SLO LIFE Magazine Jun/Jul 2019

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friends is not the way to learn about, nor appreciate beers. If the pourer is from the brewery they’re representing, it’s always appropriate to give them a compliment if you like their beer or let them know you support them with your wallet, or have visited their tasting room. If you want to take a deeper dive then stand to the side and have a brief chat while others can still make their way up to the jockey box and get a taster, too. It’s a fine line, however; they’re not your local friendly bartender and if they’re trying to work then come back when it’s not busy. Lines can be an issue at some of the larger festivals that pull in-demand breweries sharing limited-release beers. My strategy is to go one of two ways when you see a huge crowd vying for that Aquavit barrel-aged barleywine variant brewed with rare merciless peppers of Quetzalacatenango and a hint of cinnamon. This is a great opportunity to slow down and have some water while you pace yourself to enjoy the next few hours. Or, this means that all the attendees are clumping together while some great brewery booth goes empty. Avoid the brew queue and discover a lesser known brewery sharing their crisp and clean pilsener or session IPA. It’ll also help reset your pallet, too. Festivals have their own momentum and being slightly off this crowd surge can mean less lines and more free time. The best way to do this, in my opinion, is to opt for a VIP ticket. These typically entail an early admission and maybe some other perks. This is how you get the rare beers without the hassle, but most importantly you are free from the time constraints that most people feel. Four hours can go by fast and it gets faster as the fest comes to a close. That extra hour can mean a break in the middle to sit in the shade, have a proper lunch, or take the extra time to chat with friends. Here are some other pointers that I could ramble on about for days: don’t drive; eat a meal beforehand; never “pre-party;” it’s okay to pour out a beer you don’t like (just be respectful and walk a few feet before you do); don’t take every piece of swag just because it’s free (you’d be hard pressed to use twenty bottle openers at once); keep an eye out for special pours and releases at a specific time in the fest; unless there’s a Greek wedding taking place, keep your glassware intact; if you’re slurring or stumbling you’re done—go home. I could go on forever about what not to do, but in the interest of not being a downer, here’s what you should do: Be respectful. Understand that a lot of time and planning went into this event and it might not be here next year if you are not considerate of the venue and staff. Treat the beer with reverence and appreciate the unique styles and variances as if you could find yourself eyeballing them on the shelves the next time you’re picking up a six-pack. Most of all, treat yourself with dignity and avoid over-imbibing to keep the hangover demons at bay and your reputation intact. Beer festivals are a fantastic way to spend a day with friends trying all sorts of new beers that you might not have considered or purchased otherwise. They help raise funds for local nonprofits and showcase local musical talent, all in an open venue, all for the price of a dinner out. Appreciate that we have so many options to choose from and, just one last tip from me, make sure your fridge is stocked and your grill is clean because reminiscing with friends in all that excitement you just experienced as you head into the evening can be just as fun as the day was itself. SLO LIFE BRANT MYERS is a 14-year veteran of the Central Coast craft beer industry who enjoys sharing his passion with anyone who doesn’t put an orange in their hefeweiezen. 94 | SLO LIFE MAGAZINE | JUN/JUL 2019
Ready. Set. GROW! If you’re ready to grow your business, call us. We can help. Request your copy of the new media kit today! SLO LIFE magazine Contact our Publisher, Tom Franciskovich, to receive your copy (805) 543-8600 tom@slolifemagazine.com JUN/JUL 2019 | SLO LIFE MAGAZINE | 95
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SLO LIFE Magazine Jun/Jul 2019

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