ESTETICA Magazine USA (1/2019)
Estetica Magazine is the world's leading hairdressing magazine. Founded in Italy in 1946 and published today in over 60 countries around the world, it is a global reference point for professionals working in the hair and beauty industry. Techniques, fashion, education and trends are at the core of every issue of Estetica Magazine. Further information about both the printed and digital versions of the magazine is available at www.esteticanetwork.com
Estetica Magazine is the world's leading hairdressing magazine. Founded in Italy in 1946 and published today in over 60 countries around the world, it is a global reference point for professionals working in the hair and beauty industry. Techniques, fashion, education and trends are at the core of every issue of Estetica Magazine. Further information about both the printed and digital versions of the magazine is available at www.esteticanetwork.com
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John Paul Mitchell Systems<br />
Making a<br />
It’s going to take time and effort to save our planet. These<br />
are just a few ways we can take baby steps to make<br />
more conscientious choices in the world of hairdressing.<br />
18 dossier<br />
difference<br />
Marie Scarano<br />
There is growing demand for natural and healthy ingredients such as vitamins and botanicals, while<br />
certain ingredients perceived as more “artificial”, like parabens, triclosan, sulphates and silicones, are under<br />
the spotlight due to health and safety concerns. Brands looking to meet consumer demands are marketing<br />
products that look delicious enough to eat, containing recognisable ingredients such as avocado or honey,<br />
as part of the daily hair care routine. Environmentally savvy consumers are also demanding more of manufacturing<br />
companies, seeking out those who apply sustainable production practices, no-animal cruelty,<br />
water conservation, responsible corporate policies, and the ethical sourcing of raw ingredients.
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