SLO LIFE Magazine Jun/Jul 2019

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| BREW BRAÜ CODE BY BRANT MYERS Beer festival season is here! Just kidding, it’s always beer festival season, with maybe the exception of January. You see, there’s always a reason to get likeminded people together for a fun day on the Central Coast enjoying beers and live music. As these events become bigger and more prolific, it’s important to strategize on how to best appreciate a beer festival and get the greatest experience you can, while toeing the line on how to avoid a bad time. Let’s just start off by showcasing what a “beer fest” is and what is going on behind the scenes. The basic theory is to offer a variety of beers that a typical consumer might not have yet tried or is not aware of. Kind of like samples at Costco, but without all that annoying food getting in the way. This can come from either inviting breweries to join and bring beer, a booth, a representative, and maybe some branded freebies; or it can be the local distributor enhancing their customer base by letting you “try before you buy” the selections you’ll find at the store. It can even be both. The organizers behind the scenes putting these festivals together almost always have a non-profit behind them that they are helping to fundraise for, while utilizing a volunteer base and getting that little hit of serotonin from doing the right thing. Also, one or two saves puppies, so please think of the puppies. Speaking of volunteers, let’s have an earnest chat about the juxtaposition of hundreds of people enjoying unlimited pours for four hours and the people who serve them. Basics of human interaction get a tad bent in an unfamiliar setting and for about $50 you get to drink as much or as little as you’d like, albeit in three-ounce pours. The first rule of beer festivals is to respect others. This is true to the people who gave up their sunny Saturday afternoon to help you enjoy yours. This is especially true of the professionals who drove hours and spend all day just to give you the opportunity to try the beers they made or represent. Talk to them, find out what beer they brought, where they hailed from, and take a tasting note from the person who knows it best. If you’ve never experienced their beer, then ask for a recommendation and you’ll probably receive the flagship beer they’re best known for, or a crowd favorite on that day. Either way you can’t go wrong. Shoving an empty glass in their face while you talk to your >> 92 | SLO LIFE MAGAZINE | JUN/JUL 2019
MARK YOUR CALENDARS! ThroW us a bone A Celebrity Softball Fundraiser for A Local Teen Saturday, August 10th 2pm Gates open $25 General Admission bit.ly/2U2EFuw 3076 Duncane Lane . San Luis Obispo 805 549 0100 JUN/JUL 2019 | SLO LIFE MAGAZINE | 93
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SLO LIFE Magazine Jun/Jul 2019

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