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Great West Way® Travel Magazine | Issue 01

The first edition of a brand-new magazine showcasing the Great West Way, Britain's newest touring route, has been launched. The Great West Way Travel Magazine features 84 pages of informative articles and stunning photography brimming with inspiration to explore further, delve deeper and uncover the essence of this unique part of England. It presents a series of inspirational themed features, articles and ideas suitable for visitors travelling along the route by road, rail, water, on bike or on foot. The magazine highlights the extraordinary variety of amazing tourism destinations and experiences along the route, each with something unique to offer. From idyllic countryside, beautifully quaint villages to elegant towns and buzzing cities, a route where creativity and culture rub shoulders with world-famous heritage.

The first edition of a brand-new magazine showcasing the Great West Way, Britain's newest touring route, has been launched. The Great West Way Travel Magazine features 84 pages of informative articles and stunning photography brimming with inspiration to explore further, delve deeper and uncover the essence of this unique part of England. It presents a series of inspirational themed features, articles and ideas suitable for visitors travelling along the route by road, rail, water, on bike or on foot. The magazine highlights the extraordinary variety of amazing tourism destinations and experiences along the route, each with something unique to offer. From idyllic countryside, beautifully quaint villages to elegant towns and buzzing cities, a route where creativity and culture rub shoulders with world-famous heritage.

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fabulous time to wander in the rose garden, see fruit<br />

and vegetables growing in the kitchen garden as they<br />

were for 18th century kings. There’s also the world’s<br />

largest grape vine planted in 1768 and still producing<br />

black grapes, which you can buy from onsite shops<br />

from early September.<br />

From the 19th century, wind your way along the<br />

<strong>Great</strong> <strong>West</strong> Way further and you’ll wind the clock<br />

back too. In Wiltshire you’ll find many pretty towns<br />

and villages to explore. Stroll through the beautiful<br />

park in Trowbridge, the county town, and saunter<br />

past the independent shops, well-known High<br />

Street outlets and a multitude of cafés, pubs and<br />

restaurants. There are also a number of convenientlyplaced<br />

hotels in Trowbridge which could make a<br />

great base for your <strong>Great</strong> <strong>West</strong> Way journey. Calne<br />

is another great historic town from which you can<br />

discover the timeless wonders of Wiltshire - and also<br />

the place where the traditional English technique<br />

of curing ham and bacon – the Wiltshire Cure - was<br />

invented by the Harris family.<br />

There’s also Lacock Abbey, a Tudor family home<br />

that started life as an abbey and nunnery in the<br />

13th century. You’ll almost certainly recognise the<br />

medieval cloisters here – from Wolf Hall or Harry<br />

Potter and the Philosopher’s Stone – then step outside<br />

and into a film set. The ridiculously picturesque village<br />

of Lacock is the darling of TV producers. Look up and<br />

you’ll see why the British TV networks love Lacock<br />

– or, rather, you won’t, as it’s the lack of TV aerials<br />

and phone cables that have made this National Trust<br />

village the perfect backdrop for everything from Pride<br />

and Prejudice to Cranford. (Discover <strong>Great</strong> <strong>West</strong> Way<br />

places you can step on set in As Seen On Screen, p33.)<br />

<strong>Travel</strong> further back in time and further west again,<br />

into Roman Britain and the well-preserved baths of<br />

Bath. See the original Roman bathing pool surrounded<br />

by gorgeous 18th and 19th century buildings at The<br />

Roman Baths, and don’t miss taking a dip yourself,<br />

at the modern Thermae Bath Spa. Here the rooftop<br />

pool sends curls of steam up above the skyline of this<br />

elegant Georgian city and where you can rest your<br />

arms on the side of the pool, look up through the heat<br />

haze and stare straight at the Victorian Gothic Bath<br />

Abbey, the work of another great English architect, Sir<br />

George Gilbert Scott.<br />

It may only be 125 miles from London to Bristol but<br />

the <strong>Great</strong> <strong>West</strong> Way can take you all the way back<br />

to prehistoric. At Avebury you can touch the ancient<br />

standing stones of Britain’s largest stone circle, part<br />

of a sacred landscape that dates back to around<br />

2850BCE. There are some 42 remaining stones here,<br />

each one weathered and wizened into a different shape.<br />

And then of course, there is Stonehenge. This<br />

masterpiece of ancient engineering is one of the icons<br />

of England, and part of the same UNESCO World<br />

Heritage Site as Avebury. (Discover more heritage in<br />

Marvellous Museums, p59.) This may be one of the<br />

planet’s most important ancient sites but it’s just one<br />

small part of England’s story, and of your journey on<br />

the <strong>Great</strong> <strong>West</strong> Way. It’s time to head out there and<br />

to start making your own memories.<br />

<strong>Great</strong><strong>West</strong>Way.co.uk 11

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