levels, versus 75

per cent of men. Nearly half (45 per cent) of the

women surveyed had completed a diploma,

degree or masters, compared with just 20 per

cent of men.

Yet despite higher levels of education in

favour of the women surveyed, and a fairly

equal footing regarding dependants (45 per

cent of the men and 48 per cent of the women

surveyed had children), 85 per cent of men ran

salons with three or more staff, compared with

62 per cent of women.

Confidence levels were also found to be an

issue for women in the industry; respondents

rated their confidence as a business person on

average as five out of 10, compared with 8.2 out

of 10 for men.

The data illustrated a large gap in the

average turnover of salons run or owned by

men in the salon industry versus women, also.

Only 68 per cent of salons run by women had

a turnover of £50,000 or more, compared with

100 per cent of salons run by men.

Almost three-quarters (74 per cent) of

women without children reported their

salons turn over more than £50,000 annually;

for those with children, this dropped to

63 per cent.

Guidelines and advice about Coronavirus Covid-19 for UK

businesses and the general public are changing all the time.

For updates, support, rescheduled events and stories from fellow

salons and stylists, visit creativeheadmag.com

We’re all in this together – share with us your questions,

concerns and action plans via @creativeheadmag on Instagram,

Twitter and Facebook

CLUB

creativeheadmag.com/club

SIGN UP FOR FREE UNTIL 31 JULY

We know it’s tough right now, so let us help. Until 31 July you can join

Creative HEAD Club for FREE, keeping you informed and inspired

through this difficult time, because we’re in this together.

See page 83 for more information

10


2019

#CHedit

MY month

AHEAD

What April has

in store for...

Revlon reveals Visionaries

THE REVLON PROFESSIONAL

VISIONARIES 2020 team has been unveiled,

following a live final hosted by Mark

Leeson, Revlon Professional global artistic

ambassador. The team joins a year-long

mentoring programme guided by Mark

and a squad of leading experts. The team

is: Michaela Farrelley at Kolours and Kuts,

Dublin; Olivia Bain at Westrow West Park,

Leeds; Leah Broadley-Scott at De Luca Hair

Boutique, Bradford; Sophie Cookson at Hall

of Hair, Preston; Lauren Cole at Bigwigs Hair

Salon, Taunton; and Shelby Barraclough at

Peter Marsh Hairdressing, South Shields.

SKP ANNOUNCES NEW

YOUNG ARTISTIC TEAM

SCHWARZKOPF PROFESSIONAL HAS revealed

its new Young Artistic Team for 2020/2021. These

young hairdressers impressed judges including

stylist Louis Byrne, CHAIR Salons owner Casey

Coleman and session stylist Pete Burkill.

The new team members are (pictured above,

clockwise from back row left): Georgia Todd

of Rick Roberts in Beverly; Lucy Routledge of

Robert John in Bristol; Alannah Finnegan of

Natural Hair Company in Lisburn; Rachel Kirk

in Brassy2Sassyy in Dromara; Alijah Nerheim of

Rainbow Room International in Bearsden; and

Claire McGowan of Bombshell in Motherwell.

SALONS INVEST IN FIRST AID MENTAL HEALTH TRAINING

TWO SALON GROUPS are introducing mental health first aiders to help support staff and

clients. Katie Katon, managing director of Leicester-based salon group George’s Hairdressing,

has trained as a mental health first aider in order to identify issues within the workplace and

offer support to her co-workers. She said: “It’s easy to think everyone is happy in hairdressing.

We work in a creative environment and, being customer facing, we are always seen smiling.”

The Francesco Group is also investing in mental health training schemes, with team members

completing a certified First Aiders for Mental Health certification. The aim is to identify

symptoms, to offer supportive conversations, assess the risk of self-harm or suicide and direct

staff to the correct provider of further help. Turn to page 16 for more on mental health

CHARLIE MILLER

CELEBRATES 20TH

The five salon-strong Charlie

Miller Hairdressing group

has celebrated its 20th

Achievement Awards. Held at

the Intercontinental Edinburgh

The George, and hosted by

radio and TV presenter Grant

Stott, the event recognises and

rewards employee excellence.

The grand prix award for

‘Outstanding Hairdresser of

the Year’ was awarded to Corry

Riley (pictured, inset centre

with Jason and Joshua Miller).

JACK MERRICK-

THIRLWAY

NEVILLE HAIR & BEAUTY

I’m looking forward to spring!

Forget beach waves, this

April it is all about classic

hairdressing combined with

a modern finish, beautiful

and curated. It appears this

craft has been

lost and being

part of the

hairdressing

industry, I feel

it is our duty to

bring it back.

DARREN FOWLER

FOWLER35

Uncertainty is rife so keeping

our heads is paramount, as is

making sure we are adaptable.

We’re driving the team to

connect with clients and make

sure people are rescheduling

not cancelling. We are training

the team via our online

Fowler Hair

Academy,

L’Oréal Access

and FaceTime.

MOVERS AND SHAKERS

The It List It Girl 2019,

Sarah Black, has joined

Adam Reed London. She

will return to Linton & Mac in

Aberdeen every six weeks to

see existing clients.

James Earnshaw, stylist for

musicians including Fleur East,

has joined Hazel & Haydn

in Birmingham’s Jewellery

Quarter.

Tim Fee, KH Hair’s comanaging

director, is retiring

after 44 years of service. He

started at the group as an

apprentice in 1976.

CREATIVE HEAD

11


Hairdreams has launched its new extension applicator, the FreeStyler. Designed to work with

individual pre-bonded Hairdreams extensions and the Hairdreams MicroLines integration

system, it also features a heat regulator to ensure an optimal operating temperature.

PRICE ON REQUEST

07566 294 857

hairdreams.com

Get fresh with milk_shake’s

Colour Sorbets, an inexpensive

and fast service to refresh hair

colour with an intense and

radiant hue using seven shades

of Coloured Whipped Cream.

IN-SALON SERVICE

01392 365 177

milkshakehaircare.co.uk

JOICO has not one but two new

launches. The first is Dream

Blowout, a thermal protection

crème that promises to protect,

smooth and leave hair beaming

with shine. The second is its

Moisture Recovery collection,

which is designed to provide

24-hour hydration.

It’s a ‘moist-have’.

RRP FROM £14.50

0845 071 2336

joicoeurope.com

Irresistible services consumers will want

to snap up, selected by the Layered team

Are your clients lusting after longer

locks? Treat their hair to Redken’s new

Extreme Lengths range, which is infused

with biotin and castor oil to help fortify

and strengthen tresses for 81 per cent less

breakage. Created for those seeking some

extra inches to their

locks, the special

formula aims to

provide hair with the

chance to achieve its

maximum length.

Rapunzel, who?

RRP FROM £18

0800 085 4956

redken.co.uk

Keep clients’

hair cool with

L’Anza’s new

Silver Brightening

Conditioner. It

provides the

strongest defence

possible against

hair colour fading

and works under

the harshest UV

and environmental

conditions.

RRP £25

0800 1234 5678

lanza.com

Schwarzkopf Professional is

expanding its colour portfolio with a

brand-new palette for 2020. IGORA

Muted Desert shines the spotlight

on cool and elegant beiges.

IN-SALON SERVICE

0800 328 6920

schwarzkopfpro.com

Great Lengths Heat & Care Spray, Leave-In Conditioner,

and Silver Shine Shampoo are all packed with ingredients

to nourish and care for hair.

RRP FROM £15.95

0114 278 1294

greatlengthshair.co.uk

Enjoy a pop of much-needed

colour with ghd’s new music and

dance- inspired collection. Its

platinum+ styler, gold styler and

professional helios hairdryer are

available in cobalt, neo-mint and

silver hues.

RRP FROM £149

01924 423 400

ghdhair.com

12

CREATIVE HEAD


#CHedit

STOCK

OPTIONS

OUR PICK OF THE LAUNCHES TO

STACK ON SHELVES, ADD TO MENUS

AND SHARE WITH YOUR STYLISTS

Wella Professionals has created four

stunning new shades to join its Illumina

Color range. Expanding on the muchloved

cool blonde set, the colours use the

brand’s Microlight technology to protect

cuticles and create a luminous, sheer

result. Light is able to pass through,

illuminating the natural highs and lows

from within, in any kind of setting. Wella

Professionals UK colour trend expert,

Zoë Irwin, has created a unique blonde

glazing menu to celebrate the four new

shades added to the portfolio, inspired by

blonde icons Brigitte Bardot and Monica

Vitti. No blonde will leave your chair

untoned – but which to choose? Well 10/81

is perfect for lightening natural hair up

to three levels, offering neutralisation

on warm yellow and orange undertones

to achieve a clean sophisticated finish, a

great toner for an extra icy result. For a

more natural beige, there’s 9/19, while 9/59

is rosy for a delicate and slightly warmer

raspberry finish on lightened hair. And

for balayage fans, try 8/93 for toning

brunettes to keep soft and natural highs

in their hair, too.

IN-SALON SERVICE

020 3901 1163

wella.com

IT’S ALL ABOUT... LIGHTENING

Vegan brand Maria Nila

has added a new two-step

bleaching treatment to its

portfolio. The treatments

include a silver bleach with

added violet pigments for

a colder result, and one

developed for balayage.

IN-SALON SERVICE

0330 123 1907

salon-services.com

Do blondes have more fun?

The jury is still out but with

TIGI Copyright Colour’s

new and improved True

Light and True Light White

powder lighteners your

clients can certainly try it

out with ease and care.

IN-SALON SERVICE

0152 562 1460

tigi.com

CREATIVE HEAD

13


WHY DID YOU WANT TO BE A HAIRDRESSER?

Being a hairdresser is one of the

few jobs where you can really

make a difference to how

somebody feels. When I first

started as a Saturday girl

at Cutting Room Creative,

I had only ever been on

a stark conveyor belt of

education, and working in

the salon I realised there was

a different way that you could

make something of yourself

while making people feel

good. Once I threw myself into

learning hair skills and absorbing

the knowledge, my curiosity and

passion naturally grew.

CHARLI ELSEY

AGE: 25

SALON: CUTTING ROOM CREATIVE

WHAT HAVE BEEN YOUR HIGHLIGHTS SO FAR?

Joining the L’Oréal Professionnel ID Artist team. It fills you with

so much love for the industry. I’ve had the opportunity to travel

and learn from the best, such as Brooks & Brooks, Jason

Hall and Jamie Stevens. What I’ll take away most though is

the experience of being with the rest of the team.

WHERE DO YOU SEE YOURSELF IN 10 YEARS’ TIME?

I hope I’m still learning as much as I am now and making

the most of every opportunity. Colouring and hairdressing

is always my first passion but I also want to be involved

in bringing through the next generation. I’d love to travel

more, to work for myself, have my own salon… the

possibilities are endless.

WHAT WOULD BE YOUR DREAM HAIRDRESSING GIG?

Everything! I want to throw myself into anything

that comes my way, learn from

others, perfect new skills and

enjoy every experience.

If you don’t try it, you’ll

never know!


#CHedit

Inside

story

PAINT & POWDER STAFFORD

Located in the centre of Stafford’s historic Market Square, Paint & Powder is

a stunning new salon curated by former Most Wanted Colour Expert winner,

Katie Mulcahy. The name is derived from the creativity of colouring hair and

a texture loved by Katie, while also a reference to gunpowder, a clever nod

to the salon’s heritage as a gun shop. “I fell in love with the building when it

was a gin bar. Sipping on a cocktail, I used to look around and imagine it as

a beautiful salon. Never did I think that it would actually happen,” she admits.

And that’s exactly what she’s done. Inside you’ll fi nd beautiful sugar almond

shades on painted walls alongside plenty of natural wood (the reception

desk was created by a carpenter pal), lots of greenery for a fresh vibe, jars of

sweet treats and a very ’grammable retro rotary dial telephone at reception.

It’s also well stocked with Authentic Beauty Concept on the shelves and

Schwarzkopf Professional colour fuelling the artistry.

HOT BUYS

GREAT HAIR IN THE MIST

Takara Belmont’s Spa Mist II

generates an ultra-fine mist that

opens the hair cuticle to allow

colour pigments, treatment

ingredients and other service

products to penetrate each strand

without heat damage or dilution.

From £2,260

020 7515 0333

takarahairdressing.co.uk

now open

SINÉAD KELLY LONDON BARNES

This is a majorly elegant makeover for the

home of the double L’Oréal Colour Trophywinning

team.

CREATIVE HEAD 15


THE BUSINESS EDIT

HOW CAN SALONS AND

STAFF BE KINDER?

WITH THE #BEKIND conversation taking

the leap from social media into the real world,

many are exploring how to deal with toxic

behaviour and issues of mental health in

their workplaces. So how are salons tackling

these concerns, and what should managers

be looking out for in the staff room?

Katie Katon, director of George’s

Hairdressing. “In a salon environment there

are lots of people all with different issues

and problems, the last thing you need is

someone who doesn’t take responsibility for

their actions. Big egos and rudeness is also a

big problem. The strange thing is most toxic

behaviours tend to come from those who

have issues themselves.”

According to Heffy Wheeler, owner of HX

Hair, salon life can be particularly tough on

young trainees. “I know I was leaving work

in tears many times as a junior hairdresser

due to how staff members would speak to

me and treat me,” she says. “Rather than

seeing trainees as important team members

who need to be nurtured, they can often be

treated disrespectfully. But it’s our job to

inspire and be good role models for people

entering our industry.”

It’s important for workplace leaders to

look out for the team, which is why Katie

has become a metal health first aider for her

salon business. “We realised that many of the

team needed help,” she says. “It’s important

to be able to have a non-judgemental

conversation and to be able to recognise the

signs of mental health issues and guide that

person towards the right support.”

The 41-strong Francesco Group has

collaborated with Respond Training to also

see team members become certified First

Aiders for Mental Health – supporting

colleagues, apprentices or clients who may

be experiencing mental health difficulties.

KATIE ALLAN

MAYFIVE

Toxicity can occur when

issues aren’t addressed

instantly. If employees aren’t

happy and create a negative

atmosphere, this can spread

quickly. This can then lead to

serious fallouts in the salon

and it makes the environment

unpleasant for both staff and

clients. It’s worth booking

in one-on-one meetings,

which allow your team to talk

freely with you and express

their feelings, whether that’s

positive or negative. It’s

important not to allow any

kind of discrimination and to

address it immediately.

How to…

WIN THE SALON

GENERATION GAME

NEED A LITTLE KNOW-HOW TO

NAVIGATE AND GROW YOUR

BUSINESS? FREDDIE BANKS,

GENERAL MANAGER UK & IRELAND

FOR KÉRASTASE AND SHU UEMURA

ART OF HAIR, IS HERE TO SHARE

SOME INSIDER KNOWLEDGE…

YOU MAY NOT realise it, but there is a new

generation in your salon… and it’s not Millennials.

We are living in a unique time where there could

be up to four different generations making up

your salon team and clientele, each with their

own values, preferences and habits. So how

do you cater for them all?

We are quite familiar with three core

generations: Baby Boomers (born 1945-1965),

Generation X (1965-1980) and Millennials (1980-

2000). But the newest generation is Generation Z

(anyone born after 2000) – and they are completely

different to their predecessors. Gen Zs come with

less of a sense of entitlement and more of a desire

to be part of something bigger, a drive towards

social conscience, and ultimately want more of a

“real” experience. Understanding more about the

generations who are coming into our salons – and

their differences – has never been so important.

We have a stream of Gen Z talent coming into

Kérastase, and rather than impose our ‘ways

of working’, I invite them to make their own

suggestions that we can all learn from with a

‘reverse mentor’ approach. This helps us to keep

ideas fresh and also includes ‘new generation

thinking’ in all we do. The Millennials had us playing

catch up during the Instagram revolution, so it’s a

good idea to get ahead of the generations of the

future for sustainable business planning.

TOP TIPS FOR PLAYING THE GENERATION GAME:

1 Identify who the Gen Z team members are.

2 Spend time with them and they can reverse

mentor you and the older generations in the team

so everyone is on the same page.

3 Let their voices be heard and take on board their

ideas. One of those ideas might be the next big

thing in your business, you just don’t know it yet!

WANT TO KNOW HOW YOU CAN BOOST YOUR BUSINESS WITH KéRASTASE? CALL 0800 085 4958 OR VISIT KERASTASE.CO.UK

16

CREATIVE HEAD


#BusinessEdit

NEW IMMIGRATION

POINTS SYSTEM

WILL IMPACT SALONS

IT’S UNLIKELY THAT many hair or

beauty job applicants from abroad will get

past the new points-based immigration

system due to come into force on 1 January

2021, the NHBF has warned.

Points can be earned for a salary of more

than £23,040, jobs on the government’s

‘shortage list’, and doctorate-level degrees.

“The applicant must also meet certain

criteria including the ability to speak

English and a job offer with a ‘sponsoring

company’ that is at an appropriate skill

level,” said NHBF chief executive Hilary

Hall. “The government has set criteria that

link low pay to low skills. We know that

people working in hair and beauty often

earn low wages, but they are certainly not

low-skilled. Nevertheless, salons looking

to fill vacancies from overseas should do so

before 31 December 2020.”

Find out more at nhbf.co.uk/immigration

Salon pay naming

and shaming restarts

EMPLOYERS WHO DON’T pay the National

Minimum Wage will again be named and

shamed by the government, warns the NHBF.

It called a halt to naming and shaming in July

2018, but from April 2020 will begin publicly

naming offending businesses again. The list will

also be published more frequently than before.

“Only businesses who owe employees more

than £500 will be named,” said NHBF finance

director Kishon Mather. “Previously it was £100

or more. However, employers who make small

mistakes will still have to pay what’s owed and

may still face fines.”

Visit nhbf.co.uk/nmw-2020

CORONAVIRUS: GOV’T

EXTENDS FINANCIAL AID

The NHBF has warned that government advice telling people to avoid

social interaction during the Coronavirus Covid-19 outbreak will mean a

disproportionate impact on service industries such as hair and beauty. At time

of going to press and as a result of the crisis and pressure from businesses and

trade bodies, the government has extended financial support available to salons:

•No business rates for salons of any size, not just those with a rateable value

below £51,000.

•Businesses with a rateable value of less than £51,000 can access an

additional cash grant of up to £25,000.

•Businesses that don’t pay business rates because they benefit from small

business rates relief will see the £3,000 cash grant announced in the recent

Budget extended to £10,000.

•Three-month mortgage holidays for those in financial difficulty due to

Coronavirus.

•Business loans on ‘attractive terms’, including a business interruption loan

scheme which will provide loans of up to £5m, interest-free for six months,

starting imminently.

Also, in the recent Budget the government announced that businesses

with fewer than 250 staff will be refunded for sick pay payments for up to two

weeks per employee and Statutory Sick Pay will start from day one (instead

of day four), which can be backdated to take effect from 13 March.

Ian Egerton, NHBF president, said: “Speed is of the essence – this

additional support needs to be made available right now when hair and

beauty salons need it the most. If clients stop coming into salons, hair and

beauty businesses can’t continue paying employees or paying their bills.”

Hilary Hall, NHBF chief executive, added: “Our phones have been ringing

off the hook with calls from worried salon owners asking for advice on

laying off staff or making redundancies. If the current crisis continues for

any length of time, we will need more government support including rent

holidays, suspension of tax payments such as PAYE, VAT or corporation tax

and delaying planned increases to the National Living Wage and National

Minimum Wage. Without support, we will see salons going out of business

and many people will be out of work with no means of supporting themselves

for a prolonged period of time.”

Keep up to date on the latest advice by visiting nhbf.co.uk/coronavirus

CREATIVE HEAD

17


#BusinessEdit

KEN’S CLINIC

GOT A BUSINESS HEADACHE? LET KEN WEST, DIRECTOR OF BUSINESS

EXPERTS 3•6•5, OFFER A PERSONAL PRESCRIPTION

KEN’S DIAGNOSIS

Actually James this is a question that I am asked quite

often by salon owners who struggle to find enough

hours in the day to do what is needed to run a salon. Your

added challenge is the fact that you are also doing session

work which takes you away from the salon on a regular basis.

The first thing I would ask you is, where do you see

yourself in five years? I understand that session work

and editorial work can not only be fun but they are also

extremely creative and must give you a lot of personal

satisfaction. Session work however can also be extremely

demanding. Often you spend more time in a studio

watching photographers, make-up artists

and stylists doing their work than you

do creating your own masterpieces.

Having done this myself I understand

the process and the rewards. However,

often the financial rewards do not

justify the time spent away from your

salon unless all of your session work is

also promoting your salon brand

as well as the brand paying for

your session skills.

What I am talking

about here is building

your brand in consumers’

eyes and not those of

your industry peers. I

also understand that

you are trying to build

a new salon and that is a

massive challenge in itself.

For a stylist to build a strong

I am out on the road a lot with

session work as well as running

new grooming salon Brotherhood.

What are your tips on managing

my time to ensure I keep

a loyal clientele in the

salon as well as happy

editorial clients?”

JAMES ALFIE PARR,

BROTHERHOOD FROM

NASHWHITE,

ROYAL LEAMINGTON SPA

clientele from scratch, ‘being there’ is vital. The more time

you are out of your salon, the more time existing and new

clients cannot book you. One thing I learnt in my own salons

was that building a stylist who only works part time, is way

harder that building a stylist who works full time. In fact, I

never employed a new stylist on that basis. I only allowed a

stylist to work part time once they had built a clientele.

If you are going to work part time then you need to

ensure, if at all possible, that the days and hours you work

are consistent and match peak client demand times. The

challenge with session work is that it can be unpredictable

and often take you away from your business at random

times. I would suggest you use social media to keep your

clients aware of what you’re doing and let them see how

in demand you are as a creative. Your clients should

appreciate this, and you should then become a highly

priced, highly valued, and therefore rare, commodity.

Finally, I would ask you to think about your long-term

goal. If your business is highly profitable with a strong

and reliable team and can support you when you are not

there, then congratulations. External work can enhance

your brand but often it robs your team of your support and

guidance and the role model that they need, especially

in the early days of building the salon, the brand and its

reputation in your town. There is absolutely no right or

wrong, James, but there is a choice.

PS. I love the Brotherhood website and its Instagram.

The imagery is brilliant and the concept of highlighting

local businesses that you align with is an excellent idea.

I also think that if the website is any indication of the

quality you’re offering, there is ‘headroom’ in your pricing,

which I would be happy to discuss.

DO YOU HAVE A BUSINESS HEADACHE YOU’D LIKE KEN TO HELP WITH?

Email him directly on KenW@365Hair.com or tweet us at @creativeheadmag

18

CREATIVE HEAD


SUCCESSFUL

BUSINESS

COACHING FOR

SALONS

Are you a

Salon Owner?

Do you want your salon to grow in

this competitive economy?

3·6·5 offer successful business coaching for salons

providing you with powerful results-focused salon

business education for your whole team. Meet likeminded

people and discover the right tools to tackle

key challenges in your business, steering you towards a

stronger, more profitable future.

Discover how

we can help you…

Call 0845 659 0015 or email hello@365hair.com

www.365saloneducation.com • Find us: @365SalonEducation


#BusinessEdit

MISSION CONTROL

PUTTING YOU IN THE DRIVING SEAT OF YOUR SALON

in association with Phorest Salon Software and the Creative HEAD Reader Panel

ONCE EACH ISSUE of Creative

HEAD lands with our subscribers,

we speak to our Reader Panel to ask

them how their business is going,

in partnership with Phorest Salon

Software. We combine the results

from our Reader Panel with research

compiled by Phorest Salon Software,

using its client base of salons from

across the UK to gauge the what’s

going on in the industry and discuss

how to solve common problems and

issues. This month we’re talking about

the importance of online reviews.

PERCENTAGE OF TURNOVER

ATTRIBUTED TO RETAIL SALE

9%

AVERAGE CLIENT SPEND

IN FEBRUARY (EXC. VAT)

£63

HOW DO YOU

COMPARE?

How was business in February

compared with January?

compared with January?

DOWN

27%

SAME

9%

UP

64%

How was business in February

compared with February last year?

THE MISSION: MAKE THE MOST OF ONLINE REVIEWS

All the

salons asked

agreed that online

reviews are an

important way of

marketing their

salon

73%

ask clients to

leave reviews

after their

service

DOWN

27%

SAME

18%

UP

55%

27%

use salon

software

to boost

reviews

“We encourage younger members of the team who are trying to build their

clientele to ask at the end of each service if everything was okay, and if the client

would mind leaving a review. Text reminders go out too, to every client asking how

everything was and if they want to leave a review”

CHRISTOPHER SIMMONS, SALON 54

DID YOU KNOW…

89 PER CENT OF PEOPLE GOOGLE YOUR

BUSINESS WHEN REFERRED BY A FRIEND

HAVE YOU EVER asked a friend for a

restaurant recommendation? Something

that will suit your needs and the occasion

perfectly? And when they tell you of a great

little place that you simply have to try, did they

give you the phone number directly to call?

Probably not. Chances are they told you the

name and location of the restaurant and you

turned to your favourite search engine.

So now you know how your referrals are

fi nding you – do you know what your online

reputation looks like? While word of mouth

has been the best friend to salons over the

years when it comes to driving new business,

the power of the word has now been

transferred to an online experience. And the

best way to increase your reputation online

is by making sure your reviews are a glowing

representation of your business. Ask yourself:

How often do you prompt your clients to post

a review? How often do you monitor your

reviews and respond to anything less than

four stars? Rather than being afraid of letting

your clients talk about your business online,

embrace the opportunity to boost your profi le

and take control of how you are seen by all

your potential new customers.

Phorest users will love the Online Reputation

feature, which not only automatically prompts

review requests after each visit, but it also

allows owners to manage a private feedback

option and monitor and respond across

multiple platforms in one place. The best

part, however, is the option to prompt only

your best reviewers to share their words on

Facebook, Yelp and Google making sure

your fi ve-star reputation is intact, both on

and offl ine.

It’s the sure-fi re way to generate more

referrals, even while you sleep.

Shauna O’Halloran is content &

marketing manager at Phorest

Salon Software. Find out more

at phorest.com and

@phorestsalonsoftware

Reader Panel methodology: survey conducted in a poll of 50 salons employing four or more staff and spread geographically across the UK

20

CREATIVE HEAD


CREATIVE HEAD ADVERTORIAL

Get salon

savvy and

get a salon

apprentice!

EVERYONE KNOWS AN EXTRA PAIR OF HANDS ARE USEFUL… HOWEVER VTCT

REVEALS THE BUSINESS BOOSTING SUPER POWER OF AN APPRENTICE

*Centre for Economic Research, National

Apprenticeship Service and gov.uk

APPRENTICESHIPS HAVE SO many benefits for those taking

part, giving young people fantastic experience in the working

world and showing employers they’re able to ‘hit the ground

running’. But it’s not just great for them; VTCT explains just why

getting an apprentice in the salon is a brilliant idea for you, your

team and your business.

MO’ HANDS, MO’ MONEY!

According to research, engaged and productive apprentices boost

productivity by £214 per week.* That’s more than £11,000 a year!

When asked, 78 per cent of employers agreed that apprentices help

make their workplace more productive.

KEEP AN EYE ON COSTS

Training staff on the job can be more cost-effective than hiring

experienced staff at a higher rate. There are a number of government

funds and grants for employers who take on apprentices. The

Apprenticeships Levy was introduced in April 2017 with the aim of

encouraging employers to invest in apprenticeship training.

FILL THE SKILLS

Employers who take on apprentices rely on the programme

they’re undertaking to provide the skilled workers they need for

their company’s future. Apprentices can be full-time or part-time

to allow for recruitment based on the needs of the salon.

Additionally, with on and off the job training taking place, you’re

helping your apprentice gain the skills your salon needs while

moulding your ideal employee who understands your culture and

demonstrates your values.

GROW YOUR BUSINESS

According to the National Apprenticeships Service data,

80 per cent of companies who invest in apprentices have

reported a significant increase in employee retention. With an

apprenticeship, students split their time between college and

the workplace; this means they are likely to pick up other insights

and skills they might miss out on in college. These could

include essentials like customer service and how businesses

are run and managed.

INTERESTED IN TAKING ON AN APPRENTICE? IF YOU WANT TO ESTABLISH YOUR BUSINESS NEEDS AND FIND

AN APPRENTICESHIP TRAINING PROVIDER, CONTACT VTCT ON APPRENTICESHIPSVTCT.ORG.UK

OR VISIT VTCT.ORG.UKAPPRENTICESHIPS TO DISCOVER MORE

21


COLOUR VISION

PUT A SPRING IN YOUR STEP AND LET WELLA PROFESSIONALS

BRING SOME COLOUR TO YOUR LIFE

IN ASSOCIATION WITH

MAKE YOUR SKILLS

THE HIGHLIGHT

More than half of your clients love the lighter side of life – 54 per

cent of women who go to a salon are asking for a blonde colour

service.* Whether you’re delivering highlights, babylights or

contouring, brushing up on your foiling skills is never a bad idea.

Colour Craft Highlights from Wella Professionals revisits these

timeless techniques to teach you how to get the very best results

for the modern client.

The one-day course is made up of hands-on workshops,

marrying the theory with mastery of the technical skills you need to

have clients queuing up for your highlighting skills. If you have good,

basic knowledge of colour theory, this is your natural next step.

Contact your local Wella Studio to book a course now!

See opposite page for details

*Kantar Worldwide Usage: 12m/e December 2013-17: GB females aged 17+

THE COLOUR CLINIC IS OPEN…

LEE-ANNE MCNAUGHT FROM CHEYNES HAIRDRESSING IN EDINBURGH IS ADDRESSING UNREALISTIC EXPECTATIONS

“As hairdressers we’ve sort of stitched ourselves up with Instagram. People have these high

expectations about quality and finish, but what they don’t realise is the hours it takes to

get to that stage. It’s not a one-hit wonder. You need to have an end goal, with many salon

visits and minutes in between to get there.

Consultation is king and always has been. Spend that time talking, breaking it down

into different services, because clients have to buy into the process and accept that they’ll

have to be in the salon over multiple sessions, and keep on top of maintenance in between.

We don’t want someone’s condition pushed to the limits just to get the desired shade; that’s

counterproductive as far as colourists are concerned.

It’s a bit like saying ‘I would love to look like Elle Macpherson’, but you wouldn’t book one session with

a personal trainer and expect to look like her straight away. Clients have to buy into the programme, but

not everyone does. There’s so much information out there but it’s not necessarily the right information. You

want hair to look luminous, expensive and in great condition, which is why we’re so thrilled to be with Wella

Professionals because that is what the brand provides.

I use technology to help clients understand, like hair traffic light pictures on my phone – if your starting point

is something quite dark and they want to go cool, then your central photo is something that will actually be

quite warm. They’re used to processing information via a screen.”

22 CREATIVE HEAD


#ColourVision

SHELFIE TIME

System Professional

Color Save is always

my go-to choice

when recommending

professional products to

my salon clients. The clever

Fibrochrome formula really does keep the

longevity of the tone, and both the client

and I can see the difference when they

make the switch to using Color Save”

CREATIVE HEAD ADVERTORIAL

WARREN BOODAGHIANS, HEAD OF TECHNICAL, HOB SALONS

WHY I’M

WELLA

When I’m looking for somebody to partner with, it’s got to tick certain

boxes for me and for our business. I want the best that can be provided

in a market that’s so competitive and I want the best premium products

that cannot be bought as a box colour. This is what sets Wella apart.

You can look at the history of the brand and see it has real credibility

and validity. The team is very dynamic and hugely supportive, which we

need because we are on a journey with them; it’s very difficult for a

brand to keep up with our company because we’re very proactive.

It’s like a consultation we do with clients, it’s no different

really when choosing a brand. Why would you want to sit in

our chair? We’ll tell you why we’re the best. A gut feeling isn’t

enough – they satisfy all of our needs.”

COLLETTE OSBORNE, HAIRVEN SALON GROUP

@hairven_salon

@hairven_salon

COLOUR CONFIDENTLY WITH WELLA PROFESSIONALS. CONTACT YOUR WELLA PROFESSIONALS SALES REP OR CALL YOUR LOCAL WELLA STUDIO:

LONDON – 020 3650 4700 MANCHESTER – 0161 834 2645 DUBLIN – +353 (0)1 416 0900

DISCOVER THE PRODUCTS AT UK.WELLASTORE.COM. BOOK YOUR FACE-TO-FACE STUDIO AND ONLINE EDUCATION AT EDUCATION.WELLA.COM

@wellahairuk #WellaColour #ColourFlirt Wella Professionals @WellaUK

CREATIVE HEAD

23


4 NEW ILLUMINA COLOR SHADES

TO EXPAND YOUR COOL BLONDE PORTFOLIO

Sheer colour results with

natural luminosity

Our most advanced technology

against hair damage

No animal-derived ingredients

10/81 9/19 9/59 8/93

Book a course in one of our studios

London: +44 803 650 4700 Manchester: +44 161 834 2645 Dublin:+35 314 160 900

uk.wellastore.com @wellahairuk #WellaColour


NO BLONDE

LEFT UNTONED

Hair by Zoe Irwin, Wella Professionals Colour Trends Expert


MW

IT20


2020

2020

OPEN FOR ENTRY!

CREATIVE HEAD’S MOST WANTED AND THE IT LIST AWARDS CELEBRATE THE

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2020

14 AWARDS – ARE YOU

READY TO CLAIM ONE?

SINCE 2000, CREATIVE HEAD’S MOST WANTED

has catapulted the hairdressing industry’s brightest and

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Which trophy will have your name on it in this, our most

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SALON | SESSION | STARS

2020 CATEGORIES >

ALL OPEN TO HAIR PROFESSIONALS, SALONS AND FREELANCERS IN THE UK AND IRELAND


INDIVIDUAL AWARDS

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FOR A SALON OR SESSION HAIRDRESSER DEMONSTRATING

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MOST WANTED DATES AND DEADLINES

ENTRY FORMS CREATIVEHEADMAG.COM/MOSTWANTED

COMPETITION CLOSES 5PM, WEDNESDAY 10 JUNE DEADLINE EXTENSION

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QUESTIONS? EVENTS@ALFOL.CO.UK OR CALL 01434 610 940


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32 CREATIVE HEAD


CREATIVE HEAD PARTNERSHIP

“WE WORK

beautifully

TOGETHER”

REMEMBER GETTING CREATIVE? REMEMBER WHEN BUSINESS

WAS NOT THE ONLY SIDE OF YOUR SALON LIFE? WITH TREATWELL

YOU CAN GET ORGANISED – GET ONLINE, FILL SEATS, GET REPEATS

– LEAVING YOU FREE TO DO WHAT YOU LOVE BEST. WHAT’S

MORE, AT EVERY STEP OF YOUR TREATWELL JOURNEY THERE’S

A REAL HUMAN BEING TO GUIDE YOU. SO TAKE A FRESH LOOK

AT TREATWELL. TOGETHER, YOU CAN WORK WONDERS!

CREATIVE HEAD

33


GETTING

noticed

BRENT MOSSOP

OWNER OF BAR HAIRDRESSING AND

BAR INC, EAST LONDON

Brent’s salons aren’t on busy high streets but

Treatwell made him highly visible online, resulting

in a steady fl ow of clients into the business.

And the precious insight shared by his Treatwell

commercial account manager, Jess Goulding,

helped him make key decisions about his future

15 YEARS IN BUSINESS

2 SALONS

16 STAFF

PARTNERED WITH TREATWELL: 10 YEARS

“I wasn’t especially tech-savvy when I opened my

salons, but I knew that they are a little off the beaten

track so I had to be visible online. And, to be honest,

you can be on a busy high street for so long that

eventually people stop seeing you. Online opens you

up to a whole new audience, but it also helps people

see you through fresh eyes. Partnering with Treatwell

transformed my business into something far more

interesting – particularly when it came to adding my

second salon. Using data from online searches, my

commercial account manager, Jess, could see what

services people were looking for in the area I was

moving into, and it was clear I needed to offer beauty

treatments as well as hair. The verifi ed reviews on my

Treatwell listing also helped build client confi dence

in my second salon far more quickly and easily than I

could otherwise have done. Treatwell has made sure

my salons are visible and my team is trusted. It’s helped

me grow my business.”

34 CREATIVE HEAD


JESS GOULDING

COMMERCIAL ACCOUNT

MANAGER AT TREATWELL,

JESS WORKED WITH BRENT

FOR YEARS, REVIEWING HIS

BUSINESS PERFORMANCE

AND LOOKING FOR NEW

OPPORTUNITIES TO ALLOW

HIS BUSINESS TO GROW

CREATIVE HEAD PARTNERSHIP

“At Treatwell we support our partner salons at all

stages of their journey with us. Every salon has different

needs, so in each case it’s important to us that we

consult and establish exactly what those needs are and

how we can help. By utilising data and consulting, we

can identify opportunities and set goals – basically, do

everything we can to set our partners up for success.

I’d already worked with Brent on his fi rst salon and

knew he wanted to grow and expand so we looked

at the demand levels in various different locations,

helping him identify the right area for his second salon.

We also looked at expanding his treatment menu

because we could see that lots of people were looking

for beauty treatments and so it made sense that Brent

offered those too. The data we have at Treatwell is so

powerful – we know exactly how many consumers

are booking what and where, and we also measure

performance across our thousands of partner salons.

It means we can offer so much extra help.”

LEARN MORE Watch our

interviews with the Treatwell team

at creativeheadmag.com

CREATIVE HEAD

35


45%

of bookings are made

outside of working hours

(when salons are closed,

but customers want

to book)

35%

of bookings are

made same day

for last-minute

appointments

An

appointment is

made every

1.6

seconds

65,000

c. 20

million

Treatwell

team:

550

employees

across Europe

hair & beauty

bookings a year

salon partners

across Europe

125,000

brand new

customers every

month

76%

of bookings

are made on

smartphones

9

million

monthly visits to

Treatwell (3 million

in the UK alone)

More

searches for

hair and

beauty

than Google!

(In London, other

cities following)

4

million

verified reviews (ie,

genuine ones from

real customers!)

36 CREATIVE HEAD


JEFF SLOAN

DATA PRODUCT MANAGER

AT TREATWELL

CREATIVE HEAD PARTNERSHIP

“Treatwell was the first company to tackle the creation

of an online hair and beauty marketplace, and today

we are the biggest in Europe. About 20 million hair and

beauty appointments are booked via our website and

app – that’s one every 1.6 seconds. We realise some

salon owners find data scary, but it’s vital for helping you

understand what people want from you. For example, we

know that almost half the bookings through Treatwell are

made when salons are closed, and 35 per cent are made

last-minute. That shows that people want to make bookings

anywhere, anytime. So we take that data insight and turn

it into business actions for the salon – like being smarter

about pricing or what to include on their treatment menus.

For consumers, Treatwell makes booking hair and beauty

appointments simple, fast and around the clock, with

reviews from other users helping them to make informed

choices. But salons need Treatwell too. Our software helps

manage salon diaries, employees and their cashier system.

We have lots of exciting new developments in the pipeline

to help our partner salons maximise their occupancy.

With so many of our salons now adopting Treatwell

Connect, having previously used different software or an

appointment book, in 10 years’ time nobody will be using

a paper diary. The transformation has already begun.”

LEARN MORE Watch our

interviews with the Treatwell team

at creativeheadmag.com

CREATIVE HEAD

37


GETTING

booked

LAWRENCE HARRIS

OWNER OF ANITA LAWRENCE HAIR &

BEAUTY, PARSONS GREEN, LONDON

Lawrence (pictured with salon manager Misha

Galeckova), had been running his business for

20 years before fi nally accepting he needed an

online presence. Just three months after partnering

with Treatwell, he is welcoming more than 50 new

clients a month

20 YEARS IN BUSINESS

1 SALON

11 STAFF

PARTNERED WITH TREATWELL: 3 MONTHS

“We’re a long-established salon but I’d been aware

for a while that other salons in my area were getting

online and that we needed to address this. We

looked at dozens of online systems, but Treatwell

stood out because of the exposure it could give my

salon – so many consumers use it to fi nd hair and

beauty appointments, it’s even bigger than Google!

The support I’ve had from Treatwell during these

initial months has been excellent. Our digital account

manager, Micha, even organised a professional

photoshoot so our online listing would look amazing.

The whole process has been really smooth. The

technology works well and our clients enjoy using it.

Many of them use the Treatwell booking widget to

book appointments and that’s really taken the pressure

off reception. Since joining we’ve had a steady fl ow of

great new clients into the salon – about 50 a month –

it has completely reinvigorated my business.”

38 CREATIVE HEAD


MICHA BOWLEY

MICHA IS A DIGITAL ACCOUNT

MANAGER AT TREATWELL.

SHE HELPS SALONS THROUGH

THEIR FIRST STEPS, ENSURING

EVERYONE KNOWS HOW TO

WORK THE TREATWELL TOOLS,

GETTING SOCIAL CHANNELS

LOOKING GOOD AND EVEN

SETTING UP THE SALON

ANSWER MACHINE WITH

THE PERFECT MESSAGE!

CREATIVE HEAD PARTNERSHIP

“Salons do best when they’re fully engaged with all

the Treatwell tools, so we work closely with all our

new partners to ensure they understand and can use

all the different features that we offer. The fi rst three

months are critical – I spend time with partners, either

face to face at their salon or over the phone, getting

to know their business and making sure they know

how to get the most out of Treatwell. We help them

create their profi le on Treatwell, including organising a

complimentary professional photoshoot of their salon

to ensure it looks great. For some salons, online is a

scary place, and so my job is to reassure them that this

is about taking the pressure off. People are surprised

by how easy it is to use Treatwell – salons that used

to be technophobes are now fl ying! The team at Anita

Lawrence are already enjoying great success; their

customers can now fi nd them online and book their

appointments on social media.”

LEARN MORE Watch our

interviews with the Treatwell team

at creativeheadmag.com

CREATIVE HEAD

39


IT’S GOT YOU

covered!

THE TREATWELL APP IS YOUR CLIENTS’ EASIEST

BOOKING – AND RE-BOOKING – EXPERIENCE

With a homescreen that puts your salon front and centre, and

functionality that allows clients to book in when they want, with the

stylist they want, the Treatwell app makes it super-fast and easy for

clients to book online with you. It even sends the client a reminder about

their upcoming appointment, resulting in far fewer no-shows for you.

The Treatwell app also allows appointments to be easily rescheduled

by clients – meaning they are more likely to rearrange than cancel. You

won’t have to handle the extra admin and notifications can be found in

the Treatwell Connect salon software.

And there’s more. The app sends invitations for clients to rebook with

you, commission-free. That’s a great reminder for them and a helpful

nudge on your behalf. App clients also leave more reviews, which will

help drive even more clients through your door. Ninety per cent of

bookings go to salons with 21 or more reviews on Treatwell, so the app

encourages clients to sing your praises.

40 CREATIVE HEAD


JOANNA CHRISTIE

BRAND DIRECTOR AT TREATWELL

CREATIVE HEAD PARTNERSHIP

“The size of Treatwell and the scale of our budgets means

we invest millions in massive marketing campaigns for

our partners all year round, driving customers into their

salons. When we analyse our data we can see that people

are searching for salons that are not online, so those

salons are defi nitely missing out. With Treatwell, your

salon can be booked 24/7, with a smart pricing system

that automatically adapts to situations like last-minute

vacancies. All you have to do is watch the appointments

land straight in the calendar, without having to lift a fi nger.

However, my team and I also recognise that not everyone

is searching for appointments online and our Top Rated

Awards are a great way of fi nding hidden gems within

the industry. The awards are based on customer reviews –

they’re the salons that go above and beyond. Obviously

we celebrate these achievements online, but we also

provide window stickers and certifi cates so that passersby

can see that this is a salon people really love going to.

Treatwell is a system designed to help you stand out and

get the recognition your work deserves. It’s why more and

more people now use Treatwell to search hair and beauty

treatments rather than Google; in London alone we’re

seeing more than three million searches a month.”

LEARN MORE Watch our

interviews with the Treatwell team

at creativeheadmag.com

CREATIVE HEAD

41


GETTING

organised

17 YEARS IN BUSINESS

1 SALON

SEVEN STAFF

PARTNERED WITH TREATWELL: OVER 10 YEARS

IAN BRODERICK

OWNER OF CV HAIR & BEAUTY IN

BLOOMSBURY, LONDON

Ian partnered with Treatwell back in 2008

when the fi nancial crisis affected his business;

client numbers soared and the salon was

saved. However, Ian continued using his

original salon software – meaning he had to

book Treatwell clients into his system manually

– until fi nally the headaches got too much.

Now he’s switched to Treatwell Connect and

life is easier, smoother and fully automated!

“We started using Treatwell when the fi nancial crisis

left my salon rather vulnerable. I liked the fact we

could control our prices, discounting only in our quiet

periods, as opposed to the ‘daily deal’ sites that were

around at the time. Treatwell kept us in business – we

got new clients and they kept coming back. As the

years went by, we got better and better at using

Treatwell but we were also working with a software

system that wasn’t 100 per cent compatible. One

day I decided enough was enough and switched

to Treatwell Connect. It could not have been easier.

Treatwell came to my salon and helped me download

and migrate my old system, and then showed me how

to unlock all the Treatwell Connect features from day

one, like automatically sending appointment reminders

to my clients and invitations to re-book. It has cut my

workload enormously. I can see what’s happening in

my salon in seconds, wherever I am in the world.”

42 CREATIVE HEAD


MORGAN BOYD

AS A GROWTH ACCOUNT MANAGER,

MORGAN’S JOB IS TO HELP PARTNER

SALONS REACH THEIR MAXIMUM

POTENTIAL ONLINE WITH TREATWELL

CREATIVE HEAD PARTNERSHIP

“I worked with Ian on a one-to-one basis to confirm

whether it was the right decision to move him over to

Treatwell Connect, including spending time in his salon

observing how he and his team use their software. At

Treatwell we’re very aware that salon owners worry

about change, data security and learning a new

system. In Ian’s case we kept him in the loop constantly

about the progress we were making as we migrated his

old system onto ours and he was able to ask questions

and get full reassurance at every stage. Now Ian is

running Connect in his salon he can manage his whole

business anywhere and at any time – he’s basically got

his whole salon in his pocket. All his admin is automated

– from product stock to performance updates – and

he can even see how many of his clients are new or

returning, who they are and what they’re booking. As a

result, he’s been able to hone his menu and his team is

absolutely motivated and firing on all cylinders.”

LEARN MORE Watch our

interviews with the Treatwell team

at creativeheadmag.com

CREATIVE HEAD

43


MADELEINE RAYNEL

SUPPLY DIRECTOR AT TREATWELL

“We have huge passion and respect for the hairdressing industry

and we’re dedicated to helping grow business, whether that’s

opening up the world of online, helping salons open a second or

third location or getting a newly qualified stylist busy. We’re the

biggest player in the technology space and we choose to work

exclusively with hair and beauty salons – that says it all. And there’s

no single type of salon we work with; we can help everyone from a

stylist renting a chair to the boss of a large chain of salons. Treatwell

prides itself on its supportive teams, which will guide

you every step of the way, from taking your first

steps online to identifying lucrative locations

for new bricks and mortar ventures. It’s

a unique balance – support on an

individual level combined with the

power and insight of a massive tech

company. You can trust us to know

what we’re doing.”

44 CREATIVE HEAD


CREATIVE HEAD PARTNERSHIP

GIORGIA ROSSI

CHIEF OPERATING OFFICER AT TREATWELL

“Treatwell is so much more than a way to be booked

online. We’re about supporting the hairdressing industry

– helping salons to grow in so many different ways. Think

of us as your digital partner, that extra set of hands in the

basin. Join Treatwell and you become part of a big family

that genuinely cares about you. Our partner salons love

working with us because our team are commercially skilled

and will go the extra mile to help them grow your business.

We invest more in getting your name out there than anyone

else, helping new clients to find you, ensuring existing

clients come to you more often and creating a superb

salon experience that means people keep coming back

for more. We’ve been working exclusively with hair and

beauty salons for more than 11 years. During that time we’ve

listened closely to our partners and have learned from their

feedback. What’s the point of generating pages and pages

of reports that mean you can’t find the information you’re

looking for? At Treatwell, we understand that what counts is

the human touch – the help you need, when you need it.”

LEARN MORE Watch our

interviews with the Treatwell team

at creativeheadmag.com

CREATIVE HEAD

45


THE HELP

YOU NEED,

WHEN

you

need it

BECAUSE SOMETIMES IT TAKES THE HUMAN TOUCH. FROM

TECHNICAL SUPPORT AND TRAINING TO PERSONALISED

BUSINESS ADVICE, TREATWELL’S FRIENDLY TEAM IS DEDICATED

TO HELPING YOU WORK BEAUTIFULLY, WHATEVER YOU NEED

46 CREATIVE HEAD


CREATIVE HEAD PARTNERSHIP

AS A TREATWELL PARTNER SALON YOU CAN EXPECT

WORLD-CLASS SUPPORT, AROUND THE CLOCK

Got a problem? No problem. Treatwell’s team of experts will work with you directly when something’s not

quite right, and whether that’s via live chat or the support helpline, you’ll always be dealing with a real

Treatwell human being, not someone at a call centre.

From the moment you sign up to Treatwell you’ll have someone with you at every step of your Treatwell

journey: someone to help you get your salon ready to go, so you can hit the ground running; someone to

help you migrate easily from your existing salon software; someone to help you make the most of all the tools

Treatwell has to offer – and find out where they can be even better.

Backed up by the biggest beauty database in Europe, Treatwell’s commercial growth specialists are

experts at making sure you’re getting the best out of your business. Their unique insight will help you know

what to charge, when to open and where your biggest opportunities are. They’ll help you get the edge on

your competition by discovering what clients in your area are booking and how. And they will help you make

the most of the online world by giving you advice on everything from social media to email marketing.

In an already fast-moving business, where new trends come and go thick and fast, entering an evermore

digital-savvy, online world means big change – but big change means big opportunity. More customers.

Increased client loyalty. Easy, on-the-go salon management.

Partner with Treatwell today and watch your business soar in 2020.

MAKE 2020 THE YEAR YOUR SALON STANDS OUT FOR WHAT MAKES IT SPECIAL, WITH TREATWELL

For more information visit treatwell.co.uk/2020

CREATIVE HEAD

47


Find us on and at Paul Mitchell UK


Forty years ago, it all started

with two friends and a dream.

John Paul DeJoria and Paul Mitchell,

with just $700 in their pockets,

started a company that would

support the success of hairdressers

and provide salon-quality products

at an affordable price. Four decades

later this is still the enduring

promise that we make to the

professional industry.

“Our goal has always been to

provide hairdressers with the

best products and education,

and we’re constantly finding

new ways to achieve it.”

-John Paul DeJoria

Available exclusively from Salon Success - The Distributor of Choice

To find out more visit salon-success.co.uk or call 0845 659 0011


VALLEY GIRL BLONDE

CREATED WITH TIGI COPYRIGHT

COLOUR TRUE LIGHT WHITE

& GLOSS RANGE. COLOUR BY

CHRISTEL BARRONHOUGH

Formula 1:

Pre-Lightener

NEW True Light White + Activator

20vol/6% (mix ratio 1:1 – 1.2)

Formula 2:

Sheer Beige (Toner)

15g Gloss 9/83

15g Gloss 10/02

+ 45g Activator 5vol/1.5%

SEE THE

LIGHT

THE NEW AND IMPROVED TRUE LIGHT SERIES FROM TIGI COPYRIGHT COLOUR LIFTS

BLONDES TO A WHOLE NEW LEVEL – AND MAKES THEM MORE BANKABLE, TOO!

50 CREATIVE HEAD


Blondes are your biggest and most lucrative opportunity – about

49 per cent of your salon business.* They’re also your biggest

challenge, as blondes have the most delicate hair structure.

Nevertheless, colourists will be expected to guarantee perfect hair

quality and stunning colour results every time – the ultimate blonde

look with customised results matching client needs.

TIGI’s new and improved True Light and True Light White will

transform your lightening services, pushing boundaries with higher

lift and improved conditioning benefi ts, resulting in beautiful, bright

and healthy blondes. And there is an innovation for your freehand

painting techniques too, with True Light Freestyle Blonder

achieving seamless blend, and up to seven levels of lift with faster

processing time.

CREATIVE HEAD ADVERTORIAL

*Kline 2016

TRUE LIGHT

WHITE

WHITE POWDER LIGHTENER

TIGI’s maximum lift lightener now lifts

up to eight levels, while new protective

Cuti-Plex Complex significantly reduces

breakage. An engineered fusion of

mineral oil and TIGI’s unique cuticle

active agent, Polycare, the Cuti-Plex

Complex also helps to achieve an

easy and smooth application, with a

workable consistency that gives you

the optimal control.

TRUE LIGHT

BLUE-VIOLET POWDER LIGHTENER

TIGI’s best-selling lightener is now

infused with twice the amount of

hydrolysed keratin and aloe vera to

boost hair moisture and elasticity. True

Light can achieve up to seven levels

of controlled lift and can be used in a

wide range of services while providing

protection for hair and scalp. A carefully

selected blend of blue and violet

pigments help camouflage warm tones

during the lightening process.

TRUE LIGHT

FREESTYLE BLONDER

FREEHAND CLAY LIGHTENER

The clay and mineral oil-infused Blonder

delivers a seamless blend and features

TIGI-exclusive Anti-Breakage Arginine

Complex to maintain hair integrity for

healthy, stronger results. The spreadable

consistency of Blonder creates a soft

cast around the hair strands, preventing

the product from transferring. Expect

controlled application and up to seven

levels of lift in just 40 minutes.

CREATIVE HEAD

51


THE ULTIMATE

BLONDING EXPERIENCE

A PERSONALISED AND MEMORABLE SALON EXPERIENCE KEEPS CLIENTS COMING BACK.

TIGI COPYRIGHT COLOUR AND CARE INGREDIENTS WORK TO BUILD COLOUR RESILIENCE

AND LENGTHEN THE COLOUR RESULT, SO YOU CAN CREATE A MULTITUDE OF LIGHTENING

SERVICES THAT INCREASE YOUR AVERAGE CLIENT SPEND AND LOYALTY

TODAY’S CLIENTS

ARE INSPIRED BY

BEAUTY AND MAKE-UP

TRENDS AND EXPECT

A BESPOKE AND

MEMORABLE SERVICE

CHRISTEL BARRON-HOUGH

TIGI GLOBAL TECHNICAL CREATIVE

DIRECTOR AND FOUNDER OF STIL

SALON, LONDON

52 CREATIVE HEAD


01

FIVE-STEP CUSTOM SERVICE PLAN

Clients will love this indulgent lightening experience

02

03

04

05

CREATIVE HEAD ADVERTORIAL

Begin with a Creative

Consultation to

customise the

complete service.

Pre-lighten with your

preferred True Light

lightener – enjoy the

new formulations for a

wide variety of effects.

Return hair to virgin

hair strength in just

five minutes with

the SOS Extreme

Recovery Treatment.

Tone with the ammoniafree

TIGI Copyright

Colour Gloss range for a

truly bespoke colour.

Complete by

recommending a

Booster service

and maintenance

programme.

SOS EXTREME RECOVERY TREATMENT –

THE PERFECT SALON & LIGHTENING PARTNER

*When used as a system versus non-conditioning shampoo

Compromised hair? It’s never a problem for these TIGI Copyright heroes. Up to 28

different options from only five products means you can create a truly bespoke

treatment plan for every client.

SOS Extreme Recovery Treatment is clinically proven to repair internal damage

and return hair to virgin condition in just five minutes.* Containing 100-times more

keratin than just using shampoo and conditioner, it works as an extreme damage

repair treatment and strengthens hair before, during and after chemical services. It’s

easy to apply and requires no mixing with colour or cocktailing, with the benefits on

severely damaged hair still noticeable after 10 washes.

You can also use TIGI’s compact

range of three Boosters to create

tailored salon experiences that deliver

long-lasting client transformations.

Mix and match any of the Boosters

to create personalised services to

address multiple hair needs. Choose

from Shine, Repair and Smooth,

combined with the salon-exclusive

Treatment Base, and remember

to review clients’ service and

maintenance plans during each visit to

ensure they’re suitable as the client’s

lifestyle and hair evolves.

CREATIVE HEAD

53


BLONDES WITH A

PERSONAL TOUCH

COPYRIGHT YOUR BLONDES WITH GLOSS

TIGI Copyright Colour Gloss celebrates your client’s individuality by giving you the freedom to customise every colour to suit any

hair and skin tone. Its conditioning, non-ammonia demi-permanent formulation helps you to inject vibrancy, tone and high-impact

shine without a heavy colour effect, for results that are smooth and supple to the touch. And with Gloss being fully intermixable

with all Copyright Colour shades, you have an infinite colour palette at your disposal, including a full range of blondes, soft pastels

and trending metallics.

GLOSS

BENEFITS

• Refresh blondes

• Shift natural level for

sun-kissed effect

• Replenish vibrancy, tone

and colour brilliance

• Inject high-impact shine

• Ammonia-free

• Clear Gloss 00

is formulated with

meadowfoam for

softness and condition

• Use it on its own for

shine, or dilute for

customised hues

THE GLOSSARY

HOW TO TALK GLOSS TO YOUR CLIENT

“THINK OF THE BEST TERMINOLOGY TO DESCRIBE

GLOSSING TO YOUR CLIENTS. FOR EXAMPLE: ‘AFTER

LIGHTENING WE’LL INFUSE YOUR HAIR WITH A SOFT OAK

BLONDE AT THE ROOT, MELTED INTO A CHAMPAGNE HUE

TO CREATE GREATER THICKNESS AND MAKE YOUR HAIR

LOOK HIGHLY POLISHED.’ TALK ABOUT THE IMPORTANCE

OF TONING AND ACHIEVING THE DESIRED RESULTS

WHILE MAINTAINING COLOUR BETWEEN VISITS”

AARON OVERTON

TIGI UK EDUCATION SPECIALIST

54 CREATIVE HEAD


CREATIVE HEAD `

GLOSS IS AN AMAZING

PRODUCT TO FOLLOW A

LIGHTENING SERVICE WHEN

REFRESHING ANY BLONDE. I

CAN ALWAYS RELY ON GLOSS.

IT’S RARE THAT YOU CAN

ACHIEVE AN EVEN RESULT

FROM ROOTS TO ENDS WITH

A DEMI COLOUR – BUT

YOU CAN WITH GLOSS

TONE UP YOUR PROFITS!

Toners are a great way of generating extra revenue between

colour visits. Suppose you charge £10 for a toner and your

client has her colour done six times a year. A refresh toner

service between salon visits will generate additional revenue

of £60 per client.

CHRISTEL BARRON-HOUGH

TIGI GLOBAL TECHNICAL CREATIVE DIRECTOR

AND FOUNDER OF STIL SALON, LONDON

CREATIVE HEAD

55


BLONDES

MEAN BUSINESS!

MAXIMISE YOUR REVENUE BY WINNING WITH LIGHTENING

Freehand services are the new salon classic and with many clients asking for these

services, they’re the perfect way to build frequency of visit

SCOUT AND CONVERT

01 Offer your non-colour clients a

free colour consultation – even if they’re

not ready for a colour service. Begin the

conversation with, “Have you ever thought

of lightening your hair?” Your clients may be

open to partial highlights or balayage.

OFFER A FREE CREATIVE

02 CONSULTATION TO ALL CLIENTS

Make this visible and known to all existing

and potential clients. Use a window cling

and reception stand (both available from

TIGI) to communicate this. Include this offer

in your newsletter and on digital channels.

BOOK FOLLOW-UP

03APPOINTMENTS

Book your blonde clients for a follow-up

Gloss toner and TIGI Copyright treatment

three to four weeks after the service.

Rebook each client to secure regular

appointments.

SHARE YOUR CLIENTS’

04 TRANSFORMATIONS

Be proud of your work and post images

on social media to attract more clients. Be

sure to tag @TIGICOPYRIGHT for a chance

to be featured on TIGI’s feed.

CREATE A BLONDE

05 PROMOTION

Create a ‘Blonde Day’ in the salon to attract

new clients

06

SET UP A BLONDE EVENT

Get your existing clients to refer

a new blonde friend to the salon. Provide

a free consultation with bespoke colour

and custom care services served with a

glass of fizz. Reward your existing and new

clients with a discounted or complimentary

care service.

56 CREATIVE HEAD


FREEHAND IN THE SPOTLIGHT

Freehand work can present a wide

array of salon services that drive

colour business. It’s easy to add

partial colour placement to any

haircut, and although freehand clients

visit the salon less often, you can

counteract this with regular treatment

services to boost longevity for the

overall look.

Suggest monthly visits for a

Blonde Detox – a gentle anti-pollution

treatment that refreshes blondes

by removing build-up on the hair.

Combine this with a TIGI Copyright

treatment service for improved

hair condition. Offer a free colour

consultation at the beginning of each

appointment to all clients – some

may be ready for a change, but not

confident enough to voice it.

CREATIVE HEAD ADVERTORIAL

SHARE YOUR AMAZING

WORK WITH US

TAG @TIGICOPYRIGHT & USE

#COPYRIGHTYOURBLONDES

@courtney_mason_hair

@tristan_lf

@stil.salon

DISCOVER MORE ABOUT TIGI COPYRIGHT COLOUR AND

THE NEW IMPROVED TRUE LIGHT SERIES. PLEASE CONTACT

TIGI ON MARKETING.SUPPORT@TIGI.COM

THE FIRST

100 PEOPLE

TO GET IN TOUCH

RECEIVE A FREE TIGI

COPYRIGHT COLOUR

LIGHTENING SET!

CREATIVE HEAD

57


Switch it up

LOOKING TO GROW YOUR BUSINESS?

THESE HAIR SALONS MADE THE SWITCH TO PHOREST SALON SOFTWARE

TRUSTED BY MORE THAN 90,000 salon and spa professionals globally,

Phorest Salon Software is an award-winning cloud-based management system

designed with your salon in mind.

One system covers all of your business needs, thanks to intuitive booking and

appointment calendars, and a full marketing suite for you to manage all of your

admin and information in one place. Every piece of the software can be tailored

to support you and your business needs so you can get on with doing what you

do best – making your clients happy.

“Everything is instant and easy.

Phorest gives us loads of information,

and loads of content for our social

media, which is brilliant”

DYLAN AND CHARLOTTE BRADSHAW

FOUNDERS, DYLAN BRADSHAW

MOST WANTED LEGEND AWARD WINNER 2019

58


“Our appointments are up 40 per cent

thanks to bookings coming through our

app with Phorest. It’s amazing! And

because the phone lines aren’t as busy,

it allows reception more time for clients

and to focus on the salon experience”

CREATIVE HEAD ADVERTORIAL

CHRIS DONOHUE

OPERATIONS MANAGER, FOUR LONDON

“The Client Reconnect

feature brought in £2,500 in

revenue for us in December,

from clients who were

automatically prompted

to rebook”

GERRY KEANE

OWNER, DANGERFIELD & KEANE

Want to know what

else these three salons

have in common?

THESE, AND MANY other industry-leading

salons, utilise the latest and most innovative

technology in the form of salon branded apps,

designed by salon owners and built by Phorest

Salon Software.

Create a user-friendly, accessible app that

allows your client to book in with you 24/7, at

their convenience. Quick, personalised and

with the option of additional features such as

push notifications, your own branded app can

see your rebooking rates soaring. Opportunity

is at your fingertips.

Discover how Phorest Salon Software can create growth for your business.

For more information, email letsgrow@phorest.com or call 020 7100 9290

CREATIVE HEAD

59


IN ASSOCIATION WITH

Creative direction and storytelling by Alessandro Molinari and Elisa Barbieri,

photography by Alessandro Molinari, artistic direction by Rossano Ferretti for Great Lengths

EXTENSIONS

Extend yr

pularity

EXTENSIONS CAN BE BIG BUSINESS FOR SALONS BUT AS CLIENTS ARE BECOMING

MORE SOCIALLY, ETHICALLY, AND FISCALLY AWARE OF THE PRODUCTS AVAILABLE,

ARE YOU OFFERING THE BEST FOR YOUR MARKET?

60

CREATIVE HEAD


HAIR EXTENSIONS ARE popular with clients due to the fact

they offer wide, varied, and instant results, and they’re popular

with stylists because not only are they fun and creative to use,

they can also be highly profitable. Choosing the right options

to deliver with depends on your clientele and what you want

to offer in terms of cost, application and finish. It all has to

complement your salon’s voice and ethos, too. Before choosing,

it’s important to consider many different aspects, for instance:

QUALITY OF HAIR

It’s probably the biggest factor to consider before selecting what

to work with. Do you know where the hair is coming from? You

and your clients should be safe in the knowledge that any

hair you use is 100 per cent traceable, 100 per cent ethical, and

100 per cent human.

EDUCATION

What sort of support will you be offered in terms of teaching?

What is the post-education support available, such as marketing

materials or troubleshooting?

APPLICATION

There are so many extensions to choose from and of course they

all depend on what your client wants to achieve. The options of

pre-taped, sew-in/weave, pre-bonded, and micro link all have

their merits and most brands will offer options in every application

variety. Be sure to take into consideration the amount of staff

training you’ll need for your salon to cover all these methods.

The responsibility of providing the best possible products for

your clients and yourself can be overwhelming. These stylists

share how extensions have impacted their businesses…

The enepreneur

JAMES HENDERSON, GREAT LENGTHS CERTIFIED STYLIST AND SALON

OWNER OF M HAIR EXTENSIONS, NOTTINGHAM

“We were one of the fi rst salons in the UK to introduce hair extensions more

than 25 years ago, when they were still relatively unheard of. I’ve seen them

develop from their infancy of predominantly mono-fi bre synthetic material to

high-quality remy strands that can be applied in under an hour.

“I’ve been using Great Lengths since 2014 and we achieved platinum status

in its grading scheme in 2015, which we have maintained. This year we became

one of the few places in the country to be awarded Elite status, which is a new

category Great Lengths has introduced for its highest achieving salons.

“In order to offer a more extensive service to our clients we became a credit

broker in 2014 so customers are able to spread the cost of their purchase. This

has proven very popular and helped to establish client retention.

“Being part of the Great Lengths brand has defi nitely helped raise our

salon’s profi le and profi ts. Its imagery and marketing strategy supports the

quality of hair on offer, so it’s a complete 360-degree product. Because of

the superior hair quality and commitment to ethical sourcing, in 2015 I started

the now global collaboration between Great Lengths and The Little Princess

Trust. This allows clients to donate their used hair extensions and enables

this amazing charity to provide real hair wigs for children suffering hair

loss through cancer treatment and other illnesses.

“Great Lengths extensions are easy to use, easily customisable,

and the ultrasonic machine is in a league of its own. It offers

a clean and precise application, and while a full head of

extensions usually takes a couple of hours, adding volume can

take as little as 30 minutes.

“The key is a bespoke approach to each client. I always give

a thorough and in-depth consultation where we discuss their

lifestyle and expectations. This will determine the length and

amount of hair needed to achieve their desired look. I pride

myself on my ability to customise the bonds and give the

client a totally unique fi nish, which ensures they keep coming

back to me.”

CREATIVE HEAD

61


#Extensions

The speedy specialist

NICK TUCKER, ROYSTON BLYTHE, WOLVERHAMPTON

“I arrived at Royston Blythe from an extensions salon and had quite

a lot of knowledge of using them, although I had been working

with bonds. I’m also a cutting and long hair expert, which works

well with extensions, so I quickly became known for my expertise.

My breakthrough came when salon co-owners Royston Blythe

and Nick Malenko introduced me to Dawn Ward from the TV show

Real Housewives of Cheshire. I started to do her hair with Rapture

extensions and she loved it, so then I started to do a few of the

other cast members from the show, and from there I got introduced

to reality star Gemma Collins and it took off.

“I had trained doing bonds at my previous salon but tapes are so

much easier to learn and apply. We had a trainer come in for a day’s

teaching and then we were ready to go. It was all quite quick and

easy and, like anything, you get better the more you do it.

“Using tapes gives you an incredible end result and the fact you

can make a dramatic change so quickly, and be able to make

someone a lot more confi dent by applying a set of extensions is

incredible. I’ve been working with Rapture extensions for seven

years and they are so easy to use. In fact, the quickest I’ve applied

a whole head of extensions is about 40 minutes, which makes them

perfect for occasions like photoshoots.

“Rapture has 33 shades, you can colour match to suit every client

and I fi nd the hair quality amazing. I fi nd that the hair sits much more

naturally with tapes and gives a much smoother fi nish.

“Extensions are a massive market now. On social media you see

so many posts of women with lovely hair and it looks so natural. You

can’t tell the difference between hair with extensions and au naturel.

If you’re thinking about introducing hair extensions to your salon or

learning how to do them yourself, you really should do it. You’ll be

missing out on a massive opportunity if you don’t.”

Nick Tucker

62

CREATIVE HEAD


Join our network of stylists

Hassle-free Trade Accounts with access to a wide

range of luxurious hair extensions and HABIA

approved training for professionals.

www.remicachet.com


#Extensions

The guardian angel

VICTORIA LYNCH, THE SALON BY ADDITIONAL LENGTHS,

STOCKPORT

Befe

After

“The great thing about modern extensions is defi nitely the variety

of hair application methods, so as a stylist you can tailor the fi t to

the individual, their issues and their lifestyle.

“Fundamentally, a client wants to wear a hair piece that isn’t

actually instantly recognisable as a hair piece and so the quality

of hair and realistic pieces have really developed. The Remi

Cachet Master Parting, for example, has hair injected into the

monofi lament top to mimic hair growth, and it’s handmade, too.

It uses the Elegance hair range to offer clients hair quality that can

last up to 12 months with care, making the investment worthwhile

for the client.

“Working with hair loss clients is a passion for me and the

feeling that you have changed how someone feels about

themselves for the better is what makes the job so worthwhile.

I have such a strong bond with my hair loss clients, as everything

is that little bit more personal. It does take a special person with a

very patient disposition to work in this fi eld and, for me, it would

be down to personal preference and passion for your job. As a

hairdresser you need to ask yourself where your own interest lies.

If keeping ahead of trends is what you like then stay with this – it’s

okay that it’s not for everyone.

“The entire range uses the fi nest 100 per cent human hair so

the client can also work with the hair extensions to have fun with

their own tresses again. Curling, straightening and possibly even

wearing their hair up. Helping someone start to feel more like their

old self is what it’s all about.”

64

CREATIVE HEAD


Ethicay Srced

Luxury Hair Extensis

www.rapture.co.uk

rapture_hair

rapturerapidhairextensions

A brand by Banbury Postiche est. 1921.



THE GREAT ITALIAN JOURNEY

PALERMO

To find out how you can become a Great Lengths certifi ed stylist, speak to our

team on +44 (0) 113 278 1292 and start your journey.

www.greatlengthshair.co.uk


EARTH SHAKING.

GAME CHANGING.

THEY’RE ON IT!

LIFTING AN IT LIST TROPHY IS A LIFE-CHANGING MOMENT. FROM INDUSTRY

RECOGNITION TO EXCITING OPPORTUNITIES AND NEW CONTACTS, THE IT LIST

WINNERS EXPERIENCE CAREER ACCELERATION, SHOWCASING THEIR SKILLS ON

MULTIPLE PLATFORMS. WE CAUGHT UP WITH THE YOUNG WINNERS SETTING

THE INDUSTRY ALIGHT…

THE RISING STAR

CALLUM MCDONALD

RUFFIANS

BEFORE HE HAD ever cut a head of hair, Callum McDonald was

a dedicated carer and then worked hard in the world of sales and

marketing. However, he had a desire to switch careers to something

he truly loved – and that was barbering.

It was an old-fashioned form of contact that first got

Callum noticed by the Ruffians gang. “The

first I heard from him was a letter

in the post – call me traditional,

but in an age where we only speak

through our phones, it was refreshing

that someone had made an effort,”

explains Tommy Cunliffe, manager of

the Shoreditch branch of Ruffians.

“At the time Callum had no

experience in the industry. He

had somehow stumbled across an

interview that I had given after

winning the The It List Rising

Star Award in 2015 and reached

out to me to ask for my advice on

becoming a barber.”

Once he had secured a position

at Ruffians, Callum became

68


#TheItList

known for his dedication and drive – days off didn’t matter and he was in

the shop every evening and many weekends. “Since I started barbering,

I’ve worked harder than ever,” explains Callum. “I don’t feel like I’ve done a

day of work because I love what I do. When I have a vision of how I want a

style to look and then achieve that, I feel a huge sense of pride.”

In a short time working as a barber, Callum has achieved an impressive

amount. Just two days after being promoted to a graduate barber position,

he was asked by Kiss FM DJ Tom Green for an impromptu trim at a

Ruffians event. Callum got stuck in, and his work was so impressive that he

now counts Tom as a regular client. He’s also been chosen as a WAHL event

barber and ambassador, become the Ruffians first ever graduate mentor

and added the Ruffians newcomer award to his trophy collection.

And since lifting The It List Rising Star Award in September 2019, Callum

has hardly slowed down. “To be put into that group of individuals who have

won an It List Award is really special,” he says. “It gives you the confidence

to go for other things and push yourself harder. I feel like it validates my

credibility and the service I provide. It also means I have set a bar for

myself which I can’t really go back from – there’s no hiding away at the

back of the shop, you owe it to yourself to keep growing!”

This is just the beginning for Callum, whose enthusiasm for every

aspect of barbering stands him in good stead to hone his craft

and inspire others to pursue the career path. “I want to explore

my creative side further, while continuing to push myself

for technical perfection,” he explains. “I will work on more

projects, including educating aspiring barbers, as I

believe that when you climb the ladder you have a

responsibility to send it back down. But most of all,

I don’t ever want to stop cutting hair and giving the

best to each and every client.”

69


HUF Magazine

Photography by Ki Price

70

CREATIVE HEAD


#TheItList

THE FASHIONISTA

TOM GILLING

ADAM REED LONDON

Photography by Ki Price

COMBINING SESSION WORK with salon life can be a challenge, but it’s a challenge

that Tom Gilling has risen to, after judges named him The It List Fashionista. Now

juggling life behind the chair in Adam Reed’s new London salon with fashion shows

and TV programmes, Tom shows what’s possible in the hairdressing industry today.

He secured a spot assisting session stylist Samantha Hillerby, whom he worked

with for two years. “I was 23 when I started to assist Samantha. It was my first year in

London as an independent stylist,” says Tom. “I learnt the fundamentals of preparing a

huge kit, and I was looking to learn everything I possibly could to gain an insight for in

the future.” Learning from such a renowned hairdresser was an invaluable experience

for Tom, who found himself tending to the hair of top models. “Samantha taught me

how to build self-discipline as a freelancer,” says Tom. “I was also blessed to be part of

editorials with Jourdan Dunn for Dazed and a Thomas Sabo campaign with Georgia

May Jagger. It was one of the most enjoyable moments of my career and we shot with

Ellen Von Unwerth, who is such a funny and charismatic photographer.”

After assisting Samantha, Tom decided to broaden his horizons and reached out to

other artists including 2019 Most Wanted Session Stylist Anthony Turner, Rudi Lewis,

Yannick D’Is and Shay Ashual. His gamble paid off – Tom found himself assisting

Shay Ashual doing Kendall Jenner’s hair for US Vogue. He was also selected to assist

backstage at Erdem, JW Anderson and Dior Homme. And it’s not just high fashion that

Tom can turn his hand to. When the E4 makeover show My Hotter Half launched, Tom

was asked to become the featured hairstylist. “It was a great overall experience and

working under incredible time pressures to achieve a makeover was definitely a new

way of working.”

His base in East London has enabled him to collaborate with other artists and make

connections that have opened up many opportunities. “I have developed a network of

colleagues and photographers in my spare time,” he says. “I have been able to work

with some cool, down-to-earth artists in music, film and modelling.”

Having first entered The It List eight years ago, it was a huge moment for Tom to

take home an award. “It made everything feel worth it – the months and years of being

broke, working for free or very little just made it all worthwhile. Plus creating my entry

made me reflect on all of the work I’ve been part of. It was a massive confidence boost.”

CREATIVE HEAD

71


Make-up by Coco Hirani, styling by Craig Alexander Steele, photography by Philip Veitch

THE VISIONARY

AMELIA EVANS

HARE & BONE

MASTER STYLIST AT Hare & Bone, Amelia Evans has

honed a signature look that combines minimalism and high

fashion. Inspired by Celine and Saint Laurent, her keen eye

for silhouettes translates her vision

from idea to reality. “There will

be elements of the look that offer

a depth – something unique, a

subtleness of style,” she says.

“I aim to be original, to focus

on my own work to produce

something that, to me, feels

fresh.” Since being crowned

The It List Visionary 2019

winner, Amelia has been

enjoying her elevated

position in the industry.

“It’s given me the

confidence to carry on

entering competitions.

All that hard work has paid

off and I am over the moon.”

72


#TheItList

73


THE ENTREPRENEUR

JENNIFER LINTON

LINTON & MAC

LAST YEAR’S The It List Awards were an incredible one for

Linton & Mac, as the Aberdeen salon added two trophies to

its collection in one night, as well as the Most Wanted Award

for Best Local Salon, too. Jennifer Linton, one half of the duo

with Jaye MacDonald, was crowned The It List Entrepreneur,

and described the event as a “massive pat on the back” that

recognised all their hard work over the past four years.

Jennifer developed her passion for business early. “I grew

up in the Scottish coastal village of Burntisland in Fife and

called The Sands Hotel home,” she says. “From a young age

I organised the waitresses – they thought I was a little bossy

boots, but I could always see the most efficient way for the day

to run smoothly!”

Following an apprenticeship at Dom Miguel’s salon in

Kirkcaldy, Jennifer moved to Aberdeen at 20 to work in Ishoka.

This was followed by a stint renting a chair in the city’s West

End but this still wasn’t quite right – she craved independence.

“I knew I wanted to be my own boss, but self-employment

wasn’t for me – I missed the camaraderie of a salon team.”

When Jennifer started looking at properties to launch her

own salon, she fell in love with a space that was once an old

arcade. On her 25th birthday night out, Jennifer asked Jaye if

she would consider joining forces… and Linton and Mac was

born. But following a slump in oil prices, the economic climate

in Aberdeen was harsh and banks warned the pair of the

difficulties they would face launching a new business centred

around a luxury experience. However, following months of

business plans, a complete renovation of the space and a

growing buzz on social media, the salon opened in September

2015 and was an instant success. “We trebled the projected

takings in the first year of business and created 29 jobs in

Aberdeen at a time when the economy was reeling,” says

Jennifer. “I’ve cemented my reputation as a successful

businesswoman and given speeches at events including

Women Into Business, The Aberdeen Young Professionals

Ball and Creative HEAD’s Salon Smart.”

Jennifer’s entrepreneurial spirit has helped Linton &

Mac launch a range of services and innovations that

elevate the brand and bring in clients. Breakfast

blow-drys take care of the pre-11am crowd, while

Student Mondaze gives discounts to those who want

to experience the salon but need a lower price point.

The Couples Card helps partners save, and the

team has become known locally for wedding hair

and make-up. Since the win, Jennifer has been

enjoying the doors it has opened. “I got a chance

to work at London Fashion Week with Richard

Phillipart. I’m now part of his art team and I

love it! Even though it was a business award,

it has made me more confident in my

creative abilities, too.”

74


#TheItList

75


Monaco magazine

Monaco magazine

76


THE IT GUY

JAMIE BENNY

HARE & BONE

#TheItList

FOR HARE & BONE artistic director Jamie Benny,

winning The It Guy was a long-time ambition come true.

“It has always been a dream for me as I would love to

be a bigger part of the Creative HEAD world, share my

experiences and network with like-minded people who

share the same passion as me,” he wrote in his winning

entry. Now, he’s living that reality.

Jamie’s session CV lists editorial work for publications

including Vogue Thailand, Vogue Germany and Glamour,

and he’s also assisted at fashion shows from Ashish to

Erdem and Bora Aksu. He leads the hair team for Tom

Ford sales campaigns and is UK ambassador for KMS.

“I believe that imperfection is true beauty,” Jamie says

of his signature style. “A classic, refined look slightly

deconstructed is what I love the most.”

And you’d be hard pushed to find a young hairdresser

as adored as Jamie Benny. Sam Burnett describes him

as “one in a million, with infectious energy and passion”,

while Adam Reed claims that “Jamie is one of the loveliest

and most talented young hairdressers of our time”. Errol

Douglas MBE sums him up as a “new creative force”.

But despite the glowing praise from the leaders of the

hairdressing industry, Jamie hasn’t let success go to his

head. In fact, he describes day-to-day life behind the

chair in Hare & Bone as his true passion. “It’s what I

would describe as our industry’s bread and butter, but I

absolutely love being a stylist and helping people,” he says.

“Listening, engaging and creating a strong connection with

my clients is really important to me, to identify their needs,

empathise with their wants but most importantly strive to

make them feel their very best.”

Jamie’s roles have always combined education with

teamwork, having moved from the RUSH Artistic Team to

his current position as artistic director at Hare & Bone, and

working on the FAME, ID Artist and L’Oréal Edit Education

teams. “Education is a key part of being a leader,” he says.

“Being passionate about learning and education is the

foundation for a strong confident art director, and there are

no limits. If one person on your team falls, you all

help to pick them up.”

And winning big at The It List Awards has

given Jamie the chance to slow down and

reflect on his success so far, before planning the

next steps. “I am the type of person who thinks:

‘okay, what shall I do next?’ But I want to breathe

and choose my direction. So far, the award has

gained me respect in the industry but most

importantly has given me more self confidence in

my work – I have more belief in my style and that

I am going in the right direction!”

77


THE IT GIRL

SARAH BLACK

LINTON & MAC/

ADAM REED

LONDON

SARAH BLACK’S It Girl win cemented Linton & Mac’s

place as one of the most exciting places for hairdressing

talent not just in Scotland, but in the whole of the UK. It

took time to find her niche, but now she’s happier than ever.

“When I joined the industry 10 years ago I didn’t know

what I wanted – I just knew I wanted to be around the buzz

and excitement of hairdressing,” Sarah explains. “I was

18, a little bit cocky and a whole lot confident. I thought I

was in it for the session styling. I saw myself working on

magazine shoots on a different continent every weekend.”

It took a few years of feeling stifled by salon life, a stint

in Malaysia and a return to Aberdeen for her passion to be

reignited: “The past four years have been spent designing

and building a career that suits me – a balance of clients,

education, colour, creativity and collaboration.”

Social media was key for Sarah, who used it to show her

colouring work and get word out to potential clients. “I hit

Instagram at a really sweet time and saw the huge potential

it had to launch my career. I fast became the go-to colourist

in Aberdeen for big colour changes, corrections and

balayage. It was my platform for self-expression – I could

show my personality alongside my work and attracted a

type of clientele which made work exciting and fresh.”

When Jennifer Linton and Jaye MacDonald offered her

the opportunity to join their team and develop as an artist,

they set a list of goals. The first was L’Oréal Colour Trophy,

and Sarah’s iconic moss green mullet won her the UK

award in 2017. A keen eye for offbeat shades secured Sarah

a place as a L’Oréal Professionnel educator, writing her own

course to inspire her fellow colourists. “I love having the

opportunity to develop my own interpretations,” she

says. “I have a strong opinion and sense of how

colours make me feel, so if I’m not excited by a

trend colour, I’ll reinterpret it.”

The future is colourful and bright for Sarah,

who says that winning the It Girl Award

has given her a major confidence boost to

pursue her dreams: “I was proud to be

shortlisted as a finalist, so to actually win

was an epic bonus. It has reinforced my

thinking that I am on the right path

and I can achieve everything that

is important to me!” In the future,

Sarah will be joining Adam Reed’s

team at his new salon, while still

looking after existing clients in

Aberdeen every few weeks.

78


#TheItList

L’Oréal Colour Trophy

Is 2020 the

year you find

yourself on

The It List?

Visit creative

headmag.com/

theitlist

79


Scene

THE HOTTEST EVENTS EVERY MONTH – GET YOURSELF SCENE!

Syd Hayes, Josh Goodwin, Jack Baxter

and Christopher Miles

#SquadGoals

THE COTERIE MADE a triumphant return to Edinburgh, as salon and session stars

descended on the Scottish capital for a night of thought-provoking insight into the

session world. Joining the fashion pack were session artists Syd Hayes and Josh

Goodwin of the infamous #SydSquad, along with Syd’s art + commerce agent,

Christopher Miles, and Jack Baxter, owner of Baxter South and rising session stylist.

How does you go about tackling tough briefs? How do you balance session projects

alongside other work commitments? Money versus creative gain… These were just

some of the pressing questions on the agenda, as the stellar line-up shared their takes

on developing a career within salon and session – and how uniting the two can offer

the best of both worlds. Hosted by Creative HEAD publisher Catherine Handcock,

the conversation offered a fresh take on art and indeed commerce, and

guests left armed with one of BaByliss PRO’s styling tools. Score!

SEE MORE from the event at

creativeheadmag.com/thecoterie

80

CREATIVE HEAD


Catherine Handcock

Mark Maciver

Jody Taylor

Adam Slama

Anna Cofone

Sophia Hilton with husband Jorel

CAPTAINS OF

industry

Joanna Andersen

THE ROYAL SOCIETY for the Encouragement of Arts,

Manufactures and Commerce on London’s Strand was a

fitting venue for the world premiere of The Industry – a short

film exploring the reality of a career in hairdressing and

barbering. Conceptualised and produced by Creative HEAD’s

special projects director Joanna Andersen and directed by

acclaimed photographer and director Adam Slama, The

Industry showcases seven talented hair professionals and their

career journeys, including a session stylist working for Erdem

(Anthony Turner), a salon owner who’s become a social media

sensation (Sophia Hilton) and a barber on a mission to promote

cultural reform (Mark Maciver aka SliderCuts). Brooks &

Brooks stylist Darcie Harvey, brand creator Ky Wilson, men’s

hair specialist Jody Taylor and session stylist to top musicians,

Anna Cofone, also star. A select audience of VIPs were invited

to the screening, which is part of a wider project currently being

undertaken by Creative HEAD to address

the recruitment crisis currently facing

UK hairdressing.

WATCH the documentary online

at the-industry.co.uk and follow

@theindustrysquad on instagram

Ky Wilson and Darcie Harvey

Lisa Oxenham

CREATIVE HEAD 81


Plenty in

Twenty

Jody Taylor and Liam Campbell

Lisa Farrall

Sam Burnett

Guido Palau, Nicola Moulton

and Josh Wood

Rebecca Chang

2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 2016 2017 2018 2019 2020

THE MOMENT: CREATIVE HEAD INVITES YOU TO THE COTERIE

THE DATE: OCTOBER 2009

2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 2016 2017 2018 2019 2020

AS CREATIVE HEAD CELEBRATES ITS 20TH BIRTHDAY,

WE’RE LOOKING BACK OVER THOSE TWO DECADES

TO SELECT SOME OF THE KEY HIGHLIGHTS FROM

OUR HALLOWED HISTORY. WHAT’S BEEN YOUR

FAVOURITE MOMENT?

It’s a fact well established that hairdressers love to get together

to talk, to enjoy a glass of something refreshing and to hear

inspirational wisdom from big name talents. That’s what fuelled our

decision to launch The Coterie (a French word meaning ‘a meeting

of like-minded people’), a networking club designed to allow

professionals from the worlds of hair and fashion to come together

to share ideas and experiences, discuss topical issues, and to

connect with one another. Speakers to date include Sam McKnight

(who brought homemade cake backstage!) and Neil Moodie; the

singer and mental health activist Will Young alongside his long-time

hairdresser Paul Percival; designers Henry Holland and Bora Aksu;

British Vogue beauty & lifestyle director Jessica Diner and WAH Nails

founder Sharmadean Reid. As the club has grown, The Coterie has

launched pop-ups in cities across the UK, and a spin-off event, The

Coterie: In Session, where fashion-led stylists including Syd Hayes,

Leigh Keates and Lisa Farrall work and talk onstage in front of a live

audience. Come and join our club…

Paul Percival and Will Young

CREATIVE HEAD

Since 2000

DISCOVER MORE ABOUT

THE COTERIE: IN SESSION –

TURN TO PAGE 32 OR VISIT

CREATIVEHEADMAG.

COM/STORE

Sam McKnight and Anne-Marie Solowij

82

CHECK OUT the Creative HEAD

Timeline in full at creativeheadmag.com

CREATIVE HEAD


APRIL/MAY/JUNE

AY

APRIL/MAY

A

/J

/ UNE

2020

MISTER QUARTERLY


EYES

ON THE

PRIZE

THE AMERICAN CREW ALL-STAR CHALLENGE IS BACK AND

READY TO SHOWCASE THE EPITOME OF MEN’S STYLE

Technique. Talent. Trendsetting. Timeless style. You need all of

these elements to be crowned one of the American Crew

All-Star Challenge winners. The UK and Ireland contestants

were asked to perfect their American Crew Menswork

methodology – the brand’s definitive technical approach

to cutting men’s hair – in order to create two images

that represent the ultimate interpretation of the American

Crew man.

02 Mister Quarterly


It’s not just a competition of style or technique. True champions need a passion

for both – stylists and barbers are tasked with cutting and styling a male model

using American Crew products, then capturing two black and white images.

No gimmicks, no props – just talent. Judging panels for the UK and Ireland have

selected their national winners, who now move forward to compete in the

Global Competition, made up of 40 finalists from around the world.

The global committee will then name the five top competitors as the

All-Star Challenge winners for 2020, awarding an all-expense paid trip to Los

Angeles to participate an editorial photo shoot alongside American Crew

founder, and renowned photographer, David Raccuglia, as well as a cash prize of

$5,000. The variety of talent on offer in the UK and Ireland is undeniable. Feast

your eyes on the final looks overleaf…

Mister Quarterly 03


THE CHOSEN FEW

KIERAN EVANS JACKS OF LONDON

JOE GOLDEN ROYSTON BLYTHE

GREG BLOOR THE BARBER ROOM

MEET

THE

UK

FINALISTS

JACK MEAD JACK & THE WOLFE

DANILO GIANGRECO DANILO HAIR BOUTIQUE

04 Mister Quarterly


THE AMERICAN CREW ALL-STAR CHALLENGE 2020 UK AND IRELAND

FINALISTS – CHOSEN BY INDUSTRY EXPERTS INCLUDING MR. Q

EDITOR AMANDA NOTTAGE, SHOWCASING THE MODERN GENTLEMAN

BARRY KIERAN SIGNATURE HAIR

CIARA MADDEN MARKS BARBERS

ROBERT DONOGHUE STYLE CLUB

BARRY KIERAN SIGNATURE HAIR

STEPHEN FENTON FENTONS BLACKWATER BARBERING

MEET

THE

IRISH

FINALISTS

Mister Quarterly 05


CRUISING INTO

FIRST PLACE

“THIS IS THE THIRD

YEAR I’VE ENTERED

AMERICAN CREW ALL-

STAR CHALLENGE.

I’VE COME SECOND

BEFORE AND

THOUGHT THAT

WAS A MASSIVE

ACHIEVEMENT,

BUT TO ACTUALLY

WIN AND TO BE

REPRESENTING THE

UK IS UNREAL. I TRULY

CAN’T BELIEVE IT”

UK

WINNER

AIMEE MCPHERSON HIDDEN HEIGHTS CREATIVE STUDIO

06 Mister Quarterly


THE WINNERS OF THE UK AND IRELAND

AMERICAN CREW ALL-STAR CHALLENGE 2020

“THIS IS A

COMPETITION I’VE

STRIVED TOWARDS

OVER THE PAST TWO

YEARS. IT BRINGS

ME ENORMOUS

PLEASURE

AFTER SO MUCH

HARD WORK

THROUGHOUT THE

YEAR, TO CONCLUDE

WITH WINNING THIS

PRESTIGIOUS EVENT,

THANK YOU!”

IRELAND

WINNER

BARRY KIERAN SIGNATURE HAIR

Fancy yourself as a champion barber? Discover more about the American Crew All-Star Challenge at allstarchallenge.americancrew.com and start prepping for 2021

@americancrewuk #allstarchallenge #ASC2020

Mister Quarterly 07


THE

CREW

STYLE MAKERS

STYLED WITH

FIBER

Get it now at:

AmericanCrew.com


THE

CREW

STYLE MAKERS

STYLED WITH

MATTE CLAY

Get it now at:

AmericanCrew.com


THE FACES, THE PLACES, THE NEWS, THE VIEWS

Mr. Q

welcomes you…

Inspiration comes to creatives from the most unlikely of

sources, no more evident than the show by Charles Jeffrey.

It was military meets Celtic folk that hair lead John Vial

managed to capture using exaggerated shape, texture

and colour on page 16. And while it’s clear barbering is

boundless when it comes to imagination, some still feel

nervous about the world of men’s hair. Read all about the

women educators teaching fellow females from page 18.

YOU NEED

TO MEET…

SID SOTTUNG

The Sid Sottung Academy, Nottingham

GET SMART

WHAT ALL BARBERS SHOULD DO THIS QUARTER

1.

You have to be in it to win it!

Enter… The Most Wanted

Men’s Hair Specialist category,

sponsored by American Crew.

What are you waiting for?

Download the entry form at

creativeheadmag.com/mostwanted

2.

those two decades to select some

Discover… Key moments from

Creative HEAD’s hallowed

history. As we celebrate our 20th

birthday, we’re looking back over

of the special moments.

Visit creativeheadmag.com

3.

barbering and men’s hairdressing

Watch… Mark Maciver (pictured)

and Jody Taylor in The Industry

documentary and find out how

changed their lives. Watch at

the-industry.co.uk

Describe yourself in five words…

Loyal, hard-working, passionate,

crazy, spiritual.

Outline a working day for you…

After a quick coffee, my business

partner, Barrie Stephen, and I will

have a catch up about our new

barber shops in Leicester. Then it’s

off to work at the Academy to teach,

or taking education on the road to

speak at a seminar. I’m also in the

process of shooting new content for

my barbering training manual, ‘The

Art of Barbering.’

What’s exciting you about British

barbering right now…

The progression of young people

starting in the industry. Barbering is

finally getting taken seriously and the

excitement of opening new barber

shops for the next generations to

learn and work in is incredible. In

fact, we are possibly opening our

third (in under a year) in Birmingham

soon. But shhh, don’t tell anyone!

If I could change one thing…

It would be the influence that

Instagram has and those that rely

on it to make them famous and

successful. The most important thing

is providing great experiences – not

getting likes or followers.

The barber that inspired me is…

AB Moler, the godfather of the

barbering world. He wrote the first

barbering manual and established

the first barbering college years ago.

Who else should we get to know…

Matthew Fleetwood, Kieran Hill, and

Jamie Mawby.

Right now I’m loving…

My Andis Master cordless clippers

and Barbarism beard oil from

Captain Fawcett. It’s extra special

because we created it together.

Say hello to me at…

@sidsottungacademy

@sidsottungbarbershop

ON THE COVER: Aimee McPherson, Hidden Heights Creative

Studio, American Crew All-Star Challenge 2020 UK winner

10 Mister Quarterly


NEW GROOM ROOM

BROTHERHOOD

Nashwhite, the award-winning salon group, has revealed the

launch of its new grooming parlour, Brotherhood. Located

in Royal Leamington Spa, session stylist James Alfie Parr will

be heading up the team as salon manager. Nestled within

The Neighbourhood, an event space that features a street

food market, coffee shop, craft beer seller, and record

store, Brotherhood was inspired by traditional premium

barbering but driven by high-fashion male hairdressing. Part

neighbourhood joint, part gentleman’s club, Brotherhood is

the ultimate destination for your grooming needs with some

brilliant credentials behind it. Here, craft beer and wellcrafted

architectural details meet high-end styling, inspiring

playlists and a raft of talent, all served with a relaxed vibe.

ADAM GROOMING IS NYC BOUND

With seven barber shops already established in

the heart of London, ADAM Grooming Atelier

is set to go international with its first salon in

New York, opening this month. Founders Esat

Kolege and Oytun Pakcan have pioneered an

award-winning grooming experience offering

their clientele traditional Italian barbering,

old-world craftsmanship and English etiquette.

The duo said of their fast-growing brand:

“We founded ADAM for the contemporary

gentleman who works hard, plays hard and

lives in a modern city but seeks out classic and

timeless experiences.”

FORBES TEAMS UP

Barber Elliot Forbes has teamed

up with shaving brand MÜHLE to

unveil the MÜHLE Treatment Space,

a permanent art-deco treatment

and exhibition location on the lower

ground floor of its London store.

Offering wet shaves, moustache and

beard trims, shave workshops and

haircuts, the treatment area includes

an exhibition of carefully curated

shaving relics collected by the Müller

family, founders of MÜHLE. These

include straight razors from the

19th century, some of the very first

double-edged razors, early Gillette

models and luxury shaving gear by

the likes of Mont Blanc.

GRAND MASTER BASH

Tony Haresign, owner of Esquire Barbershop

in Fife, is the first in Scotland to be awarded

the title of Grand Master Barber. Following

a stringent examination, the British Master

Barbers Alliance awarded Tony the title. He

said of the win: “It has taken a huge amount of

hard work and commitment to get to where I

am and I feel honoured to be recognised in this

way.” After starting out as an apprentice at

the age of 15, Tony has worked in men’s hair

for more than 30 years.

Mister Quarterly 11



NEW

MVRCK® Skin + Beard Lotion

shapes and tames coarse beard hair, from light stubble

to full grown and everything in between.

The rich, hydrating formula moisturizes the face including

the skin underneath the beard and other facial hair with a

refreshing agave citrus scent.

Find us on and at Paul Mitchell UK

Available exclusively from Salon Success - The Distributor of Choice

To find out more visit salon-success.co.uk or call 0845 659 0011


ON THE SHELF

BOYS’ TOYS

THE HOTTEST STOCK, TOOLS AND FURNITURE FOR YOUR BARBER SHOP

New to American Crew’s ACUMEN

range is the Multi-Defense

Moisturizing Lotion, which

contains SPF 35, a distinctive

blend of vitamins, and

hyaluronic acid to help

protect skin.

RRP £37

americancrew.com

Designed

to tame and

moisturise all

beard lengths and

styles, Skin + Beard

Lotion by MVRCK is

perfect for light stubble to

a full-grown bush.

RRP £13.95

salon-success.co.uk

The new sugar skull colour-way design

of the Andis Cordless USPro Li is

a must-have for any barber. It

charges in 90 minutes and

delivers up to two hours of

non-stop run time. Make

no bones about it, it will

make a statement

with clients.

RRP £96.95

andis.co.uk

Fudge

Professional

has added

to its already

impressive range

with two new products

perfect for guys – Matte

Hed Mouldable and Curl

Revolution Mist.

RRP FROM £15.50

fudgeprofessional.com

New for 2020, the Bluebeards Revenge has

launched a trio of eau de toilettes that feature

three signature scents – classic, original

and Cuban.

RRP £29.99 EACH

bluebeards-revenge.co.uk

Packed

with

quartz

for natural

exfoliation and tea

tree essence to clean,

lather up your clients

with the new Reuzel Body

Bar to give them a fresh

and zingy experience.

RRP £14.63

reuzel.co.uk

Functional and versatile, the Dainty by

Takara Belmont will add

a premium touch and

enhance your salon

grooming experience.

From

£1,185

takara

hairdressing.

co.uk

The new

Super Motor

Skeleton Trimmer

from BaByliss PRO

has been designed

with detail work in

mind, with an exposed

T-blade for edging and

lining. It also has a zero gap

adjustment for total precision.

RRP £90

babyliss.co.uk

Not all heroes wear capes! However, if

you deck out your clients in this fresh

and floral number by Cape Gang

they’ll definitely look and

feel like an absolute

champion.

£30 EACH

capegang.

bigcartel.

com

14 Mister Quarterly


THE TRUE ORIGINAL

BARBERING ICONS often imitated yet

NEVER EQUALLED

+44 (0) 20 7515 0333 takarahairdressing.co.uk


#TRENDING

Images courtesy of Revlon Professional

CHARLES

JEFFREY A/W20

John Vial for Revlon Professional

Described by Charles Jeffrey as a “modern day Scottish sacrifice”,

the A/W20 show was a celebration of Scotland’s rich heritage, drawing

on the materials and craftsmanship that the country has become

known for. Hair lead John Vial, global influencer for Revlon Professional,

channelled Charles’s Glaswegian roots to create three characters for the

show – Braveheart in the Rain, the Dander, and the Glaedyhoot, which

featured pastel-toned wigs creating using a Rick Rack technique. Each of

these took up to nine hours to perfect alongside Clare Holmes, creative

and artistic educator for Revlon Professional, with the duo using Revlon

Professional Nutri Color Creme to create the candyfloss hues. Also added

into the mix was the #SuperQuiff, featuring vivid yellow and whiteblonde

wigs that were pre-coloured and lightened, then styled using

Style Masters Modular 3 Hairspray for a strong runway hold.

In contrast to the other high-volume looks, Braveheart in

the Rain centred on slicked-back styling for a wet-look

finish, created using Revlon Professional Style

Masters California Days Glory Days and

American Crew Superglue.

16 Mister Quarterly


SUPPORT STRUCTURE

Mental Health Awareness Week 2020 is coming. Are you doing all you can

to promote good mental health in your space?

Monday 18 May marks the beginning of Mental Health

Awareness Week 2020. It might not be something you’re

used to talking about, but it’s a good reminder of how

crucial – and in some cases life-saving – good mental

health care is. A guide to good mental health business

practices can be found at nhbf.co.uk/mental-health.

WHAT TO LOOK OUT FOR

A combination of anxiety and depression is the most

common mental health problem in Britain, says the

Mental Health Foundation. “Look out for warning signs

your employees may be experiencing mental health

issues,” says Hilary Hall, NHBF chief executive. “These

include being unable to concentrate, being irritable or

aggressive, being tired and tearful, avoiding social events

and being physically ill.”

WHAT THE LAW SAYS

Hilary says: “You must treat employees with mental

health problems in the same way you treat others. The

only exceptions are if they ask for help or if there are

clear signs they need it.” As a business owner you have

a legal duty to protect your employees from stress at

work, and as part of this you should carry out a stress

risk assessment. NHBF members can access a free

24/7 legal helpline for support with this at nhbf.co.uk/

legal-advice. You can find support material and advice for

work stress at nhbf.co.uk/stressed-employee.

MAKE GOOD MENTAL HEALTH A PRIORITY

There are a number of steps you can take to help ensure

the mental wellbeing of your employees, says Hilary.

“Raise awareness in the workplace, hold regular one-toone

meetings, offer flexible working and keep an eye out

for bullying and harassment signals.”

Most employees with mental health problems

can continue to work with the help of their coping

strategies. “Always fully support them,” advises Hilary,

“and if your employee does need to take sick leave, stay

in contact and keep them up-to-date. This will make it

easier for them to return when they are ready.”

FINALLY …

Don’t forget to look after yourself! The pressures of

running a business can be immense. If you feel you are

struggling, get professional help or advice from your GP.

NOT YET AN NHBF MEMBER?

FOR LESS THAN 80P A DAY,

BENEFITS INCLUDE:

Free health & safety advice

Free 24/7 legal and commercial

helplines

Membership helpline for

everyday business advice

Free employment and chair

renting contracts

You’ll wonder what you did

without them nhbf.co.uk/join

JOIN

THE NHBF

BEFORE THE END

OF APRIL 2020 AND

QUOTE CHA25 TO

GET £25 OFF YOUR

MEMBERSHIP

FEE

Discover how the NHBF can help you manage the pressures of running a business.

For more information call 01234 831 965 or visit nhbf.co.uk

Mister Quarterly 17


THIS

WOMAN’S

WORK

WITH THE GROWTH IN MEN’S GROOMING THERE’S A BRILLIANT

OPPORTUNITY FOR FEMALE STYLISTS, WHETHER THAT’S IN UNISEX

SALONS LOOKING TO FILL SPACE IN THEIR COLUMNS OR THOSE WANTING

TO SPECIALISE IN GUYS’ HAIR. HOWEVER, SOME FIND THE WORLD OF

BARBERING A LITTLE INTIMIDATING. WE SPEAK TO THREE WOMEN

WHO ARE TEACHING OTHERS HOW TO CUT IT IN A MAN’S WORLD…

CHARLOTTE ROBERTS

THE BOUTIQUE ATELIER, CHESHIRE

“I have a pretty large client base at the salon and about 30 per cent

of those clients are gents. It’s a great way of filling the 30-minute

gaps you have in your column. In 2018 I won the Men’s Image

Award at the L’Oréal Colour Trophy Grand Final and I was

contacted by so many female hairdressers, all wanting to

know where I learned to cut men’s hair.

“The number of hairdressers who just don’t

cut men’s hair is huge, predominantly female.

I also realised the reason they don’t attend

courses and ignore the potential monetary

value of men’s hair was that they feel like

it’s a totally different industry, and I can

see why. But not all male clients want to be

in the barber shop environment; many want

advice on how to style their hair and to have

a conversation with a woman. We shouldn’t

underestimate how invaluable that is and we

shouldn’t be scared off.

“As hairdressers we already know how to

section, club cut, point cut, texturise, scissor

over comb. Add in the clipper work and

you’re good to go; which is what I focus

on with my Clipper 101 education. My

message to salon-based female stylists

who feel like they don’t have a place in

that industry is: you do! You don’t have

to choose just one.”

18 Mister Quarterly


RACHAEL FLYNN

FOUNDER, NORTH EAST BARBER INSTITUTE

“I started my career in women’s hairdressing as barbering

wasn’t seen as a viable career choice – women were expected

to do women’s hair. I made the jump to barbering eight or nine

years ago, when women still weren’t regularly barbers.

“Fast forward to 2017 and I was nominated by my clients

for British Barber of the Year – I was the first ever female to

be nominated. In the following three years I’ve won awards,

travelled the world doing stage shows and session work

and got to work on big blockbuster films – I have proved

my skills in this male-dominated industry.

“I opened my own academy last year. I had previously

always found it was men who wanted to train to be

barbers – the young guy with tattoos and a snap back

were the ones training. But I’ve found that is shifting.

“Ninety per cent of my students are female – and they

contacted me because of my gender. They want to be where

I am and be a strong successful woman, they weren’t

intimidated. They knew they wouldn’t be ridiculed in learning

a new skills and wanted to learn from someone who has

been a hairdresser and wanted to change. Students value my

knowledge and some were scared of the patronising attitudes

of other academies – they want someone to say ‘it’s okay, you

can compete in a man’s world’. And now, with more young

women coming up through the ranks, it’s not a male-only

profession any more.

“I fell in love with barbering the first time I picked up a

pair of clippers. It’s a badge of honour and most definitely the

coolest job I know. I love the skill of not messing hair up when

you only have 2mm to play with.”

HAYDEN CASSIDY

BARBER AND ANDIS GLOBAL EDUCATOR

“Being a barber in 2020 is amazing. We’re at an incredible

growth point. When I look around the room at seminars I

see a lot more females wanting to learn and grow. Some

might feel intimidated but it’s just as any female would feel

in a male-dominated industry.

“Barbering has been a tradition for many years and,

unfortunately, just like a lot of old traditions, it was a

man’s job. When I started I was welcomed into every shop I

entered and I was usually the only female in the room – but

after I cut one or two people’s hair I let my work speak for

itself, only then can somebody judge me. Being focused has

led to amazing experiences, such as being an educator and

ambassador for Andis.

“When female barbers ask for my advice I usually just say

‘focus on you and becoming the best you can be’. Don’t let

gender dictate what you can achieve. And if you ever come

across a negative comment use it as fuel to prove you’re just

as good as anybody else.”

Rachael Flynn

Mister Quarterly 19


ALTERNATIVE

WAY OF

LIFE

DALE TED WATKINS FUSES CLASSIC BRITISH STREET CULTURE AND

GENDER FLUIDITY TO CREATE ALT-SKN. TEAR UP THE RULE BOOK

AND CELEBRATE MODERN SOCIETY’S DIFFERENCES

PHOTOGRAPHY BY FRANK HERHOLDT

20 Mister Quarterly


Hair by Dale Ted Watkins (@daletedwatkins). Styling by Scott Humphreys (@shhumphreys).

Production by Danny Opoczynski. Photography by Frank Herholdt (@frankherholdtstudio)

Mister Quarterly 21


SHOP TALK

POLE POSITION

BOOM BARBERS

A SMOOTH SERVICE WHERE THE TEAM WORKS HARMONIOUSLY TO CREATE A SYMPHONY

OF STYLES – IT CAN ONLY BE BOOM BARBERS IN EDINBURGH

Scott Williams

Having started in ladies hair back in the

’80s, Boom Barbers founder Scott Williams

was inspired by the personalised touch,

something that seemed to be missing from

the men’s barber experience. On his return

to Edinburgh in 1999, having explored

the hair scene in top salons from Paris to

Australia, he opened up Boom Barbers to

create the perfect blend of salon and barber

shop: “Something cool, a manly environment

but not overtly laid back, you know?”

Music played a huge part in the design

and vibe of Boom Barbers from day one,

but Scott’s true focus was the quality being

delivered. “How to give people the correct

haircut rather than just cut hair shorter,”

he says. “That’s what makes you stand out.”

With seven shops now spread around

Edinburgh, maintaining reputation and

quality is something Scott monitors closely

and it’s clearly working. He’s proud Boom

Barbers doesn’t appear to have a singular

client type, appealing to men across all

spectrums. “We have kids having their first

cuts, and I go around to one client’s home as

he’s 100 years old.” He’s also been keen to

stay close to the community, from being one

of the first shops on board for Movember to

giving haircuts to the homeless.

As for how Scott keeps the branding

across the seven sites consistent, he takes a

familial approach. “It’s like seven brothers,”

he explains. “You have a shared surname,

even if you’re not all dressed the exact

same, or speaking the same.” He’s created

partnerships with staff who have come up

through the group to open the new sites.

Boom Barbers already has its own

select product line, and education is

something Scott is keen to push forward

with. “Training is not just technical ability.

It’s communication, it’s how to have a

consultation, how to deal with people. It’s a

great job, very rewarding.”

22 Mister Quarterly


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One to another

Created and shot individually to form a fusion of different finishes, Unicus from the

STIL Creative Team is inspired by unique and original fashion styles

PHOTOGRAPHY BY ALEX BARRON-HOUGH

CREATIVE HEAD 85


86

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CREATIVE HEAD 87

HAIR The STIL Creative Team. MAKE-UP Katie Moore. STYLING Jamie Russell


This page – left, shirt: Our Legacy. Knit: Uniqlo. Stockings: Happy Socks. This page – right, Shirt: Hope. Knit: Uniqlo. Opposite page, left – sweater: Our Legacy.

Trousers: Hope. Boots: COS. Earrings: Ioaku. Opposite page – right, hair clip: Ia Bon. T-shirt: Ida Klamborn. Trousers: COS. Stilettos: Notion of Form

88

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HAIR Kollektivet Kai – Annie Ankervik, Sofia Geideby, Josefin Gligic, Hillewi Gottfridsson). STYLING Anna Sundelin.

MAKE-UP Pari Damani @AGENT BAUER. MODELS Cassandra, Adiam, Edvarda @MIKAs

In this hazy dreamscape from Kollektivet Kai, the hair benefits

from a playful touch, paired with a fashion and beauty story

that invites you through the looking glass…

PHOTOGRAPHY BY NINJA HANNA

CREATIVE HEAD 89


All smiles with some of my

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In love with this, created

using @schwarzkopfprouk

#ChromaID

Styling in motion to create a big

and beautiful blowout

But first… coffee! Always on

brand @schwarzkopfprouk

In the

frame

#SKPCollective team member and

assistant at Ishoka Hair & Beauty,

Justin Mackland (@justinatishoka),

snaps away

On location assisting

@ishokahairandbeauty salon

manager @apilichos

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A look back to my first ever

collection, ‘Prelude’

It’s ALWAYS happy hour

with these delicious tequila

sunrise shades!

#TBT to showcasing hair

trends to the beautiful ladies

of @killerheelsaberdeen

Caught on camera filming a little

something for Insta

#BTS assisting

@austenthomsonhair with

a shoot for YouTube

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