On Track Off Road No.184

FEATURE
series represented by Youthstream as well as
in supporting YS to accelerate the international
development of MXGP.”
When prompted to identify the strengths of
MXGP, Ternisien’s reply backs-up Luongo assertion
that Infront have looked carefully into
the potential of the sport. “[It] is one of motorsport’s
fastest growing and most promising
properties,” he says, “one of few sports where
the results are completely unpredictable and
[is] great for fans. The growth the sport has
recently shown is part of a long-term strategy
with a focus on supporting and developing
young riders from the very beginning.
Commercially, we see potential for further
optimisation in sponsorship, media sales and
digital marketing activities.”
“We will collaborate very closely to further
improve fan experience, content offering and
ultimately grow the global community in motocross,”
he offers on Infront’s expected influence.
“We aim at taking the sport to the next level of
commercial success by activating our extensive
media and sponsorship network as well as our
full suite of innovative sports solutions. This
goes hand-in-hand with improving media sales
and accelerating digital marketing activities,
including further improving the MXGP-TV OTT
platform for fans all over the world.”