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Great West Way® Travel Magazine | Issue 01

The first edition of a brand-new magazine showcasing the Great West Way, Britain's newest touring route, has been launched. The Great West Way Travel Magazine features 84 pages of informative articles and stunning photography brimming with inspiration to explore further, delve deeper and uncover the essence of this unique part of England. It presents a series of inspirational themed features, articles and ideas suitable for visitors travelling along the route by road, rail, water, on bike or on foot. The magazine highlights the extraordinary variety of amazing tourism destinations and experiences along the route, each with something unique to offer. From idyllic countryside, beautifully quaint villages to elegant towns and buzzing cities, a route where creativity and culture rub shoulders with world-famous heritage.

The first edition of a brand-new magazine showcasing the Great West Way, Britain's newest touring route, has been launched. The Great West Way Travel Magazine features 84 pages of informative articles and stunning photography brimming with inspiration to explore further, delve deeper and uncover the essence of this unique part of England. It presents a series of inspirational themed features, articles and ideas suitable for visitors travelling along the route by road, rail, water, on bike or on foot. The magazine highlights the extraordinary variety of amazing tourism destinations and experiences along the route, each with something unique to offer. From idyllic countryside, beautifully quaint villages to elegant towns and buzzing cities, a route where creativity and culture rub shoulders with world-famous heritage.

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Pictured:<br />

Couple enjoy<br />

shopping in<br />

Windsor<br />

as Way’s Rare & Secondhand Bookshop, nautical fashion<br />

emporium Boatique and Italian shoe brand Moda in Pelle.<br />

Moving west, you’ll come to Newbury, whose Parkway<br />

Shopping complex is a great town centre addition,<br />

featuring John Lewis at Home, L’Occitane, Hotel Chocolat<br />

and Neal’s Yard Remedies; while in Hungerford you can<br />

spend an entire day exploring the Hungerford Antiques<br />

Arcade, home to more than 100 antiques dealers – and<br />

plenty of weird and wonderful finds.<br />

Antiques are also a popular feature in the beautiful<br />

market town of Tetbury. Make sure to visit Lorfords,<br />

who sell their own range of traditionally upholstered,<br />

contemporary sofas/armchairs; Muir Antiques, who<br />

mix contemporary design with selected pieces from the<br />

20th century, French decorative antiques and retro; and<br />

Brownrigg, based in an impressive Georgian house, spread<br />

over three floors dealing in period antique furniture,<br />

decorative antiques and painted antiques. A short drive<br />

away is Malmesbury, England’s oldest borough, where<br />

you’ll find local favourite French Grey Interiors, gift<br />

shop Woodcock & Cavendish and the popular cashmere<br />

knitwear brand, Sassy & Boo.<br />

Don’t miss out on a potter down the high street of<br />

market town Marlborough, either - one of the widest high<br />

streets in England, with a host of adorable tea shops, as<br />

well as interior design shop Susie Watson and modern<br />

British art gallery Katharine House Gallery.<br />

And, not too far away, in Bradford on Avon, the honeycoloured<br />

stone and meandering, cobbled streets are home<br />

to the likes of Made In Bradford on Avon, a collective of<br />

local artisans’ wares in the old vaults, vintage treasure<br />

trove Instant Vintage, gift shop Strawberry Blue and the<br />

wonderfully pungent The Cheese Shop.<br />

BATH & BRISTOL<br />

Towards the end of the <strong>Great</strong> <strong>West</strong> Way, you’ll pass<br />

through both Bath and Bristol, wonderful cities with very<br />

different but inspiring shopping scenes. In Bath, celebrate<br />

the beauty of the city’s extraordinary architecture, while<br />

perusing the likes of Jolly’s – the oldest department store in<br />

the UK, and Rossiters of Bath, an independent department<br />

store in a wonderful higgeldy piggeldy building.<br />

Also, make sure to wander along Pulteney Bridge in<br />

Bath. This gorgeous Georgian bridge is one of only four<br />

worldwide to have shops lining both sides and is a classical,<br />

and retail, masterpiece.<br />

From here, take your time exploring the winding<br />

Georgian streets in search of the best boutiques and<br />

bookshops. Mr B’s Emporium is best for books, Vintage to<br />

Vogue is a top destination for vintage fashion, while, when<br />

it comes to homewares, you’re spoilt for choice – Found,<br />

Graham & Green, OKA, Brissi, The Fig Store and The Loft<br />

and Looking Glass of Bath are all inspiring, beautiful shops.<br />

The newly launched Bath Gift Card is also a great idea<br />

if you’re planning a weekend away here or in search of a<br />

unique present. Accepted across the city in over 200 shops,<br />

bars, museums and beauty salons, the Mastercard-based<br />

card works in the same way as a store gift card, but can be<br />

redeemed at a wide range of participating retailers, hotels,<br />

restaurants and attractions. (You can buy a pre-loaded<br />

card online, bathgiftcard.com or at the Visitor Information<br />

Centre, just off Terrace Walk.)<br />

In Bristol, Cabot Circus shopping centre remains the<br />

perfect destination for contemporary fashions, but for a<br />

sense of heritage you can’t beat St Nicholas Market – an<br />

award-winning indoor market dating back 275 years. There<br />

are a host of independent food stalls, as well as shops →<br />

<strong>Great</strong><strong>West</strong>Way.co.uk 63

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