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FEATURE<br />
The joint Youthstream-Infront press<br />
release claims that a firmer hand will<br />
remain on the tiller this time and it will<br />
be a familiar one. ‘The management<br />
of the Monaco-based company will<br />
remain unchanged under the direction<br />
of President Giuseppe Luongo together<br />
with David Luongo as CEO and Daniele<br />
Rizzi as COO,’ the document states.<br />
“From the very beginning of our discussion<br />
it was clear from both parties<br />
that the management, the people and<br />
the philosophy of Youthstream should<br />
not change,” offers David Luongo exclusively.<br />
“Thanks to our work, choices<br />
and strategy during the last decade<br />
we brought MXGP to an amazing level,<br />
and in that respect Infront will help us<br />
to reach the next steps of our developments.”<br />
“Infront aims to develop a new motorsports<br />
and extreme sports platform,<br />
and thank to the knowledge and the<br />
expertise of Youthstream we are be the<br />
best partners to work on that.”<br />
“No changes are planned,” he reiterates<br />
“as the structure and the format<br />
of our different championships are<br />
working very well but the expertise and<br />
relations of Infront in the TV rights,<br />
Marketing world wide and the window<br />
on Asia will for sure bring the MXGP<br />
to the next steps in term of popularity<br />
and awareness.”<br />
The role of Infront as a passive Big<br />
Brother and facilitator of MXGP to<br />
wider circles is the strongest party line<br />
coming out of the deal. Judging by<br />
their efforts and stance in WorldSBK<br />
this is their MO. “When Infront stepped<br />
into WorldSBK it was hardly noticeable
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