J'AIME APRIL 2019

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F E AT U R E Challenging gender inequality BIRMINGHAM ENTREPRENEUR SHAHERAZAD UMBREEN IS MAKING STRIDES IN THE GENDER EQUALITY STRUGGLE WITH THE LAUNCH OF HER NEW BOOK ON WOMEN’S EMPOWERMENT Shoe designer and entrepreneur Shaherazad Umbreen has launched her debut book in time for International Women’s Day last month, exploring the gender gap and looking at how women can empower themselves and each other. Each Other: Why Women Must Empower Women is designed to be read by women everywhere in accessible, easily digestible chapters with a clear toolkit of empowering actions included. The book, which is available on Amazon and shaherazad.com, features insights from feminists such as Helen Pankhurst and Deborah Rodriguez, as well as explorations of inequality quandaries such as the gender pay gap, why girls suffer from hunger more than boys, and even Iceland’s very strange penis museum. Shaherazad, who won the prestigious Winston Churchill Memorial Trust Fellowship in 2018, said she originally came up with the idea for the research when she set up her empowering shoe business, Shoes by Shaherazad, three years ago. “My shoes are designed to carry women in comfort from the boardroom to the bar and my book is designed to give women clear calls to action to end the gender inequality conundrum,” she explains. The Winston Churchill Memorial Trust Fellowship funded Shaherazad’s travels across the UK, Germany, Iceland and Kuwait to explore what women can do to finally end inequality. Her book asserts that men have been the privileged sex for far too long and that it is time for women to do more to empower each other. “There is not a single country in the world where women have full equality with men. It’s time that women take control and make gender equality our reality,” said Shaherazad. “In the book I explore a world where belonging on any part of the gender spectrum does not limit or enhance your life chances. “Iceland is the number one country in the world for gender equality but even there women are paid 14% less than men. My book and the toolkit within it calls for women to take action to end male privilege. For example, increasing paternity leave sounds counterintuitive to the struggle but will actually help to enable gender equality. The book reveals what would happen to population growth if men could SHOE DESIGNER AND AUTHOR SHAHERAZAD UMBREEN give birth; it challenges what men’s appetite for sex would be if there was a chance that they would have to bear the pain of pregnancy and childbirth.” The content is designed to appeal to women who believe in equality but don’t know where to start in supporting change. It explores how to deal with sexist language in meetings - such as when people say, ‘tits up’ or ‘man up’ - how to deal with sexual misdemeanours; how to enable women to gain senior leadership positions and how to support the feminist agenda by ensuring that male partners play their fair share in the domestic sphere. It is her straight talking pragmatism and clear actions that are seeing Shaherazad get the thumbs up from readers. One pre-launch reader said: “I experienced many emotions whilst reading this book. It is incredibly thought-provoking as I found myself recalling the advice when I was going about my everyday life - I had never seen women’s subjugation in this way before. I’m done with being seen and treated as the poorer sex.” Whatever your thoughts are on feminism, this entertaining and factual narrative is guaranteed to make you think again. More information on Shaherazad and her book Each Other: Why Women Must Empower Women is available online at www.shaherazad.com 24
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Page 1: A P R I L 2 0 1 9 J’AIME Y O U R
Page 4 and 5: CONTENTS InsideJ’aime this month.
Page 6 and 7: FEATURE Reach for the stars AFTER Y
Page 8 and 9: After attending an open day at Birm
Page 10 and 11: Gilt. He was offered a permanent ro
Page 12 and 13: PROPERTY Property of the Month WE T
Page 14 and 15: PROPERTY Million pound home WHAT DO
Page 16 and 17: INTERIORS ANNIE SLOAN SUNROOM CHALK
Page 18 and 19: HEATHER VELVET PALM PRINT CHAIR, CU
Page 20 and 21: I N T E R I O R S FRINGE YELLOW VEL
Page 22 and 23: £50 ISAAC FRINGED ARMCHAIR, SWEETP
Page 26 and 27: E A S T E R Cracking Easter treats
Page 28 and 29: £14 £15 MILK CHOCOLATE MARBLE EAS
Page 30 and 31: FCO O OM D P E& T ID TRI OI NK A je
Page 32 and 33: F O O D & D R I N K High steaks din
Page 34 and 35: F O O D & D R I N K Cocktail of the
Page 36 and 37: F O O D & D R I N K Perfect pairing
Page 38 and 39: H E A LT H Superfoods for a super y
Page 40 and 41: H E A LT H Take time to talk WITH M
Page 42 and 43: we really need. We therapists do no
Page 44 and 45: T R AV E L Dreaming of Vietnam RB C
Page 46 and 47: The next morning we flew to Ho Chi
Page 48 and 49: LO CA L A R E A What’s On Local Y
Page 50 and 51: WHAT: WILLARD WIGAN THROUGH THE LOO
Page 52 and 53: LO CA L A R E A What’s on Second
Page 54 and 55: FA S H I O N Bohemian rhapsody FORG
Page 56 and 57: FA S H I O N Suits you POWER DRESSI
Page 58 and 59: W E D D I N G S Racing ahead JILL H
Page 60 and 61: An outfit for all enclosures, but a
Page 62 and 63: B E AU T Y Beauty edit: new neutral
Page 64 and 65: I N T H E N E W S Specialist says
Page 66: in GT3 but missed most of last year

J'AIME APRIL 2019

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