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The Business Travel Magazine June/July 2019

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ARRIVALS<br />

THE KNOWLEDGE<br />

How to manage...<br />

An extreme weather event<br />

Hurricane season in the Caribbean is<br />

always a cause for concern. But in 2017,<br />

mega-cyclones Irma, Jose and Maria were<br />

exceptionally fierce. <strong>Travel</strong> management<br />

company <strong>Business</strong> <strong>Travel</strong> Direct had one<br />

client with travellers across the region…<br />

THE BACKGROUND<br />

<strong>The</strong> 2017 Atlantic Hurricane season was<br />

unprecedented. It consisted of 17 named<br />

storms including ten hurricanes, with three<br />

of these – Irma, Jose and<br />

Maria – rating among the<br />

biggest in recorded<br />

history for the region.<br />

<strong>The</strong> three storms alone<br />

are estimated to have<br />

been responsible for a<br />

staggering 99% of the<br />

$282billion damage<br />

caused that year. In all,<br />

more than 3,300 people were killed.<br />

Early forecasts from meteorologists had<br />

been for an average year of storms, although<br />

this changed to a ‘slightly raised’ risk by the<br />

start of August. One of <strong>Business</strong> <strong>Travel</strong><br />

Direct’s clients – a large hospitality business –<br />

had 46 employees spread across the<br />

Caribbean when Hurricane Irma, a category<br />

5 storm, was identified on August 30.<br />

“<strong>The</strong> weather is historically turbulent in the<br />

Caribbean in August and September so we<br />

always consider the potential risk our<br />

travellers could face during this time,”<br />

explains <strong>Business</strong> <strong>Travel</strong> Direct Operations<br />

Manager, Mark Roberts. “But Irma, and then<br />

Maria which followed two weeks later,<br />

escalated really quickly.”<br />

THE RESPONSE<br />

<strong>Business</strong> <strong>Travel</strong> Direct received risk alerts<br />

from the Met Office in<br />

mid-August and began<br />

its crisis planning.<br />

“It required some<br />

quick thinking to make<br />

sure we had access to<br />

the latest news and<br />

used the time efficiently<br />

to successfully evacuate<br />

everyone,” says Roberts.<br />

“We held a number of team briefings and<br />

determined a course of action for the<br />

travellers in the affected areas. <strong>The</strong><br />

operations team we assigned consisted of<br />

our most experienced staff. <strong>The</strong>y had 53<br />

years of expertise between them.”<br />

With Irma bringing winds of 190mph much<br />

of the Caribbean was in lockdown, with<br />

multiple airport closures, travel disruption<br />

and loss of power.<br />

“Beginning the evacuation process was<br />

impossible because airports had closed and<br />

most local boat travel to and from islands<br />

barely made it out. Hurricane Maria<br />

severely hindered recovery efforts for<br />

everyone and every day the situation<br />

seemed to change.”<br />

THE SOLUTION<br />

<strong>Business</strong> <strong>Travel</strong> Direct’s<br />

security and duty of care<br />

tool SMARTtrack,<br />

powered by SAP Concur,<br />

enables the creation of a<br />

single database of<br />

booked travel, with a filter to search for<br />

specific travellers, clients, flights, locations<br />

or risk profile. SMS and email alerts were<br />

sent to all the client’s travellers in the<br />

region, and <strong>Business</strong> <strong>Travel</strong> Direct reported<br />

back to stakeholders with a list of detailed<br />

traveller information and itineraries.<br />

Having identified clients’ whereabouts and<br />

safety, <strong>Business</strong> <strong>Travel</strong> Direct’s operations<br />

team worked in shifts to provide an out-ofhours<br />

service. To keep up with the situation<br />

on the ground, it combined updates from<br />

the media, travel providers, local suppliers<br />

and tourist boards. Many islands lost<br />

internet services so all communication was<br />

by phone, where possible.<br />

Getting travellers out was the issue. A<br />

number had restrictive visas; others couldn’t<br />

make it to airports even when seats on<br />

flights were secured. This created an<br />

additional burden of getting cancellation<br />

fees waived and refunds on flights.<br />

“<strong>The</strong> team worked closely with airlines to<br />

source alternative routes and secure lastminute<br />

seats, leveraging some industry<br />

partnerships to give travellers the best<br />

option,” says Roberts.<br />

THE RESULT<br />

Over a 30-day period<br />

<strong>Business</strong> <strong>Travel</strong> Direct<br />

safely repatriated 46<br />

travellers. Moreover, the<br />

operations team managed<br />

to get £9,432 of<br />

cancellation fees waived as a result<br />

of travellers missing their flights and<br />

obtained refunds totalling £7,622.<br />

THEBUSINESSTRAVELMAG.COM<br />

11

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