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THE<br />
NEW<br />
LEAF<br />
THE FUTURE OF MXGP:<br />
YOUTHSTREAM AND INFRONT<br />
TALK NEXT STEPS<br />
By Adam Wheeler, Photos by Ray Archer<br />
<strong>On</strong> the last day of the first month of the New Year the<br />
FIM MXGP Motocross World Championship moved into<br />
a new era. There had been whispers for some time that<br />
the series was being packaged and placed in a shop window<br />
but the acquisition of promoters Youthstream by Swiss sports<br />
marketing company Infront was the first serious shift in the<br />
foundations of Grand Prix racing since the current incumbents<br />
purchased the television, marketing and global rights from<br />
Dorna in 2003.<br />
Youthstream, under control of the Luongo family – principally<br />
father and son Giuseppe and David – have a long association<br />
with motocross, stretching back into the 1980s as race and<br />
championship promoters. The firm’s stint at the helm of the<br />
FIM World Championship began in the mid-1990s as Action<br />
Group before the sale to MotoGP rights holders Dorna in 2000.
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