Creative HEAD March 2019

In print•online•everywhere! 

£4.50 MARCH 2019 

shine 

LET IT 

A NEW APPROACH TO DAMAGE-FREE COLOUR

THIS 

Changes 

EVERYTHING 

GET READY TO ENTER A POST-‘PLEX’ 

WORLD. JOICO’S REVOLUTIONARY 

NEW DEFY DAMAGE WILL CHANGE 

THE WAY YOU COLOUR. 

SEE IT. FEEL IT. BELIEVE IT. 

GAME-CHANGING ADVANCEMENTS in colour 

protection and bonding additives mean salons can 

now help preserve the quality of hair with all colour 

services. But sometimes these additives can present 

their own challenges, diluting and transforming colour 

formulations and even adding time to the colour 

process. The application can be pricey, too, with the 

cost often passed directly on to the client. 

But what if there’s another way? Well there is, and 

it’s as simple as a spray. 

New Defy Damage from JOICO is a first-of-its-kind 

line of professional in-salon bond-protecting and 

colour-protecting treatments with an at-home care 

range that sets new industry standards. 

Defy Damage will save you time when colouring 

and blow-drying. It will make your colour results 

even better. It’s incredibly cost-effective, meaning 

clients will have that little bit extra to invest in Defy 

Damage homecare. 

Defy Damage is a completely new way of looking at 

the needs of stylists and their clients’ hair. The results 

are stunning and have to be seen to be believed.

CREATIVE HEAD ADVERTORIAL

Magic 

DEFY DISAPPOINTMENT AT EVERY SALON VISIT (AND THAT 

TIME IN BETWEEN) WITH JOICO’S INNOVATIVE DEFY DAMAGE 

THE MAGIC STARTS in the 

salon with Defy Damage Pro 

Series, a two-part system that 

works beautifully with any hair 

colour and lightener. Yes, you 

heard that right. Any colour. 

The real game-changer 

here is Pro Series 1, a bondprotecting 

colour optimising 

spray that you apply before 

colour. Divide the hair into 

sections of 5cm, shake the 

can well and, holding it 8cm 

to 15cm away from the head, 

gently spray each 5cm section. 

Start a few centimetres away 

from the root and spray through 

the mid-lengths to the ends to 

shield the hair from damage 

and improve colour deposit and 

lift. Comb through and you are 

ready to start colouring. 

Once you have shampooed 

off the colour, reach for the 

Pro Series 2 pump at the 

backwash. Bond mission 

complete! All that’s left is to 

blow-dry, style and wait for 

your client’s eyes to light up 

when they see that super-shiny 

fi nish with a velvet-soft feel.

CREATIVE HEAD ADVERTORIAL 

With Defy Damage 

you can prevent daily 

damage from occurring. 

Stronger hair holds on to 

colour longer and helps 

prevent colour loss, 

creating happier clients. 

It hugely strengthens 

hair and makes it more 

resilient in just one use! 

BRUNO MARC GIAMATTEI, 

JOICO AMBASSADOR FOR 

EUROPE, UK & IRELAND

Defy 

YOU’VE CREATED MAGIC IN THE SALON. YOU WANT YOUR CLIENTS 

TO RECREATE THAT MAGIC AT HOME – INTRODUCING ALL YOU NEED 

FROM DEFY DAMAGE BY JOICO 

DEFY DAMAGE PRO SERIES 1 

Step one of the in-salon service: 

a powerful, ultra-dry spray 

that shields hair from chemical 

damage, while improving colour 

deposit and lift when lightening… 

and works with any colour brand! 

DEFY DAMAGE PRO SERIES 2 

Step two: an intensive bond 

strengthening treatment to help 

replenish bonds, strengthen hair 

and hydrate for damage-resistant, 

healthy-looking hair. It also 

works with any colour brand – 

how friendly!

DEFY DAMAGE 

PROTECTIVE SHAMPOO 

Continue the 

resistance at home. 

This gentle cleanser 

protects hair both in 

the salon and at home, 

sloughing away dirt 

and build-up without 

roughing up hair 

cuticles or stripping 

vibrant colour. 

DEFY DAMAGE 

PROTECTIVE 

CONDITIONER 

Replenish moisture 

and build resilience 

every day without 

weighing the hair 

down. It prevents and 

protects from daily 

damage and gives an 

immediate boost of 

vital moisture. 

DEFY DAMAGE 

PROTECTIVE MASQUE 

Works deep in the 

hair fi bre to infuse 

with a brilliant bondstrengthening 

defence 

for less breakage, 

instant softness and 

shine and added 

protection from 

heat styling. 

DEFY DAMAGE 

PROTECTIVE SHIELD 

Talk about a damage 

defence hero! Protect 

against colour fade, 

the harsh effects 

of daily styling, 

exposure to UV 

and environmental 

pollution. Used prior to 

styling, hair is fortifi ed 

inside and out. 

CREATIVE HEAD ADVERTORIAL

Love 

STORY 

SCROLL THROUGH YOUR Instagram feed and we 

bet tonnes of the beautiful, nature-inspired colour 

results you adore are by JOICO ambassador 

Larisa Love. Her list of accomplishments includes 

working at The Emmys, being named CosmoProf 

Beauty brand ambassador and running her own 

successful Larisa Love salon in California... and 

she’s not even 30 years old. At JOICO’s Global 

Destination Education event in 2018 she hit the 

stage to share her colour expertise and social 

media savvy to more than 1,000 colourists 

and stylists. The social media star has been 

busy with the new JOICO Defy Damage 

Pro Series bond perfecting treatments… 

and she’s in love! 

The one and only bond builder 

that needs no mixing, no 

change of formula 

or adjusting of the 

lightener. In fact, the 

hair lightens faster! 

I’m still in awe of the 

results... I cannot wait 

for you to try this at 

your salon! 

LARISA LOVE

WANT TO MEET 

Larisa Love 

IN SUNNY 

LOS ANGELES? 

WE HAVE JUST 

THE TICKET…

WIN A TRIP TO

Los Angeles 

To celebrate the launch of the revolutionary 

Defy Damage, we’re teaming up with JOICO to 

take three lucky winners on a trip to Los Angeles, 

JOICO’s home town, to spend time with superstar 

JOICO ambassador and Instagram starlet, Larisa Love. 

During your trip to the City of Angels you’ll take in the sights 

and sounds of one of the most vibrant cities in the world, as 

well as paying a visit to Larisa’s West Hollywood salon, where 

you'll receive a colour service and a Defy Damage treatment 

so you can see it, feel it and believe it for yourself! Dreaming 

of starring in this real-life movie? It couldn’t be easier to enter. 

The competition is open to anyone using Defy Damage when 

colouring their client’s or model’s hair. Yes, really! Simply post 

a photograph of the hair before and after using Defy Damage 

on your Instagram account. 

A COUPLE OF RULES: You must include the 

hashtags #hairfeels and #creativeHEAD and tag 

@creativeheadmag @joicoeurope, then caption your 

post with a comment on how the hair looks and feels before 

and after you have used Defy Damage. Got that? Happy 

snapping! And make sure your passport is up to date, yeah? 

TERMS & CONDITIONS 

• Competition closes on 15 May 2019. 

• Winners will be announced on the Creative HEAD and JOICO Europe Instagram pages 

and DMed to confi rm the prize. All other contact will be via email. 

• The trip will take fi ve days (including travel days) within the timeframe of 15-22 June. 

• You need to have a current valid passport and ESTA. 

• You need to be at least 21 years old. 

• All transfers, fl ights and accommodation along with food and refreshments while in LA 

will be covered by JOICO. 

• The prize is non-transferable and no cash alternative is available.

DEFY DAMAGE 

*Against combing breakage on damaged hair during heat styling using Defy Damage Protective Shampoo and Masque versus a non-conditioning shampoo. 

**After 10 shampoos, when using Defy Damage Protective Shampoo and Masque. 

FROM JOICO 

SEE IT. FEEL IT. BELIEVE IT. 

80 PER CENT LESS BREAKAGE* 

5X STRONGER HAIR* 

DECREASED COLOUR DEVELOPMENT TIME 

INCREASED LIFT 

BOND RENEWAL AND STRENGTHENING 

MAINTAINS MORE THAN 90 PER CENT OF COLOUR VIBRANCY** 

START-TO-FINISH BOND PROTECTION 

IMMEDIATE SOFT FEEL 

INCREASED SHINE 

JOICO Defy Damage completely changes 

the condition and texture of the 

client’s hair and it boosts colour 

beautifully. I love how simple and 

easy to use it is, it makes such 

an incredible diff erence to hair 

PAUL WATTS, 

JOICO EUROPEAN COLOR 

DESIGN TEAM MEMBER 

EXPERIENCE THE POWER OF DEFY DAMAGE FOR YOURSELF. 

Contact JOICO on 0845 071 2326 or visit joico-defydamage.com 

@joicoeurope #hairfeels

CREATIVEHEADMAG.COM 

SPRING 

S U M M E R 

2019 

001_Runway_SS19_Covers_GW3.indd 1 06/12/2018 15:19 

FOR SALON OWNERS & MANAGERS 

CREATIVE HEAD 

FOR BUSINESS 

001-002_BH_Cover_Salon Success_16pp_GW11.indd 2 18/02/2019 10:18 

LET’S 

the 

THIS 

CLUB 

creativeheadmag.com/club 

YOUR ESSENTIAL GUIDE TO THE NEW SEASON 

RUNWAY 

SPRING/2019 

cH 

NEW RULES: 

Have fun 

Make lots of 

Money 

Be number one 

JUST MEET 

ESTD 1979 

Salon 

Success 

PAST WEEK 

Team 

SIGN UP NOW 

AND RECEIVE AN INNOLUXE 1ST 

TASTE PACK, WORTH £45* 

FOR JUST 

£10 

YOU’LL GET: 

• 10 issues of Creative 

HEAD magazine – and 

supplements including 

Runway, PAINT and 

HEAD for Business – 

delivered to your door 

• Exclusive competitions 

and prizes 

• Free product samples 

from leading professional 

brands 

Win a hamper of 

INNOluxe products 

Already a Creative HEAD club member? We’ve got something special for 

you too! Two lucky club members have the chance to each win a hamper 

of the entire INNOluxe range. This bumper pack of products will include 

plenty of haircare essentials including the V2 Elixir, which reinforces hair, 

and the platinum shampoo and conditioner, for a cool tone and boost 

of shine. Simply keep an eye on your inbox for your exclusive 

link to the competition entry form – all Creative HEAD 

members will receive an email on 1 March! 

FOR 

CREATIVE 

HEAD CLUB 

MEMBERS 

ONLY 

*For the fi rst 25 new members to sign up between 1 March and 

31 March 2019. Subject to availability and no cash equivalent will be offered.

BaByliss PRO’s Titanium Expression range has been 

designed to help you create any look, whether it’s high-fashion 

session hair or beautifully finished salon styles. 

Find out more @BaBylissPROUK

Find us on and at Paul Mitchell UK

EXPERIENCE 

THE TINGLE. 

COLOUR YOUR 

SENSES. 

NEW 

TINGLE. INVIGORATE. PRESERVE. 

Enjoy an all-new Tea Tree experience for colour-treated 

guests; the same award-winning tingle with added 

colour preservation from rooibos tea extracts. 

Available exclusively from Salon Success - The Distributor of Choice 

To find out more visit salon-success.co.uk or call 0845 659 0011

Editor’s letter 

22 

66 

HAIRDRESSERS KNOW BETTER than anyone how 

important hair is to each and every client in the chair. So when 

your client’s hair starts to show strain – of illness, stress, overbleaching, 

whatever the issue – you are in a prime position to show 

them some compassion and, vitally, your expertise. From supplements to 

backwash treatments, perfect hairbrushes to effective aftercare, you can pull 

together a prescription of products and sensitively share advice and practical 

tips to genuinely make a difference when they’re feeling so self-conscious. 

Turn to our feature on page 54 that’s all about treating hair with a little TLC, 

and discover how you can strengthen your service offering in the salon in your 

client’s hour of need. And for more inspiration, we have two brilliant treats for 

you – HEAD for Business is a practical BFF for any salon owner or manager, 

and The Outliers is jam-packed with salon owners, stylists and colourists 

who are doing things a little differently… and seeing the rewards! Proud 

of your own salon’s brilliance? Then entries for the Most Wanted and 

The It List Awards 2019 are open now! Who says you can have too 

much of a good thing? 

Amanda Nottage 

Editor 

30 

JOIN US! 

HOLD. THE. PHONE. Our 

Most Wanted & The It List 

2019 competitions are now 

OPEN FOR ENTRIES! We 

are thrilled to reveal that 

this year, both salons and 

stylists across the UK 

and Ireland can enter 

ALL categories PLUS 

we’re unveiling TWO new 

awards - Independent 

Stylist and Best New 

Boutique Salon – see 

page 30 or head online 

for further details – good 

luck! At the end of this month 

our business networking event 

Salon Smart (24 and 25 March) 

returns with an incredible line-up 

of inspiring speakers. Not got a 

ticket? This is your last chance! 

Turn to page 36 for more info… 

amanda@alfol.co.uk creativeheadmag.com creativeheadmagofficial 

@creativeheadmag

001-002_BH_Cover_Salon Success_16pp_GW11.indd 2 18/02/2019 10:18 

March 

WHAT’S INSIDE 

64 

FASHION 

Linton & Mac 

go back to the 

days of Just 

Seventeen 

46 

BLUE TIT EAST VILLAGE 

The Most Wanted Best Salon Team 

The Most Wanted Best Salon Team 

on what makes their staff tick 

70 

FREE INSIDE 

ON THE COVER 

Defy Damage by JOICO 

SPRING/2019 

cH 

FOR SALON OWNERS & MANAGERS 

CREATIVE HEAD FOR BUSINESS 

NEW RULES: 

Have fun 

Make lots of 

Money 

Be number one 

the 

THIS PAST WEEK 

SCENE 

Redken embraces 

Las Vegas, Dior 

gets deconstructed 

and The Coterie 

welcomes session’s 

next generation 

FREE INSIDE 

LET’S JUST MEET 

ESTD 1979 

Salon Success Team 

EDITOR 

AMANDA NOTTAGE 

DEPUTY EDITOR 

DEBORAH MURTHA 

ART DIRECTOR 

NICK JABBAL 

DIGITAL DESIGNER 

EVA VESTMANN 

CHIEF SUB EDITOR 

ADAM WOOD 

STAFF WRITER 

ANNA SAMSON 

DIGITAL ASSISTANT 

KELSEY DRING 

ONLINE AND 

DIGITAL EDITOR 

ALISON ROWLEY 

CLASSIFIED EXECUTIVE 

DAVID HAMMOND 

SPECIAL PROJECTS MANAGER 

JENNY BROOKS 

SPECIAL PROJECTS DIRECTOR 

JOANNA ANDERSEN 

PUBLISHER 

CATHERINE HANDCOCK 

Creative HEAD is printed on 

paper certifi ed as being from 

sustainable sources using only 

vegetable-based inks. Printed 

by Buxton Press, Environmental 

Printer of the Year and Printing 

Company of the Year. 

WRITE TO US AT: 

Creative HEAD, 

21 The Timberyard, 

Drysdale Street, 

London, N1 6ND 

020 7324 7540 

enquiries@alfol.co.uk 

Creative HEAD is published 

10 times a year by Alfol Ltd. 

Creative HEAD is a registered 

trademark. No part of this 

magazine may be reproduced 

without prior permission of the 

publisher. All information correct 

at time of going to press. 

Printing by Buxton Press 

creativeheadmag.com 

creativeheadmagofficial 

@creativeheadmag

Hair: Organic Colour Systems Salon Mentors; Michel Koller, Stefanie Kaufman, Tracey Burnap 

Make-up: Tara Sanger 

Photography: Magdalena Bieth 

Creative Direction: Karine Jackson 

www.organiccoloursystems.com 

To find out how to become an Organic Colour Systems stockist contact: 

e healthierhair@organiccoloursystems.com | t 01590 646462

The edit 

THE NEWS AND KNOW-HOW FROM YOUR INDUSTRY 

MWIT19: 

NEW CATEGORIES 

REVEALED! 

MOST WANTED AND The It List Awards is 

now open for entries and has unveiled two new 

categories for 2019. The Most Wanted Independent 

Stylist Award is for a stylist who maintains a busy 

column within a salon while also busily building 

a ‘Brand Me’ reputation. The Most Wanted Best 

New Boutique Salon is to honour small salons 

with a unique sense of style, which have opened 

for business after February 2018. Now in its 19th 

year, Creative HEAD’s industry-leading accolades 

have had a shake-up – for the fi rst time, promising 

young Irish competitors can enter The It List Awards, 

while Irish salons are eligible for all Most Wanted 

categories. Think you have what it takes? The 

deadlines for entry are the 13 and 20 May for Most 

Wanted and The It List respectively. Lucky fi nalists 

will be invited to attend our dazzling Grand Final, 

taking place on Monday 2 September, to celebrate 

the incredible achievements of our industry’s stars. 

See page 30 for more information and for a full list 

of categories. 

Balloons and 

baby hair – 

the LFW A/W19 briefing 

Clockwise from top left: ALEXACHUNG, Nabil Nayal, Mark Fast, 

Kalissi, Preen, Matty Bovan, Burberry, Erdem and Mary Katrantzou. 

Images courtesy of BaByliss PRO, L’Oréal Professionnel, Redken, 

Revlon Professional, TIGI, Toni&Guy and Wella Professionals 

Advanced Pro Salon ColourCode 

comes in a whopping 117 colours. 

Enriched with argan oil and 

anti-oxidants, ProPlex 

Technology helps to repair 

and strengthen hair from 

within as it colours. 

advancedprosalon.co.uk 

LONDON FASHION WEEK delivered on hair concepts, with the intricate, 

wet-look baby curls at Burberry, courtesy of Guido Palau for Redken, getting 

everyone talking. More innocent kiss curls fronted slicked-back ponytails 

at Preen by Thornton Bregazzi, created by Most Wanted Hair Icon Eugene 

Souleiman for Wella Professionals and ghd, set in place using a ghd air with 

diffuser. We got an exclusive peek at Josh Wood washing wefts in the sink, 

coloured with Redken City Beats to match Mary Katrantzou’s elemental 

theme. TIGI’s Maria Kovacs channelled ’50s screen sirens for Mark Fast 

and Anthony Turner created a parade of Hitchcock heroines for Dyson and 

L’Oréal Professionnel at Erdem. Balloons were the unlikely hero backstage 

at ALEXACHUNG – Alex Brownsell used them to create fluffy, static texture 

set with L’Oréal Professionnel Infinium hairspray. Meanwhile Most Wanted 

Session Stylist Syd Hayes was channelling a punk attitude for both Matty 

Bovan and House of Holland, using BaByliss PRO clippers for shorn bobs on 

the former and the 2-in-1 Prima tong for the latter. It was a Marie Antoinette 

moment at Nabil Nayal, created by John Vial for Revlon Professional, and the 

Toni&Guy team were busy bees, sending Cos Sakkas, Jon Wilsdon and Indira 

Schauwecker out to team up with Fashion Scout for labels including Kalissi. 

14

#CHedit 

Richard Mannah 

JOICO lights up Berlin 

JOICO INTERNATIONAL GUEST artistic 

director Richard Mannah was on hand in 

Berlin to introduce the brand’s new line of 

professional in-salon bond-protecting and 

colour-protecting treatments, Defy Damage. 

The international press, including Creative 

HEAD publisher Catherine Handcock, 

were in the German capital to sample what 

has been described as a ‘game-changer’ – a 

spray-on additive that works with any hair 

colour brand and lightener to renew bonds, 

increase lift and colour deposit. 

COLOUR US 

HAPPY 

Discover who will be heading to the L’Oréal 

Colour Trophy Grand Final at these regional 

heats. Winners of the competition, including 

the Afro Award being judged on 18 March, 

are announced at the Grand Final. 

25 MARCH Northern Irish Regional 

Semi-Final, Belfast 

31 MARCH Scottish Regional 

Semi-Final, Glasgow 

1 APRIL North East Regional 

Semi-Final, Leeds 

2 APRIL North West Regional 

Semi-Final, Liverpool 

7 APRIL Western Regional 

Semi-Final, Cheltenham 

8 APRIL Eastern Regional 

Semi-Final, Cambridge 

9 APRIL Southern Regional Semi-Final, London 

10 APRIL London Regional Semi-Final, London 

3 JUNE L’Oréal Colour Trophy 

Grand Final, London 

IN CONVERSATION 

WITH… IS BACK! 

THIS MONTH, Creative HEAD’s Amanda 

Nottage invites Sean Nolan, Wella 

Professionals Colour Creative member 

and technical director of HOB Salons, to 

have a good-old natter. Topics range from 

deciding to leave a promising academic 

career to fostering the perfect team 

dynamic. Visit creativeheadmag.com 

Saks Doncaster 

and Saks Northallerton 

Saks gathers to 

award star salons 

SAKS DONCASTER AND Saks 

Northallerton were crowned joint Hair Salon 

of the Year at the 2019 Saks Gathering and 

Awards at the Hilton Metropole in London, 

with Saks Sedbury Hall scooping Hair and 

Beauty Salon of the Year. More than 500 were 

in the audience to see the winners revealed 

by Saks managing director Stephen Kee, and 

watch the Saks Art Team stage a celebration 

of big hair. There was a special shout out 

to Saks Hexham, named the SAKS4EVE 

Fundraising Salon of the Year. 

MY month 

AHEAD 

What March has 

in store for... 

JAYNE PRIGENT 

JASHAIR GROUP 

“Spring is nearly upon us, and 

we always have a good feeling 

of renewed energy across 

the group. It’s the start of our 

search for new apprentices as 

school leavers are considering 

a career in hairdressing. 

Our Great Wall of China 

Trek is fast approaching 

and the staff 

participating 

are increasing 

their training 

for the pending 

Trek in April.” 

DARREN FOWLER 

FOWLER35 AND FOWLER 

HAIR ACADEMY 

“I’ll be working with our team 

to plan and run our Glossing 

Kitchen event, where we’re 

inviting our non-colour clients 

and gents to an evening 

all about colour and men’s 

grooming. And of course I am 

really excited to 

be on stage at 

Salon Smart, 

which will be 

an inspirational 

event.” 

MOVERS AND 

SHAKERS 

Jonathan Andrew has been 

named global brand ambassador 

for Fudge Professional. 

Lesley Jennison, global colour 

ambassador for Schwarzkopf 

Professional, is now based at the 

Billi Currie salon in Marylebone. 

Headmasters has named 

Gareth Williams as creative 

ambassador and colour lead, and 

Alfie Pfeffer as creative colour 

ambassador for the salon group. 

Brandon Messinger has 

returned to HOB Salons as style 

director at its Camden salon. 

16

Premium Quality 

Gently processed, expertly blended, 

long lasting, no damage, traceable, 

soft Virgin Remy hair 

Ethically Sourced 

We only source 100% Virgin 

Remy hair directly from donations 

made to Indian temples 

Social Benefits 

Indian temples use the proceeds 

of the hair sale to support 

local charitable causes 

Blended by Hand 

Our hair extensions are 

handmade and expertly blended 

strand by strand 

Made in Italy 

Fully respecting human 

rights, local traditions 

and ethical values 

Beauty and Self-care 

Empowering women who dream 

of beauty, confidence, health 

and integrity 

World leading ethical hair extensions 

www.greatlengthshair.co.uk

For a quick shake-up to a client’s 

colour try the new shades of KMS 

STYLECOLOR. Inspired by 

vibrant Miami, these peach, blue 

and berry spray-on colours are 

an easy way to spice up shades 

without commitment. 

RRP £23 EACH 

0330 1239530 

kmshair.com 

Glossy, healthy hair is made easy with five new additions to 

Schwarzkopf Professional’s BC Bonacure range. We think the pH 

4.5 Color Freeze Chocolate Micellar Shampoo will be a big hit. 

RRP FROM £11.45 

0800 526741 

schwarzkopfpro.com 

Say hello to new-look Fudge 

Professional Headpaint. The 

Triple Conditioning Complex 

leaves hair looking (and 

feeling) swoosh-worthy. 

IN-SALON SERVICE 

020 7845 6333 

fudgeprofessional.com 

Irresistible services consumers will want 

to snap up, selected by the Layered team 

ART to 

follow 

Promotional packs from milk_ 

shake contain a special Milky 

teddy bear and a combination 

of milk_shake products to raise 

money and awareness for Polar 

Bears International. 

RRP £24.99 

01392 365177 

milkshakehaircare.co.uk 

Keep even the most fragile hair in top-to-tip 

condition with the new hairbrush from Tangle 

Teezer. Joining The Original and Thick & Curly 

hairbrushes in the brand’s core collection, the Fine 

& Fragile is super gentle for sensitive scalps 

and fine hair with ultra-flexible teeth. 

Whether it’s breakage from colour 

or heat damage, or stressed-out and 

patchy scalps, it provides gentle 

detangling with its two 

tiers of teeth. A brilliant 

opportunity for you to 

illustrate your expertise 

and prescribe the perfect 

brush for every client in 

your chair. 

RRP £11 

020 7274 6128 

tangleteezer.com 

Boast about your beautiful 

blonde work with the Kenra 

Colour Simply Blonde range. 

With multiple lightener 

formulas to fit any style and 

different tones to choose 

from, you’ll be spinning hair 

into gold in no time. 


0330 1231907 

salon-services.com 

Shine a light on new 

@ELUMENATED 

METALLIC shades from 

Goldwell’s Topchic and 

Colorance collections – 

shimmering Cool Bronze, 

Cool Copper and Steel Violet – 

or turn down the light with 

@Pure Pigments Cool Violet. 


01323 432100 

goldwell.co.uk 

BondFix Strengthening 

Conditioner from Celeb 

Luxury works to strengthen 

and restore hair health in a 

single application, while Viral 

Hybrid Colorditioners with 

BondFix are a conditioner, 

colour and bond rebuilder 

in one, in an array of 

gorgeous colours. 

FROM £13.99 EXC VAT 

0330 123 1907 


Leave your mark with staino, 

an intense direct dye from 

evo fab pro. Jewel-bright and 

lasting up to 50 washes that 

fade true-to-tone, these 10 

shades can be maintained 

with matched colour 

maintenance conditioners. 


0800 9554285 

evohair.co.uk 

18

#CHedit 

STOCK 

OPTIONS 

OUR PICK OF THE LAUNCHES TO 

STACK ON SHELVES, ADD TO MENUS 

AND SHARE WITH YOUR STYLISTS 

Do you believe in magic? 

Because we do! The spray-on 

Pro Series 1 Bond Protector 

from the new JOICO Defy 

Damage range had us stopped 

in our tracks, a completely 

new way to approach colour 

and hair health. Quick and 

easy to use, it works in 

tandem with the Pro Series 2 

Colour Treatment, with a high 

concentration of JOICO’s 

Smart Release technology to 

replenish weakened bonds 

and deeply hydrate. The 

clever duo works with any 

brand colour products to 

reinforce strained strands 

and leave hair stronger and 

shinier. Clients can continue 

to care for your colour work 

with an extensive homecare 

collection, full of arginine, 

moringa seed oil and a 

protective lipid for start-to- 

finish damage protection. 

Prepare to be amazed… 


joico-defydamage.com 

IT’S ALL ABOUT... THE ELEMENTS 

Whether it’s humidity or extreme 

dryness, the revamped Frizz Dismiss 

range from Redken can combat the 

elements with sustainably sourced 

babassu oil. Ideal for all hair types, 

rain or shine. 


0800 0854 4956 

redken.co.uk 

Attract new clients with Revlon 

Professional’s pollution fighting 

range MAGN±T. It’s Anti- 

Pollution Neutralizer is an 

industry first and works with 

any brand colour. 

RRP FROM £17 

020 7391 7440 

revlonprofessional.com 


19

WHY DID YOU WANT TO BE A HAIRDRESSER? 

Hairdressing has been an interest of 

mine for a long time. At the age of 13 

I had a queue of friends lining up for 

me to curl their hair before the school 

disco and I loved it. Of course back then 

I was no expert – I was using a pencil and 

straighteners! But it was at that point that 

I realised I had a passion for hair and 

thoroughly enjoyed making people feel 

good about themselves. I just loved 

that connection and the way you 

could make someone feel by 

changing their hair. I love 

meeting new people and 

creating styles for them to 

match their personality. 

NATASHA CAMERON 

AGE: 23 

SALON: MCINTYRES, DUNDEE 

WHAT HAVE BEEN YOUR HIGHLIGHTS SO FAR? 

It’s definitely being chosen to be part of the Wella Generation NOW 

Team. It’s been amazing so far. My confidence has grown so much 

because of it, which is one of the main things I was concerned about. 

The amount I have learned and the experience I’ve 

gained in a small period of time has been incredible. 

WHERE DO YOU SEE YOURSELF IN 10 YEARS’ TIME? 

I would love to be a highly-thought of and 

sought-after mentor and educator, creating 

my own unique styles and inspiring the 

younger generation. 

WHAT WOULD BE YOUR DREAM 

HAIRDRESSING GIG? 

To work with Kate Moss, Gigi and 

Bella Hadid, Kendall Jenner and 

Beyoncé! If I could do all 

of their hair for a huge 

event that would be a 

dream come true. 

20

No room for 

complaints 

CLIENTS CLAIMING THEY DIDN’T GET WHAT THEY ASKED FOR? 

KEEP EVERYONE ON THE SAME PAGE WITH TIMELY’S CONSULT APP 

WE’VE ALL BEEN there – you work for hours cutting and colouring to create the look your client has shown you on their phone. 

They leave happy, only to return a day later demanding a refund for a look they apparently didn’t ask for. What went wrong? 

The perfect client consultation process can protect your brand, reputation and bottom line. According to interviews by salon 

marketing specialists Lockhart Meyer, 97 per cent of hairdressers claim that they give a consultation at every appointment, but 

only seven per cent of clients believe they had one. With Timely’s free Consult for Hair Salons app, the consultation process is 

clarified and you receive clear insights about your client’s expectations, ensuring you’re both on the same page before you begin. 

Simply download the app and ask your client to 

fill out the consultation form on iPads or iPhones 

when they arrive. You can then discuss their 

notes before uploading them safely to Timely’s 

integrated cloud storage. To ensure the information 

captured by Consult is as useful for you as it is for 

your client, Timely has teamed up with industry 

expert and hair educator Dario Cotroneo, owner 

of Dario Salon and DCI Education in Australia, 

to help design the forms. This way, if refunds or 

re-dos are being demanded at no fault of the stylist, 

the agreed consultation notes and documentation 

are there to fall back on. 

“It’s so easy for clients 

to tell their social 

communities about a bad 

salon experience. Potential 

reputational damage, 

combined with the cost of 

redoing a client’s hair, is 

an increasing problem for 

the hair industry” 

DARIO COTRONEO 

DARIO SALON AND DCI EDUCATION 

IF YOU USE THE TIMELY 

IPHONE OR IPAD APP, 

BEFORE AND AFTER 

PHOTOS CAN ALSO BE 

TAKEN AND UPLOADED TO 

YOUR CLIENT’S TIMELY 

PROFILE, ALONGSIDE THE 

CONSULTATION FORM. 

IT’S SEAMLESS AND 

SIMPLE – THE PERFECT 

CLIENT EXPERIENCE, 

WITH NO ROOM FOR 

COMPLAINTS 

DOWNLOAD THE CONSULT FOR HAIR SALONS APP FREE FROM THE APP STORE, OR VISIT GETTIMELY.COM/CONSULT FOR MORE INFORMATION 

CREATIVE HEAD 21

#CHedit 

Inside 

story 

AESTHETICS HENLEY-ON-ARDEN 

Set in the beautiful market town of Henley-on-Arden, the latest outpost 

of Aesthetics is a painstakingly restored Grade ll-listed building that was 

designed with a helping hand from Pinterest. There are two open fi res, 

one courtyard garden, an abundance of natural light and lots of space 

for clients to work, read or just be – the brand’s newest salon has been 

designed with guests’ time in mind. “We’re sensitive to time being a 

precious commodity for clients and have designed the salon to work 

around their needs,” explains co-founder Sarah Bowron, who’s keen the 

venue feels like an extension of a client’s own home. All stations have 

integrated sockets and chargers to enable working (or surfi ng) in the 

chair, and if clients want to bring their furry friends, doggy treats are on 

demand. Want to curl up by the fi re? They’re fi ne with that. “Bring your 

children, meet friends, grab some lunch, it’s all good by us,” she says. 

HOT BUYS 

A ROSE BY ANY OTHER NAME 

Takara Belmont’s Eos chair sports a tactile 

plywood shell, available in rosewood or 

brindle, combined with black 

or chrome metalwork to suit 

any salon’s colour palette. 

Its replaceable cushions and 

protective cover keep things 

practical, too. 

Price from £980 

020 7515 0333 

takarahairdressing.co.uk 

now open 

CAVELL HAIRDRESSING NORWICH 

Based in the heart of the city’s Golden 

Triangle, Cavell Hairdressing is passionate 

about being an eco-friendly salon and has a 

L’Oréal Colour Specialist on the team! 

22 CREATIVE HEAD

DEAL OR NO DEAL? 

WHEN IT COMES TO SELLING YOUR SALON BUSINESS YOU’LL WANT TO BE 

ABSOLUTELY SURE YOU’RE GETTING THE BEST PRICE FOR THE LEAST HASSLE 

SELLING UP IS never an easy decision to 

make – from an emotional attachment to 

the space and your team, to concerns about 

finding the right buyer. No matter how well 

things seem to be going, having a back-up 

plan in place is simply good business sense. 

“To maximise the return on your business, 

you need a sound exit strategy,” says NHF/ 

NBF chief executive Hilary Hall. “Ideally, this 

should be part of your business plan. Even 

when your business is new and growing, 

it’s good practice to have an exit strategy in 

place – just in case unexpected circumstances 

mean you have to sell at short notice.” 

SHOW ME THE MONEY 

A common mistake is over-valuing your 

business, which is easy to do when you are 

emotionally invested as much as financially. 

“There’s also a danger that you may not 

realise how much your business is worth and 

under-value it,” Hilary adds. “You’ll need an 

expert valuation to ensure your expectations 

are neither too low nor too high.” Your best 

bet? Head to a reputable business broker, 

who offer a one-stop service in order to 

help organise a sale from start to finish. 

You can find further information on our 

Trade Member broker ETS Corporate at 

nhf.info/ETS 

KEEP YOUR COOL 

Even if you’re looking into a sale as a purely 

speculative venture, it’s important to keep 

mum on the whole process. The last thing 

you need is rival salons looking to poach 

staff, or staff and clients getting cold feet and 

going elsewhere. Selling can be an incredibly 

unsettling time for your staff, so be sure 

to offer the best support you can by being 

clued up on all HR issues. “Our 24/7 HR and 

commercial legal helpline is an 

indispensable benefit at times 

like this,” says Hilary. “When 

selling your business, you 

can call for expert legal 

advice on commercial or 

HR issues, so you’ll never 

be alone if things become 

difficult.” Members can 

download a free guide at 

nhf.info/selling-guide 

JOIN 

THE NHF/NBF 

BEFORE THE END 

OF MARCH 2019 AND 

QUOTE CHM25 TO 

GET £25 OFF YOUR 

MEMBERSHIP FEE! 

NOT YET AN NHF/ 

NBF MEMBER? 

THE NHF/NBF CAN HELP 

WITH EVERY ASPECT OF 

YOUR BUSINESS. FOR 

LESS THAN 75P A DAY, THE 

BENEFITS INCLUDE: 

• Valuable discounts 

on industry-specific 

insurance 

• Free health & safety 

advice 

• Free 24/7 legal and 

commercial helplines 

• Membership 

helpline for 

everyday 

business advice 

• Free 

employment 

and chair renting 

contracts 

To discover more about being a member of the NHF/NBF, call 01234 831965 or visit nhf.info 


23

THE BUSINESS EDIT 

DR DENISE BADEN 

ECO HAIR AND BEAUTY 

WHY IS NOW A GOOD TIME 

FOR SALONS TO BE THINKING 

SUSTAINABILITY? 

People have been spurred 

into action not just by climate 

change warnings and the 

need to reduce our carbon 

footprint, but also by seeing 

on TV how waste affects 

the environment. Since 

Blue Planet II, where David 

Attenborough narrated 

how a whale mother was 

still carrying her dead baby, 

poisoned by plastics, we’ve 

seen an increase in stylists 

telling us their clients want to 

know their hairdresser is not 

part of the problem. 

WHAT ARE THE BENEFITS 

OF YOUR SUSTAINABILITY 

CERTIFICATION? 

The changes identified 

in our Sustainable Salon 

Certification scheme saves 

the typical salon 286,000 

litres of water, 24,150 kWh 

of energy and £5,300 a year. 

We concentrate on showing 

how greener practices lower 

bills, save time and have 

health benefits. We also 

promote all certified salons 

via social media and our 

sustainable salon locator at 

ecohairandbeauty.com. 

HOW DO I GET CERTIFIED? 

Getting certified is easy, fun 

and cost free. Work through 

our virtual salon online, 

which takes about 30 to 45 

minutes, then you will each 

receive a Sustainable Stylist 

Certificate. Then the salon 

owner needs to self-certify 

to get a sustainable salon 

certificate – it takes just a 

minute or two. 

CAN ‘BEAUTIFUL’ BE 

BAD FOR BUSINESS? 

IT’S NO SECRET that social media has 

changed the hairdressing industry. 

Potential clients judge salons based on 

their social platforms, which they access in 

a few clicks, and make their decisions in a 

matter of seconds. 

Being a visual platform, many hairdressers 

understandably use Instagram to promote 

their work – and the accounts that garner 

the most likes often push eye-catching 

rainbow hair. But are some salons being 

overlooked because their work doesn’t fit 

into this mould? 

“My fabulous salon – and our client base 

– has just been called a ‘beautiful place but 

with boring clients’ by a product supplier 

who doesn’t see us as being relevant to its 

publicity efforts,” explains Melissa Timperley 

(see box, below). “However, it seems that 

now in our industry the visual shock factor 

outranks the beautiful – particularly where 

social media is involved.” Has it become the 

case that creating beautiful hair can be bad 

for business? 

Session stylist Jodie Austen is familiar 

with the challenge of finding the right 

balance between using social media to 

promote her work and staying loyal to her 

artistry. She believes that the fault lies with 

the short-sightedness of the brands, not the 

work of hairdressers. 

“Brands are still learning how to utilise 

MELISSA TIMPERLEY 

MELISSA TIMPERLEY SALON 

social media. It’s almost like they’ve 

panicked and prioritised accounts with a 

large following rather than remembering 

to showcase the talented professionals and 

real artists,” she explains. “I have somewhat 

stubbornly stayed true to what I enjoy 

creating and doing with hair.” 

She’s not the only hairdresser who has 

been considering the relationship between 

authenticity and success. “I think being 

true to your own personal branding is what 

counts,” argues Stephanie Ritchie, owner of 

The Hair Club in Glasgow. 

“While my salon space is very different to 

others in my city, my style of client is very 

natural and I’m selective with what brands 

I carry, to fit in with my vibe. When it comes 

to publicity and social media I think many 

people are involved in a numbers game of 

chasing followers – but no matter what, there 

is room for us all.” 

“Some of the most memorable and ‘liked’ 

photos on our Instagram page within the 

last year include rainbow hair and a pink 

scalp bleach. However, we also know that 

a beautiful balayage always attracts a lot 

of attention,” says Bad Apple Hair Group’s 

Gavin Mills. “It’s important that our social 

media personality is authentic, an honest 

reflection of what our stylists can create. 

We don’t feel any pressure to push 

certain looks.” 

I’m a firm advocate for an ‘all-inclusive’ everyday society. 

However, I do wish that this industry would acknowledge the 

salons creating beautiful styles for fabulous clients of all ages and 

backgrounds. Instead of favouring outlandish, vivid (and often filtered) 

images for social media, how about giving some support for all the 

salons who are making ‘boring’ clients a better version of themselves, and feel great when 

they leave? When my fabulous salon and our client base was called a ‘beautiful place but 

with boring clients’ by one of our product suppliers, my first reactions were shock and upset. 

My main question therefore to the product companies is this – do you really only want to 

attract the weird and the wonderful? Take a look outside, there are swathes of potential 

clients out there who don’t fit into that category. It just doesn’t seem like good marketing. 

24 

CREATIVE HEAD

#BusinessEdit 

LIFE 

LESSONS 

KEN’S CLINIC 

GOT A BUSINESS HEADACHE? 

LET KEN WEST, DIRECTOR OF BUSINESS 

EXPERTS 3•6•5, OFFER A PERSONAL PRESCRIPTION 

KEVIN KAHAN 

KEVIN KAHAN 

Experience life. Soak up as 

much information as you can 

and grasp life by the horns! 

Travel, eat, watch, read, 

socialise. Life is a journey; be 

open to everything in order 

to make the best of yourself. 

Believe in yourself. If 

you’ve got a plan, have the 

confidence to do things 100 

per cent your way. I learnt 

the hard way that a business 

partnership wasn’t right for 

me – I should have had the 

self-belief to go it alone. 

Get active. One of the 

biggest challenges in 

hairdressing is remaining 

inspired and keeping strong, 

physically and mentally. 

I achieve that by staying 

fit – I train three to four 

times a week and do Pilates 

regularly. I couldn’t function 

without regular exercise. 

Appreciate others. I 

wouldn’t be where I am 

without my wonderful team. 

My manager Katherine 

is my backbone and my 

partner Paul runs the 

business side. Nothing 

would be possible without 

them, so I feel very lucky to 

have such unfailing support. 

KEN’S DIAGNOSIS 

An interesting question Simone, and one 

where the answer should be built into the 

‘DNA’ of how you run your salon. One of the 

reasons that I became a member of 3•6•5 more 

than 25 years ago was that, like most salon 

owners, I trained to be a hairdresser and not a 

businessman. Businesses sell their products 

based upon their manufacturing costs, their 

distribution and marketing costs, their fixed 

costs, the profits they want to make, they add a 

buffer for potential discounting and then add 

the relevant sales taxes and this produces the 

price they sell their product at. 

Hairdressers tend to look at their 

competitors, they often undercut them just 

slightly and then pray that at the end of the day 

they will make a profit. All of your concerns are 

systematically factored into regular price rises 

within any normal business. Hairdressers are 

often scared of raising prices because they react 

emotionally and not with a business mindset. 

Often they try to absorb any increased costs, 

which can only ever have one effect. Reduced 

profits! If I were to give you some ‘tough love’ 

then I would say that the National Living Wage 

increase shouldn’t bother you at all. As an 

industry, minimum wage appears to hit us far 

more than it should, but that’s another whole 

article. The reality is that the rise happens 

every year, just like your stock costs increase 

and all of the other costs across your business. 

So back to the ‘DNA’ of your business. Every 

With the National Living 

Wage set to rise in April, how 

can salon owners stay ahead 

of ever-increasing costs AND 

stay profitable? Rent and the 

cost of products are always 

increasing, so what 

can be done to ensure 

businesses thrive, without 

alienating clients? 

SIMONE THOMAS, 

SIMONE THOMAS 

SALONS 

year at the same time, just before a rising 

market (for example at the beginning of April 

or October ), we recommend that you increase 

the price of every single service in your salon 

by the same percentage. No ifs, not buts, no 

emotion... just do it! 

Price rises are part of life and deep down 

clients know that too. However at the same 

time as you raise prices, look at everything 

that you do and ask yourself: “is 

your ‘product’ truly worth what 

you now need to charge for 

it?” Are you delivering an 

average product or a first class 

market-leading one? Deliver 

today what you delivered 

yesterday and you will only be 

able to charge today what 

you charged yesterday. 

Raise your ‘spec’ and 

you will be able to 

raise your prices. 

Because you’re 

worth it, Simone! 

SEE 

KEN WEST 

SPEAK AT 

25 MARCH AT THE PARK 

PLAZA, LONDON 

2018 

DO YOU HAVE A BUSINESS HEADACHE YOU’D LIKE KEN TO HELP WITH? 

Email KenW@365Hair.com or tweet @creativeheadmag 


25

#BusinessEdit 

APPRECIATED 

EMPLOYEES ARE 

MORE PRODUCTIVE 

A STUDY BY Engaging Works has revealed that 

UK workers rank tenth in a global happiness at 

work survey, while eight of the countries ranked 

above the UK are also more productive. 

NHF/NBF president Agnes Leonard explained 

that while you may not have had time to 

celebrate Employee Appreciation Day (on 

1 March), it highlights why it makes good 

business sense to do all you can to keep 

your employees happy and make Employee 

Appreciation Day a year-round event. 

Ideas include discounts on retail products, 

extra time off, special outings (which are also 

great for team building), and a regular ‘employee 

of the month’ competition. “Simple gestures such 

as remembering staff birthdays with a card and 

voucher and saying thank you for a job well done 

will also help to create that essential ‘feel-good’ 

factor that’s so necessary for your salon to thrive 

and grow,” Agnes added. 

GET PLANNING FOR 

TAX YEAR AHEAD 

THE END OF the tax year (5 April) is fast 

approaching, so now is a good time to plan 

ahead and get organised, NHF/NBF chief 

executive Hilary Hall has said. 

She explained: “It’s vital to ensure 

that everything related to your business 

finances is properly recorded and 

documented. One important reminder 

is that VAT-registered businesses must 

‘go digital’ from 1 April 2019. This means 

using specific software to submit VAT 

returns. Speak to your financial adviser to 

make sure you are ready for this change.” 

APPRENTICESHIP STARTS STILL 

SUFFERING DESPITE UPTICK 

THE LATEST OFFICIAL figures for apprenticeship starts show that 

numbers for August to October 2018 have improved on the previous year, but 

are still below the figures for the same quarter in 2015/16 and 2016/17. 

This trend was reflected in the NHF/NBF’s 2018 industry-specific stats 

(nhf.info/industrystats) which showed fewer people starting hairdressing and 

barbering apprenticeships in England. 

National Apprenticeship Week, taking place from 4 to 8 March this year, 

is a timely reminder of the benefits of apprenticeships for both individuals 

and businesses, said NHF/NBF director of quality and standards, Caroline 

Larissey. “Taking on an apprentice in the hair and beauty industry is a 

great way to pass on your skills, knowledge and experience with the aim 

of building a loyal workforce while also benefiting from a young person’s 

energy, creativity and ideas,” she said. “It’s a win-win situation.” 

She added: “The NHF/NBF will continue to campaign on apprenticeship 

standards and the need to make them affordable for small businesses, 

despite recent changes in funding.” 

In addition, from January 2018, secondary schools have been required 

to comply with legislation known as the Baker Clause to ensure young 

people are aware of the full range of opportunities open to them, including 

apprenticeships. However, a recent report found that few schools are 

complying with this requirement. 

Minimum wage rates rise reminder 

THE NATIONAL LIVING WAGE (NLW) and National Minimum Wage (NMW) rates are set 

to rise from April 2019. The new rates will be: 

• National Living Wage (over-25s): £8.21 

• Age 21-24: £7.70 

• Age 18-20: £6.15 

• Age 16-17: £4.35 

• Apprentice rate: £3.90 

NHF/NBF chief executive Hilary Hall, said: “The government will continue to name and 

shame employers who pay below the NLW and NMW, so make sure you know how much 

you should be paying. And remember that apprentices aged 19 or over in the second 

year of their apprenticeship should be paid the age-appropriate NMW.” 


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#BusinessEdit 

BUSINESS BUILDER 

Many clients are looking to refresh 

their look and opt for lighter or bolder 

shades as we head into spring. With this 

in mind, there are two great mix and 

match offers this March on a selection 

of brands including XP, Lômé Paris and 

#mydentity: buy four tubes and get one 

free, or buy eight tubes and get four free. 

Perfect for salons looking to buy in bulk! 

It’s easy to see how professionals fall 

in love with the Lômé Paris hair colour 

collection. The brand will be 

at venues across the UK & 

Ireland for two-hour Lômé 

Paris taster sessions to 

discover how to achieve 

natural, multi-tonal 

colour results along 

with tips and tricks 

from experts. Search 

@salonservicesuk 

for more information 

ASK ME 

ANYTHING 

THERE ARE EXPERTS INSIDE 

EVERY BRANCH OF SALON 

SERVICES WITH KNOWLEDGE 

TO SHARE, SO JUST ASK! 

TEACH 

ME! 

RENA PARROCK 

National colour specialist 

at Sally Salon Services 

THE SERVICE STATION 

In association with 

Innovative launches, expert advice and business 

boosting ideas – drop in and feel the buzz! 

ON RIGHT NOW 

This month, Salon Services customers – both 

online and in-store – will receive a free Klipad 

7-inch 8GB tablet and case when they spend 

£150 or more on select brands. For terms and 

conditions, visit salon-services.com 

WELL-GROOMED 

BUYS FOR THE BOYS AT 

Available across stores and online, Salon 

Services’ exclusive own-brand range – Burban – 

includes products for all barbering and grooming 

needs. Ideal for strengthening and protecting 

hair, Burban’s Matte Paste (£8.99 exc. VAT) will 

help create a textured style without a wet look. 

Q: Why do you believe 

that education is so 

important for the 

hairdressing industry? 

A: “There is no doubt that 

education is one of the 

most critical ingredients 

for continued growth and 

success – particularly in 

hairdressing, where trends 

are constantly changing 

and being updated. In 

this industry, every day 

presents us with so many 

opportunities for us to 

learn. Not just through 

training courses, but 

also through day-to-day 

activities. Take new brand 

launches for example, 

such as our recent Lômé 

Paris colour launch. It’s 

important for stylists 

and colourists to learn 

about every aspect of 

the products, such as the 

features and specifications. 

And if it’s a hair product, 

test it out on dolly heads 

or even on your own hair – 

that way you can properly 

showcase the amazing 

results to your clients!” 

FOR ADVICE ON HOW TO BUILD YOUR BUSINESS, CALL 0330 1231907 OR VISIT SALON-SERVICES.COM 

28 


DUBLIN 

CREATIVE HEAD’S NETWORKING CLUB THE COTERIE IS COMING TO 

DUBLIN FOR THE VERY FIRST TIME! PREPARE TO BE INSPIRED… 

CINTA MILLER 

FASHION, MUSIC AND CELEBRITY 

HAIR STYLIST/MAKE-UP ARTIST 

From LFW shows to music videos and film 

premieres, Cinta Miller has worked with 

impressive names like designer Edeline 

Lee, actor Idris Elba and musician Craig 

David and brands Belstaff and boohoo. 

FAYE PURCELL 

CREATIVE MANAGER FOR BMG 

Responsible for developing unique 

creatives for artists including Kylie, The 

Feeling, Bryan Ferry, Lenny Kravitz and 

Newton Faulkner, Faye currently takes the 

lead on visual projects for music company 

BMG on its frontline releases. 

JOHN VIAL 

SESSION HAIR STYLIST & 

CO-FOUNDER SALON SLOANE 

John Vial has worked with the world’s most 

iconic designers, photographers, magazines 

and celebrities. He’s an instrumental name 

at London and New York Fashion Weeks 

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MONDAY 8 APRIL 2019 

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AWARD FOR INNOVATION 

Rewarding an original hairdressing initiative that has proved a success for the salon business or the industry at large 

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CREATIVE HEAD’S BUSINESS NETWORKING EVENT FOR 

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The 

pollution 

solution 

Be your client’s colour defender with 

MAGN±T, the pollution shield for vibrant 

hair colour from Revlon Professional 

FROM CAR EXHAUSTS 

to dust particles, pollution 

is everywhere. And while 

there’s a plethora of 

technology-savvy beauty 

options to help protect skin, 

has anyone thought about 

the impact pollution can have 

on hair? 

Skin cells are constantly 

regenerating, but hair shafts 

don’t. It’s up to you to help 

your guests to protect and 

keep hair healthy. And all 

that hard work you put into 

that colour result? Well, 

pollution can have an impact 

on that, too. 

The metals already present 

in hair affected by pollution 

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Assemble your super powers 

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For more information, visit revlonprofessional.com or call 020 7391 7440 

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41

TO CELEBRATE TALENT 

ACROSS THE AVEDA 

SALON NETWORK, THE 

BRAND IS RUNNING A 

SERIES OF #AVEDAARTIST 

COMPETITIONS, WHERE 

STYLISTS ENTER CREATIVE 

IMAGES ON SOCIAL MEDIA 

FOR THE CHANCE TO WIN A 

SHOOT DAY MENTORED BY 

ONE OF THE AVEDA ARTISTIC 

TEAM. WINNERS KARA 

THOMSON FROM JAMES 

DUN’S HOUSE AVEDA SALON 

IN ABERDEEN, GIOVANNA 

LOPES FROM BAUHAUS 

HAIR SALON IN CARDIFF 

AND DOMENICO SANSONE 

FROM GINA CONWAY 

AVEDA SALON AND SPA IN 

WIMBLEDON, WERE INVITED 

TO GET SLICK UNDER THE 

CREATIVE DIRECTION OF 

LUKE CASTILLO TO 

CAPTURE FRESH FINISHES 

ON A WET-HAIR THEMED 

SHOOT. HERE’S WHAT 

THEY CREATED… 

PHOTOGRAPHY BY DANIEL SIMS 

42 



GO ONLINE to see all competition 

entries – search #avedaartist on 

Instagram, or visit @AvedaUK 


43

“I decided to just to give the 

contest a try! I’ve only been 

hairdressing for a year, so this 

is my first shoot experience 

and in the build-up I was really 

nervous. But when I woke up on 

shoot day I was just screaming 

in excitement. I’ve loved having 

more creative freedom” 

GIOVANNA LOPES, BAUHAUS HAIR SALON 

@GIGISLOPES.HAIR 

“My inspiration was S/S19 Fashion Week – 

simple, quite gender-neutral and glossy. I 

decided to work with the natural texture 

of my model’s hair, using Aveda Men’s 

products to provide a really strong hold 

– Liquid Gel and Confixor as well. The 

consistencies made them easier to use on 

the tight, porous curls to create shape” 

KARA THOMSON, JAMES DUN’S HOUSE AVEDA SALON 

@KARA_AVEDAHAIR 

44 


“I attended the 

Aveda Congress 

show at the end of 

2018 and was feeling 

creatively inspired, 

so decided to enter 

the #AvedaArtist 

competition. It’s been 

a refreshing break 

from the salon – 

especially since I’m 

the manager – as 

I’ve been able to 

swap paperwork for 

a day of creativity!” 

DOMENICO SANSONE, GINA 

CONWAY AVEDA SALON AND SPA 

@HERE.IS.DOM 

HAIR Kara Thomson, James Dun’s House Aveda Salon (@jdhaveda); Giovanna Lopes, Bauhaus Hair Salon (@bauhaus_hair); Domenico Sansone, Gina Conway Aveda 

Salon and Spa (@gina_conway_aveda). AVEDA CREATIVE DIRECTION Luke Castillo, Butcher’s Salon (@lukeccastillo, @butcherssalon). Photography: Daniel Sims 

(@simsnotebook). MAKE-UP Lucy Broggio (@lucy.broggio_mua). MODELS Dominique Dunn (@iam.dunn), Martha Liversedge (@marthaliversedge) and Poli Korol (@polikorol) 



45

BEST SALON 

TEAM 

Birds of a 

feather 

THE BLUE TIT EAST VILLAGE GANG WON THE MOST WANTED 

AWARD FOR BEST SALON TEAM IN 2018 – SO WHAT MAKES 

THIS FLOCK SO SUCCESSFUL? 

IT’S NEVER EASY building and nurturing a cohesive salon 

team – let alone one that gets the honour of piling on to the 

stage to accept the Most Wanted Best Salon Team trophy. But 

since opening in 2015, Blue Tit East Village in London has 

forged a group of stylists who work together to achieve great 

things. But what are the fundamentals of success? Turns out 

it’s teamwork, meeting challenges and a massive slide… 

“The key aim of a salon business is to turn over a profit 

and make a good living for those who are part of it,” says 

Ilse Veldhuisen, salon manager at Blue Tit East Village. 

“Our team has embraced this and we know that when one 

member achieves, we all achieve. We have a collective and 

inclusive mindset and spirit.” 

The Blue Tit group has a policy of setting benchmarks to 

help each salon to grow as a team, and the East Village salon 

has excelled, using them as a springboard for improving their 

individual work and achieving collective goals. A companywide 

challenge to improve product sales became an exercise 

in pinpointing strengths and ways to improve. 

“We began by identifying the strongest retail advisers, so 

46 


those members could demonstrate their skills and teach 

the rest of the team,” explains Ilse. “During weekly team 

meetings we developed communication skills through roleplay 

activities. Each of the stylists was armed with a wealth 

of expert knowledge that meant that they were not simply 

selling products but sharing much-valued advice. 

“This made us more confident in our abilities and made us 

excited to talk to clients about their haircare regime.” 

And the team’s retail strategy had fantastic results in more 

ways than one. “Our clients loved the advice they received 

and truly felt like they were being offered a bespoke haircare 

plan. This also encouraged clients to rebook, knowing that 

their stylist understood them and their hair. Sales grew 6.5 per 

cent and the other salons in the group have been trained 

in the same way as a result.” 

Another challenge asked the Blue Tit 

salons to get creative, something that the 

East Village team excelled at when they 

chose not to opt for traditional models. 

They used their imaginations and 

looked to Barbie not just as a muse 

but as a model [see inset pictures] – 

which of course brought its own set 

of challenges. “Most stylists know 

that synthetic hair is difficult to work 

with and, unsurprisingly, none of the team 

had experience with styling or colouring artificial 

fibres!” says Ilse. “Naturally, problems arose, but they 

were able to pool their knowledge and create a fun, 

creative photoshoot.” 

Taking time out from the salon and getting 

together for some team-building is important to 

Blue Tit East Village, and the more exciting the activity the 

better. “It allows us to regroup and strengthen relationships,” 

she adds. It’s important to mix it up – one activity was a trip 

Ride the Slide at the Queen Elizabeth Olympic Park, the 

world’s tallest and longest tunnel slide. Sounds easy, right? 

Well, some team members suffer from a fear of heights, 

others from a fear of the dark or are claustrophobic. “But we 

supported each other,” explains Ilse. “There is mutual trust 

and friendship inside and outside the salon.” 

And they’ve only grown stronger since picking up that 

Most Wanted trophy. “It has given the Blue Tit East Village 

team a real boost in all areas, from client care and collections 

to retailing and planning,” says Perry Patraszewski, director 

at Blue Tit. “Many industry awards favour a particular 

individual stylist or focus on business, but winning 

this trophy was an accolade for all.” 

Blue Tit East Village is flying 

high – and deservedly so. 

Pictured below, from left: Steve McManus, 

Ilse Veldhuisen and Andreas Hinteregger 

2018 


MAKE IT 

IS YOUR SALON TEAM READY TO MAKE YOUR COLOUR CLIENTS GLOW? 

SHIMMERING, RADIANT COLOUR JUST GOT A LITTLE MORE SPARKLE 

WITH ELUMENATION FROM GOLDWELL 


MORE EYES THAN ever are on your colour work. That hue needs 

to glow on Instagram; you need chic and unique hues that catch the 

light – and everyone’s attention. With Elumenation from Goldwell, 

your client’s final finish won’t need any filter. 

Think like a photographer and ensure you have the right light, 

always, for every client. Illuminate with Elumenation from Goldwell, 

a new colour universe that puts exceptional shades and brilliant 

shine in the palm of your hand. We’re talking the most vivid reds, 

the deepest blues, the freshest greens and the hottest oranges – 

alive with multi-dimensional reflections. But are you switched on 

to the perfect Elumenation for each client in your chair? Let us 

illuminate you… 


MAKE IT PURE WITH ELUMEN 

Oxidant-free colour for intense and brilliant results with exceptional 

shine, Elumen has incredible durability and leaves hair looking 

super healthy. This is the purest level of Elumenation! 

MAKE IT QUICK AND CONVENIENT WITH 

TOPCHIC AND COLORANCE @ELUMENATED SHADES 

Ready-to-use formulas that are oxidative with an outer layer of 

Elumen reflections at your fingertips – you have a broad range, from 

grey coverage to fashion colours for whatever your client covets. 

MAKE IT BESPOKE AND CUSTOMISED WITH 

@PURE PIGMENTS 

Let’s be honest, @Pure Pigments is rather special. It uses 

revolutionary HD3 dye technology developed 

in collaboration with the experts at Fujifilm 

and it took 17 years to get it just right. 

It provides 63 per cent more shine on 

average, compared to regular colour* and 

boosts the colour intensity of 

the colour formula by up to three times.** 

We like those numbers! 

You have been Elumenated on what’s possible. And 

there’s something new and exciting for 2019. We’re 

about to travel at the speed of light – are you ready? 

Keep reading… 

SHINE 

* Based on shine measurement TC6N in combination with @PP yellow, orange, red and violet compared to TC 6N at max. Recommended usage amount 

** Based on Chroma measurements TC +@PP (yellow, red, orange, violet) versus TC + standard mix shades at max. Recommended usage amount 


49

METALLIC 

Everything is Elumenated… 

and now that universe of colour 

has expanded, with three new 

@ELUMENATED METALLIC 

shades from Topchic and 

Colorance, and a delicious new 

hue from @Pure Pigments. 

Mix and match the colours that 

are sheer perfection for your 

client, giving them the sparkling, 

metallic-glinted tailored result 

they simply will not get from a box 

at home – and giving your artistic 

side the chance to shine bright! 

So meet the new metal marvels 

all set to stun this spring! Say 

hello to the new Topchic and 

Colorance @ELUMENATED 

METALLIC shades – Shimmering 

Cool Bronze with a velvety shine; 

subtle Cool Copper with a rose 

glow and Steel Violet with a 

frosted shine. Each one delivers 

beautiful, metallic colours with 

depth and coverage, spiced up with 

a layer of multi-shine reflections 

thanks to Goldwell’s unique 

@ELUMENATED technology. 

And with new @Pure Pigments 

Cool Violet too, you can create 

vivid tones and counteract warmth 

all at the same time (don’t you just 

love a multi-tasker?). With Cool 

Violet in your kit, you can reinvent 

any shade, curating a smoky hue 

and a grey-vibed undertone. 

Metallic? Fantastic! Make sure 

your colour kit is Elumenated to 

the metallic max for 2019 – it’s time 

to get creative and shine! Ooh, we 

can see a glint in your eye… 


MANIA 


SHINE ALL YEAR LONG WITH NEW METALLIC SHADES FROM GOLDWELL 

Formulas! 

Techniques! 

Inspiration! 

Goldwell’s got the lot on its 

trend-packed Education 

Plus YouTube channel. 

Just press play 

Let´s make 2019 the most colourful year ever. If you want to live your life in colour 

with new @ELUMENATED METALLIC shades from Goldwell, visit goldwell.co.uk. 

For more inspiration, download the Goldwell Education Plus App 

GoldwellUK #GOLDWELLCOLORMANIA 


NICE 

MIMIC MIAMI’S COLOURFUL VIBE WITH THREE NEW SHADES FROM KMS STYLECOLOR 

Nothing says ‘hot’ like Miami! Vibrant, diverse and always 

ready to party, there’s little wonder it’s been named one of the 

KMS inspirational style cities of 2019. Locals really know how 

to rock a bold look with ease, making it the perfect backdrop 

for the three new STYLECOLOR shades from KMS that help 

you to switch up your clients’ hair colour in seconds – for those 

who love to experiment but hate to commit. Formulated with 

an advanced polymer complex, STYLECOLOR pigments coat 

the surface of the hair in a thin, flexible film for an ultra-smooth 

finish. The clever spray-on formula is able to create tone-ontone 

results (even on dark hair) without any of the crunchiness, 

stickiness or patchy cover you might fear. 

52 



NUDE PEACH 

This is a softer hue that’s perfect for 

adding a subtle twist to everyday wear, 

inspired by the iconic, pastel-hued Art 

Deco buildings that can be found along 

Miami’s South Beach. Mist all over 

for a gentle wash of colour, or spray in 

sections from root to tip for modern, 

juicy highlights. 

INKED BLUE 

Violet and blue hues continue to be big 

news but can be quite the commitment. 

INKED BLUE is a perfect way to trial the 

trend, taking inspiration from Miami’s 

bold Wynwood art district. A more 

vibrant shade than the existing STONE 

WASH DENIM, the two colours look 

great when layered together. 

. 

VELVET BERRY 

Warm and seductive, like the pulsing 

beat of a Miami street party, VELVET 

BERRY works brilliantly on both dark 

and light hair. Add a fun pop of colour to 

blonde tresses, or spray all over dark hair 

before brushing through for a soft purple 

hue. Build it up in stages to achieve the 

intensity you want. 

Have you got clients keen to add a little Cuban heat to their look? KMS 

STYLECOLOR is pillow-proof and waterproof but still washes away 

easily with shampoo, leaving only the fun memories of the night before… 

Connect through stories and shared experiences; through art, design, fashion and style. 

To discover the KMS world where Style Matters, call 0330 1239530 or visit kmshair.com 

@KMSHAIRUK #STYLEMATTERS 


TRY A LITTLE 

TLC 

FROM TOP KNOTS TO BLEACHING, ILLNESS AND STRESS… 

YOUR CLIENTS’ HAIR GOES THROUGH A LOT, AND THEY’RE LOOKING 

TO YOU TO HELP THEM KEEP IT AS HEALTHY AS POSSIBLE. 

HERE’S HOW YOU CAN SHOW THEM YOU CARE AND 

BUILD YOUR BUSINESS OFFERING FURTHER 

WITH THE PERFECT PACKAGE OF 

TREATMENTS AND TOOLS 

#AskIain 

Got a question for 

trichologist Iain Sallis? Tweet 

us now @creativeheadmag 

and he’ll answer the best at 

creativeheadmag. 

com in April! 

HAIR IS A RESILIENT material; but even 

for clients with the best of intentions it 

goes through a lot. It’s little wonder then that 

clients are looking for the best solutions to these 

problems – so make sure your salon is up to the task of 

nurturing their hair back to full health. 

Hair and scalp issues are incredibly common – according to 

Tangle Teezer, hair loss and thinning affects one in four women 

– and they are also deeply personal. Iain Sallis, trichologist 

and founder of Hairmedic, is all too aware of how deep an 

attachment we have to our hair. “We put great emotional 

importance on it,” he says. “Subconsciously we look at peoples’ 

hair, skin and teeth and make an assumption of how healthy 

they are. Hair loss and poor hair can make people feel less 

youthful, less attractive and less virile.” 

Hair is greatly affected by a client’s lifestyle, and reflects 

elements both in and out of their control. “Stress can 

cause breakage, hair loss and thinning,” says Mark 

Woolley, founder of Electric Hairdressing. “Because hair 

is often unprotected, it’s also susceptible to air pollution.” 

Even the weather can take its toll, and pregnancy and 

hormonal imbalances can change hair density. 

So how can you approach these sensitive issues? “Use 

your initial consultation to ask your client if they could change 

anything about their hair what would it be?” suggest Hayley 

Jennings and Jessica Patrick, co-directors at the Northern Hair 

Loss Clinic. “If your client is a regular, you may find it easier 

to bring up the subject, however you will still need to tread 

carefully, particularly if you suspect that the issue might be 

something the client isn’t aware of.” 

Amy Wallace, style director and salon manager at KH Hair 

in West Bridgford, Nottingham, agrees with the importance of 


IN ASSOCIATION WITH 

Fine & Fragile detangling hairbrush from Tangle Teezer 

ensuring your clients feel supported during any conversations 

about hair loss. “It’s a really important part of my job to make 

them feel comfortable and to be discreet with any consultation 

that we may have,” she says. “I find sitting next to the client 

throughout the discussion and not hovering above them 

makes them feel more at ease and also allows for better eye 

contact and empathy. We can use the Nioxin Nioscope to 

magnify the scalp and follicle to help assess the possible cause 

of any hair loss or scalp irritation.” 

Simone Thomas, owner of Simone Thomas Salons, believes 

that it’s worth forging links with other experts. Because of the 

increasing specialist needs, her salons also offer a hair loss 

clinic. “Salons should be partnering with trichologists and 

hair loss clinics, as well as dermatologists, nutritionists and 

psychotherapists,” she believes. “Within my business, we have 

partnerships with hospitals throughout the UK who refer 

clients to our clinics, as well as a team of professionals inhouse 

including wig makers, hair loss directors, nutritionists 

and dermatologists. If the salon has the space, maybe an area 

or floor could be converted into a hair loss department.” 

An increasing number of hairdressers are deciding to 

train as trichologists to offer clients that specialised service, 

including Robert Eaton, creative director at Russell Eaton 

salons. “Training was very in-depth and took two years of 

education at the Institute of Trichology and then a further two 

years of mentoring as I applied the knowledge in the salon”. 

He believes its vital to offer a point of difference wherever 

possible, not only the highest level of technical hairdressing 

but also in terms of a total salon experience. “The advice we 

can offer our clients with our own in-salon trichologist has 

been fantastic and it’s knowledge I use every day on most 

clients and consultations,” he adds. 


55

MY HAIR TYPE IS 

fine and coloured 

5X 

LESS HAIR 

BREAKAGE 

when brushing * 

WHAT’S 

YOUR 

YOUR type? 

WHATEVER YOUR 

CLIENT’S HAIR TYPE, 

TANGLE TEEZER 

HAS THE PERFECT 

HAIRBRUSH 

TO ENSURE 

THEIR HAIR IS 

HANDLED WITH 

TLC, EVERY TIME! 

YOUR CLIENT’S HAIR has its own personality, just like 

them. And they’re looking at you, their hair BFF, to keep it 

in tip-top condition with expert tips and recommendations 

to try between salon appointments. And one of the most 

important tools they need for the job? The perfect hairbrush 

for their hair type. Well, Tangle Teezer has them covered. 

Fresh from Tangle Teezer is the Fine & Fragile, an 

effective detangling hairbrush that’s gentle on the scalp and 

soft on fine hair. It’s an ‘intelligent’ hairbrush that helps to 

limit hair loss, with softer teeth that are kinder to the scalp 

and provide gentler detangling. It has two-tier teeth just like 

The Original, with the longer teeth eliminating knots and 

tangles while the shorter teeth smooth the hair cuticle and 

provide high-watt shine. 

With more hairdressers taking the time to train to be 

trichologists, in order to offer specialised services to the 

increasing numbers of clients in need, being prepared as a 

business with dedicated healthy hair solutions is crucial. 

“Hair maintenance isn’t just about using the right 

shampoos, you need to make sure people are using 

the best hairbrush,” explains trichologist Iain Sallis, 

founder of Hairmedic, who endorses the new Tangle 

Teezer Fine & Fragile hairbrush. “It has specific 

benefits, such as a decrease in friction, more shine, 

less static and less breakage, so clients feel better about 

their hair and themselves.” 

It’s the perfect addition to the Tangle Teezer selection – 

alongside The Original and the Thick & Curly hairbrushes, 

you’ve got a selection of tools to select the ideal one for 

every single client in your chair. 

Pretty ponies, platinum blondes, spinning spirals… 

whatever hair your client has, help them handle it with 

the spot-on solution from Tangle Teezer – a detangling 

hairbrush that’s tailored perfectly to their hair type, 

expertly recommended by you! 




normal, straight 

with natural bends 


long, thick 

and wavy 

*Results based on 108 women aged 30 to 50 with fragile, fine, colour treated 

and damaged hair using the Fine & Fragile for a two-week period 

A HAIRBRUSH FOR EVERY hair type 

OFFER THE RIGHT HAIRBRUSH FOR EVERY CLIENT WITH TANGLE TEEZER! 

FINE & FRAGILE 

● Soft flex teeth 

provide gentle 

detangling and care 

for the scalp 

● For fine, fragile, 

colour treated, 

heat damaged and 

environmentally- 

stressed 

hair 

S O F T 

T E E T H 

F L E X 

THE ORIGINAL 

● Regular-flex teeth 

effortlessly reduce 

knots and tangles 

● For normal hair, 

wet and dry 

T E E T H 

R E G U L A R 

F L E X 

THICK & CURLY 

● Firm-flex teeth – 

longer and 

stronger teeth 

eliminate knots and 

reduce breakage 

● For thick, curly and 

textured hair 

F I R M 

T E E T H 

F L E X 

Contact Tangle Teezer on sales@tangleteezer.com to find your nearest distributor 

and visit tangleteezer.com to see the full line-up of hairbrush heroes 


57

#TLC 

You know the issues… 

HOW DO YOU HELP SOLVE THEM? 

YOUR CLIENT IS LOOKING TO YOU FOR YOUR EXPERTISE. WHAT ADVICE AND SOLUTIONS SHOULD YOU BE SHARING? 

ONCE YOU’VE IDENTIFIED the problems, 

it’s time to start working on the solutions. 

Tangle Teezer has created the Fine & Fragile 

detangling hairbrush with flexible, super-soft 

teeth to gently detangle the hair. “Intelligent 

brushes for finer hair types will 

have specific benefits such as 

a decrease in friction, more 

shine, less static, better 

feel to the hair and less 

breakage, which all equates 

to clients feeling better about 

their hair and themselves,” 

says Iain Sallis, who endorses 

the Fine & Fragile. It means 

that with three brushes for 

different hair types in the core 

collection from Tangle Teezer, 

alongside The Original and 

the Thick & Curly, stylists 

now can pair clients and 

the perfect brush. Luke 

Hopkins of The OS Salon 

in Ipswich, has been 

using the Tangle Teezer 

Fine & Fragile on 

his clients with more 

sensitive hair. “It glides 

through the hair, releasing 

tangles as it moves.” 

Lauren Thwaites at The Wizard of Hair in 

London, adds the brush is great for hair as it 

ages and weakens, because it “brushes the 

hair delicately, and doesn’t rip the strands 

of hair apart”. 

Innovations in services mean 

that hair quality doesn’t need to be 

sacrificed for the colour a client 

wants. Bonding additives have 

revolutionised in-salon treatments 

and what hairdressers can do while 

keeping hair as healthy as possible. 

Pushing things forward even further 

is JOICO’s new Defy Damage range, 

particularly its Pro Series in-salon treatment 

duo, that can be used with any colour brand. 

“It gives instant and continuous protection 

against chemical, mechanical, thermal and 

environmental damage,” says Bruno-Marc 

Giamattei, JOICO ambassador for Europe, UK 

and Ireland. “It hugely strengthens vulnerable 

hair and makes it more resilient.” 

And achieving healthy hair and scalp hair 

creates the ideal base for colour services, too. 

Andrew Trott-Barn, of Advance Pro Salon 

ColourCode’s UK and Ireland artistic director, 

says: “Hair health forms the core foundations 

of every one of Advance Pro Salon’s formulas, 

to ensure hair is in peak condition during the 

colouring process.” This new colour line is 

infused with exclusive ProPlex Technology to 

repair hair from within. 

It’s also worth knowing what clients 

should be doing to help in terms of their 

diet to accelerate growth and encourage 

healthy hair from the inside-out. With Hair 

Gain supplements, positive results can 

be seen in just four weeks, according to 

founder Lucy Palmer. “Between a client’s 

regular appointments, a real difference will 

be obvious.” For clients who may be a little 

apprehensive, she recommends they take a 

series of photos of their hair, paying particular 

attention to around the front hairline, at four 

weekly intervals to show growth. 

Homecare focusing on damage prevention 

and rescue is imperative. “If your hair is feeling 

damaged, stressed or weak, Fudge Professional 

Damage Rewind should be your go-to!” says 

Jonathan Andrew, global brand ambassador at 

Fudge Professional. “Even from the very first 

use hair is left 90 per cent stronger.” 

Offering a complete plan to combat 

scalp issues from in-salon treatments to 

haircare products, tools and supplements, 

will encourage customer loyalty, as the 

client keeps returning for their next phase 

of their treatment. 

58 


#TLC 

TENDER LOVING (hair) CARE 

PRESCRIBE YOUR CLIENTS A TAILORED KIT TO GET THEIR HAIR BACK TO FULL HEALTH – 

HERE’S SOME OF THE BEST PROFESSIONAL OPTIONS TO CHOOSE FROM 

The Goldwell Anti-Hair Loss 

Spray instantly thicken the 

hair fibre and supports roots. 

RRP £16 

goldwell.co.uk 

The Energizing Blend Scalp 

Treatment by milk_shake 

rejuvenates thinning hair. 

RRP £15.90 

milkshakehair.co.uk 

Protect clients’ hair from 

pollution with MAGN±T 

from Revlon Professional. 


revlonprofessional.com 

Sugarbearhair Hair 

Vitamins are a berry-infused 

supplement for strong hair. 

PRICE £20.99 EXC. VAT 


Nioxin Recharging Complex 

supports hair from the inside 

out, as well as nails and skin. 

RRP £40 

nioxin.com 

JOICO’s in-salon treatment 

Defy Damage Pro Series 

transforms weak hair. 


joico-defydamage.com 

Organic Colour Systems 

Soothe Plus rebalances and 

nourishes irritated scalps. 


organiccoloursystems.com 

Balance serum and nourish 

roots with Aveda Pramasana 

Protective Scalp Concentrate. 

RRP £35.50 

aveda.com 

Hair Gain supplements 

contain a wealth of nutrients 

to restore vitality and shine. 

RRP £34.99 

hairgainnow.com 

Heal scalp damage with ASP 

Affinage Salon Professional 

Kitoko Scalp Lotion. 

RRP £8.50 

asphair.com 

Regenerate brittle hair with 

the Damage Rewind line-up 

by Fudge Professional. 

RRP £11.95 EACH 

fudgeprofessional.co.uk 

Advanced Pro Salon Colour- 

Code offers smooth results, 

thanks to ProPlex Technology. 


advancedprosalon.co.uk 

Coming 

soon! 

L’Oréal Professionnel is 

relaunching Serioxyl 

– look out for the 

superhero scalp range 

from April! 

lorealprofessionnel. 

co.uk 

Using the wrong hairbrush 

aggravates hair and scalp issues – 

too much friction can weaken and 

split the hair cuticles, or irritate the 

scalp. That’s why Tangle Teezer 

has launched the Fine & Fragile 

detangling hairbrush. Alongside 

The Original and the Thick & Curly 

versions, you can recommend the 

best brush for each client, every time. 

RRP £11 


60 


COLOUR LOCKED IN 

for 30 washes 

* 

90% STRONGER 

hair instantly 

* 

Stop damage in its tracks and throw tired, broken hair a lifeline with our advanced Damage Rewind 

Reconstructing Shampoo and Conditioner. Our unique Opti-PLEX Technology penetrates deep 

into the hair core to reconstruct bonds after chemical, styling and environmental damage, while 

HairGuard Technology targets cuticles, sealing them shut in just 1 wash. 

Fudgehair 

*when shampoo and conditioner are used together 

www.fudgeprofessional.com

RECOMMENDED BY 


#MyDetanglingHairbrush

Seventeen 

SPECIAL 

COLLECTOR’S 

ISSUE! 

ADORED BY TEENAGE GIRLS’ ACROSS THE LAND LOOKING FOR ADVICE 

MAGAZINE IS THE NOSTALGIC REFERENCE POINT FOR THE LATEST 

’80S VIBES AND TIME-HONOURED TECHNIQUES BUT WITH A 

64 


Again 

HAIR Linton & Mac. MAKE-UP Stacey Stewart. 

ON FASHION, BEAUTY AND BOYS, JUST SEVENTEEN 

COLLECTION FROM LINTON & MAC, FULL OF 

THOROUGHLY MODERN TWIST. GET IT OR REGRET IT... 

PHOTOGRAPHY BY 

NICK LUNN! 


66 


FROM STRONG ’40S SIRENS TO ’70S-FLAVOURED REBOOTS, THE END OF YEAR COLLECTION FROM THE 2018 

SAKS A-TEAM IS RICH IN FUN COLOUR AND CREATIVITY, WITH INSPIRATIONS RANGING FROM THE NEW 

AVENGERS’ PURDEY TO ANDY WARHOL AND ROY LICHTENSTEIN. EVERYONE GETS AN A-GRADE… 

PHOTOGRAPHY BY SONNY MCCARTNEY 


68 


CREATIVE HEAD 69 

HAIR The Saks A Team 2018 – Samantha Bayliss, Sy Boucher, Izzy Brittain, Zander Carnegie, Alice Fleming, Estelle Smith and Natalie Tasker. 

CREATIVE DIRECTION Sarah Clarke-Lee, Clare Murphy and Luke Pluckrose, Saks Art Team. MAKE-UP Ria O’Sullivan, Saks Kenilworth.

Scene 

THE HOTTEST EVENTS EVERY MONTH – GET YOURSELF SCENE! 

NYC IN 

Sin City 

Toby Meyer 

REDKEN BROUGHT THE Big Apple to the heart of the Las Vegas strip for 

its biggest ever Symposium event. An electrifying three days packed full of 

education, eye-popping stage work and alter egos, the biannual gathering saw 

close to 20,000 hairdressers descend on the city’s super-luxe Delano Hotel. 

Proceedings opened with a virtual cab trip through New York City, with 

dramatic show hair representing the double lives of various characters who 

slid into the passenger seat after dark. Punk, burlesque and underground 

rap culture all featured. With the signature Redken energy bubbling high, 

guests enjoyed two days of seminars and workshops, alongside new product 

showcases and demos. Hollywood mega-colourist Tracey Cunningham 

enthralled the audience, and the UK was well represented, with global color 

creative director Josh Wood and artists Kelly Scott, Chris Moody and Toby 

Meyer among those on stage. The closing party united the Vegas spirit with 

the theme of hidden identities, as a trio of impersonators brought Britney, 

Dolly and Prince to life. A surprise DJ set by vice-president of education, 

Sheri Doss (aka DJ Dazzle), was followed by ’90s R&B superstars En Vogue, 

who pushed the night to a nostalgic crescendo. 

70 


Sam Villa 

En Vogue 

Kelly Scott 

Chris Moody 

Josh Wood Tracey Cunningham 


John Gillespie with the L’Oréal 

Professionnel Portfolio Team 

Deconstructed 

DIOR 

TO COINCIDE WITH the V&A’s Christian Dior: Designer of 

Dreams exhibition, the latest Fashion in Motion event attention 

turned to one of the 20th century’s most influential designers. 

Presented by second year students of the Central Saint Martins 

BA (Hons) Fashion: Fashion Design Womenswear course, 

‘Inspired by Christian Dior’ displayed a unique selection of 

20 outfits created by the students. Taking inspiration from 

original Christian Dior garments and the six artistic directors 

who have succeeded him, the chosen ensembles showcased 

a contemporary response modelled against the beautiful 

backdrop of the V&A itself. The Fashion in Motion programme 

makes catwalk couture accessible to a wider audience, with 

support provided from L’Oréal Professionnel since the series 

began. On hand backstage were the L’Oréal Professionnel 

Portfolio Team, led by John Gillespie, who took inspiration from 

the shapes and elegance of Dior’s work to create a modern hair 

finish with height and movement. 

72 


James Bickmore 

Valerie Benavides and 

Angel Montague-Sayers 

Anna Cofone 

Ryan Steedman 

and Jodie Austen 

Mads Sune-Lund Christensen 

Generation 

NEXT 

HARD-WORKING BUT HAPPY – session’s next generation 

told it like it really is to a sell-out Coterie crowd at London’s 

One Alfred Place. Co-hosts Amanda Nottage, editor of 

Creative HEAD; and Anna Cofone, session stylist to names 

such as Dua Lipa and Lana Del Rey; expertly probed 

the panel, which comprised freelance session hair artist 

Jodie Austen, Sam McKnight Hair’s Valerie Benavides; 

Headmasters’ James Bickmore; Angel Montague-Sayers 

from the Sally Montague Hair Group; Josh Wood’s 

first assistant and It List Fashionista Mads-Sune Lund 

Christensen; and Percy & Reed’s Ryan Steedman. From 

forging early relationships with management agents and 

smashing it as a hair team assistant to Anthony Turner, 

Guido Palau and Eugene Souleiman, to mastering looks 

on set for the stars of Britain’s biggest reality TV music 

shows, our mega-talented squad talked openly about their 

personal struggles and challenges as they climbed a fiercely 

competitive career ladder; the high points and low moments; 

finding their “own people” – and balancing everything to 

make sure happiness reigns supreme. And everyone left 

equipped to create their out session stunning hair with 

goodies from the revamped TECNI.ART range from sponsor 

L’Oréal Professonnel. 


At my audition for the 

@tigiprofessionals Inspirational 

Youth team – too excited! 

The gang! @tigiprofessionals 

Inspirational Youth finalists 

with Anthony Mascolo 

On stage doing my thing 

Loving life at the Inspirational 

Youth Bootcamp 

In the 

frame 

Regis Putney’s Dana Hoek, 

member of the 2018 TIGI Inspirational 

Youth Team, snaps away… 

I raised £1,500 for Surrey 

and Sussex Air Ambulance 

at @regisuk Putney 

SHOOT AND SEND Want to give us 

a snapshot of your world? Tweet 

us at @creativeheadmag now! 

Playing with colour – 

fruit salad vibes! 

Prepping for the 

big show 

Up on stage for TIGI 

Inspirational Youth 

My final image for TIGI Inspirational 

Youth – effortlessly beautiful 

Precision is key! 

74 


URGENT HELP 

FOR THE PLIGHT 

OF POLAR BEARS 

IF WE DON’T TAKE IMMEDIATE ACTION, 

POLAR BEARS COULD BE 

THE FIRST SPECIES TO BECOME 

EXTINCT DUE TO CLIMATE CHANGE 

milk_shake ® have teamed up 

with Polar Bears International 

to raise money for these beautiful animals 

by producing a special pack 

containing our best selling products 

along with a free polar bear soft toy. 

For every pack sold, milk_shake ® 

will make a contribution to this amazing charity, 

for the protection of polar bears, the good of our planet 

and for future generations to come*. 

*in participating salons, while stocks last. 

/ DISCOVER MORE AT: 

MILKSHAKEHAIRCARE.CO.UK 

/ FACEBOOK MILKSHAKEHAIRUK 

/ T. 01392 365177

Creative HEAD March 2019

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