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J'AIME APRIL 2019

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FCO O OM D P E& T ID TRI OI NK<br />

A jewellery treasure trove<br />

A PRESTIGIOUS SUTTON COLDFIELD JEWELLERS HAS MOVED INTO A STUNNING NEW FLAGSHIP<br />

SHOWROOM - AND TO CELEBRATE, ONE LUCKY J’AIME READER WILL WIN A BEAUTIFUL PENDANT<br />

FROM THEIR NEW CLOGAU WELSH GOLD RANGE, WORTH £199<br />

Atkinsons the Jeweller is a family business which<br />

was established by husband and wife team, Paul and<br />

Keeley Atkinson, on the Birmingham Road in Sutton<br />

Coldfield in 1990.<br />

Following several years gaining experience working<br />

for other family jewellers, Paul decided it was time<br />

to become a true independent. The Royal Town of<br />

Sutton Coldfield was to be their destination after<br />

identifying that this was an area lacking the products<br />

and expertise that they had to offer.<br />

Paul says: “We have recently moved to our beautiful<br />

new showroom within the Gracechurch Shopping<br />

Centre - here we have employed several new<br />

members of staff, adding a wealth of additional<br />

experience to our established sales team.”<br />

This month, Atkinsons the Jeweller is launching<br />

prestigious Welsh gold jewellery brand Clogau in<br />

store.<br />

Clogau is a second generation family business<br />

based in Wales. For 30 years, the growing range of<br />

jewellery has captured the hearts and imaginations<br />

of jewellery lovers from far and wide. Every piece<br />

they create contains rare Welsh gold - the gold of<br />

royalty for more than 100 years.<br />

Clogau jewellery is seen as an heirloom with both<br />

a personal and cultural meaning and a permanent<br />

tie to Wales - something valuable to pass down the<br />

generations.<br />

Paul adds: “We have beautiful collections of fine<br />

diamond, gold, silver and gem-set jewellery.<br />

“We are also locally renowned for being specialists<br />

in pre-loved jewellery, featuring a collection which is<br />

unrivalled locally, and we will buy old gold and many<br />

types of unwanted jewellery items.”<br />

Atkinsons the Jeweller also offers an in-house bespoke<br />

jewellery design service, where they can create - or<br />

recreate - a piece of jewellery to meet your unique<br />

specifications.<br />

Paul says: “We ensure that from inspiration to<br />

completion, you are involved in every step. A model<br />

is created to allow you, to view the piece in detail<br />

before it is cast in the specified precious metal. Once<br />

cast, hallmarked, set and polished, the piece will be<br />

transformed. Throughout each step, we like to keep<br />

you informed and photographs of the process will be<br />

documented, which are available upon request.<br />

“We can remodel jewellery into a brand new<br />

design just for you, reusing stones to enable you to<br />

hold on to the original sentiment. We also offer a<br />

full aftercare service to ensure that your jewellery<br />

continues to look its best.”<br />

On-site after sales services include watch battery<br />

fitting, ring sizing, a jewellery cleaning service and<br />

products and valuations.<br />

Atkinsons the Jeweller also have an additional<br />

bullion business, which can be found online at www.<br />

atkinsonsbullion.com.<br />

Paul says: “Here at Atkinsons we have been dealing<br />

in physical gold and silver for over 25 years and no<br />

one can match our passion and expertise. We are<br />

committed to providing a simple, discreet and secure<br />

way to purchase the most competitively priced gold<br />

and silver bullion bars and coins.”<br />

For more details pop into the new Atkinsons the<br />

Jeweller showroom at the Gracechurch Shopping<br />

Centre in Sutton Coldfield, or visit the website<br />

www.atkinsonsthejeweller.com<br />

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