Lucy's Magazine Vol. 42

LUCY’S 103
ability to express that these
women are confident and
elegant, yet also laid back,
comfortable, and unwilling
to appease traditional, male
bias towards tight-fitting,
expressionless style.
From the outset,
Kelli imagined a mood
board of the looks inspired
by iconic, retro beauty and
the results she achieved
integrated classic style with
modern edge. Early 1970’s
makeup was a continuation
from the late 1960s
influence, with “simple and
effortless” beauty trends— a
revolution in makeup which
still persists today.
A majority of these classic
techniques were brought
into play for this project,
such as shimmering pastel
eyeshadow, earth tones,
bronzed skin, and dewy
or glossy lips. Kelli took
these classic looks and
skillfully blended in modern
characteristics such as
bolder brows and flawless
looking skin. The periwinkle
eyes and peachy pink lips
of Look 1, bring a sense of
sweetness to a vivid color
palette while still completing
the look. In this regard,
Kelli’s key styling secret to
implementing color is not
spotlighting every feature
at the same time. Look 2
included clean makeup with
earth tones to accentuate
Carolina and Ana’s gorgeous
bone structures without
taking away from the bright
hues and patterns all around
them.
Finally, Kelli employs freeflowing
wavy hairstyle with
a middle part to give the
feeling of uncomplicated
beauty— a desire sparked
in the 70’s and still hotly
sought after in the trends
of today. This conjecture
of flawless beauty and
effortless style is both a
constant in Kelli’s work, and
the epitome of our team’s
collective goal in bringing
The LA Standard to life.