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CRITERIA<br />
Excellence in Service is an important category, as customer<br />
service can often be responsible for having guests return<br />
year after year. We look for the hotels and tour operators<br />
that go out of their way to please their guests, those that<br />
provide a personal level of service and take the time to<br />
get to know each visitor so that they might anticipate their<br />
every need. This can be something as simple as a 24-hour<br />
concierge desk, a hotel manager who offers a personal<br />
greeting or a tour guide who is happy to create bespoke<br />
private tours – but whatever it is, we are always pleased<br />
when we encounter staff that have been trained in the art<br />
of customer satisfaction.<br />
SERVICES<br />
It is no question that style and design plays a big part in<br />
selecting our awards shortlist. A guest will form an opinion<br />
about a hotel as soon as they arrive so it is important<br />
to us that all our winners make those first impressions<br />
count. We’re certainly not partial to a particular period of<br />
architecture – but whether we’re judging a gothic castle or<br />
an environmentally friendly lodge, the criteria remains the<br />
same. We consider factors such as architectural features,<br />
use of materials, creation of spaces, décor and the overall<br />
feel. We love it when we find a hotel that tells a story<br />
through its design and construction, or offers a design that<br />
embellishes the natural surroundings of its location.<br />
STYLE & DESIGN<br />
Knowledge of the local area is essential for any<br />
organization, be it a hotel or a tour operator. The quality of<br />
services takes a great hit when the quality of this element<br />
is not up to the mark. Quite a few of our winners in this<br />
category have displayed excellent knowledge about the<br />
surrounding areas. The criteria for a hotel is slightly lenient<br />
<strong>com</strong>pared to a tour operator, as the latter is expected to<br />
have thorough knowledge of the area in order to provide<br />
good services.<br />
Image by: Casey Horner<br />
LOCAL KNOWLEDGE<br />
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