Creative HEAD March 2019

alfolltd

In print•online•everywhere!

£4.50 MARCH 2019

shine

LET IT

A NEW APPROACH TO DAMAGE-FREE COLOUR


THIS

Changes

EVERYTHING

GET READY TO ENTER A POST-‘PLEX’

WORLD. JOICO’S REVOLUTIONARY

NEW DEFY DAMAGE WILL CHANGE

THE WAY YOU COLOUR.

SEE IT. FEEL IT. BELIEVE IT.

GAME-CHANGING ADVANCEMENTS in colour

protection and bonding additives mean salons can

now help preserve the quality of hair with all colour

services. But sometimes these additives can present

their own challenges, diluting and transforming colour

formulations and even adding time to the colour

process. The application can be pricey, too, with the

cost often passed directly on to the client.

But what if there’s another way? Well there is, and

it’s as simple as a spray.

New Defy Damage from JOICO is a first-of-its-kind

line of professional in-salon bond-protecting and

colour-protecting treatments with an at-home care

range that sets new industry standards.

Defy Damage will save you time when colouring

and blow-drying. It will make your colour results

even better. It’s incredibly cost-effective, meaning

clients will have that little bit extra to invest in Defy

Damage homecare.

Defy Damage is a completely new way of looking at

the needs of stylists and their clients’ hair. The results

are stunning and have to be seen to be believed.


CREATIVE HEAD ADVERTORIAL


Magic

DEFY DISAPPOINTMENT AT EVERY SALON VISIT (AND THAT

TIME IN BETWEEN) WITH JOICO’S INNOVATIVE DEFY DAMAGE

THE MAGIC STARTS in the

salon with Defy Damage Pro

Series, a two-part system that

works beautifully with any hair

colour and lightener. Yes, you

heard that right. Any colour.

The real game-changer

here is Pro Series 1, a bondprotecting

colour optimising

spray that you apply before

colour. Divide the hair into

sections of 5cm, shake the

can well and, holding it 8cm

to 15cm away from the head,

gently spray each 5cm section.

Start a few centimetres away

from the root and spray through

the mid-lengths to the ends to

shield the hair from damage

and improve colour deposit and

lift. Comb through and you are

ready to start colouring.

Once you have shampooed

off the colour, reach for the

Pro Series 2 pump at the

backwash. Bond mission

complete! All that’s left is to

blow-dry, style and wait for

your client’s eyes to light up

when they see that super-shiny

fi nish with a velvet-soft feel.


CREATIVE HEAD ADVERTORIAL

With Defy Damage

you can prevent daily

damage from occurring.

Stronger hair holds on to

colour longer and helps

prevent colour loss,

creating happier clients.

It hugely strengthens

hair and makes it more

resilient in just one use!

BRUNO MARC GIAMATTEI,

JOICO AMBASSADOR FOR

EUROPE, UK & IRELAND


Defy

YOU’VE CREATED MAGIC IN THE SALON. YOU WANT YOUR CLIENTS

TO RECREATE THAT MAGIC AT HOME – INTRODUCING ALL YOU NEED

FROM DEFY DAMAGE BY JOICO

DEFY DAMAGE PRO SERIES 1

Step one of the in-salon service:

a powerful, ultra-dry spray

that shields hair from chemical

damage, while improving colour

deposit and lift when lightening…

and works with any colour brand!

DEFY DAMAGE PRO SERIES 2

Step two: an intensive bond

strengthening treatment to help

replenish bonds, strengthen hair

and hydrate for damage-resistant,

healthy-looking hair. It also

works with any colour brand –

how friendly!


DEFY DAMAGE

PROTECTIVE SHAMPOO

Continue the

resistance at home.

This gentle cleanser

protects hair both in

the salon and at home,

sloughing away dirt

and build-up without

roughing up hair

cuticles or stripping

vibrant colour.

DEFY DAMAGE

PROTECTIVE

CONDITIONER

Replenish moisture

and build resilience

every day without

weighing the hair

down. It prevents and

protects from daily

damage and gives an

immediate boost of

vital moisture.

DEFY DAMAGE

PROTECTIVE MASQUE

Works deep in the

hair fi bre to infuse

with a brilliant bondstrengthening

defence

for less breakage,

instant softness and

shine and added

protection from

heat styling.

DEFY DAMAGE

PROTECTIVE SHIELD

Talk about a damage

defence hero! Protect

against colour fade,

the harsh effects

of daily styling,

exposure to UV

and environmental

pollution. Used prior to

styling, hair is fortifi ed

inside and out.

CREATIVE HEAD ADVERTORIAL


Love

STORY

SCROLL THROUGH YOUR Instagram feed and we

bet tonnes of the beautiful, nature-inspired colour

results you adore are by JOICO ambassador

Larisa Love. Her list of accomplishments includes

working at The Emmys, being named CosmoProf

Beauty brand ambassador and running her own

successful Larisa Love salon in California... and

she’s not even 30 years old. At JOICO’s Global

Destination Education event in 2018 she hit the

stage to share her colour expertise and social

media savvy to more than 1,000 colourists

and stylists. The social media star has been

busy with the new JOICO Defy Damage

Pro Series bond perfecting treatments…

and she’s in love!

The one and only bond builder

that needs no mixing, no

change of formula

or adjusting of the

lightener. In fact, the

hair lightens faster!

I’m still in awe of the

results... I cannot wait

for you to try this at

your salon!

LARISA LOVE


WANT TO MEET

Larisa Love

IN SUNNY

LOS ANGELES?

WE HAVE JUST

THE TICKET…


WIN A TRIP TO


Los Angeles

To celebrate the launch of the revolutionary

Defy Damage, we’re teaming up with JOICO to

take three lucky winners on a trip to Los Angeles,

JOICO’s home town, to spend time with superstar

JOICO ambassador and Instagram starlet, Larisa Love.

During your trip to the City of Angels you’ll take in the sights

and sounds of one of the most vibrant cities in the world, as

well as paying a visit to Larisa’s West Hollywood salon, where

you'll receive a colour service and a Defy Damage treatment

so you can see it, feel it and believe it for yourself! Dreaming

of starring in this real-life movie? It couldn’t be easier to enter.

The competition is open to anyone using Defy Damage when

colouring their client’s or model’s hair. Yes, really! Simply post

a photograph of the hair before and after using Defy Damage

on your Instagram account.

A COUPLE OF RULES: You must include the

hashtags #hairfeels and #creativeHEAD and tag

@creativeheadmag @joicoeurope, then caption your

post with a comment on how the hair looks and feels before

and after you have used Defy Damage. Got that? Happy

snapping! And make sure your passport is up to date, yeah?

TERMS & CONDITIONS

• Competition closes on 15 May 2019.

• Winners will be announced on the Creative HEAD and JOICO Europe Instagram pages

and DMed to confi rm the prize. All other contact will be via email.

• The trip will take fi ve days (including travel days) within the timeframe of 15-22 June.

• You need to have a current valid passport and ESTA.

• You need to be at least 21 years old.

• All transfers, fl ights and accommodation along with food and refreshments while in LA

will be covered by JOICO.

• The prize is non-transferable and no cash alternative is available.


DEFY DAMAGE

*Against combing breakage on damaged hair during heat styling using Defy Damage Protective Shampoo and Masque versus a non-conditioning shampoo.

**After 10 shampoos, when using Defy Damage Protective Shampoo and Masque.

FROM JOICO

SEE IT. FEEL IT. BELIEVE IT.

80 PER CENT LESS BREAKAGE*

5X STRONGER HAIR*

DECREASED COLOUR DEVELOPMENT TIME

INCREASED LIFT

BOND RENEWAL AND STRENGTHENING

MAINTAINS MORE THAN 90 PER CENT OF COLOUR VIBRANCY**

START-TO-FINISH BOND PROTECTION

IMMEDIATE SOFT FEEL

INCREASED SHINE

JOICO Defy Damage completely changes

the condition and texture of the

client’s hair and it boosts colour

beautifully. I love how simple and

easy to use it is, it makes such

an incredible diff erence to hair

PAUL WATTS,

JOICO EUROPEAN COLOR

DESIGN TEAM MEMBER

EXPERIENCE THE POWER OF DEFY DAMAGE FOR YOURSELF.

Contact JOICO on 0845 071 2326 or visit joico-defydamage.com

@joicoeurope #hairfeels


CREATIVEHEADMAG.COM

SPRING

S U M M E R

2019

001_Runway_SS19_Covers_GW3.indd 1 06/12/2018 15:19

FOR SALON OWNERS & MANAGERS

CREATIVE HEAD

FOR BUSINESS

001-002_BH_Cover_Salon Success_16pp_GW11.indd 2 18/02/2019 10:18

LET’S

the

THIS

CLUB

creativeheadmag.com/club

YOUR ESSENTIAL GUIDE TO THE NEW SEASON

RUNWAY

SPRING/2019

cH

NEW RULES:

Have fun

Make lots of

Money

Be number one

JUST MEET

ESTD 1979

Salon

Success

PAST WEEK

Team

SIGN UP NOW

AND RECEIVE AN INNOLUXE 1ST

TASTE PACK, WORTH £45*

FOR JUST

£10

YOU’LL GET:

• 10 issues of Creative

HEAD magazine – and

supplements including

Runway, PAINT and

HEAD for Business –

delivered to your door

• Exclusive competitions

and prizes

• Free product samples

from leading professional

brands

Win a hamper of

INNOluxe products

Already a Creative HEAD club member? We’ve got something special for

you too! Two lucky club members have the chance to each win a hamper

of the entire INNOluxe range. This bumper pack of products will include

plenty of haircare essentials including the V2 Elixir, which reinforces hair,

and the platinum shampoo and conditioner, for a cool tone and boost

of shine. Simply keep an eye on your inbox for your exclusive

link to the competition entry form – all Creative HEAD

members will receive an email on 1 March!

FOR

CREATIVE

HEAD CLUB

MEMBERS

ONLY

*For the fi rst 25 new members to sign up between 1 March and

31 March 2019. Subject to availability and no cash equivalent will be offered.


BaByliss PRO’s Titanium Expression range has been

designed to help you create any look, whether it’s high-fashion

session hair or beautifully finished salon styles.

Find out more @BaBylissPROUK


Find us on and at Paul Mitchell UK


EXPERIENCE

THE TINGLE.

COLOUR YOUR

SENSES.

NEW

TINGLE. INVIGORATE. PRESERVE.

Enjoy an all-new Tea Tree experience for colour-treated

guests; the same award-winning tingle with added

colour preservation from rooibos tea extracts.

Available exclusively from Salon Success - The Distributor of Choice

To find out more visit salon-success.co.uk or call 0845 659 0011


Editor’s letter

22

66

HAIRDRESSERS KNOW BETTER than anyone how

important hair is to each and every client in the chair. So when

your client’s hair starts to show strain – of illness, stress, overbleaching,

whatever the issue – you are in a prime position to show

them some compassion and, vitally, your expertise. From supplements to

backwash treatments, perfect hairbrushes to effective aftercare, you can pull

together a prescription of products and sensitively share advice and practical

tips to genuinely make a difference when they’re feeling so self-conscious.

Turn to our feature on page 54 that’s all about treating hair with a little TLC,

and discover how you can strengthen your service offering in the salon in your

client’s hour of need. And for more inspiration, we have two brilliant treats for

you – HEAD for Business is a practical BFF for any salon owner or manager,

and The Outliers is jam-packed with salon owners, stylists and colourists

who are doing things a little differently… and seeing the rewards! Proud

of your own salon’s brilliance? Then entries for the Most Wanted and

The It List Awards 2019 are open now! Who says you can have too

much of a good thing?

Amanda Nottage

Editor

30

JOIN US!

HOLD. THE. PHONE. Our

Most Wanted & The It List

2019 competitions are now

OPEN FOR ENTRIES! We

are thrilled to reveal that

this year, both salons and

stylists across the UK

and Ireland can enter

ALL categories PLUS

we’re unveiling TWO new

awards - Independent

Stylist and Best New

Boutique Salon – see

page 30 or head online

for further details – good

luck! At the end of this month

our business networking event

Salon Smart (24 and 25 March)

returns with an incredible line-up

of inspiring speakers. Not got a

ticket? This is your last chance!

Turn to page 36 for more info…

amanda@alfol.co.uk creativeheadmag.com creativeheadmagofficial

@creativeheadmag


001-002_BH_Cover_Salon Success_16pp_GW11.indd 2 18/02/2019 10:18

March

WHAT’S INSIDE

64

FASHION

Linton & Mac

go back to the

days of Just

Seventeen

46

BLUE TIT EAST VILLAGE

The Most Wanted Best Salon Team

The Most Wanted Best Salon Team

on what makes their staff tick

70

FREE INSIDE

ON THE COVER

Defy Damage by JOICO

SPRING/2019

cH

FOR SALON OWNERS & MANAGERS

CREATIVE HEAD FOR BUSINESS

NEW RULES:

Have fun

Make lots of

Money

Be number one

the

THIS PAST WEEK

SCENE

Redken embraces

Las Vegas, Dior

gets deconstructed

and The Coterie

welcomes session’s

next generation

FREE INSIDE

LET’S JUST MEET

ESTD 1979

Salon Success Team

EDITOR

AMANDA NOTTAGE

DEPUTY EDITOR

DEBORAH MURTHA

ART DIRECTOR

NICK JABBAL

DIGITAL DESIGNER

EVA VESTMANN

CHIEF SUB EDITOR

ADAM WOOD

STAFF WRITER

ANNA SAMSON

DIGITAL ASSISTANT

KELSEY DRING

ONLINE AND

DIGITAL EDITOR

ALISON ROWLEY

CLASSIFIED EXECUTIVE

DAVID HAMMOND

SPECIAL PROJECTS MANAGER

JENNY BROOKS

SPECIAL PROJECTS DIRECTOR

JOANNA ANDERSEN

PUBLISHER

CATHERINE HANDCOCK

Creative HEAD is printed on

paper certifi ed as being from

sustainable sources using only

vegetable-based inks. Printed

by Buxton Press, Environmental

Printer of the Year and Printing

Company of the Year.

WRITE TO US AT:

Creative HEAD,

21 The Timberyard,

Drysdale Street,

London, N1 6ND

020 7324 7540

enquiries@alfol.co.uk

Creative HEAD is published

10 times a year by Alfol Ltd.

Creative HEAD is a registered

trademark. No part of this

magazine may be reproduced

without prior permission of the

publisher. All information correct

at time of going to press.

Printing by Buxton Press

creativeheadmag.com

creativeheadmagofficial

@creativeheadmag


Hair: Organic Colour Systems Salon Mentors; Michel Koller, Stefanie Kaufman, Tracey Burnap

Make-up: Tara Sanger

Photography: Magdalena Bieth

Creative Direction: Karine Jackson

www.organiccoloursystems.com

To find out how to become an Organic Colour Systems stockist contact:

e healthierhair@organiccoloursystems.com | t 01590 646462


The edit

THE NEWS AND KNOW-HOW FROM YOUR INDUSTRY

MWIT19:

NEW CATEGORIES

REVEALED!

MOST WANTED AND The It List Awards is

now open for entries and has unveiled two new

categories for 2019. The Most Wanted Independent

Stylist Award is for a stylist who maintains a busy

column within a salon while also busily building

a ‘Brand Me’ reputation. The Most Wanted Best

New Boutique Salon is to honour small salons

with a unique sense of style, which have opened

for business after February 2018. Now in its 19th

year, Creative HEAD’s industry-leading accolades

have had a shake-up – for the fi rst time, promising

young Irish competitors can enter The It List Awards,

while Irish salons are eligible for all Most Wanted

categories. Think you have what it takes? The

deadlines for entry are the 13 and 20 May for Most

Wanted and The It List respectively. Lucky fi nalists

will be invited to attend our dazzling Grand Final,

taking place on Monday 2 September, to celebrate

the incredible achievements of our industry’s stars.

See page 30 for more information and for a full list

of categories.

Balloons and

baby hair –

the LFW A/W19 briefing

Clockwise from top left: ALEXACHUNG, Nabil Nayal, Mark Fast,

Kalissi, Preen, Matty Bovan, Burberry, Erdem and Mary Katrantzou.

Images courtesy of BaByliss PRO, L’Oréal Professionnel, Redken,

Revlon Professional, TIGI, Toni&Guy and Wella Professionals

Advanced Pro Salon ColourCode

comes in a whopping 117 colours.

Enriched with argan oil and

anti-oxidants, ProPlex

Technology helps to repair

and strengthen hair from

within as it colours.

advancedprosalon.co.uk

LONDON FASHION WEEK delivered on hair concepts, with the intricate,

wet-look baby curls at Burberry, courtesy of Guido Palau for Redken, getting

everyone talking. More innocent kiss curls fronted slicked-back ponytails

at Preen by Thornton Bregazzi, created by Most Wanted Hair Icon Eugene

Souleiman for Wella Professionals and ghd, set in place using a ghd air with

diffuser. We got an exclusive peek at Josh Wood washing wefts in the sink,

coloured with Redken City Beats to match Mary Katrantzou’s elemental

theme. TIGI’s Maria Kovacs channelled ’50s screen sirens for Mark Fast

and Anthony Turner created a parade of Hitchcock heroines for Dyson and

L’Oréal Professionnel at Erdem. Balloons were the unlikely hero backstage

at ALEXACHUNG – Alex Brownsell used them to create fluffy, static texture

set with L’Oréal Professionnel Infinium hairspray. Meanwhile Most Wanted

Session Stylist Syd Hayes was channelling a punk attitude for both Matty

Bovan and House of Holland, using BaByliss PRO clippers for shorn bobs on

the former and the 2-in-1 Prima tong for the latter. It was a Marie Antoinette

moment at Nabil Nayal, created by John Vial for Revlon Professional, and the

Toni&Guy team were busy bees, sending Cos Sakkas, Jon Wilsdon and Indira

Schauwecker out to team up with Fashion Scout for labels including Kalissi.

14


#CHedit

Richard Mannah

JOICO lights up Berlin

JOICO INTERNATIONAL GUEST artistic

director Richard Mannah was on hand in

Berlin to introduce the brand’s new line of

professional in-salon bond-protecting and

colour-protecting treatments, Defy Damage.

The international press, including Creative

HEAD publisher Catherine Handcock,

were in the German capital to sample what

has been described as a ‘game-changer’ – a

spray-on additive that works with any hair

colour brand and lightener to renew bonds,

increase lift and colour deposit.

COLOUR US

HAPPY

Discover who will be heading to the L’Oréal

Colour Trophy Grand Final at these regional

heats. Winners of the competition, including

the Afro Award being judged on 18 March,

are announced at the Grand Final.

25 MARCH Northern Irish Regional

Semi-Final, Belfast

31 MARCH Scottish Regional

Semi-Final, Glasgow

1 APRIL North East Regional

Semi-Final, Leeds

2 APRIL North West Regional

Semi-Final, Liverpool

7 APRIL Western Regional

Semi-Final, Cheltenham

8 APRIL Eastern Regional

Semi-Final, Cambridge

9 APRIL Southern Regional Semi-Final, London

10 APRIL London Regional Semi-Final, London

3 JUNE L’Oréal Colour Trophy

Grand Final, London

IN CONVERSATION

WITH… IS BACK!

THIS MONTH, Creative HEAD’s Amanda

Nottage invites Sean Nolan, Wella

Professionals Colour Creative member

and technical director of HOB Salons, to

have a good-old natter. Topics range from

deciding to leave a promising academic

career to fostering the perfect team

dynamic. Visit creativeheadmag.com

Saks Doncaster

and Saks Northallerton

Saks gathers to

award star salons

SAKS DONCASTER AND Saks

Northallerton were crowned joint Hair Salon

of the Year at the 2019 Saks Gathering and

Awards at the Hilton Metropole in London,

with Saks Sedbury Hall scooping Hair and

Beauty Salon of the Year. More than 500 were

in the audience to see the winners revealed

by Saks managing director Stephen Kee, and

watch the Saks Art Team stage a celebration

of big hair. There was a special shout out

to Saks Hexham, named the SAKS4EVE

Fundraising Salon of the Year.

MY month

AHEAD

What March has

in store for...

JAYNE PRIGENT

JASHAIR GROUP

“Spring is nearly upon us, and

we always have a good feeling

of renewed energy across

the group. It’s the start of our

search for new apprentices as

school leavers are considering

a career in hairdressing.

Our Great Wall of China

Trek is fast approaching

and the staff

participating

are increasing

their training

for the pending

Trek in April.”

DARREN FOWLER

FOWLER35 AND FOWLER

HAIR ACADEMY

“I’ll be working with our team

to plan and run our Glossing

Kitchen event, where we’re

inviting our non-colour clients

and gents to an evening

all about colour and men’s

grooming. And of course I am

really excited to

be on stage at

Salon Smart,

which will be

an inspirational

event.”

MOVERS AND

SHAKERS

Jonathan Andrew has been

named global brand ambassador

for Fudge Professional.

Lesley Jennison, global colour

ambassador for Schwarzkopf

Professional, is now based at the

Billi Currie salon in Marylebone.

Headmasters has named

Gareth Williams as creative

ambassador and colour lead, and

Alfie Pfeffer as creative colour

ambassador for the salon group.

Brandon Messinger has

returned to HOB Salons as style

director at its Camden salon.

16


Premium Quality

Gently processed, expertly blended,

long lasting, no damage, traceable,

soft Virgin Remy hair

Ethically Sourced

We only source 100% Virgin

Remy hair directly from donations

made to Indian temples

Social Benefits

Indian temples use the proceeds

of the hair sale to support

local charitable causes

Blended by Hand

Our hair extensions are

handmade and expertly blended

strand by strand

Made in Italy

Fully respecting human

rights, local traditions

and ethical values

Beauty and Self-care

Empowering women who dream

of beauty, confidence, health

and integrity

World leading ethical hair extensions

www.greatlengthshair.co.uk


For a quick shake-up to a client’s

colour try the new shades of KMS

STYLECOLOR. Inspired by

vibrant Miami, these peach, blue

and berry spray-on colours are

an easy way to spice up shades

without commitment.

RRP £23 EACH

0330 1239530

kmshair.com

Glossy, healthy hair is made easy with five new additions to

Schwarzkopf Professional’s BC Bonacure range. We think the pH

4.5 Color Freeze Chocolate Micellar Shampoo will be a big hit.

RRP FROM £11.45

0800 526741

schwarzkopfpro.com

Say hello to new-look Fudge

Professional Headpaint. The

Triple Conditioning Complex

leaves hair looking (and

feeling) swoosh-worthy.

IN-SALON SERVICE

020 7845 6333

fudgeprofessional.com

Irresistible services consumers will want

to snap up, selected by the Layered team

ART to

follow

Promotional packs from milk_

shake contain a special Milky

teddy bear and a combination

of milk_shake products to raise

money and awareness for Polar

Bears International.

RRP £24.99

01392 365177

milkshakehaircare.co.uk

Keep even the most fragile hair in top-to-tip

condition with the new hairbrush from Tangle

Teezer. Joining The Original and Thick & Curly

hairbrushes in the brand’s core collection, the Fine

& Fragile is super gentle for sensitive scalps

and fine hair with ultra-flexible teeth.

Whether it’s breakage from colour

or heat damage, or stressed-out and

patchy scalps, it provides gentle

detangling with its two

tiers of teeth. A brilliant

opportunity for you to

illustrate your expertise

and prescribe the perfect

brush for every client in

your chair.

RRP £11

020 7274 6128

tangleteezer.com

Boast about your beautiful

blonde work with the Kenra

Colour Simply Blonde range.

With multiple lightener

formulas to fit any style and

different tones to choose

from, you’ll be spinning hair

into gold in no time.

IN-SALON SERVICE

0330 1231907

salon-services.com

Shine a light on new

@ELUMENATED

METALLIC shades from

Goldwell’s Topchic and

Colorance collections –

shimmering Cool Bronze,

Cool Copper and Steel Violet –

or turn down the light with

@Pure Pigments Cool Violet.

IN-SALON SERVICE

01323 432100

goldwell.co.uk

BondFix Strengthening

Conditioner from Celeb

Luxury works to strengthen

and restore hair health in a

single application, while Viral

Hybrid Colorditioners with

BondFix are a conditioner,

colour and bond rebuilder

in one, in an array of

gorgeous colours.

FROM £13.99 EXC VAT

0330 123 1907

salon-services.com

Leave your mark with staino,

an intense direct dye from

evo fab pro. Jewel-bright and

lasting up to 50 washes that

fade true-to-tone, these 10

shades can be maintained

with matched colour

maintenance conditioners.

IN-SALON SERVICE

0800 9554285

evohair.co.uk

18


#CHedit

STOCK

OPTIONS

OUR PICK OF THE LAUNCHES TO

STACK ON SHELVES, ADD TO MENUS

AND SHARE WITH YOUR STYLISTS

Do you believe in magic?

Because we do! The spray-on

Pro Series 1 Bond Protector

from the new JOICO Defy

Damage range had us stopped

in our tracks, a completely

new way to approach colour

and hair health. Quick and

easy to use, it works in

tandem with the Pro Series 2

Colour Treatment, with a high

concentration of JOICO’s

Smart Release technology to

replenish weakened bonds

and deeply hydrate. The

clever duo works with any

brand colour products to

reinforce strained strands

and leave hair stronger and

shinier. Clients can continue

to care for your colour work

with an extensive homecare

collection, full of arginine,

moringa seed oil and a

protective lipid for start-to-

finish damage protection.

Prepare to be amazed…

RRP FROM £17.50

joico-defydamage.com

IT’S ALL ABOUT... THE ELEMENTS

Whether it’s humidity or extreme

dryness, the revamped Frizz Dismiss

range from Redken can combat the

elements with sustainably sourced

babassu oil. Ideal for all hair types,

rain or shine.

RRP FROM £17.50

0800 0854 4956

redken.co.uk

Attract new clients with Revlon

Professional’s pollution fighting

range MAGN±T. It’s Anti-

Pollution Neutralizer is an

industry first and works with

any brand colour.

RRP FROM £17

020 7391 7440

revlonprofessional.com

CREATIVE HEAD

19


WHY DID YOU WANT TO BE A HAIRDRESSER?

Hairdressing has been an interest of

mine for a long time. At the age of 13

I had a queue of friends lining up for

me to curl their hair before the school

disco and I loved it. Of course back then

I was no expert – I was using a pencil and

straighteners! But it was at that point that

I realised I had a passion for hair and

thoroughly enjoyed making people feel

good about themselves. I just loved

that connection and the way you

could make someone feel by

changing their hair. I love

meeting new people and

creating styles for them to

match their personality.

NATASHA CAMERON

AGE: 23

SALON: MCINTYRES, DUNDEE

WHAT HAVE BEEN YOUR HIGHLIGHTS SO FAR?

It’s definitely being chosen to be part of the Wella Generation NOW

Team. It’s been amazing so far. My confidence has grown so much

because of it, which is one of the main things I was concerned about.

The amount I have learned and the experience I’ve

gained in a small period of time has been incredible.

WHERE DO YOU SEE YOURSELF IN 10 YEARS’ TIME?

I would love to be a highly-thought of and

sought-after mentor and educator, creating

my own unique styles and inspiring the

younger generation.

WHAT WOULD BE YOUR DREAM

HAIRDRESSING GIG?

To work with Kate Moss, Gigi and

Bella Hadid, Kendall Jenner and

Beyoncé! If I could do all

of their hair for a huge

event that would be a

dream come true.

20


No room for

complaints

CLIENTS CLAIMING THEY DIDN’T GET WHAT THEY ASKED FOR?

KEEP EVERYONE ON THE SAME PAGE WITH TIMELY’S CONSULT APP

WE’VE ALL BEEN there – you work for hours cutting and colouring to create the look your client has shown you on their phone.

They leave happy, only to return a day later demanding a refund for a look they apparently didn’t ask for. What went wrong?

The perfect client consultation process can protect your brand, reputation and bottom line. According to interviews by salon

marketing specialists Lockhart Meyer, 97 per cent of hairdressers claim that they give a consultation at every appointment, but

only seven per cent of clients believe they had one. With Timely’s free Consult for Hair Salons app, the consultation process is

clarified and you receive clear insights about your client’s expectations, ensuring you’re both on the same page before you begin.

Simply download the app and ask your client to

fill out the consultation form on iPads or iPhones

when they arrive. You can then discuss their

notes before uploading them safely to Timely’s

integrated cloud storage. To ensure the information

captured by Consult is as useful for you as it is for

your client, Timely has teamed up with industry

expert and hair educator Dario Cotroneo, owner

of Dario Salon and DCI Education in Australia,

to help design the forms. This way, if refunds or

re-dos are being demanded at no fault of the stylist,

the agreed consultation notes and documentation

are there to fall back on.

“It’s so easy for clients

to tell their social

communities about a bad

salon experience. Potential

reputational damage,

combined with the cost of

redoing a client’s hair, is

an increasing problem for

the hair industry”

DARIO COTRONEO

DARIO SALON AND DCI EDUCATION

IF YOU USE THE TIMELY

IPHONE OR IPAD APP,

BEFORE AND AFTER

PHOTOS CAN ALSO BE

TAKEN AND UPLOADED TO

YOUR CLIENT’S TIMELY

PROFILE, ALONGSIDE THE

CONSULTATION FORM.

IT’S SEAMLESS AND

SIMPLE – THE PERFECT

CLIENT EXPERIENCE,

WITH NO ROOM FOR

COMPLAINTS

DOWNLOAD THE CONSULT FOR HAIR SALONS APP FREE FROM THE APP STORE, OR VISIT GETTIMELY.COM/CONSULT FOR MORE INFORMATION

CREATIVE HEAD 21


#CHedit

Inside

story

AESTHETICS HENLEY-ON-ARDEN

Set in the beautiful market town of Henley-on-Arden, the latest outpost

of Aesthetics is a painstakingly restored Grade ll-listed building that was

designed with a helping hand from Pinterest. There are two open fi res,

one courtyard garden, an abundance of natural light and lots of space

for clients to work, read or just be – the brand’s newest salon has been

designed with guests’ time in mind. “We’re sensitive to time being a

precious commodity for clients and have designed the salon to work

around their needs,” explains co-founder Sarah Bowron, who’s keen the

venue feels like an extension of a client’s own home. All stations have

integrated sockets and chargers to enable working (or surfi ng) in the

chair, and if clients want to bring their furry friends, doggy treats are on

demand. Want to curl up by the fi re? They’re fi ne with that. “Bring your

children, meet friends, grab some lunch, it’s all good by us,” she says.

HOT BUYS

A ROSE BY ANY OTHER NAME

Takara Belmont’s Eos chair sports a tactile

plywood shell, available in rosewood or

brindle, combined with black

or chrome metalwork to suit

any salon’s colour palette.

Its replaceable cushions and

protective cover keep things

practical, too.

Price from £980

020 7515 0333

takarahairdressing.co.uk

now open

CAVELL HAIRDRESSING NORWICH

Based in the heart of the city’s Golden

Triangle, Cavell Hairdressing is passionate

about being an eco-friendly salon and has a

L’Oréal Colour Specialist on the team!

22 CREATIVE HEAD


DEAL OR NO DEAL?

WHEN IT COMES TO SELLING YOUR SALON BUSINESS YOU’LL WANT TO BE

ABSOLUTELY SURE YOU’RE GETTING THE BEST PRICE FOR THE LEAST HASSLE

SELLING UP IS never an easy decision to

make – from an emotional attachment to

the space and your team, to concerns about

finding the right buyer. No matter how well

things seem to be going, having a back-up

plan in place is simply good business sense.

“To maximise the return on your business,

you need a sound exit strategy,” says NHF/

NBF chief executive Hilary Hall. “Ideally, this

should be part of your business plan. Even

when your business is new and growing,

it’s good practice to have an exit strategy in

place – just in case unexpected circumstances

mean you have to sell at short notice.”

SHOW ME THE MONEY

A common mistake is over-valuing your

business, which is easy to do when you are

emotionally invested as much as financially.

“There’s also a danger that you may not

realise how much your business is worth and

under-value it,” Hilary adds. “You’ll need an

expert valuation to ensure your expectations

are neither too low nor too high.” Your best

bet? Head to a reputable business broker,

who offer a one-stop service in order to

help organise a sale from start to finish.

You can find further information on our

Trade Member broker ETS Corporate at

nhf.info/ETS

KEEP YOUR COOL

Even if you’re looking into a sale as a purely

speculative venture, it’s important to keep

mum on the whole process. The last thing

you need is rival salons looking to poach

staff, or staff and clients getting cold feet and

going elsewhere. Selling can be an incredibly

unsettling time for your staff, so be sure

to offer the best support you can by being

clued up on all HR issues. “Our 24/7 HR and

commercial legal helpline is an

indispensable benefit at times

like this,” says Hilary. “When

selling your business, you

can call for expert legal

advice on commercial or

HR issues, so you’ll never

be alone if things become

difficult.” Members can

download a free guide at

nhf.info/selling-guide

JOIN

THE NHF/NBF

BEFORE THE END

OF MARCH 2019 AND

QUOTE CHM25 TO

GET £25 OFF YOUR

MEMBERSHIP FEE!

NOT YET AN NHF/

NBF MEMBER?

THE NHF/NBF CAN HELP

WITH EVERY ASPECT OF

YOUR BUSINESS. FOR

LESS THAN 75P A DAY, THE

BENEFITS INCLUDE:

• Valuable discounts

on industry-specific

insurance

• Free health & safety

advice

• Free 24/7 legal and

commercial helplines

• Membership

helpline for

everyday

business advice

• Free

employment

and chair renting

contracts

To discover more about being a member of the NHF/NBF, call 01234 831965 or visit nhf.info

CREATIVE HEAD

23


THE BUSINESS EDIT

DR DENISE BADEN

ECO HAIR AND BEAUTY

WHY IS NOW A GOOD TIME

FOR SALONS TO BE THINKING

SUSTAINABILITY?

People have been spurred

into action not just by climate

change warnings and the

need to reduce our carbon

footprint, but also by seeing

on TV how waste affects

the environment. Since

Blue Planet II, where David

Attenborough narrated

how a whale mother was

still carrying her dead baby,

poisoned by plastics, we’ve

seen an increase in stylists

telling us their clients want to

know their hairdresser is not

part of the problem.

WHAT ARE THE BENEFITS

OF YOUR SUSTAINABILITY

CERTIFICATION?

The changes identified

in our Sustainable Salon

Certification scheme saves

the typical salon 286,000

litres of water, 24,150 kWh

of energy and £5,300 a year.

We concentrate on showing

how greener practices lower

bills, save time and have

health benefits. We also

promote all certified salons

via social media and our

sustainable salon locator at

ecohairandbeauty.com.

HOW DO I GET CERTIFIED?

Getting certified is easy, fun

and cost free. Work through

our virtual salon online,

which takes about 30 to 45

minutes, then you will each

receive a Sustainable Stylist

Certificate. Then the salon

owner needs to self-certify

to get a sustainable salon

certificate – it takes just a

minute or two.

CAN ‘BEAUTIFUL’ BE

BAD FOR BUSINESS?

IT’S NO SECRET that social media has

changed the hairdressing industry.

Potential clients judge salons based on

their social platforms, which they access in

a few clicks, and make their decisions in a

matter of seconds.

Being a visual platform, many hairdressers

understandably use Instagram to promote

their work – and the accounts that garner

the most likes often push eye-catching

rainbow hair. But are some salons being

overlooked because their work doesn’t fit

into this mould?

“My fabulous salon – and our client base

– has just been called a ‘beautiful place but

with boring clients’ by a product supplier

who doesn’t see us as being relevant to its

publicity efforts,” explains Melissa Timperley

(see box, below). “However, it seems that

now in our industry the visual shock factor

outranks the beautiful – particularly where

social media is involved.” Has it become the

case that creating beautiful hair can be bad

for business?

Session stylist Jodie Austen is familiar

with the challenge of finding the right

balance between using social media to

promote her work and staying loyal to her

artistry. She believes that the fault lies with

the short-sightedness of the brands, not the

work of hairdressers.

“Brands are still learning how to utilise

MELISSA TIMPERLEY

MELISSA TIMPERLEY SALON

social media. It’s almost like they’ve

panicked and prioritised accounts with a

large following rather than remembering

to showcase the talented professionals and

real artists,” she explains. “I have somewhat

stubbornly stayed true to what I enjoy

creating and doing with hair.”

She’s not the only hairdresser who has

been considering the relationship between

authenticity and success. “I think being

true to your own personal branding is what

counts,” argues Stephanie Ritchie, owner of

The Hair Club in Glasgow.

“While my salon space is very different to

others in my city, my style of client is very

natural and I’m selective with what brands

I carry, to fit in with my vibe. When it comes

to publicity and social media I think many

people are involved in a numbers game of

chasing followers – but no matter what, there

is room for us all.”

“Some of the most memorable and ‘liked’

photos on our Instagram page within the

last year include rainbow hair and a pink

scalp bleach. However, we also know that

a beautiful balayage always attracts a lot

of attention,” says Bad Apple Hair Group’s

Gavin Mills. “It’s important that our social

media personality is authentic, an honest

reflection of what our stylists can create.

We don’t feel any pressure to push

certain looks.”

I’m a firm advocate for an ‘all-inclusive’ everyday society.

However, I do wish that this industry would acknowledge the

salons creating beautiful styles for fabulous clients of all ages and

backgrounds. Instead of favouring outlandish, vivid (and often filtered)

images for social media, how about giving some support for all the

salons who are making ‘boring’ clients a better version of themselves, and feel great when

they leave? When my fabulous salon and our client base was called a ‘beautiful place but

with boring clients’ by one of our product suppliers, my first reactions were shock and upset.

My main question therefore to the product companies is this – do you really only want to

attract the weird and the wonderful? Take a look outside, there are swathes of potential

clients out there who don’t fit into that category. It just doesn’t seem like good marketing.

24

CREATIVE HEAD


#BusinessEdit

LIFE

LESSONS

KEN’S CLINIC

GOT A BUSINESS HEADACHE?

LET KEN WEST, DIRECTOR OF BUSINESS

EXPERTS 3•6•5, OFFER A PERSONAL PRESCRIPTION

KEVIN KAHAN

KEVIN KAHAN

Experience life. Soak up as

much information as you can

and grasp life by the horns!

Travel, eat, watch, read,

socialise. Life is a journey; be

open to everything in order

to make the best of yourself.

Believe in yourself. If

you’ve got a plan, have the

confidence to do things 100

per cent your way. I learnt

the hard way that a business

partnership wasn’t right for

me – I should have had the

self-belief to go it alone.

Get active. One of the

biggest challenges in

hairdressing is remaining

inspired and keeping strong,

physically and mentally.

I achieve that by staying

fit – I train three to four

times a week and do Pilates

regularly. I couldn’t function

without regular exercise.

Appreciate others. I

wouldn’t be where I am

without my wonderful team.

My manager Katherine

is my backbone and my

partner Paul runs the

business side. Nothing

would be possible without

them, so I feel very lucky to

have such unfailing support.

KEN’S DIAGNOSIS

An interesting question Simone, and one

where the answer should be built into the

‘DNA’ of how you run your salon. One of the

reasons that I became a member of 3•6•5 more

than 25 years ago was that, like most salon

owners, I trained to be a hairdresser and not a

businessman. Businesses sell their products

based upon their manufacturing costs, their

distribution and marketing costs, their fixed

costs, the profits they want to make, they add a

buffer for potential discounting and then add

the relevant sales taxes and this produces the

price they sell their product at.

Hairdressers tend to look at their

competitors, they often undercut them just

slightly and then pray that at the end of the day

they will make a profit. All of your concerns are

systematically factored into regular price rises

within any normal business. Hairdressers are

often scared of raising prices because they react

emotionally and not with a business mindset.

Often they try to absorb any increased costs,

which can only ever have one effect. Reduced

profits! If I were to give you some ‘tough love’

then I would say that the National Living Wage

increase shouldn’t bother you at all. As an

industry, minimum wage appears to hit us far

more than it should, but that’s another whole

article. The reality is that the rise happens

every year, just like your stock costs increase

and all of the other costs across your business.

So back to the ‘DNA’ of your business. Every

With the National Living

Wage set to rise in April, how

can salon owners stay ahead

of ever-increasing costs AND

stay profitable? Rent and the

cost of products are always

increasing, so what

can be done to ensure

businesses thrive, without

alienating clients?

SIMONE THOMAS,

SIMONE THOMAS

SALONS

year at the same time, just before a rising

market (for example at the beginning of April

or October ), we recommend that you increase

the price of every single service in your salon

by the same percentage. No ifs, not buts, no

emotion... just do it!

Price rises are part of life and deep down

clients know that too. However at the same

time as you raise prices, look at everything

that you do and ask yourself: “is

your ‘product’ truly worth what

you now need to charge for

it?” Are you delivering an

average product or a first class

market-leading one? Deliver

today what you delivered

yesterday and you will only be

able to charge today what

you charged yesterday.

Raise your ‘spec’ and

you will be able to

raise your prices.

Because you’re

worth it, Simone!

SEE

KEN WEST

SPEAK AT

25 MARCH AT THE PARK

PLAZA, LONDON

2018

DO YOU HAVE A BUSINESS HEADACHE YOU’D LIKE KEN TO HELP WITH?

Email KenW@365Hair.com or tweet @creativeheadmag

CREATIVE HEAD

25


#BusinessEdit

APPRECIATED

EMPLOYEES ARE

MORE PRODUCTIVE

A STUDY BY Engaging Works has revealed that

UK workers rank tenth in a global happiness at

work survey, while eight of the countries ranked

above the UK are also more productive.

NHF/NBF president Agnes Leonard explained

that while you may not have had time to

celebrate Employee Appreciation Day (on

1 March), it highlights why it makes good

business sense to do all you can to keep

your employees happy and make Employee

Appreciation Day a year-round event.

Ideas include discounts on retail products,

extra time off, special outings (which are also

great for team building), and a regular ‘employee

of the month’ competition. “Simple gestures such

as remembering staff birthdays with a card and

voucher and saying thank you for a job well done

will also help to create that essential ‘feel-good’

factor that’s so necessary for your salon to thrive

and grow,” Agnes added.

GET PLANNING FOR

TAX YEAR AHEAD

THE END OF the tax year (5 April) is fast

approaching, so now is a good time to plan

ahead and get organised, NHF/NBF chief

executive Hilary Hall has said.

She explained: “It’s vital to ensure

that everything related to your business

finances is properly recorded and

documented. One important reminder

is that VAT-registered businesses must

‘go digital’ from 1 April 2019. This means

using specific software to submit VAT

returns. Speak to your financial adviser to

make sure you are ready for this change.”

APPRENTICESHIP STARTS STILL

SUFFERING DESPITE UPTICK

THE LATEST OFFICIAL figures for apprenticeship starts show that

numbers for August to October 2018 have improved on the previous year, but

are still below the figures for the same quarter in 2015/16 and 2016/17.

This trend was reflected in the NHF/NBF’s 2018 industry-specific stats

(nhf.info/industrystats) which showed fewer people starting hairdressing and

barbering apprenticeships in England.

National Apprenticeship Week, taking place from 4 to 8 March this year,

is a timely reminder of the benefits of apprenticeships for both individuals

and businesses, said NHF/NBF director of quality and standards, Caroline

Larissey. “Taking on an apprentice in the hair and beauty industry is a

great way to pass on your skills, knowledge and experience with the aim

of building a loyal workforce while also benefiting from a young person’s

energy, creativity and ideas,” she said. “It’s a win-win situation.”

She added: “The NHF/NBF will continue to campaign on apprenticeship

standards and the need to make them affordable for small businesses,

despite recent changes in funding.”

In addition, from January 2018, secondary schools have been required

to comply with legislation known as the Baker Clause to ensure young

people are aware of the full range of opportunities open to them, including

apprenticeships. However, a recent report found that few schools are

complying with this requirement.

Minimum wage rates rise reminder

THE NATIONAL LIVING WAGE (NLW) and National Minimum Wage (NMW) rates are set

to rise from April 2019. The new rates will be:

• National Living Wage (over-25s): £8.21

• Age 21-24: £7.70

• Age 18-20: £6.15

• Age 16-17: £4.35

• Apprentice rate: £3.90

NHF/NBF chief executive Hilary Hall, said: “The government will continue to name and

shame employers who pay below the NLW and NMW, so make sure you know how much

you should be paying. And remember that apprentices aged 19 or over in the second

year of their apprenticeship should be paid the age-appropriate NMW.”

26 CREATIVE HEAD


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#BusinessEdit

BUSINESS BUILDER

Many clients are looking to refresh

their look and opt for lighter or bolder

shades as we head into spring. With this

in mind, there are two great mix and

match offers this March on a selection

of brands including XP, Lômé Paris and

#mydentity: buy four tubes and get one

free, or buy eight tubes and get four free.

Perfect for salons looking to buy in bulk!

It’s easy to see how professionals fall

in love with the Lômé Paris hair colour

collection. The brand will be

at venues across the UK &

Ireland for two-hour Lômé

Paris taster sessions to

discover how to achieve

natural, multi-tonal

colour results along

with tips and tricks

from experts. Search

@salonservicesuk

for more information

ASK ME

ANYTHING

THERE ARE EXPERTS INSIDE

EVERY BRANCH OF SALON

SERVICES WITH KNOWLEDGE

TO SHARE, SO JUST ASK!

TEACH

ME!

RENA PARROCK

National colour specialist

at Sally Salon Services

THE SERVICE STATION

In association with

Innovative launches, expert advice and business

boosting ideas – drop in and feel the buzz!

ON RIGHT NOW

This month, Salon Services customers – both

online and in-store – will receive a free Klipad

7-inch 8GB tablet and case when they spend

£150 or more on select brands. For terms and

conditions, visit salon-services.com

WELL-GROOMED

BUYS FOR THE BOYS AT

Available across stores and online, Salon

Services’ exclusive own-brand range – Burban –

includes products for all barbering and grooming

needs. Ideal for strengthening and protecting

hair, Burban’s Matte Paste (£8.99 exc. VAT) will

help create a textured style without a wet look.

Q: Why do you believe

that education is so

important for the

hairdressing industry?

A: “There is no doubt that

education is one of the

most critical ingredients

for continued growth and

success – particularly in

hairdressing, where trends

are constantly changing

and being updated. In

this industry, every day

presents us with so many

opportunities for us to

learn. Not just through

training courses, but

also through day-to-day

activities. Take new brand

launches for example,

such as our recent Lômé

Paris colour launch. It’s

important for stylists

and colourists to learn

about every aspect of

the products, such as the

features and specifications.

And if it’s a hair product,

test it out on dolly heads

or even on your own hair –

that way you can properly

showcase the amazing

results to your clients!”

FOR ADVICE ON HOW TO BUILD YOUR BUSINESS, CALL 0330 1231907 OR VISIT SALON-SERVICES.COM

28

CREATIVE HEAD


DUBLIN

CREATIVE HEAD’S NETWORKING CLUB THE COTERIE IS COMING TO

DUBLIN FOR THE VERY FIRST TIME! PREPARE TO BE INSPIRED…

CINTA MILLER

FASHION, MUSIC AND CELEBRITY

HAIR STYLIST/MAKE-UP ARTIST

From LFW shows to music videos and film

premieres, Cinta Miller has worked with

impressive names like designer Edeline

Lee, actor Idris Elba and musician Craig

David and brands Belstaff and boohoo.

FAYE PURCELL

CREATIVE MANAGER FOR BMG

Responsible for developing unique

creatives for artists including Kylie, The

Feeling, Bryan Ferry, Lenny Kravitz and

Newton Faulkner, Faye currently takes the

lead on visual projects for music company

BMG on its frontline releases.

JOHN VIAL

SESSION HAIR STYLIST &

CO-FOUNDER SALON SLOANE

John Vial has worked with the world’s most

iconic designers, photographers, magazines

and celebrities. He’s an instrumental name

at London and New York Fashion Weeks

and London Fashion Week Men’s.

MONDAY 8 APRIL 2019

7PM UNTIL 10PM, DUBLIN

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2019

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CREATIVE HEAD’S MOST WANTED AWARDS CELEBRATE AWESOME TALENT AND

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CREATIVE TALENT

For a creative director or senior stylist with exceptional artistic skill and commercial expertise

BUSINESS THINKER

For a salon owner or director who has built an outstanding salon business

COLOUR EXPERT

For a colour director or senior colourist with exceptional technical skill and commercial expertise

HAIR TREND

For the best on-trend image of the year

AWARD FOR INNOVATION

Rewarding an original hairdressing initiative that has proved a success for the salon business or the industry at large

SESSION STYLIST

For the most exciting hairdresser working in fashion (by nomination only)

HAIR ICON

For the most inspirational hairdresser of 2019 (by nomination only)

TEAM AWARDS

NEW! BEST NEW BOUTIQUE SALON

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Bruce Masefield Hair

Sara Holmes

Stuart Holmes Salon

BRILLIANT PEOPLE. GREAT

Carolyn Sweeney

Creations

Richard Phillipart

The Boutique Atelier

Nicola Clarke

Nicola Clarke at John Frieda

Andrew Collinge

Andrew Collinge

Dale Herne and

Angelo Vallillo

DNA Artspace

Charlotte and

Dylan Bradshaw

Dylan Bradshaw

Mark Maciver

SliderCuts

Sarah Black

Linton & Mac

Darren Fowler

Fowler35

CREATIVE HEAD’S BUSINESS NETWORKING EVENT FOR

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ASSOCIATE SPONSORS

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Simon Shaw

Simon Shaw Education

Ken West

3.6.5 Education

Bex Ohta

Trevor Sorbie

Simon Tickler

Salon Success

Monica Teodoro

L’Oréal Professionnel

Luke Hersheson

Hershesons

MINDS. EXPERT INSIGHT

Tom Connell

Trevor Sorbie

Bree Davie

Trevor Sorbie

Sophia Hilton

Not Another Salon

Jak Bakewell and

Scott McKay

Re-Invention House

Jo Robertson

Brand artist

Ken Picton

Ken Picton Salon

24-25 March 2019

THE PARK PLAZA LONDON RIVERBANK HOTEL

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WEEKEND PASS £295 plus VAT* or buy two tickets for £450 plus VAT** DAY PASS £100 plus VAT

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•Based on single room occupancy ••Two delegates share a twin/double room


The

pollution

solution

Be your client’s colour defender with

MAGN±T, the pollution shield for vibrant

hair colour from Revlon Professional

FROM CAR EXHAUSTS

to dust particles, pollution

is everywhere. And while

there’s a plethora of

technology-savvy beauty

options to help protect skin,

has anyone thought about

the impact pollution can have

on hair?

Skin cells are constantly

regenerating, but hair shafts

don’t. It’s up to you to help

your guests to protect and

keep hair healthy. And all

that hard work you put into

that colour result? Well,

pollution can have an impact

on that, too.

The metals already present

in hair affected by pollution

will interact badly with the

hydrogen peroxide needed

in colouring and lightening

services, generating free

radicals that break the

keratin bonds, making

the final colour result

unpredictable, unreliable

and dull...

But Revlon Professional

has a powerful new defence

system! It understands that

colour is right at the heart

of your salon’s services, and

is obsessed with absolutely

beautiful hair, just like you.

It felt compelled to take

defensive action… welcome

your innovative hero,

MAGN±T.

After years of research,

Revlon Professional’s

scientific team has a fighting

formula – the Pollupl±x

System, a patent-pending

formula that’s an industry

first. It’s an advanced

combination of active

ingredients compiled to

tackle issues head on. The

result? The best possible

colour result with full

protection for the hair fibre.

40 CREATIVE HEAD


Assemble your super powers

MAGN±T COLOR LOCK

REPAIRING SHAMPOO

This reduces metal build-up and metallic particles,

neutralises the negative effects of poor water while

also helping recover the hair’s inner structure during a

technical service.

MAGN±T ANTI-

POLLUTION

MICELLAR CLEANSER

Removes impurities and external

pollutants from hair and scalp,

reduces particle deposits and

neutralises the negative effects

of poor water.

CREATIVE HEAD ADVERTORIAL

*For best results, use with Revlon Professional brands

MAGN±T PROTECT ANTI-

POLLUTION DAILY SHIELD

Shields hair against environmental

aggressors. It’s anti-free radicals, while

it’s packed with UV protection to combat

hair ageing. It also removes and prevents

unpleasant odours.

WORKS

WITH ANY

COLOUR AND

LIGHTENING

BRAND!*

Max your service menu

Now consumers are more aware than ever of pollution and

its effects, MAGN±T is an incredible opportunity for your

salon to help allay any concerns their clients have and

deliver added value services that help you build business

and your reputation as a source of true expertise. And with

#magnetservices hashtags across social media, all eyes will

be on just what this exciting new salon-exclusive line can do.

MAGN±T ANTI-POLLUTION

NEUTRALIZER

Patent-pending, this neutralises the

negative effects of metals in colour services,

while protecting hair’s inner structure.

MAGN±T MOISTURIZE

ANTI-POLLUTION

RESTORING MASK

Reduces particle deposits, while

fighting against free-radicals.

MAGN±T is easy to weave in any existing care and colour

ritual – in full or in part. You’ll have the power and the tools

to create a tailor-made routine with the products clients take

home continuing your good work between salon visits and

establishing a conversation around their hair’s health that

can continue for visits to follow. And as an exclusive product

from Revlon Professional, it will also establish greater

loyalty from your clients.

For more information, visit revlonprofessional.com or call 020 7391 7440

RevlonProfessionalUK #createboldly #liveboldly #magnetRP

CREATIVE HEAD

41


TO CELEBRATE TALENT

ACROSS THE AVEDA

SALON NETWORK, THE

BRAND IS RUNNING A

SERIES OF #AVEDAARTIST

COMPETITIONS, WHERE

STYLISTS ENTER CREATIVE

IMAGES ON SOCIAL MEDIA

FOR THE CHANCE TO WIN A

SHOOT DAY MENTORED BY

ONE OF THE AVEDA ARTISTIC

TEAM. WINNERS KARA

THOMSON FROM JAMES

DUN’S HOUSE AVEDA SALON

IN ABERDEEN, GIOVANNA

LOPES FROM BAUHAUS

HAIR SALON IN CARDIFF

AND DOMENICO SANSONE

FROM GINA CONWAY

AVEDA SALON AND SPA IN

WIMBLEDON, WERE INVITED

TO GET SLICK UNDER THE

CREATIVE DIRECTION OF

LUKE CASTILLO TO

CAPTURE FRESH FINISHES

ON A WET-HAIR THEMED

SHOOT. HERE’S WHAT

THEY CREATED…

PHOTOGRAPHY BY DANIEL SIMS

42

CREATIVE HEAD


CREATIVE HEAD ADVERTORIAL

GO ONLINE to see all competition

entries – search #avedaartist on

Instagram, or visit @AvedaUK

CREATIVE HEAD

43


“I decided to just to give the

contest a try! I’ve only been

hairdressing for a year, so this

is my first shoot experience

and in the build-up I was really

nervous. But when I woke up on

shoot day I was just screaming

in excitement. I’ve loved having

more creative freedom”

GIOVANNA LOPES, BAUHAUS HAIR SALON

@GIGISLOPES.HAIR

“My inspiration was S/S19 Fashion Week –

simple, quite gender-neutral and glossy. I

decided to work with the natural texture

of my model’s hair, using Aveda Men’s

products to provide a really strong hold

– Liquid Gel and Confixor as well. The

consistencies made them easier to use on

the tight, porous curls to create shape”

KARA THOMSON, JAMES DUN’S HOUSE AVEDA SALON

@KARA_AVEDAHAIR

44

CREATIVE HEAD


“I attended the

Aveda Congress

show at the end of

2018 and was feeling

creatively inspired,

so decided to enter

the #AvedaArtist

competition. It’s been

a refreshing break

from the salon –

especially since I’m

the manager – as

I’ve been able to

swap paperwork for

a day of creativity!”

DOMENICO SANSONE, GINA

CONWAY AVEDA SALON AND SPA

@HERE.IS.DOM

HAIR Kara Thomson, James Dun’s House Aveda Salon (@jdhaveda); Giovanna Lopes, Bauhaus Hair Salon (@bauhaus_hair); Domenico Sansone, Gina Conway Aveda

Salon and Spa (@gina_conway_aveda). AVEDA CREATIVE DIRECTION Luke Castillo, Butcher’s Salon (@lukeccastillo, @butcherssalon). Photography: Daniel Sims

(@simsnotebook). MAKE-UP Lucy Broggio (@lucy.broggio_mua). MODELS Dominique Dunn (@iam.dunn), Martha Liversedge (@marthaliversedge) and Poli Korol (@polikorol)

CREATIVE HEAD ADVERTORIAL

CREATIVE HEAD

45


BEST SALON

TEAM

Birds of a

feather

THE BLUE TIT EAST VILLAGE GANG WON THE MOST WANTED

AWARD FOR BEST SALON TEAM IN 2018 – SO WHAT MAKES

THIS FLOCK SO SUCCESSFUL?

IT’S NEVER EASY building and nurturing a cohesive salon

team – let alone one that gets the honour of piling on to the

stage to accept the Most Wanted Best Salon Team trophy. But

since opening in 2015, Blue Tit East Village in London has

forged a group of stylists who work together to achieve great

things. But what are the fundamentals of success? Turns out

it’s teamwork, meeting challenges and a massive slide…

“The key aim of a salon business is to turn over a profit

and make a good living for those who are part of it,” says

Ilse Veldhuisen, salon manager at Blue Tit East Village.

“Our team has embraced this and we know that when one

member achieves, we all achieve. We have a collective and

inclusive mindset and spirit.”

The Blue Tit group has a policy of setting benchmarks to

help each salon to grow as a team, and the East Village salon

has excelled, using them as a springboard for improving their

individual work and achieving collective goals. A companywide

challenge to improve product sales became an exercise

in pinpointing strengths and ways to improve.

“We began by identifying the strongest retail advisers, so

46

CREATIVE HEAD


those members could demonstrate their skills and teach

the rest of the team,” explains Ilse. “During weekly team

meetings we developed communication skills through roleplay

activities. Each of the stylists was armed with a wealth

of expert knowledge that meant that they were not simply

selling products but sharing much-valued advice.

“This made us more confident in our abilities and made us

excited to talk to clients about their haircare regime.”

And the team’s retail strategy had fantastic results in more

ways than one. “Our clients loved the advice they received

and truly felt like they were being offered a bespoke haircare

plan. This also encouraged clients to rebook, knowing that

their stylist understood them and their hair. Sales grew 6.5 per

cent and the other salons in the group have been trained

in the same way as a result.”

Another challenge asked the Blue Tit

salons to get creative, something that the

East Village team excelled at when they

chose not to opt for traditional models.

They used their imaginations and

looked to Barbie not just as a muse

but as a model [see inset pictures] –

which of course brought its own set

of challenges. “Most stylists know

that synthetic hair is difficult to work

with and, unsurprisingly, none of the team

had experience with styling or colouring artificial

fibres!” says Ilse. “Naturally, problems arose, but they

were able to pool their knowledge and create a fun,

creative photoshoot.”

Taking time out from the salon and getting

together for some team-building is important to

Blue Tit East Village, and the more exciting the activity the

better. “It allows us to regroup and strengthen relationships,”

she adds. It’s important to mix it up – one activity was a trip

Ride the Slide at the Queen Elizabeth Olympic Park, the

world’s tallest and longest tunnel slide. Sounds easy, right?

Well, some team members suffer from a fear of heights,

others from a fear of the dark or are claustrophobic. “But we

supported each other,” explains Ilse. “There is mutual trust

and friendship inside and outside the salon.”

And they’ve only grown stronger since picking up that

Most Wanted trophy. “It has given the Blue Tit East Village

team a real boost in all areas, from client care and collections

to retailing and planning,” says Perry Patraszewski, director

at Blue Tit. “Many industry awards favour a particular

individual stylist or focus on business, but winning

this trophy was an accolade for all.”

Blue Tit East Village is flying

high – and deservedly so.

Pictured below, from left: Steve McManus,

Ilse Veldhuisen and Andreas Hinteregger

2018

CREATIVE HEAD


MAKE IT

IS YOUR SALON TEAM READY TO MAKE YOUR COLOUR CLIENTS GLOW?

SHIMMERING, RADIANT COLOUR JUST GOT A LITTLE MORE SPARKLE

WITH ELUMENATION FROM GOLDWELL

48 CREATIVE HEAD


MORE EYES THAN ever are on your colour work. That hue needs

to glow on Instagram; you need chic and unique hues that catch the

light – and everyone’s attention. With Elumenation from Goldwell,

your client’s final finish won’t need any filter.

Think like a photographer and ensure you have the right light,

always, for every client. Illuminate with Elumenation from Goldwell,

a new colour universe that puts exceptional shades and brilliant

shine in the palm of your hand. We’re talking the most vivid reds,

the deepest blues, the freshest greens and the hottest oranges –

alive with multi-dimensional reflections. But are you switched on

to the perfect Elumenation for each client in your chair? Let us

illuminate you…

CREATIVE HEAD ADVERTORIAL

MAKE IT PURE WITH ELUMEN

Oxidant-free colour for intense and brilliant results with exceptional

shine, Elumen has incredible durability and leaves hair looking

super healthy. This is the purest level of Elumenation!

MAKE IT QUICK AND CONVENIENT WITH

TOPCHIC AND COLORANCE @ELUMENATED SHADES

Ready-to-use formulas that are oxidative with an outer layer of

Elumen reflections at your fingertips – you have a broad range, from

grey coverage to fashion colours for whatever your client covets.

MAKE IT BESPOKE AND CUSTOMISED WITH

@PURE PIGMENTS

Let’s be honest, @Pure Pigments is rather special. It uses

revolutionary HD3 dye technology developed

in collaboration with the experts at Fujifilm

and it took 17 years to get it just right.

It provides 63 per cent more shine on

average, compared to regular colour* and

boosts the colour intensity of

the colour formula by up to three times.**

We like those numbers!

You have been Elumenated on what’s possible. And

there’s something new and exciting for 2019. We’re

about to travel at the speed of light – are you ready?

Keep reading…

SHINE

* Based on shine measurement TC6N in combination with @PP yellow, orange, red and violet compared to TC 6N at max. Recommended usage amount

** Based on Chroma measurements TC +@PP (yellow, red, orange, violet) versus TC + standard mix shades at max. Recommended usage amount

CREATIVE HEAD

49


METALLIC

Everything is Elumenated…

and now that universe of colour

has expanded, with three new

@ELUMENATED METALLIC

shades from Topchic and

Colorance, and a delicious new

hue from @Pure Pigments.

Mix and match the colours that

are sheer perfection for your

client, giving them the sparkling,

metallic-glinted tailored result

they simply will not get from a box

at home – and giving your artistic

side the chance to shine bright!

So meet the new metal marvels

all set to stun this spring! Say

hello to the new Topchic and

Colorance @ELUMENATED

METALLIC shades – Shimmering

Cool Bronze with a velvety shine;

subtle Cool Copper with a rose

glow and Steel Violet with a

frosted shine. Each one delivers

beautiful, metallic colours with

depth and coverage, spiced up with

a layer of multi-shine reflections

thanks to Goldwell’s unique

@ELUMENATED technology.

And with new @Pure Pigments

Cool Violet too, you can create

vivid tones and counteract warmth

all at the same time (don’t you just

love a multi-tasker?). With Cool

Violet in your kit, you can reinvent

any shade, curating a smoky hue

and a grey-vibed undertone.

Metallic? Fantastic! Make sure

your colour kit is Elumenated to

the metallic max for 2019 – it’s time

to get creative and shine! Ooh, we

can see a glint in your eye…

50 CREATIVE HEAD


MANIA

CREATIVE HEAD ADVERTORIAL

SHINE ALL YEAR LONG WITH NEW METALLIC SHADES FROM GOLDWELL

Formulas!

Techniques!

Inspiration!

Goldwell’s got the lot on its

trend-packed Education

Plus YouTube channel.

Just press play

Let´s make 2019 the most colourful year ever. If you want to live your life in colour

with new @ELUMENATED METALLIC shades from Goldwell, visit goldwell.co.uk.

For more inspiration, download the Goldwell Education Plus App

GoldwellUK #GOLDWELLCOLORMANIA

CREATIVE HEAD 51


NICE

MIMIC MIAMI’S COLOURFUL VIBE WITH THREE NEW SHADES FROM KMS STYLECOLOR

Nothing says ‘hot’ like Miami! Vibrant, diverse and always

ready to party, there’s little wonder it’s been named one of the

KMS inspirational style cities of 2019. Locals really know how

to rock a bold look with ease, making it the perfect backdrop

for the three new STYLECOLOR shades from KMS that help

you to switch up your clients’ hair colour in seconds – for those

who love to experiment but hate to commit. Formulated with

an advanced polymer complex, STYLECOLOR pigments coat

the surface of the hair in a thin, flexible film for an ultra-smooth

finish. The clever spray-on formula is able to create tone-ontone

results (even on dark hair) without any of the crunchiness,

stickiness or patchy cover you might fear.

52

CREATIVE HEAD


CREATIVE HEAD ADVERTORIAL

NUDE PEACH

This is a softer hue that’s perfect for

adding a subtle twist to everyday wear,

inspired by the iconic, pastel-hued Art

Deco buildings that can be found along

Miami’s South Beach. Mist all over

for a gentle wash of colour, or spray in

sections from root to tip for modern,

juicy highlights.

INKED BLUE

Violet and blue hues continue to be big

news but can be quite the commitment.

INKED BLUE is a perfect way to trial the

trend, taking inspiration from Miami’s

bold Wynwood art district. A more

vibrant shade than the existing STONE

WASH DENIM, the two colours look

great when layered together.

.

VELVET BERRY

Warm and seductive, like the pulsing

beat of a Miami street party, VELVET

BERRY works brilliantly on both dark

and light hair. Add a fun pop of colour to

blonde tresses, or spray all over dark hair

before brushing through for a soft purple

hue. Build it up in stages to achieve the

intensity you want.

Have you got clients keen to add a little Cuban heat to their look? KMS

STYLECOLOR is pillow-proof and waterproof but still washes away

easily with shampoo, leaving only the fun memories of the night before…

Connect through stories and shared experiences; through art, design, fashion and style.

To discover the KMS world where Style Matters, call 0330 1239530 or visit kmshair.com

@KMSHAIRUK #STYLEMATTERS

CREATIVE HEAD 53


TRY A LITTLE

TLC

FROM TOP KNOTS TO BLEACHING, ILLNESS AND STRESS…

YOUR CLIENTS’ HAIR GOES THROUGH A LOT, AND THEY’RE LOOKING

TO YOU TO HELP THEM KEEP IT AS HEALTHY AS POSSIBLE.

HERE’S HOW YOU CAN SHOW THEM YOU CARE AND

BUILD YOUR BUSINESS OFFERING FURTHER

WITH THE PERFECT PACKAGE OF

TREATMENTS AND TOOLS

#AskIain

Got a question for

trichologist Iain Sallis? Tweet

us now @creativeheadmag

and he’ll answer the best at

creativeheadmag.

com in April!

HAIR IS A RESILIENT material; but even

for clients with the best of intentions it

goes through a lot. It’s little wonder then that

clients are looking for the best solutions to these

problems – so make sure your salon is up to the task of

nurturing their hair back to full health.

Hair and scalp issues are incredibly common – according to

Tangle Teezer, hair loss and thinning affects one in four women

– and they are also deeply personal. Iain Sallis, trichologist

and founder of Hairmedic, is all too aware of how deep an

attachment we have to our hair. “We put great emotional

importance on it,” he says. “Subconsciously we look at peoples’

hair, skin and teeth and make an assumption of how healthy

they are. Hair loss and poor hair can make people feel less

youthful, less attractive and less virile.”

Hair is greatly affected by a client’s lifestyle, and reflects

elements both in and out of their control. “Stress can

cause breakage, hair loss and thinning,” says Mark

Woolley, founder of Electric Hairdressing. “Because hair

is often unprotected, it’s also susceptible to air pollution.”

Even the weather can take its toll, and pregnancy and

hormonal imbalances can change hair density.

So how can you approach these sensitive issues? “Use

your initial consultation to ask your client if they could change

anything about their hair what would it be?” suggest Hayley

Jennings and Jessica Patrick, co-directors at the Northern Hair

Loss Clinic. “If your client is a regular, you may find it easier

to bring up the subject, however you will still need to tread

carefully, particularly if you suspect that the issue might be

something the client isn’t aware of.”

Amy Wallace, style director and salon manager at KH Hair

in West Bridgford, Nottingham, agrees with the importance of

54 CREATIVE HEAD


IN ASSOCIATION WITH

Fine & Fragile detangling hairbrush from Tangle Teezer

ensuring your clients feel supported during any conversations

about hair loss. “It’s a really important part of my job to make

them feel comfortable and to be discreet with any consultation

that we may have,” she says. “I find sitting next to the client

throughout the discussion and not hovering above them

makes them feel more at ease and also allows for better eye

contact and empathy. We can use the Nioxin Nioscope to

magnify the scalp and follicle to help assess the possible cause

of any hair loss or scalp irritation.”

Simone Thomas, owner of Simone Thomas Salons, believes

that it’s worth forging links with other experts. Because of the

increasing specialist needs, her salons also offer a hair loss

clinic. “Salons should be partnering with trichologists and

hair loss clinics, as well as dermatologists, nutritionists and

psychotherapists,” she believes. “Within my business, we have

partnerships with hospitals throughout the UK who refer

clients to our clinics, as well as a team of professionals inhouse

including wig makers, hair loss directors, nutritionists

and dermatologists. If the salon has the space, maybe an area

or floor could be converted into a hair loss department.”

An increasing number of hairdressers are deciding to

train as trichologists to offer clients that specialised service,

including Robert Eaton, creative director at Russell Eaton

salons. “Training was very in-depth and took two years of

education at the Institute of Trichology and then a further two

years of mentoring as I applied the knowledge in the salon”.

He believes its vital to offer a point of difference wherever

possible, not only the highest level of technical hairdressing

but also in terms of a total salon experience. “The advice we

can offer our clients with our own in-salon trichologist has

been fantastic and it’s knowledge I use every day on most

clients and consultations,” he adds.

CREATIVE HEAD

55


MY HAIR TYPE IS

fine and coloured

5X

LESS HAIR

BREAKAGE

when brushing *

WHAT’S

YOUR

YOUR type?

WHATEVER YOUR

CLIENT’S HAIR TYPE,

TANGLE TEEZER

HAS THE PERFECT

HAIRBRUSH

TO ENSURE

THEIR HAIR IS

HANDLED WITH

TLC, EVERY TIME!

YOUR CLIENT’S HAIR has its own personality, just like

them. And they’re looking at you, their hair BFF, to keep it

in tip-top condition with expert tips and recommendations

to try between salon appointments. And one of the most

important tools they need for the job? The perfect hairbrush

for their hair type. Well, Tangle Teezer has them covered.

Fresh from Tangle Teezer is the Fine & Fragile, an

effective detangling hairbrush that’s gentle on the scalp and

soft on fine hair. It’s an ‘intelligent’ hairbrush that helps to

limit hair loss, with softer teeth that are kinder to the scalp

and provide gentler detangling. It has two-tier teeth just like

The Original, with the longer teeth eliminating knots and

tangles while the shorter teeth smooth the hair cuticle and

provide high-watt shine.

With more hairdressers taking the time to train to be

trichologists, in order to offer specialised services to the

increasing numbers of clients in need, being prepared as a

business with dedicated healthy hair solutions is crucial.

“Hair maintenance isn’t just about using the right

shampoos, you need to make sure people are using

the best hairbrush,” explains trichologist Iain Sallis,

founder of Hairmedic, who endorses the new Tangle

Teezer Fine & Fragile hairbrush. “It has specific

benefits, such as a decrease in friction, more shine,

less static and less breakage, so clients feel better about

their hair and themselves.”

It’s the perfect addition to the Tangle Teezer selection –

alongside The Original and the Thick & Curly hairbrushes,

you’ve got a selection of tools to select the ideal one for

every single client in your chair.

Pretty ponies, platinum blondes, spinning spirals…

whatever hair your client has, help them handle it with

the spot-on solution from Tangle Teezer – a detangling

hairbrush that’s tailored perfectly to their hair type,

expertly recommended by you!

56 CREATIVE HEAD


CREATIVE HEAD ADVERTORIAL

MY HAIR TYPE IS

normal, straight

with natural bends

MY HAIR TYPE IS

long, thick

and wavy

*Results based on 108 women aged 30 to 50 with fragile, fine, colour treated

and damaged hair using the Fine & Fragile for a two-week period

A HAIRBRUSH FOR EVERY hair type

OFFER THE RIGHT HAIRBRUSH FOR EVERY CLIENT WITH TANGLE TEEZER!

FINE & FRAGILE

● Soft flex teeth

provide gentle

detangling and care

for the scalp

● For fine, fragile,

colour treated,

heat damaged and

environmentally-

stressed

hair

S O F T

T E E T H

F L E X

THE ORIGINAL

● Regular-flex teeth

effortlessly reduce

knots and tangles

● For normal hair,

wet and dry

T E E T H

R E G U L A R

F L E X

THICK & CURLY

● Firm-flex teeth –

longer and

stronger teeth

eliminate knots and

reduce breakage

● For thick, curly and

textured hair

F I R M

T E E T H

F L E X

Contact Tangle Teezer on sales@tangleteezer.com to find your nearest distributor

and visit tangleteezer.com to see the full line-up of hairbrush heroes

CREATIVE HEAD

57


#TLC

You know the issues…

HOW DO YOU HELP SOLVE THEM?

YOUR CLIENT IS LOOKING TO YOU FOR YOUR EXPERTISE. WHAT ADVICE AND SOLUTIONS SHOULD YOU BE SHARING?

ONCE YOU’VE IDENTIFIED the problems,

it’s time to start working on the solutions.

Tangle Teezer has created the Fine & Fragile

detangling hairbrush with flexible, super-soft

teeth to gently detangle the hair. “Intelligent

brushes for finer hair types will

have specific benefits such as

a decrease in friction, more

shine, less static, better

feel to the hair and less

breakage, which all equates

to clients feeling better about

their hair and themselves,”

says Iain Sallis, who endorses

the Fine & Fragile. It means

that with three brushes for

different hair types in the core

collection from Tangle Teezer,

alongside The Original and

the Thick & Curly, stylists

now can pair clients and

the perfect brush. Luke

Hopkins of The OS Salon

in Ipswich, has been

using the Tangle Teezer

Fine & Fragile on

his clients with more

sensitive hair. “It glides

through the hair, releasing

tangles as it moves.”

Lauren Thwaites at The Wizard of Hair in

London, adds the brush is great for hair as it

ages and weakens, because it “brushes the

hair delicately, and doesn’t rip the strands

of hair apart”.

Innovations in services mean

that hair quality doesn’t need to be

sacrificed for the colour a client

wants. Bonding additives have

revolutionised in-salon treatments

and what hairdressers can do while

keeping hair as healthy as possible.

Pushing things forward even further

is JOICO’s new Defy Damage range,

particularly its Pro Series in-salon treatment

duo, that can be used with any colour brand.

“It gives instant and continuous protection

against chemical, mechanical, thermal and

environmental damage,” says Bruno-Marc

Giamattei, JOICO ambassador for Europe, UK

and Ireland. “It hugely strengthens vulnerable

hair and makes it more resilient.”

And achieving healthy hair and scalp hair

creates the ideal base for colour services, too.

Andrew Trott-Barn, of Advance Pro Salon

ColourCode’s UK and Ireland artistic director,

says: “Hair health forms the core foundations

of every one of Advance Pro Salon’s formulas,

to ensure hair is in peak condition during the

colouring process.” This new colour line is

infused with exclusive ProPlex Technology to

repair hair from within.

It’s also worth knowing what clients

should be doing to help in terms of their

diet to accelerate growth and encourage

healthy hair from the inside-out. With Hair

Gain supplements, positive results can

be seen in just four weeks, according to

founder Lucy Palmer. “Between a client’s

regular appointments, a real difference will

be obvious.” For clients who may be a little

apprehensive, she recommends they take a

series of photos of their hair, paying particular

attention to around the front hairline, at four

weekly intervals to show growth.

Homecare focusing on damage prevention

and rescue is imperative. “If your hair is feeling

damaged, stressed or weak, Fudge Professional

Damage Rewind should be your go-to!” says

Jonathan Andrew, global brand ambassador at

Fudge Professional. “Even from the very first

use hair is left 90 per cent stronger.”

Offering a complete plan to combat

scalp issues from in-salon treatments to

haircare products, tools and supplements,

will encourage customer loyalty, as the

client keeps returning for their next phase

of their treatment.

58

CREATIVE HEAD


#TLC

TENDER LOVING (hair) CARE

PRESCRIBE YOUR CLIENTS A TAILORED KIT TO GET THEIR HAIR BACK TO FULL HEALTH –

HERE’S SOME OF THE BEST PROFESSIONAL OPTIONS TO CHOOSE FROM

The Goldwell Anti-Hair Loss

Spray instantly thicken the

hair fibre and supports roots.

RRP £16

goldwell.co.uk

The Energizing Blend Scalp

Treatment by milk_shake

rejuvenates thinning hair.

RRP £15.90

milkshakehair.co.uk

Protect clients’ hair from

pollution with MAGN±T

from Revlon Professional.

IN-SALON SERVICE

revlonprofessional.com

Sugarbearhair Hair

Vitamins are a berry-infused

supplement for strong hair.

PRICE £20.99 EXC. VAT

salon-services.com

Nioxin Recharging Complex

supports hair from the inside

out, as well as nails and skin.

RRP £40

nioxin.com

JOICO’s in-salon treatment

Defy Damage Pro Series

transforms weak hair.

IN-SALON SERVICE

joico-defydamage.com

Organic Colour Systems

Soothe Plus rebalances and

nourishes irritated scalps.

RRP FROM £11.95

organiccoloursystems.com

Balance serum and nourish

roots with Aveda Pramasana

Protective Scalp Concentrate.

RRP £35.50

aveda.com

Hair Gain supplements

contain a wealth of nutrients

to restore vitality and shine.

RRP £34.99

hairgainnow.com

Heal scalp damage with ASP

Affinage Salon Professional

Kitoko Scalp Lotion.

RRP £8.50

asphair.com

Regenerate brittle hair with

the Damage Rewind line-up

by Fudge Professional.

RRP £11.95 EACH

fudgeprofessional.co.uk

Advanced Pro Salon Colour-

Code offers smooth results,

thanks to ProPlex Technology.

IN-SALON SERVICE

advancedprosalon.co.uk

Coming

soon!

L’Oréal Professionnel is

relaunching Serioxyl

– look out for the

superhero scalp range

from April!

lorealprofessionnel.

co.uk

Using the wrong hairbrush

aggravates hair and scalp issues –

too much friction can weaken and

split the hair cuticles, or irritate the

scalp. That’s why Tangle Teezer

has launched the Fine & Fragile

detangling hairbrush. Alongside

The Original and the Thick & Curly

versions, you can recommend the

best brush for each client, every time.

RRP £11

tangleteezer.com

60

CREATIVE HEAD


COLOUR LOCKED IN

for 30 washes

*

90% STRONGER

hair instantly

*

Stop damage in its tracks and throw tired, broken hair a lifeline with our advanced Damage Rewind

Reconstructing Shampoo and Conditioner. Our unique Opti-PLEX Technology penetrates deep

into the hair core to reconstruct bonds after chemical, styling and environmental damage, while

HairGuard Technology targets cuticles, sealing them shut in just 1 wash.

Fudgehair

*when shampoo and conditioner are used together

www.fudgeprofessional.com


RECOMMENDED BY

tangleteezer.com

#MyDetanglingHairbrush


Seventeen

SPECIAL

COLLECTOR’S

ISSUE!

ADORED BY TEENAGE GIRLS’ ACROSS THE LAND LOOKING FOR ADVICE

MAGAZINE IS THE NOSTALGIC REFERENCE POINT FOR THE LATEST

’80S VIBES AND TIME-HONOURED TECHNIQUES BUT WITH A

64

CREATIVE HEAD


Again

HAIR Linton & Mac. MAKE-UP Stacey Stewart.

ON FASHION, BEAUTY AND BOYS, JUST SEVENTEEN

COLLECTION FROM LINTON & MAC, FULL OF

THOROUGHLY MODERN TWIST. GET IT OR REGRET IT...

PHOTOGRAPHY BY

NICK LUNN!

CREATIVE HEAD 65


66

CREATIVE HEAD


FROM STRONG ’40S SIRENS TO ’70S-FLAVOURED REBOOTS, THE END OF YEAR COLLECTION FROM THE 2018

SAKS A-TEAM IS RICH IN FUN COLOUR AND CREATIVITY, WITH INSPIRATIONS RANGING FROM THE NEW

AVENGERS’ PURDEY TO ANDY WARHOL AND ROY LICHTENSTEIN. EVERYONE GETS AN A-GRADE…

PHOTOGRAPHY BY SONNY MCCARTNEY

CREATIVE HEAD 67


68

CREATIVE HEAD


CREATIVE HEAD 69

HAIR The Saks A Team 2018 – Samantha Bayliss, Sy Boucher, Izzy Brittain, Zander Carnegie, Alice Fleming, Estelle Smith and Natalie Tasker.

CREATIVE DIRECTION Sarah Clarke-Lee, Clare Murphy and Luke Pluckrose, Saks Art Team. MAKE-UP Ria O’Sullivan, Saks Kenilworth.


Scene

THE HOTTEST EVENTS EVERY MONTH – GET YOURSELF SCENE!

NYC IN

Sin City

Toby Meyer

REDKEN BROUGHT THE Big Apple to the heart of the Las Vegas strip for

its biggest ever Symposium event. An electrifying three days packed full of

education, eye-popping stage work and alter egos, the biannual gathering saw

close to 20,000 hairdressers descend on the city’s super-luxe Delano Hotel.

Proceedings opened with a virtual cab trip through New York City, with

dramatic show hair representing the double lives of various characters who

slid into the passenger seat after dark. Punk, burlesque and underground

rap culture all featured. With the signature Redken energy bubbling high,

guests enjoyed two days of seminars and workshops, alongside new product

showcases and demos. Hollywood mega-colourist Tracey Cunningham

enthralled the audience, and the UK was well represented, with global color

creative director Josh Wood and artists Kelly Scott, Chris Moody and Toby

Meyer among those on stage. The closing party united the Vegas spirit with

the theme of hidden identities, as a trio of impersonators brought Britney,

Dolly and Prince to life. A surprise DJ set by vice-president of education,

Sheri Doss (aka DJ Dazzle), was followed by ’90s R&B superstars En Vogue,

who pushed the night to a nostalgic crescendo.

70

CREATIVE HEAD


Sam Villa

En Vogue

Kelly Scott

Chris Moody

Josh Wood Tracey Cunningham

CREATIVE HEAD 71


John Gillespie with the L’Oréal

Professionnel Portfolio Team

Deconstructed

DIOR

TO COINCIDE WITH the V&A’s Christian Dior: Designer of

Dreams exhibition, the latest Fashion in Motion event attention

turned to one of the 20th century’s most influential designers.

Presented by second year students of the Central Saint Martins

BA (Hons) Fashion: Fashion Design Womenswear course,

‘Inspired by Christian Dior’ displayed a unique selection of

20 outfits created by the students. Taking inspiration from

original Christian Dior garments and the six artistic directors

who have succeeded him, the chosen ensembles showcased

a contemporary response modelled against the beautiful

backdrop of the V&A itself. The Fashion in Motion programme

makes catwalk couture accessible to a wider audience, with

support provided from L’Oréal Professionnel since the series

began. On hand backstage were the L’Oréal Professionnel

Portfolio Team, led by John Gillespie, who took inspiration from

the shapes and elegance of Dior’s work to create a modern hair

finish with height and movement.

72

CREATIVE HEAD


James Bickmore

Valerie Benavides and

Angel Montague-Sayers

Anna Cofone

Ryan Steedman

and Jodie Austen

Mads Sune-Lund Christensen

Generation

NEXT

HARD-WORKING BUT HAPPY – session’s next generation

told it like it really is to a sell-out Coterie crowd at London’s

One Alfred Place. Co-hosts Amanda Nottage, editor of

Creative HEAD; and Anna Cofone, session stylist to names

such as Dua Lipa and Lana Del Rey; expertly probed

the panel, which comprised freelance session hair artist

Jodie Austen, Sam McKnight Hair’s Valerie Benavides;

Headmasters’ James Bickmore; Angel Montague-Sayers

from the Sally Montague Hair Group; Josh Wood’s

first assistant and It List Fashionista Mads-Sune Lund

Christensen; and Percy & Reed’s Ryan Steedman. From

forging early relationships with management agents and

smashing it as a hair team assistant to Anthony Turner,

Guido Palau and Eugene Souleiman, to mastering looks

on set for the stars of Britain’s biggest reality TV music

shows, our mega-talented squad talked openly about their

personal struggles and challenges as they climbed a fiercely

competitive career ladder; the high points and low moments;

finding their “own people” – and balancing everything to

make sure happiness reigns supreme. And everyone left

equipped to create their out session stunning hair with

goodies from the revamped TECNI.ART range from sponsor

L’Oréal Professonnel.

CREATIVE HEAD 73


At my audition for the

@tigiprofessionals Inspirational

Youth team – too excited!

The gang! @tigiprofessionals

Inspirational Youth finalists

with Anthony Mascolo

On stage doing my thing

Loving life at the Inspirational

Youth Bootcamp

In the

frame

Regis Putney’s Dana Hoek,

member of the 2018 TIGI Inspirational

Youth Team, snaps away…

I raised £1,500 for Surrey

and Sussex Air Ambulance

at @regisuk Putney

SHOOT AND SEND Want to give us

a snapshot of your world? Tweet

us at @creativeheadmag now!

Playing with colour –

fruit salad vibes!

Prepping for the

big show

Up on stage for TIGI

Inspirational Youth

My final image for TIGI Inspirational

Youth – effortlessly beautiful

Precision is key!

74

CREATIVE HEAD


URGENT HELP

FOR THE PLIGHT

OF POLAR BEARS

IF WE DON’T TAKE IMMEDIATE ACTION,

POLAR BEARS COULD BE

THE FIRST SPECIES TO BECOME

EXTINCT DUE TO CLIMATE CHANGE

milk_shake ® have teamed up

with Polar Bears International

to raise money for these beautiful animals

by producing a special pack

containing our best selling products

along with a free polar bear soft toy.

For every pack sold, milk_shake ®

will make a contribution to this amazing charity,

for the protection of polar bears, the good of our planet

and for future generations to come*.

*in participating salons, while stocks last.

/ DISCOVER MORE AT:

MILKSHAKEHAIRCARE.CO.UK

/ FACEBOOK MILKSHAKEHAIRUK

/ T. 01392 365177

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