ESTETICA Magazine USA (1/2019)

Redken Symposium 2019 featured classes ranging from haircolor, design and finishing techniques to
business improvement courses, digital upskilling classes, hands-on classes and more! The curriculum offered
an exciting roster of facilitators, including Redken Global Artistic Ambassador Sam Villa, Redken Creative
Colorist Rebecca Taylor, Redken Celebrity Colorist Tracey Cunningham, and Brand Ambassadors Rodney
Cutler and Cassandra McGlaughlin. The Symposium App – downloaded over 7.1K times! – helped attendees
to plan their class schedule and access up-to-date info on classes, facilitators and special events like Grand
Opening & Monday Night Bash. The app also featured push notifications throughout the event, including
special product deals and activations taking place in the Redken Gallerie as well as a shopping section.
From the fascinating performances during the spectacular Grand Opening at the Mandalay Bay Convention Center to Look &
Learn Classrooms, Hands-On Sessions, Salon-Proven Strategies and Digital Know-How Sessions, and a truly Superstar Salon
Education program, including how to be empowered, how to listen to your staff, how to put YOURSELF first, Redken’s Live
Best classes helped every attendee to become the best version of themselves. “The Redken Symposium is more than an event;
it’s a multitude of moments that create an experience,” said Sheri Doss, VP of Education Worldwide – Redken and Pureology.
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