FBR Issue 3 - 2019

FBR SPECIAL REPORT
Featured, Award-Winning Brand
Is a Mobile Business the Way to Go
in Today’s Economy?
On-the-go franchises offer the ultimate in customer convenience
The temperatures in Maine in early March are
frigid. As I sit down to type this, the temperature
hovers around -1 degree. So, when my car
battery called it quits last night (for the third
and final time in one day), as the sun and the
temperatures dropped, I understood; it had
fought a good fight working hard through
countless New England winters, but now it
was done and even a jump from a neighboring
car wasn’t going to bring it back to life.
So, I called my lifeline: AAA. You might be
familiar with AAA as the roadside assistance
service that can help you out of a jam if your
tire blows out or your battery dies. But did
you know that they can also perform diagnostic
testing and replace certain parts like
your battery, right there on the spot? What I
anticipated to be a half-day ordeal (getting my
car towed to the garage, calling in late to work,
finding alternative transportation for my kids,
etc...) ended up being a 45-minute battery
diagnosis and replacement right there in the
parking lot of the Golden Harvest Supermarket
on a frigid Wednesday night in Maine. Just
like that, a major inconvenience turned into a
minor annoyance, quickly remedied thanks to
the AAA mobile business model.
AAA may have been an early pioneer of
the mobile business model, but today they are
certainly not alone. In fact, mobile businesses
are now so popular that they can be found
serving customers across several industries
from food to automotive to manufacturing.
For aspiring entrepreneurs interested in opening
a mobile business, a mobile franchise can
be great alternative to starting a business from
scratch—as a franchise model can offer a pathway
to profitability and all the support of the
corporate brand.
28 | For more information on the companies in this report, visit www.FranchiseBusinessReview.com