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Great West Way® Travel Magazine | Issue 01

The first edition of a brand-new magazine showcasing the Great West Way, Britain's newest touring route, has been launched. The Great West Way Travel Magazine features 84 pages of informative articles and stunning photography brimming with inspiration to explore further, delve deeper and uncover the essence of this unique part of England. It presents a series of inspirational themed features, articles and ideas suitable for visitors travelling along the route by road, rail, water, on bike or on foot. The magazine highlights the extraordinary variety of amazing tourism destinations and experiences along the route, each with something unique to offer. From idyllic countryside, beautifully quaint villages to elegant towns and buzzing cities, a route where creativity and culture rub shoulders with world-famous heritage.

The first edition of a brand-new magazine showcasing the Great West Way, Britain's newest touring route, has been launched. The Great West Way Travel Magazine features 84 pages of informative articles and stunning photography brimming with inspiration to explore further, delve deeper and uncover the essence of this unique part of England. It presents a series of inspirational themed features, articles and ideas suitable for visitors travelling along the route by road, rail, water, on bike or on foot. The magazine highlights the extraordinary variety of amazing tourism destinations and experiences along the route, each with something unique to offer. From idyllic countryside, beautifully quaint villages to elegant towns and buzzing cities, a route where creativity and culture rub shoulders with world-famous heritage.

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Head a little further upstream and you will come to the<br />

Maidenhead Heritage Centre where you can both trace the<br />

two thousand years of the town’s history and, unforgettably<br />

for enthusiasts of all ages, ‘fly’ in a WWII Spitfire simulator.<br />

Although in a less rural setting, the town of Reading has many<br />

visitor attractions. Reading Museum, is full of fascinating<br />

regional history and artefacts, a 70-metre long, woven<br />

replica of the famous Bayeux Tapestry and the Huntley &<br />

Palmer exhibition, reflecting on the 150 years of local biscuit<br />

manufacture. The Museum of English Rural Life is where<br />

agriculture, through the ages, is brilliantly brought to life<br />

with interactive exhibits as well as comprehensive displays<br />

of implements, machinery and vehicles, and the new Abbey<br />

Galleries are a great introduction to exploring the ruins of<br />

Reading Abbey and finding out more about Henry I, England’s<br />

last ‘unfound’ king. We think there really is ‘something for<br />

everyone, of all ages’ in our selection so far, but there are<br />

even more, large and small, to consider. In Newbury is the<br />

<strong>West</strong> Berkshire Museum, a treasure trove of information<br />

and exhibits illustrating the origins of the county and<br />

its people. By contrast, just a few miles further west, in<br />

Wiltshire, is a pair of remarkable survivors from the early<br />

days of the Industrial Revolution. The Crofton Beam<br />

Engines were built over 200 years ago to maintain waterlevels<br />

in the nearby Kennet & Avon Canal and, amazingly,<br />

those great steam engines are still in working order, doing<br />

the job for which they were designed!<br />

Negotiating the pretty lanes of the Vale of Pewsey<br />

brings the happy traveller to Devizes, home of the<br />

independent craft brewers, Wadworth Brewery, and of the<br />

county’s Wiltshire Museum, telling the 500,000 years<br />

story of the county through its award-winning galleries,<br />

exhibits, high-quality graphics and striking reconstructions.<br />

In order to maximise their enjoyment, visitors en route to<br />

such prehistoric sites as Avebury and Stonehenge are urged<br />

to visit this museum first.<br />

And in Wiltshire’s county town, one museum to watch<br />

for the future is the Trowbridge Museum, offering insight<br />

into the rich textile related heritage in the heart of the<br />

town. Currently the museum is undergoing a fantastic<br />

multi-million pound expansion, which will see the museum<br />

double in size for its 2020 re-opening!<br />

Moving forward in time, the history of 19th and 20th<br />

century steam railways is retold at STEAM - Museum of<br />

the <strong>Great</strong> <strong>West</strong>ern Railway and, if historic aeroplanes<br />

are a ‘must-see’ for you or your children, you need look no<br />

further than the Boscombe Down Aviation Collection<br />

at Old Sarum, Salisbury, where cockpits are mostly open<br />

60 <strong>Great</strong><strong>West</strong>Way.co.uk

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