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ABIMAR FOODS, INC.<br />

Try walking into AbiMar Foods <strong>with</strong>out smiling—you<br />

just cannot do it.<br />

Not <strong>with</strong> the aroma of fresh-baked cookies that smell like<br />

they just came out of your grandmother’s oven. Not <strong>with</strong> that<br />

cute Lil’ Dutch Maid inviting you to try a bag of her windmill-shaped<br />

cookies. Not <strong>with</strong> yummy chocolate chips or<br />

vanilla crèmes tempting you at every turn. Even the employees<br />

are all smiles, knowing they are turning out products<br />

that are guaranteed to bring a smile. They will even tell you<br />

how happy they are.<br />

“It’s a great company,” an employee for sixteen-plus years<br />

said. “It’s really like a family.”<br />

It has been that way from the beginning when Steve and<br />

Vicki Fehr bought Magic Dream Cookies and founded Fehr<br />

Foods, Inc., in 1992. Along <strong>with</strong> it, the “Lil Dutch Maid”<br />

Brand was created. The company sold in 2010 to Grupo<br />

Nutresa from South America.<br />

Nutresa is a more than 100-year-old Colombia-based company<br />

Food Holding Group <strong>with</strong> presence in fourteen countries.<br />

The name “AbiMar” comes from the first three letters of<br />

Abilene and Marietta, Oklahoma, where the company once<br />

had a plant.<br />

Satisfied customers are the greatest testament to AbiMar’s<br />

success, but happy employees tell a lot about the company,<br />

too. By the end of 2017, AbiMar Foods had over 600<br />

employees from every walk of life, diverse origins, cultures<br />

and languages. Many employees are refugees from countries<br />

all over the world who have been resettled in Abilene<br />

through the local office of the International Rescue<br />

Committee. Jobs at AbiMar Foods are varied. A master baker<br />

is charged <strong>with</strong> coming up <strong>with</strong> new recipes to meet changing<br />

demands. An employee in accounts payable and payroll<br />

remembers when the company started and had only two<br />

lines, compared to seven now. And, the administrative office<br />

had only five employees. Now there are twenty-five.<br />

“It was very laid back,” she recalled. “Now, it’s a little<br />

more hectic” but still an enjoyable place to work.<br />

Another employee was surprised when she saw the ad in<br />

the newspaper for a position at AbiMar Foods. “I didn’t even<br />

know we had a cookie factory here,” she said. But now she<br />

has risen in the ranks to the level of manager.<br />

Visitors to AbiMar Foods are in for a treat—literally. They<br />

will hear employees saying things like, “It’s been a good life<br />

for me.” and “I like it a lot—it’s always a challenge.”<br />

In addition to meeting friendly and knowledgeable<br />

employees, visitors get to tour the heart of the plant where<br />

the magic happens. Before entering the production area,<br />

guests put on a red hairnet, just one of the many safety and<br />

ABILENE, TEXAS: HEART OF THE BIG COUNTRY<br />

168

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